Chapter 1333 The Intimate Butler Business of the Home Group

Different from Ding Xiyao and Cai Jiadong's impatience, Meng Chang can be said to be sitting firmly on Diaoyutai now, not panic at all.

Because he had already arranged the next steps, including the video recorded in the name of "Tian Gongzi", all completed.

The reason why he didn't take action is not that he still has pity on the Zhujia Group - Meng Chang basically doesn't have that kind of emotion, let alone a big company like the Zhujia Group.

Meng Chang wished that such a big company would die soon, so he let himself eat a big mouthful of meat before he died.

Waiting for these two days, mainly because the commission has not been received.

Meng Chang looked at the date. Today is the 28th, and he will endure until Friday the 30th. When he goes to Mr. Pei in the afternoon to finish the commission, he can almost make his move.

On weekends, you can happily count money at home while watching how the home group is struggling to deal with negative public opinion.

Of course, Meng Chang didn't just wait blindly. He was also always paying attention to online news and public opinion trends, whether it was the game "Real Estate Agent Simulator" or the home group.

Because he knows that the key to the "Pei's Propaganda Method" lies in the precise grasp of popularity and public opinion. , this is a science.

Too early or too late, and the action is blunt, which will greatly reduce the effect of publicity.

Meng Chang is a perfectionist, and he must strive to be the best in everything he does. A subtle move like the "Pei's Propaganda Method" must of course be perfect.

"Everything is fine with Real Estate Agent Simulator."

"Sure enough, the content of this game is relatively rich. Although some things are buried, it is unlikely that players will dig them all out within two or three days."

"Let the players realize that there is a problem, but they can't tell where the problem is. This state is the best, and it is most conducive to 'Tian Gongzi' to play."

"Look at the home group, they probably haven't made any big moves in the near future..."

"Huh? What is this?!"

Meng Chang simply rummaged through the Internet for new news from the Zhujia Group. He originally thought that most of the Zhujia Group would continue to stir up those old topics as before.

However, he was surprised to find that the Zhujia Group released a new official announcement and promotional video this morning!

Meng Chang immediately realized that there was a problem, and hurriedly clicked in to check.

"Careful butler business?"

"Zhujia Group has launched a new business at this juncture?"

After watching the official announcement and promotional video of the Zhujia Group, Meng Chang could not help frowning slightly, which was unexpected to him.

This so-called intimate housekeeping business is obviously the focus of the Zhujia Group's publicity for a period of time in the future, and it is also a new business launched to further consolidate its market position and suppress other intermediary companies.

In Zhujia Group's own words, this intimate butler business is aimed at "further strengthening the mutual trust between intermediaries and tenants", "establishing a long-term and stable cooperative relationship", "creating intimate services tailored to the needs of tenants", and "improving the professionalism of the team". sex”, “implementing accountability services”, etc.

Putting aside these official clichés, to understand it in a more popular way is that Zhujia Group hopes to start with the publicity of the intermediary team to open up new breakthroughs for its own business.

According to the propaganda of Zhujia Group, the "intimate housekeeper business" is a transformation and upgrading of the traditional intermediary model.

The first is to screen, eliminate and train the existing intermediary teams to improve the business ability and quality of the intermediary teams;

Secondly, after the business ability of the intermediary team is improved, it can select more suitable housing for the tenant, comprehensively analyze the demand, and find the best rental choice;

Finally, the intermediary team will provide one-on-one service to the customers, and the responsibility is on the person. Before and after the tenant signs the contract, the intermediary (now called the housekeeper) is responsible for it, so as to avoid the intermediary to a certain extent. irresponsible situations arise.

Meng Chang couldn't help but suddenly realized.

Why is the Zhujia Group so eager to take advantage of the popularity of "Real Estate Agent Simulator"? Even at the expense of making a promotional video locally and making a splash on the Internet?

Obviously, it's all on purpose!

If the Zhujia Group has no related business to promote, even if it is a hot topic, it will not be so rushed.

Obviously, this "intimate butler business" of the Zhujia Group has been planned for a long time. The heated discussion on the Internet caused by the promotional video of "Real Estate Agency Simulator" can be said to be in the right hands and fully meet the needs of the Zhujia Group.

They just caught up with this wave of popularity to promote their new business!

Meng Chang speculates that there are two main reasons why Zhujia Group launched such a new business.

The first is to recover the losses during the "Anxinfang" period and enhance the company's image and reputation.

The second is to explore new models to further enhance the competitiveness of the home-based group in the intermediary market.

In fact, when the business of "Anxinfang" was first launched, it was also for this purpose.

