Chapter 1346 The Crisis Public Relations of the Home Group

It’s just that all kinds of non-nutritious barrages fill the live broadcast room. What’s more, there are many barrages discussing the popularity of the live broadcast room.

"The heat has risen again? But why does it feel like the amount of barrage has decreased?"

"The barrage is divided, it's normal."

"That's not right. After GOG's new game viewing function and ** live broadcast were connected, many people went to ** live broadcast to watch it. I think the number of people in the live broadcast room over there has soared two or three times in the past two days."

In Langya Live, the name of other live broadcast platforms cannot be typed, and there are blocked words, but all viewers know that this refers to Tuwei Live.

"But the popularity of various live broadcast platforms has not dropped, but has risen."

"That's amazing, so what platform did this audience lose from?"

"Anyway, the number of live broadcasts is absolutely real, other platforms, hehe."

"According to internal gossip, this time GOG broadcast rights are charged based on popularity."

"Charge for popularity? Can't each platform be adjusted artificially?"

"This is where GOG's official business genius is! Which live broadcast platform is willing to reduce its popularity? It's all swollen faces and fat people. It's better to change the popularity and pay more to fill the facade, and will never lower the popularity! "

"Could it be that the volunteers took the bait?"

"Although this grapevine is dramatic, I don't believe it!"

"It's really possible, because I noticed that the popularity of GOG games on several small live broadcast platforms is ridiculously low. Although there is a recommendation position on the homepage, the popularity is not as good as some small anchors on the platform."

"If the GOG broadcast rights are really charged based on the popularity of the live broadcast room, then it really makes sense!"

"What's this called? Tenda doesn't make money from the poor? A big platform earns a lot of money, and a small platform just means what it means?"

"No, it should be said that it is to earn face money. If you are unwilling to give up face, you will pay more. If you can save face, you will pay less. It is very righteous!"

The game is still going on, and a small group of people are still discussing the popularity of the live broadcast platform between the games, which can be regarded as a clear stream.

After reading the discussions of these people intermittently, Pei Qian fell into silence.

Because he knows that GOG's broadcast rights are indeed charged according to popularity!

But I never imagined that it would have such consequences!

Not only will the revenue from broadcasting rights not drop, but the key is to label platforms other than Tuwei Live.

The real impression of Tuwei live broadcast data has been deeply rooted in the hearts of the people, because no matter how low the data is in the past, Tuwei live broadcast has never been beautified.

And taking advantage of the opportunity of this finals, other live broadcast platforms have been labeled.

The most popular are data fraud platforms that love face and are willing to spend money;

The ones with low popularity are stingy and shameless data fraud platforms.

Anyway, back and forth are all fake platforms, only Tuwei live broadcast has the most authentic data and the most advanced game viewing function!

This is obviously far-reaching, even after the GOG Global Invitational is over!

"Zhao Xuming! You pit me!"

Pei Qian was simply out of anger.

Zhao Xuming came up with this bad idea!

"It's a pity that I still treat you as a servant, and let you come up with a plan, so you can cheat me like this?"

Pei Qian almost wanted to put Zhao Xuming on the third list.

However, he recalled the scene at that time and dismissed the idea.

"Uh...wait, that's not right."

Pei Qian suddenly realized that Zhao Xuming's statement was that the broadcast fee was linked to the actual number of people on the live broadcast platform.

It was Pei Qian who felt that the platform could change the popularity on a whim, so he changed it to be linked to the popularity.

Now that I think about it, if it's linked to the actual number of people... maybe I can really earn less!

Because a large number of viewers have been robbed by Tuwei Live, the actual number of these large platforms has dropped, and the broadcast rights will naturally pay less.

But now, the actual number of people has decreased, but the big platforms still have to fight swollen faces and fill up fat people to continue to maintain high popularity, which has led to Tuwei's live broadcast earning one time, and GOG broadcasting rights earning another time...

Pei Qian was lost in thought.

"That is to say... I should actually carry the pot? Did I blame Zhao Xuming wrongly?"

"Zhao Xuming is indeed a minister of shares, and he gave me a good suggestion, but I used it wrong?"

This made Pei Qian hit hard, and there was a kind of helplessness that after throwing the pot, the pot flew around and returned to his back.

"Forget it, the pot doesn't seem to belong to Mr. Zhao, so it's fine."

Pei Qian had nothing to say, so he could only continue to watch the game.

I feel like the fries in my hand are not fragrant...

...

...

Monday, December 3.

Residential Group Marketing Department, Director's Office.

Gao Ming has been so busy these days that he couldn't even rest at all last weekend.

Of course, he is not the only one working overtime in the entire home group, the senior management is also working overtime, and the public relations department is also working overtime.

After all, the crisis of public opinion and the plummeting stock price have hurt investors, and the life of the top executives of the home group will not be easy.

Although dealing with this public opinion crisis is a matter of the public relations department, Gao Ming, the director of the marketing department, can't run away.

If it wasn't for the Zhujia Group forcing the popularity of the promotional film "Real Estate Agency Simulator", most of them would not be so embarrassed in the future.

