Chapter 1425 Pei's Propaganda Method, False and True

"Ghost General 2" itself is a difficult game. After all, Pei Qian is still thinking about how to persuade players. If it is too simple, it will be a game of mowing. How to persuade players?

But it won't be too difficult, at least Pei Qian has to ensure that someone like himself who can only play simple tricks can pass the customs after suffering.

Therefore, similar levels basically have two types of play, high difficulty and low difficulty.

The difficult play is not to use the simple trick mode, but to use the conventional complex trick to avoid the BOSS attack while continuously suppressing and outputting the BOSS, so as to pass the level in the shortest time.

However, the fault tolerance rate of such a play is very low, because the damage of the boss is very high, and it is easy to die suddenly when touched, and the complex trick mode is easy to make mistakes. If the output does not meet the requirements, it will still fail.

The low-difficulty style of play is to use the simple rubbing mode to output while interacting with the map mechanism.

Destroying the magic core on the battleship can extend the game time while weakening the boss, but these magic cores are not so easy to beat, they will be interfered by the boss, and they will only be exposed after a while.

Playing with low difficulty is definitely much slower than playing with high difficulty.

In this demo video, Cai Hong showed a very difficult style of play, that is, without touching the core of the magic way, he fought hard to win the enhanced version of Xu Chu.

During the period, he was also beaten twice by Xu Chu, and the blood bar fell like a roller coaster, which made people jump.

But this was his intention, and it was specially requested by Meng Chang and the project team of "Ghost General 2".

Cai Hong can play without damage, but how can players see how high the damage of the boss is?

In short, this video is really gorgeous, but Yu Fei feels very worried.

This concern mainly comes from three aspects:

First, this BOSS battle is one of the less brilliant ones among all the levels in "Ghost General 2". Speaking of handsome big scenes, scenes such as warm wine beheading Huaxiong, borrowing the east wind, burning the company with fire, etc., are much more handsome and cool than this scene.

Second, Cai Hong showed a high-difficulty style of play, but in fact the game also has a relatively low-difficulty style of play. Wouldn't everyone think this game is too difficult and be persuaded to quit?

Third, is it appropriate to just put such a video to promote it? It's not to say that such propaganda is impossible, but this is just a very conventional propaganda method, and I don't see where the "Pei's propaganda method" mentioned by Meng Chang is reflected?

When Meng Chang came and said that he wanted to make a publicity plan for "Ghost General 2", Yu Fei was still very happy and felt that this project was very important to President Pei.

Moreover, Meng Chang also told him a lot of details about the "Pei's Propaganda Law", which meant that Yu Fei should take a good look and study it, and he would make the next propaganda plan by himself.

But Meng Chang talked a lot, but it wasn't reflected in the plan?

Yu Fei expressed his concerns to Meng Chang, especially the last point.

Where does this video reflect the "Pei's Propaganda Law" you talked about?

Seeing Yu Fei's puzzled face, Meng Chang smiled slightly: "You don't understand this."

"The way of the art of war, the false and the true, the true and the false. The false and the true, the true and the false, the most important thing is to make people puzzled."

"I know what the Pei's propaganda method you're expecting looks like."

"If we follow the usual way, at this time, we should publicize with great fanfare that "Ghost General" will have an orthodox sequel, make a lot of investment, and Tenda Games will do the work himself, and release some original paintings, models and part of the story background of the generals. The player leads the way."

"Let them feel that this might be a large-scale card battle game following "Ghost General", or an action game like "Going Back to the Shore", so that the mystery will be revealed when "Ghost General 2" is actually released, let them Shout out."

"Right?"

Yu Fei nodded. According to the "Pei's Propaganda Method" that Meng Chang said before, this is indeed a relatively basic routine.

Meng Chang explained: "But you have to consider that this method can't be used all the time, and the wolf can't be called too often when it comes. We have to develop sustainably."

"At the beginning of this month, Ye Zhizhou in "Safe and Civilized Driving" adopted a similar method. Although it also had a certain effect, it has been greatly weakened compared with the effect of "Struggle" at that time."

"This is enough to show that the application of Pei's propaganda method must be based on the situation, adjust measures according to local conditions, and adjust according to the characteristics of different projects, and must not make the mistake of dogmatism."

"The reason why "Struggle" has been so successful in this way is because the 'false propaganda' of "Struggle" is deeply tied and combined with the connotation of the game, which makes its publicity method also a way to break the dimensional wall. part of it, so it resonated."

"And here in "Safe and Civilized Driving", Ye Zhizhou was just getting started, so he had no choice but to look at him. In addition, the wolf had already shouted aside when he came, and the effect was naturally not that good."

"So, we can't do that anymore, we have to make some changes."

Yu Fei suddenly nodded.

"So it is! Are there so many doorways here?"

