Chapter 1336 The Fundamental Difference Between Game Content and Reality

"Some people may think that the root cause is the corruption of morality, the lack of integrity, and the fact that the intermediaries ignore the interests of the tenants in pursuit of personal interests. Just like the choice of many players in the game, I just rent out the house, It has nothing to do with me as to how the tenants live."

"But that's not the case. The answer has been given in the game, but most people haven't discovered it yet."

"Have you noticed that there are some essential differences between the game mediation and the real mediation?"

"The game's intermediary is actually both a boss and an employee, who is responsible for its own profits and losses, and is responsible to itself; while the real intermediary is just an employee, and it is a replaceable employee who has almost no bargaining power. The will of the upper echelons."

"This distinction is the focus of this game."

Ding Xiyao was stunned for a moment.

She instantly realized the scene of the intermediary store she saw when she first entered the game: the store is completely different from reality, it can only accommodate one person without any other colleagues.

As the game progresses, the intermediary store will continue to expand, become more spacious and more beautifully decorated, but still no other colleagues can be seen.

Ding Xiyao thought it was just a matter of game mechanics before, but after hearing what Tian Gongzi said, it seemed to have a deeper meaning.

"In the game, the player plays the dual identity of the boss and the employee: when deciding how to serve customers and how to make profits, the identity is the boss; when implementing this service method and answering questions for customers in person , as an employee."

"In reality, intermediaries have only one identity, that is, employees who follow the boss's instructions and contact customers on the front line."

"Therefore, although a small part of the chaos in the intermediary industry in real life is due to the personal quality or moral problems of the intermediary itself, most of the reasons lie in the companies and bosses behind them."

"Because the boss doesn't care about the actual living experience of the tenants, but only looks at the performance and profits, so the intermediaries can only 'show their magic' under the pressure of performance, and the small means of cheating is precisely the disorderly expansion Periods are the most conducive to performance and profit.”

"Intermediaries with high performance become top sellers, and naturally receive high bonuses from their bosses and commendations. Even if people with low performance are trusted with customers, they can only get the most basic commissions, and even life is difficult to guarantee."

"Over time, those who don't fit into this environment are forced to leave, and most of the agents who stay know what to choose."

Ding Xiyao read this piece of content over and over again, almost wanting to give this Mr. Tian a thumbs up.

So true!

Many people simply put the blame on the intermediaries, believing that the overall quality of the intermediaries is low and their morals are corrupt, which is why there are so many chaos.

But in fact, the root cause is not the intermediary at all.

Even if the quality of individual intermediaries is indeed worrying, most of them are not born, but forced out in this environment, nurtured and nurtured.

It’s the boss who really decides. What the boss asks is the volume and performance. As for conscience and word of mouth, if they can increase profits, they can pretend to emphasize that they can’t increase profits, so what’s the use of these things?

For all kinds of chaos in the intermediary industry, the boss actually turns a blind eye, even acquiescing and condoning it.

He said that he wanted to rectify, but in fact, even if he was complained, he just raised it high and put it down gently.

Really rectified, who is responsible for the decline in interests?

The interesting thing about the game "Real Estate Agent Simulator" is that it does not separate the boss and employees, but creates an image similar to "self-employed", allowing players to take care of their own profits and losses, and play the role of boss and employee at the same time. dual role.

If the two identities are separated, on the one hand, the fun of the game will be greatly reduced, and on the other hand, there will be too heavy preaching, and players will not accept it at all.

The current processing method not only allows players to have fun in the game, and they can't stop playing, but also allows players to think after calming down and understand the root cause of this chaos.

But that's clearly not the heart of the video.

The Tian Gongzi did not just focus on the gameplay of the game itself and its connection with social reality, but continued to extend and dig out more content.

"If you dig deeper, you'll find that there's a hidden mechanism in the game."

"After the rental agreement is reached, the tenant will still be satisfied with the living in the house, and if the satisfaction is lower than expected, then the tenant will pick more faults and ask for a lower price when he comes to the door later. Too much rent, and they won't even come to the door at all."

