Chapter 1299 Candidates for the Promotional Video

After the two of them finished chatting, they stood up and prepared to leave.

Meng Chang suddenly thought of one thing and hurriedly said, "Wait a minute, there is one more thing."

"I suddenly remembered that the protagonist of the promotional film has not yet been decided."

Tian Mo was a little surprised, and he didn't understand why Meng Chang told himself about this: "The protagonist of the promotional film? Please invite a star or something? I definitely can't help you with this."

Meng Chang shook his head: "I did plan to hire a celebrity at first, but after talking with you, I suddenly realized that it was not suitable."

"It's difficult to explain in detail, but stars don't meet my needs in many ways."

"I now need a person with a good image and temperament, but not the level of a star. It is better to have a more down-to-earth image among ordinary people, but look more positive, sunny and positive, both men and women."

"If you really have experience in a similar industry, you can grasp some emotional details during the shooting process, and strive to show a sense of reality, that's even better."

Using a star to shoot this promotional video definitely does not meet Meng Chang's requirements.

Because what Meng Chang wants is controversy, a sense of reality, and there is enough room for reversal in the future.

With stars, firstly, the popularity is too high in the early stage, and secondly, it is difficult to reverse in the later stage.

Because of the use of stars, it naturally gives people the impression that "this is a very serious commercial promotional film", and it will be difficult to explain the connotation of this promotional film from multiple perspectives in the future.

What Meng Chang needs is a sense of authenticity and grounding, so that the film can be closer to reality, and can be interpreted from many perspectives in the future.

Moreover, the image can't be too good, and the acting skills can't be too good.

If the image is good and the acting is good, it is easy to really move the audience.

The result that Meng Chang wants to achieve is to leave room for the audience to be moved, so that some people will question and see the problem behind this moving.

Therefore, this promotional film scored seven points true and three points false, and the acting cannot be too good, otherwise the balance will be broken and the direction will be deviated.

But these are not easy to explain to Tian Mo. Even if he explains it, Tian Mo probably doesn't understand it.

After all, Pei's propaganda method is a very special and very profound knowledge, and it cannot be summed up in a few words.

Meng Chang has learned for so long, and he has only learned a little, let alone Tian Mo.

But fortunately, Tian Mo didn't have the habit of inquiring into the bottom line, but thought carefully according to Meng Chang's request.

"If you want to say that... I really have a candidate who seems to meet your requirements."

"Do you remember when I was in an agency store before, there were two deals, one of which was given to me by a colleague?"

"I had a sister who took care of me a lot there before. Although she wasn't particularly beautiful, she was sunny, cheerful, and cute."

"I just got in touch with her recently. She doesn't work in that agency anymore. I'm thinking of digging her into the sales department."

While talking, Tian Mo found a photo to show Meng Chang.

Meng Chang glanced at the photo and nodded immediately: "Yes! I'll go back to prepare, and arrange to start shooting immediately!"

Tian Mo sent the contact information to Meng Chang: "Her name is Ding Xiyao, I'll tell her, you can contact her directly later. The sales department has not officially arranged a job for her."

In fact, Tian Mo has always remembered Ding Xiyao, the reason why he didn't think about contact until now is mainly because he didn't have a good opportunity before.

At the beginning, he himself, the head of the sales department, did a bit of a mystery. He felt that he might be fired at any time. Every day's work was full of unrealistic feelings, so it was not easy to pull others into the water.

His good buddies are doing very poor jobs, so Tian Mo doesn't have any burden to pull people, but Ding Xiyao has done a good job in the real estate agency business and is more popular, so Tian Mo is not good to go rashly. dig people.

Later, Tian Mo had a lot of work at hand, and he was busy with the work in the experience store, but he didn't have time to spare.

It wasn't until recently that the work calmed down a little, and President Pei specially emphasized that the sales department is special, and it is possible to expand the team from friends and relatives around him, instead of going through the normal recruitment process, Tian Mo began to carefully screen the people around him. People, recruit people who feel that they meet President Pei's requirements.

He was afraid that the people he recruited would not meet President Pei's requirements, so he had to choose carefully, and only made up his mind to bring Ding Xiyao into the sales department some time ago.

It turned out that Ding Xiyao was also tired of working in that store and was about to change jobs.

The needs of the two were exactly right, and Ding Xiyao immediately joined Tenda happily.

Meng Chang is very happy, isn't this just in time?

Just need such a person to shoot a promotional film!

"Okay, then tell her, and I'll go back and arrange the shooting. The content of the shooting is very simple, there are not many lines, just a few simple scenes, and you can act in your true colors!"

...

After returning to the advertising and marketing department, Meng Chang began to work at a high speed.

First quickly wrote a simple script, and then found a few suitable venues as exteriors.

Meng Changxuan's scenes are relatively representative. There is a small, specialized intermediary store, and scenes in the rental house.

In addition, we have to find a few more representative group performances.

The rental house is easy to solve, just use the model room of the sloth apartment to shoot, and the group performance is also easy to handle. There are a lot of actors who have collaborated before, or it is not a big problem to have internal staff make cameos.

Only this intermediary store needs to be arranged.

It's easy to handle, just build an interior scene just like the store in "Real Estate Agency Simulator". It's nothing more than a front desk, two high chairs, a computer, a coffee table, a sofa, etc., all of which are very common. .

Don't seek perfect reproduction, just look like a god.

Meng Chang first arranged for Yu Yao to select people and set the scene, and then he ran the script of the entire promotional film from beginning to end in front of the computer to ensure that the plot of each scene met his own needs, and carefully buried it. Lots of foreshadowing.

Been busy until the afternoon, and the script is almost finished.

Because Meng Chang already had a clear idea when he was talking to Tian Mo, and now he just wrote this idea out, so the efficiency is very high.

He checked it from start to finish and was quite satisfied with the script.

Of course, it's hard to say whether the filmed thing can perfectly express what the script wants to express, it has to be watched while filming.

It may also be necessary to make some adjustments to the content of the promotional video on the spot.

Meng Chang called Yu Yao and learned that the set at the sloth apartment had been arranged.

The other sets are still being arranged. The set of the store is still being set up. You can shoot part of it first. After the shot of the sloth apartment is finished, you can shoot the other parts and edit it at the end.

Meng Chang felt that he was full of motivation, and said to Yao on the phone: "Okay, you can continue with the setting and shooting. I will contact the actors. We will officially start shooting tomorrow morning!"

...

...

Thursday, November 8th.

Ding Xiyao came to the model room of the sloth apartment where the shooting took place according to the address sent by Meng Chang.

The entire model room has been rearranged, and it is arranged in the way Meng Chang requested. The cameras, lights and other equipment are all in place. Many staff are busy going in and out, which seems to be very efficient.

Ding Xiyao was a little flustered.

Ding Xiyao couldn't believe it when she heard Tian Mo talk about the cause and effect on the phone.

It's okay to be a salesman, but also to be the protagonist and make a promotional video?

This is so weird too!

Ding Xiyao is very clear about her conditions. Her appearance can only be regarded as an ordinary person, and she is incomparable to a star.

Many people see it in reality and think it looks very beautiful, but it is completely useless once the camera is shot.

This is also what many people say: not on the mirror.

Many people who are obviously very thin and have small faces may also be widened when they are on the camera, at least three points ugly.

With this condition, you can actually make a promotional video?

This makes Ding Xiyao feel particularly unreal.

But Tian Mo swears that this is absolutely reliable, and Ding Xiyao received a call from Meng Chang, the head of the advertising and marketing department, and then came suspiciously.