Zhujia Group has seen that most of the rental houses on the market are old, dilapidated and in disrepair. , which not only improves the living conditions of the house, but also makes profits from it. This is a good business model.

Originally, the reputation of "Anxinfang" was also good. However, in order to pursue profits, the Zhujia Group turned the "Anxinfang" into a "formaldehyde room", which caused the collapse of the word of mouth.

But in any case, if the business model of "Anxinfang" does not deteriorate, it can be regarded as a commercial innovation and breakthrough in the field of rental housing, and it can be successful.

Now, the reputation of Anxinfang has been stinky, and the Zhujia Group is planning to change its name, so it must not be used as a key publicity.

That's why Zhujia Group came up with the new promotion point of "Careful Butler".

If the house can't make a fuss, then it can only make a fuss about people!

The small abacus of the Zhujia Group is very shrewd, the house does have formaldehyde, and it can only be considered unlucky when it is picked up. That person will never have formaldehyde, right?

Moreover, this "caring butler" business model can be regarded as a solution to a major pain point in the current rental market.

Due to the existence of many small intermediaries and black intermediaries, the status of real estate intermediaries is indeed not so glorious. If the Zhujia Group can reverse this perception and make the tenants feel that the intermediary of the Zhujia Group is not an intermediary, but a conscientious and responsible housekeeper with strong business ability, then it will definitely be a huge advantage for the Zhujia Group.

Therefore, Zhujia Group has been showing the hard work and incomprehension of the intermediary work in the promotional videos, just to create momentum for this new business.

Of course, just because the slogan is loud, does not mean that it can actually be done.

Meng Chang simply doesn't know much about this familiar marketing flavor.

Meng Chang knew very well that it was impossible for the Zhujia Group to fundamentally change the working state of the intermediary profession.

Maybe change the uniform, maybe emphasize polite language, maybe adjust the personnel structure.

The best result is nothing more than the implementation of a superficial accountability system.

What is "Surface Responsibility"?

That is to say, if there is really a problem with the house, you can indeed find an intermediary, and the intermediary will find a way to help solve it, but this solution can only be superficial, and it is impossible to touch the substance at all.

For example, after signing the rent contract, the tenant discovered that the window was leaking, so he went to find his housekeeper.

The housekeeper will definitely apologize to you sincerely and promise to solve the problem, but the best way is to find someone to come to your door and find some materials for you to simply seal the window.

Change windows? Or even change the house and refund the rent?

That's definitely not possible.

Because the root of this matter is not in the intermediary, but in the home group.

As a listed company, Zhujia Group pursues profits, so no matter how the intermediaries sign the contract with the tenant, the money has already been obtained, so don’t let the Zhujia Group spit it out.

The Zhujia Group will inevitably find a way to transfer the conflict to the tenant and the intermediary. For example, increase the rent, sell the "responsible service" to the tenant, tell the tenant that you have great rights, and complain if you are not satisfied with the housekeeper. We must take it seriously.

When there is a real problem and the tenant complains, the home group will deduct the money from the intermediary (housekeeper). However, the intermediary could not fully meet the requirements of the tenant, so they could only partially solve the problem for the tenant by themselves, or begged hard.

Although the problem of the house has not been fundamentally solved, for example, most of the air leakage areas are blocked, but the air leakage is still in a small area, but the tenant sees that the intermediary is so miserable, considering that it will be difficult to get better results if the trouble continues, so I can only Compromise, make do with live.

With this improvisation, the purpose of the home group has been achieved.

Not only showed his unselfishness and customer-oriented in front of the tenants, but also maintained the reputation of "intimate butler service", and finally made a profit.

Meng Chang is very clear about these routines, and even as soon as the business was launched, he had already thought of the possible development in the future.

But Meng Chang also knew very well that not everyone was a thief like him.

This "intimate butler business" of the Zhujia Group is indeed very confusing, especially compared with other rental companies, it is very competitive.

What's more, Zhujia Group has done enough preparation and publicity before, and many people's impression of the intermediary has indeed changed.

If nothing else, as soon as the news was announced, the stock of Zhujia Group would soar.

Meng Chang couldn't sit still.

More than two days may not seem long, but Pei's propaganda method has its most suitable node. It may not achieve the best results if it is too early or too late.

If Meng Chang took a long time after the Zhujia Group's activities, would he be bitten back by the Zhujia Group, saying that this was an organized smear for the "intimate housekeeper business"?

Will the original unilateral massacre turn into a war of words in which both sides are covered in mud?

Meng Chang stood up and quickly paced the room a few steps.

"It can't be delayed any longer, and things will change if it's too late."