"Not only that, the satisfaction of a large number of tenants will also affect the reputation of the player's store, which may not be visible in the short term, but after accumulation, this impact will become more and more obvious."

"That is to say, choosing profits to deceive tenants can indeed accumulate huge profits in the short term, but the price is the decline of word of mouth, there are fewer and fewer high-quality tenants, and it is more and more difficult to make money; while treating people with sincerity may give up in the early stage Profits, but over time, the reputation of the store gradually accumulates, more high-quality tenants will appear, and transactions will become easier and easier.”

"This is obviously also in line with the laws of reality: most tenants are easy to be fooled when they rent for the first time. After being cheated once, they will naturally be careful, and most of them will not find the store that has cheated themselves to rent a house."

"But a new question may have arisen at this time: Why do many intermediary companies have been doing tricky things, but they have continued to grow, and it seems that they have not been punished at all?"

"Why in the game, players cheating tenants will lead to fewer tenants coming to the door and slow development, while in reality, those intermediary companies that cheated tenants still live well?"

"Is this just because the game beautifies reality and gives a reasonable but unrealistic setting?"

Ding Xiyao was stunned for a moment, she really hadn't thought about this question.

But after Tian Gongzi brought it up, she thought deeply before realizing that this was indeed a problem.

It stands to reason that if the intermediary company cheats the tenants, there will definitely be no tenants coming to the door. However, although companies like Zhujia Group have repeatedly cheated people, and even have incidents such as formaldehyde rooms, they still occupy the intermediary market. Dominance is not even seen much shaken.

Although the formaldehyde housing incident also caused the Zhujia Group's stock to fall, it was also rectified and fined, but it seems to have recovered quickly, its market share is still high, and there has been no essential change.

Does this mean that real people are not as smart as the NPCs in the game?

Tian Gongzi quickly gave the answer.

"This problem also comes down to the identity of the player in the game."

"In the game, the player is both the boss and the intermediary, responsible for their own profits and losses, and their own consequences."

"So, in the game, players can only be responsible for housing listings in a small area, and they have to compete with other intermediary companies. In this case, tenants actually have many choices. After being cheated by players, they will naturally Looking for other intermediaries, the number of customers received by players will also decrease.”

"In this case, the regulatory mechanism is still at work."

"Let's extend it. Let's assume that a 'merger and expansion' gameplay has been added to the game. The player is no longer the owner of a small intermediary store, but a large group company or has a large amount of capital."

"So, do you still need to abide by these existing rules of the game? Of course not."

"At that time, the best solution for players is to swallow all the stores around, or try to squeeze out other intermediary companies, and then open their own branches throughout the city, or even across the country."

"At the same time, using these stores as a fulcrum, let the intermediaries under them constantly call and harass the homeowners, and monopolize all the surrounding houses in their own hands."

"In this way, tenants have no other choice at all, because all the listings are in the hands of this company. If you don't rent from them, where can you rent?"

"So this adjustment mechanism seen in the game will not take effect at all, because the tenant has no choice. Even if they are cheated, they can only change to another store. Control of industry ethos.”

"So, the player's identity setting in the game is obviously carefully considered, not just for gameplay considerations."

"More importantly, a special contrast is created."

"In the game, the player serves as both the boss and the employee, but in reality, the boss and employee of an intermediary company are completely separated;"

"In the game, the 'intermediary' industry that players are engaged in is the original appearance of the industry, and there is sufficient competition to improve service quality to succeed; but in reality, the real 'intermediary' industry is what it looks like after alienation It is an industry with a certain degree of monopoly, and it is an abnormal state in which group companies and large capital can completely ignore the actual living experience of tenants for profit.”

"In other words, the intermediary identity in the game does not seem to be annoying, and you can even choose whether to keep your conscience; while the intermediary identity in reality can make people feel disgusted, and the intermediaries often have no choice. In the final analysis, it is because of the source. Changes have taken place on the Internet, resulting in a change in the identity of the 'intermediary': from a service provider that matches connections, to an intermediary who asks for cards."

"By comparing the game and reality, we can more clearly understand the difference between the two, so that we can more accurately locate the crux of the real intermediary industry!"