Chapter 1390 Separate Publicity!

"Propaganda around these points..."

"Well, I'll think about it carefully."

Ye Zhizhou frowned slightly and fell into a state of deep thought.

For him, it is really difficult to study these propaganda programs, because they have basically never been involved before.

Fortunately, Meng Chang has given a relatively clear direction, just like President Pei gave a clear direction when designing the game.

According to the direction given by Meng Chang, making a publicity plan is like designing a game according to the direction given by President Pei. The two have something in common in some aspects.

"I think the slogan can be set as 'you can enjoy the fun of driving without leaving your home', and this slogan can be used throughout."

"This statement sounds a bit stupid, but in fact, after you really experience the whole set of peripherals and play the game, you will know that this slogan is actually quite appropriate."

"In addition, it can be promoted that 'everyone can be a car god'. When everyone sees this slogan, their first reaction may be that it is a cool car ride, but in fact it is a driving skill that requires A very demanding immersive game."

"Players can indeed become car gods, but it just requires a lot of hard practice. Although it is much better than reality in terms of car repair and safety, the actual amount of training is not much less."

"The slogans for equipment are not very easy to think about. I think it is possible to emphasize the price and dust-eating properties of some of these equipment. On the surface, it seems to be a kind of persuasion, but in fact, after further research, I feel that if conditions permit, this In fact, it is a very cost-effective long-term investment.”

Meng Chang listened to Ye Zhizhou patiently, and at the same time gave a simple evaluation of the methods Ye Zhizhou said in his heart.

The direction is right, but the details are too poor, and there are conflicts between some publicity strategies.

But after all, this is the first time to use Pei's propaganda method, and it is not easy to find a direction and achieve this level.

It's like creating something. The things you create are rubbish. It's okay, and it will gradually get better in the future. I'm afraid that there is nothing in my mind, and I can't even create rubbish.

If you create garbage, you can improve it a little by criticizing it, but if you can't create anything and your mind is empty, how can you improve?

Like Ye Zhizhou's current situation, although the ideas that he came up with are very immature and have a lot of room for improvement, after all, he came up with something and is following the correct path of Pei's propaganda law.

Meng Chang thought about it and reminded Ye Zhizhou to reconsider some details.

"It's very good that you can think of these in a short period of time. However, the ideas you mentioned are too scattered to form a complete and coordinated marketing plan."

"There are even some that conflict with each other."

"For example, if you want to use 'you can enjoy driving without leaving home' and 'everyone can be a car god' to promote, which means that you use the 'one-sided' propaganda method in Pei's propaganda law. Law', that is, emphasizing one-sided attributes of a certain commodity, thereby causing a misleading to consumers, so that they will be fooled when they discover the whole picture."

"But then, after consumers ponder the whole picture carefully, they will find that the shortcomings that we deliberately did not mention before have become advantages, or have unique advantages."

"And the 'emphasis on the price of equipment and the property of eating ashes' actually uses the 'dissuade law' in Pei's propaganda law, or it can also be called the 'frankness law'."

"That is, deliberately being frank, even emphasizing the shortcomings of the product, and persuading players to quit the first time, but in fact, players will find that after in-depth experience, such shortcomings are often accompanied by benefits, or sometimes it is not the product of the product. The shortcomings, but the user's own shortcomings."

"As a result, many people will have a rebellious mentality, and the more they are persuaded, the more they want to buy."

"But the problem is that these two methods are actually in conflict with each other, because the former should emphasize the advantages, guide consumers to discover their own shortcomings, and then reverse it; while the latter should emphasize the shortcomings and let consumers discover the advantages themselves."

"If they are mixed together, they can easily interfere with each other. Either use only one or separate them."

Ye Zhizhou: "Separate?"

Meng Chang nodded: "Well, separate."

"For example, the game part is advertised by Yangyang Games, and the equipment part is advertised by Outu Technology."

"The time of the two promotions can be slightly staggered, and if there is a time difference, the way of promotion can also make a difference."

"Games can use game-specific publicity methods, such as promotional materials on the game platform, and detailed page introductions; and equipment can use technology-specific publicity methods, such as holding conferences."

Ye Zhizhou suddenly said: "So it is, I understand!"

"That is to say, the game is actually more suitable for promotion with the 'one-sided method', just like the promotion plan of "Struggle" at that time; and these peripherals can be promoted with the 'resignation method', just like the original Outu Phones are the same as smart fitness drying racks.”