But Gao Ming also felt very wronged, how could he guess that this was actually a bait?

Zhujia Group's "Intimate Butler" business is a new business model set by the senior management early in the morning. It was approved at the high-level meeting, and Gao Ming, the marketing director, was just promoting this business.

Now that things have become like this, there is a lot of uproar on the Internet all pointing to the profit model of the home group, which is a problem that can be solved by Gao Ming?

And the public relations department is also a bag.

From an onlooker's point of view, Gao Ming is simply throwing his head on someone else's knife, but from Gao Ming's own point of view, this series of operations is completely reasonable.

Who would have guessed that Zhujia Group and Chixing Studio had always had no grievances and no grudges, but they were suddenly stabbed?

And stabbed so deeply!

Don't talk about martial arts!

As soon as the public opinion broke out, the public relations department of Zhujia Group responded urgently and issued a crisis public relations draft.

The general idea is to pay close attention to this public opinion incident. The company will carry out in-depth introspection and self-examination, further rectify related businesses, and promise to give the public a satisfactory answer in the near future.

In addition, there are some clichés, such as Zhujia Group helping tens of thousands of tenants solve their living problems, always paying attention to the living experience of tenants and so on.

Although this manuscript didn't play a big role, at least it didn't add fuel to the fire and make mistakes.

The public relations department can't do anything, it's hard for a clever woman to cook without rice!

There are so-called "5S principles" in crisis public relations, that is, the principle of responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation and the principle of authority verification.

Simply put, when a crisis occurs, the company that is the main body of crisis public relations cannot escape or refuse to take responsibility, and should face it calmly;

It is necessary to communicate with the media and the public sincerely, not to communicate on the surface, but in fact to reject fooling;

Respond as soon as possible and make good use of the golden time of crisis public relations;

There should be a plan and a comprehensive work, taking into account all aspects;

It is best to obtain endorsement from relevant authorities, authorities or individuals with certain credibility.

Generally speaking, if these five points can be done well, then crisis public relations will be considered a success, and it may even be possible to reverse the crisis and turn it into an opportunity.

As for the crisis public relations of Zhujia Group, it has not compromised on the principle of responsibility, the principle of speed first, and the principle of sincere communication.

After all, within a short period of public opinion, the public relations department of Zhujia Group has already issued a statement. Instead of being stubborn, it bowed its head and admitted its mistakes, saying that it would conduct internal self-examination and rectification, and give the public an explanation in the short term.

It is not easy to make such a response in a short period of time, and it is much stronger than those crisis public relations that are getting more and more smeared.

After all, what was denied this time was the profit model and values ​​of the Zhujia Group. These are the most fundamental things of a company. The bad impression left by the Zhujia Group on the tenants is a bit hard to return. How can the announcement be reversed in a few words?

Therefore, the crisis public relations first admits mistakes, leaves some time for internal research, and finally gives a rectification plan, which is already the best solution that can be achieved in the short term.

As for the principle of system operation and the principle of authority verification, this is completely beyond the capability of the public relations department.

Fortunately, after working overtime for two consecutive days on weekends, I finally figured out a solution.

There must be no fundamental changes to the current business model, because it is related to the interests of the home group from top to bottom. Small changes will not only be useless, but will also reduce profits and make the stock price even worse.

So, to put it bluntly, we should first consider how to overcome the difficulties at hand.

First make a gesture of serious repentance, and also vigorously make a superficial article. Anyway, after this public opinion, when the popularity of the Internet changes and netizens gradually forget about this matter, the home group will be able to slowly Recovered.

This time, the home group decided to issue a rectification announcement, accompanied by an internal open letter.

The former is to put forward some rectification measures to give an explanation to the public; the latter is to look at the company internally, to emphasize the values, and by the way to enhance the internal cohesion.

Of course, the so-called internal open letter is, in the final analysis, for the outside world.

The rectification measures this time include the following: seriously rectify the intermediary team, and impose strict penalties on various acts of deceiving and tricking tenants into signing contracts; checking the false listings on the internal network to ensure the authenticity of the listings; When discussing cooperation, pay attention to methods and methods to reduce telephone harassment; set up complaint mailboxes to listen more to the opinions of tenants.

In addition, it is emphasized that the "intimate butler business" is also helpful to change the current situation. I hope everyone can be more patient, understand and support.

After all, this is the main business of the Zhujia Group. With so many preparations and so many publicity resources, you can't just give up, right?

Although these rectification measures have not touched the fundamental problem, the key point is that it is always better than other intermediary companies, right?

As long as we cooperate with the public relations department to create an atmosphere of public opinion that "other intermediary companies are more black, and the home-based group is already the most conscientious", this public opinion should gradually calm down.

After all, there are only a few intermediary companies in China, and the others are not as good as the home-based group. The tenants are making a fuss. Isn’t it still the only place to choose?

It's like that story, you don't need to run past the tiger when you are chased by the tiger, just run past your companion.

The way home group is now is to show everyone that it outperforms its peers.

As long as everyone agrees with this, then this crisis, the home group can be considered safe.