"But... does the current plan also comply with the Pei's Propaganda Law?"

Meng Chang nodded: "Of course, you didn't see it?"

Yu Fei said with some shame: "No... In my opinion, this is a very conventional fighting game promotion plan, right? We directly showdown, "Ghost General 2" is a fighting game, and then the actual battle was released. The picture, the key is that this picture is not the most exciting part..."

Meng Chang smiled slightly: "That's right."

"The essence of Pei's propaganda method is that you want to promote it first, and in this project of "Ghost General 2", the best "suppression" is its fighting game attributes!"

"We tell the players frankly that this is a fighting game, and it is a traditional fighting game with high difficulty. In this way, the core players of fighting games will definitely be very happy, but their size is small, And most of the ordinary players are likely to stop playing when they hear that it is a fighting game.”

"But after you deeply experience "Ghost General 2", you will find that it is completely different from ordinary fighting games, which can not only meet the difficult requirements of hardcore players, but also allow ordinary players to experience the fun of fighting games. !"

"So, the essence of Pei's propaganda method is: confusing."

"It must be very confusing, so that our users can't tell what the true intention of the propaganda is, and they can't determine where the biggest advantage of this game or product is, so that the Pei's propaganda method can succeed."

"So, what is true is what is true, what is true is what is false, and between what is false and what is true can better reflect the breadth and depth of Pei's propaganda method!"

Yu Fei was stunned.

It can be seen that Meng Chang is full of confidence, and what he said really makes sense!

I feel that Meng Chang has improved his research on Pei's propaganda method.

Before, Meng Chang had always been a bit formulaic, stuck every step to death, and the changes in the routine were far less changeable than the publicity plan made by President Pei himself, but now, Meng Chang's publicity level is gradually moving closer to President Pei.

In this case, there is nothing to worry about, just follow this plan!

The most comfortable thing about being the person in charge of Tengda is that no matter what kind of support is needed, Yu Fei can always find a professional to help with all his heart. Even if he is not responsible for everything, he will at least provide a lot of professional advice.

The tenet of the company Tenda is to attach importance to professional talents, and the responsible persons respect each other's professionalism and learn from each other, so Yu Fei can still support the work of the game department despite such a big crossover.

Thinking of this, Yu Fei nodded: "Okay, then follow this plan."

...

...

Wednesday, January 23.

Pei Qian was in his office, watching the promotional video of "Ghost General 2" with a confused expression.

A little... I don't understand Meng Chang anymore.

This time, the publicity plan of "Ghost General 2" can be said to be quite routine. First, the publicity materials for "Ghost General 2" were released in cooperation with the official platform, including promotional pictures, game introduction and a demo video, and also on the Internet. There was some regular publicity going on.

For example, on Weibo and the Elysium website, a joint promotion was made with Cai Hong, the current top fighting game professional player in China, saying that this game was jointly developed with a group of top domestic fighting game professional players, and fully took care of A feeling for fighting game lovers.

In addition, the actual combat video was also played by Cai Hong himself. Although there were two small mistakes in the middle, the overall performance was still relatively gorgeous. It can be seen that the technology is really good and has a certain degree of enjoyment.

Pei Qian didn't think much about these two small mistakes.

Although Cai Hong is a professional player, he is really proficient in those old fighting games. "Ghost General 2" is a new game after all. Cai Hong doesn't know much about the various mechanics of this game, so one or two mistakes are inevitable. .

It's just this publicity plan that makes Pei Qian very confused.

For "Ghost General 2", Pei Qian can be said to know very well.

Because he has already worked hard to clear the game according to the requirements of the system.

Of course, Pei Qian used the simple trick mode, that is, ↓→↓→+A was simplified into ↓→+A, and he also made full use of the game mechanism in the process of passing the map.

For example, Zhou Yu was also used to beat Xu Chu in the Battle of Chibi, and Pei Qian passed the level only after he honestly knocked out all the cores of the magic path.

As for the fun of this game... I felt it a little bit, but fighting games are not Pei Qian's food after all, so I didn't feel it that deeply.

As for Meng Chang's propaganda plan, if you look at it from the first level, you will feel that he has betrayed.

To promote the advantages of fighting games completely, isn't this a very common positive publicity plan? Meng Chang is crazy? Don't mention it?

But if you stand on the second floor, you will feel that this plan still has a certain persuasive effect. It does show the advantages of fighting games, but that will only excite the core players of fighting games. For other players, as long as they know that the game is a fighting game, they will lose interest.

Therefore, Pei Qian feels a little confused now.

He really hoped that Meng Chang could evolve quickly, get more commissions, and smash the propaganda plan as much as possible. But after several rounds of evolution, Meng Chang felt a little bit like returning to the original, very confusing, and even Pei Qian couldn't see through his true intentions.