Meng Chang was very happy: "Huh? It's great that you can think of these cases. It saves me a lot of time to explain. Yes, this is a classic case of Pei's propaganda law!"

"Looking back, you can take a little time to study these cases, imitate the specific process of these cases, and at the same time combine the characteristics of this game and peripheral products to come up with a new publicity plan."

Ye Zhizhou nodded: "Understood! Thank you very much!"

"Now I understand President Pei's good intentions, so that the heads of all departments can master the promotion and marketing methods and formulate their own promotion plans, which can indeed achieve better results!"

He originally thought that Meng Chang wanted to be lazy by not making a publicity plan for "Safe and Civilized Driving", but it doesn't seem to be the case now.

If Meng Chang wanted to be lazy, he would be done with a perfunctory moment. Why did he come over and teach himself Pei's propaganda method?

Ye Zhizhou also doesn't think that the work of publicity has nothing to do with him. After all, President Pei always hopes that the people in charge can become generalists.

Promotional marketing is actually a part of the product. As the project leader, it is definitely inappropriate to rely on the advertising and marketing department to make arrangements.

First, the manpower in the advertising and marketing department is also limited, and it is impossible to cover every aspect of each project, and there are inevitably places that are not so in place. The solution is not necessarily the best.

The person in charge of the project knows the product best. As long as he masters the correct method, the plan he makes will definitely be the most appropriate and suitable.

Meng Chang smiled slightly: "Indeed, and if you let me do the propaganda plan, I can't use some methods, there will be some restrictions, but it doesn't matter who you are in charge."

Ye Zhizhou was stunned for a moment: "Huh? What does this mean specifically?"

Meng Chang shook his head: "Nothing."

What he means is that if he is asked to make a propaganda plan, he will definitely still consider the issue of commission. As a result, many propaganda methods with particularly explosive effects and propaganda methods with particularly fast results after repression cannot be used.

Meng Chang's current publicity method is still mainly based on channels with high investment and low efficiency, such as buying advertisements for "The Successor" on the Internet.

Of course, this is not President Pei's problem, because President Pei taught Meng Chang to use the "Pei's Propaganda Method" by way of reverse commission, mainly because it is easier to get started.

After Meng Chang's initial setbacks and obstacles, through this huge difference and contrast, he can more deeply understand the power of Pei's propaganda method.

But for those in charge, there is no such restriction at all, and the application of Pei's propaganda method will be more free.

These propaganda funds can naturally choose the most efficient propaganda plan while using Pei's propaganda method.

...

After leaving Shangyang Games, Meng Chang couldn't help but start to recall his entire experience of coming to Tenda.

I didn't feel it before, but now the more I think about it, the more it feels wrong, there are many coincidences.

It's really like President Pei planned the whole process!

In the period of the cold noodle girl, Mr. Pei should have noticed that he is very talented in publicity and marketing, but the way is completely crooked. He pays too much attention to marketing and completely ignores products. The worst part is cheating.

So President Pei stared at him silently.

After many setbacks, the cold noodle girl has indeed successfully deceived some investors, but President Pei has seen through everything, and always smiles at Meng Chang's performance. When the cold nian girl is about to become popular, pour some cold water; When he couldn't hold on, he gently pulled another hand to keep him hopeful.

Later, the cold noodle girl became yellow, and Meng Chang was in debt. President Pei generously transferred the debt to himself, and logically sent Meng Chang to Tengda to be responsible for Tengda's publicity and marketing.

It looks very laborious on the surface, but in fact, it may be a piggybacking thing for President Pei.

And through the fall of the cold noodle girl, it has given a kind of inspiration to many entrepreneurs, and by the way, it has also warned those who want to defraud investment from Dream Venture Capital.

Of course, this is too far. The key is that President Pei should take Meng Chang to Tenda and let him be the head of Tenda's publicity and marketing department.

Meng Chang only realizes in retrospect that President Pei must have had a headache with Tengda's promotion and marketing work, so he came to him.

Because judging from the situation at the time, although Tengda seemed to be full of talents, no one could be President Pei's successor only in terms of marketing and publicity!

Pei's propaganda method is counterintuitive and anti-logical, and requires extremely strong reverse thinking, which not only requires a very smart mind, but also requires a very special brain circuit to control.

Most of Tenda's excellent marketing plans before were made by President Pei himself.

But President Pei, as your helm of the entire Tenda Group, can't always do this by himself.

Because there are more projects in the future, even if President Pei gives a few simple pointers on each project, it will take up a lot of time.