Chapter 1356 Let's Choose the Split Mode

Monday, December 10.

The door of the president's office of Tenda Group has not yet opened, Meng Chang and Huang Sibo are waiting in the lounge next to them.

"Hey, why is Mr. Pei late today? Didn't he come as soon as he went to work on Mondays?"

"I don't know, maybe there are other jobs to deal with?"

"Well, how is your publicity plan going?"

"It's alright, it's pretty clear. Is there a specific website for "The Successor"?"

"Not yet, there are several websites that are vying for different prices, so I'll ask President Pei to come up with an idea."

The two of them got bored of waiting and started chatting.

After inspection, Meng Chang has decided to choose "The Successor" for publicity, which also means that he will spend most of his publicity resources on the "The Successor" project.

After this period of consideration, the publicity plan also has a general idea, but whether it is feasible or not, I have to ask President Pei to check it.

On Huang Sibo's side, he has also been in contact with several domestic video platforms.

Not to mention, several video platforms, including the Elli Island website, have shown relatively strong interest in "The Successor", and their bids are not low.

Of course, Huang Sibo himself is very clear that this is probably not out of optimism about the content of "The Successor", but just out of respect for the previous achievements of Feihuang Studio.

Since the establishment of Feihuang Studio, it has done short plays, documentaries, and large-scale movies, all of which have been very successful.

Even the documentaries that don't make much money have aroused enthusiastic responses on the Internet. They didn't make money, but the word of mouth turned over.

This time, Feihuang Studio has taken a slant on the sword again. It invested so much money in the United States to shoot an online drama and broadcast it in China. Although this behavior itself seems a little unreliable, considering the miracles Feihuang Studio has created repeatedly , these video sites are still willing to spend money to buy this episode.

Of course, whether to buy a solo broadcast or not, how high the price should be, and how much platform resources can be used for publicity after buying the episode, the details of these cooperation need to be carefully considered.

The conditions given by different platforms are different, and Huang Sibo is also a little undecided, so he still comes to ask President Pei.

But Mr. Pei, who was supposed to be in the office on time this morning, didn't come, so the two had to wait and chat.

Anyway, these two people are in charge of the "Successor" project in the final analysis, and need to cooperate closely, so it is necessary to share a lot of news.

Meng Chang asked Huang Sibo about the conditions offered by various live broadcast platforms in detail, and then fell into deep thought.

"I think President Pei will still choose Ellis Island as his partner."

Huang Sibo was stunned for a moment: "Oh? That's right, but compared with the bids of other video sites, the bid of Ellis Island has no obvious advantage."

"Does it mean that the user volume and activity level of Elli Island are more important?"

Meng Chang shook his head: "This is just one aspect. I think Pei always cares more about the...environment and atmosphere of Elli Island."

"This is a rather metaphysical thing, but the audiences of each video site have different tastes and habits, and different user groups will also have different evaluations of the same drama."

"And this kind of evaluation will affect the impression of latecomers on the show."

"The Successor is more suitable for the style of Ellis Island, and it is more in line with my publicity plan."

"As for bidding... This is not a problem. President Pei will definitely not accept a buyout at a buy-in price, but will most likely adopt a sharing model linked to data such as playback volume and ratings."

Huang Sibo looked worried: "That said, I'm a little worried."

"Now the buyout prices offered by various video websites are high enough to cover our shooting costs. It is indeed a more secure choice."

"But if you use the split model, wouldn't it be a loss in case of a small overturn?"

"The Successor is just a serious commercial film. The key point is that it is a very special niche film, and the probability of this kind of commercial overturning is not low."

Meng Chang said: "If you're afraid of losing money, then it's not President Pei. Wasn't President Pei very satisfied when he watched the demo last week? It's enough to show that he is very satisfied with the show."

Huang Sibo nodded: "It also makes sense. By the way, what are you going to do with your publicity plan?"

Meng Chang came up with a plan: "This time the plan will be slightly different from the past, but the core is still the same way, nothing more than..."

Before he could finish speaking, he saw President Pei walking past the door of the lounge and into the office.

Meng Chang and Huang Sibo hurriedly collected their plans and prepared to report to President Pei.

Huang Sibo was a little puzzled: "Why do you feel that President Pei's face is not very good today, is there any problem in which industry?"

Meng Chang thought for a while: "Not necessarily, maybe because he was thinking about longer-term plans and predicting some worst-case scenarios in advance, so he showed it on his face."

"Uh...you ask first?"

Huang Sibo shook his head: "You go first."

Meng Chang: "It's better to decide which website "Successor" will be posted on first, so that we can roughly infer President Pei's propaganda intentions, and then I can make some minor adjustments to the propaganda plan."

Huang Sibo thought about it for a while, but he was right, so he didn't refuse again: "Okay, then I'll do it as soon as possible."

...

At the same time, Pei Qian was sulking in the office.

You talk about how this finger company and Longyu Group are so unsatisfactory!

Last weekend, Pei Qian continued to watch the game at home.

As a result, I gave myself a belly fire.

The quarterfinals have been played for more than a week, and the quarterfinals have already started. Why is there still no movement from the finger company? did nothing!

Previously, GOG cooperated with Tuwei Live to launch the game viewing function of PC and mobile clients, which was well received, so that the discussion and analysis of GOG games on major forums and video websites have skyrocketed, giving the ioi World Championships popularity. Too squeezed to see.

Originally, there were many players on GOG, and the attention was also high. In addition, this game viewing function exploded a lot of microbiologists from the audience, and they all watched the game with a magnifying glass, which triggered an overall surge in the discussion. .

If this feature had been launched for several months, everyone's popularity might have dropped, but it's only been a while now, and players are still excited and having a blast.

Even foreign countries are about to fall, let alone domestic ones.

As a result, facing such a lot of pressure, ioi just didn't do anything, it was outrageous!

Of course, it's not very objective to say nothing. They still smashed some propaganda funds, but they didn't have any effect.

The only thing that is commendable is the marketing around the FV club, which successfully put on a posture of "other clubs in the world besieging the FV big devil", barely keeping some popularity.

But the problem is that the confrontation on GOG's side is not bad!

Last week was the quarterfinals, last week was the quarterfinals, GOG had five foreign teams in the quarterfinals, and two foreign teams left in the quarterfinals.

Although in the end, the two domestic teams from the GPL stood out and reached the finals, but in the quarter-finals and semi-finals, the shots of foreign teams were also full.

Especially in the semi-finals, these two foreign teams also worked hard to revive, and came up with some show tactics. One team won a small game, while the other team won two games and almost won the game.

This is because with the popularity of GOG in foreign countries, various clubs have paid more attention to GOG divisions, and the establishment of the league system has allowed these foreign teams to catch up gradually, and GPL teams no longer have such a big first-mover advantage.

For foreign audiences, these teams have also presented very exciting games, and it can be said that even though they are defeated, they are still honored.

The discussion of the quarter-finals and semi-finals is also directly full.

On the other hand, on the ioi side, the FV team reached the semi-finals and the finals without any risk. The process was a little stumbling, and it was no longer crushed like last year, but on the whole, it can be seen that even if the FV team was beaten by Zhitou Company has weakened its target, and its hard power is still strong.

Although it is a good suspense whether the FV team can win consecutive championships, but this topic is the same as the topic on the GOG side, and there is no qualitative change.

Coupled with the influence of the viewing mode, this makes the popularity of ioi quite worrying.

Pei Qian stayed up late at night after watching ioi's game and swiped the forum, and the more he swiped, the more angry he became.

Because no one is talking about the ioi side, even if the discussion is about whether the FV team can win consecutive championships.

Do you think this can make people angry!

Many ioi viewers are still looking forward to it, hoping that the finals will be more popular. After all, ioi is an outside station, and GOG is a civil war.

But here comes the problem. Your popularity in the quarter-finals and semi-finals has been crushed, and you are expecting a sudden overtake in the finals. Is this possible?

The more Pei Qian thought about it, the more angry he became. As a result, he couldn't get up this morning and was an hour late.

I was sulking when I heard a knock on the door.

Pei Qian looked up and saw that it was Huang Sibo.

"Mr. Pei, I have talked to several video platforms, and they are all very interested in "The Successor". This is an initial negotiated offer with them. Please take a look."

Seeing the quotations of various platforms on the plan, Pei Qian frowned subconsciously.

What does "very interested" mean?

It's just such a drama, you are actually very interested? And you have to pay a high price to buy a solo broadcast?

Do you not have your own aesthetic pursuits? Don't have the most basic judgment of whether a show is good or bad?

outrageous!

But don't buy it without thinking when you see the brand of Feihuang Studio!

If you want to do this, then I can't help you, don't blame me for losing money!

There are some websites here that Pei Qian has rarely visited in the past two years, such as Fanshu.com. Since the rise of the Elli Island website, Fanshu.com has been following the original route and has not removed the advertisement at the beginning of the video, so Pei Qian has rarely visited.

Although it is possible to advertise with a membership, Pei Qian would rather spend money to buy a member of the Elli Island website than to buy a member of Fanshu.com.

Because one is voluntary and the other is forced, there is an essential difference in nature!

I can give you money, but I don't want to give it, you can't rob it.

Originally, Pei Qian thought that Fanshu.com was cold, but only after seeing this quotation did he know that he was not cold and was still alive and well, which shows that the advertising fee is indeed quite profitable.

Pei Qian flipped through it casually, and then said, "Let's just cooperate with the Elli Island website."

"However... this specific cooperation model needs to be changed, don't buy it out, we have to calculate the money based on the number of episodes, the amount of barrage, ratings and other data."

Since the bids of video websites are similar, and you will be scolded wherever you go, then choose Elli Island.

But it must not be bought out, because buying out means repaying the capital, so how can it be done.

Anyway, as soon as this drama is released, it is estimated that it will be scolded badly. It is hard to say how many barrages there are. After all, being scolded also increases the barrage volume, but the number of broadcasts and ratings are definitely not good.

The audience of the first three episodes was disgusted, and they will definitely not continue to watch it.

As for the sudden reversal of ratings, the probability is very small, and the ratings of most episodes will only gradually decrease, and there are too few cases of reversal from low scores to high scores.

According to this calculation, you can lose money!

After all, only a very small number of readers of the original work came to watch "The Successor", and most of the others were melon eaters who didn't know the plot at all.

For first-timers, the plot of "The Successor" is definitely worthy of scolding, and there are a lot of sprays.

Huang Sibo was a little surprised.

Hey, Meng Chang guessed everything right?

No wonder I feel that President Pei has been paying more and more attention to Meng Chang recently. Meng Chang really has something!

Continue to add tomorrow