Chapter 1437 Medal of Suffering Travel
Ye Zhizhou couldn't help showing surprise: "Oh? Is there such a thing?"
Ye Zhizhou had also heard about this Steff car.
Although the name sounds foreign, it is actually a local enterprise established in 1996. It is a high-tech enterprise specializing in new energy, battery, IT and automobile technologies. It has seven large-scale enterprises across the country. Production base.
In the field of domestic new energy vehicles, Steffer's technology accumulation is second to none, and his market share is not bad.
But the problem is that its name, which sounds very fake and low, has seriously hindered it.
For this name, the official interpretation of Steffer Motors is "STF", and STF means "Seize the future", that is, "seize the future".
As a new energy car company, the implication of the name is quite appropriate.
But the problem is that people don't buy it, because this explanation is forced to find a far-fetched explanation after Steffer Motors has really grown and realized the brand problem.
In fact, as early as several years ago, someone interviewed the founder of Steffer Motors. The founder answered at that time that the reason for choosing this name was only because the original two-character and four-character names were different. It has already been pre-registered, and a three-character name is easier to pass, so the name is finalized.
To put it bluntly, at that time, the founder of Steffer Motors never thought about the brand at all.
This is also normal. There are so many start-up companies in China every year, and bankruptcy abounds. As a new company, the primary goal is to survive. Who can think so far and foresee that they will develop into a company in 20 years? What about top big companies, plagued by brand issues?
Just like many online writers, when they tried to write a pseudonym, they tried one and it didn’t work, and another one still didn’t work. After trying it out, they got angry and randomly entered a name, but they passed.
After many years of writing, I became famous, the fans are fixed, and the pen name cannot be changed. I can only participate in various activities under some weird screen names. It is really sad for those who hear it, and tears for those who see it.
And many people speculate that there is a hidden reason that the founders are not ashamed to say.
Steffer Motors was established in 1996. At that time, the company liked to give itself a more foreign name and pretend to be a foreign brand.
Because the atmosphere of the whole market was like this at that time, consumers generally believed that foreign brands were good, with reliable quality and excellent technology, so many companies at that time deliberately named a name that looked like a foreign brand, saying that it was deceiving consumers. Well, it doesn’t matter whether it’s adapting to the market environment, it’s all for the survival problem at the initial stage anyway.
It’s just that with the rise of domestic products in recent years, domestic consumers are no longer superstitious about foreign brands, but do their best to support domestic excellent products. Changes in the environment have made the brand problem of Steffer Motors the biggest shortcoming. .
In the past, many consumers would have a good impression of a foreign brand when they heard the name, but now, a domestic brand with a similar foreign brand name will only give people a strong sense of copycat and become a low one. synonym.
Although Steffer's boss is a practical man, his ability to brag is not very strong, and the products he launched are relatively cheap. As a result, despite his strong technical strength and good market share, the brand has been unable to build for a long time.
The cooperation with Shenhua Group this time is obviously due to the brand power of Shenhua Group.
Although Shenhua Group has no brand appeal in the automotive field, it has a strong brand appeal in the Internet and smart hardware! One of these two companies is good at hardware, the other is good at software, and the best combination point is the automatic driving technology of new energy vehicles!
Ye Zhizhou didn't expect that he would actually encounter unexpected joy this time.
Obviously, the in-depth cooperation between Steffer Automobile and Shenhua Group has not been publicized with great fanfare, so many people in the outside world are not clear.
But in terms of the strength of the two companies, once the research results are released, it will definitely shock many people.
Ye Zhizhou was very happy: "Okay, if the new car made by Steffer and Shenhua can also take the initiative to enter "Safe and Civilized Driving", it is obviously a very competitive catfish!"
Lin Wan took out her mobile phone: "I'll send you the contact information of the person in charge right now....Well, let's just ask the person in charge to come over and we'll have a face-to-face meeting."
"As far as I know, although the cars manufactured by the two companies are about to enter the mass production stage, they have not fully reached an agreement on the name, brand positioning, and marketing strategies of this model. A particularly suitable solution."
"If we can also get on the line with Tenda, the double blessing of Shenhua and Tenda, the brand value of this new car will inevitably soar again. This cooperation will definitely become a win-win."
Hearing the words "marketing strategy", Ye Zhizhou regained his energy: "Isn't it just a publicity plan? I'm good at it!"
"Meng Chang has already taught me all of Pei's propaganda methods that he has carefully summarized. "Safe and Civilized Driving" is a small test, and the effect is not bad."
Lin Wan was stunned for a moment: "Pei's propaganda method? Is there such a thing?"
She was a little confused, because she had worked in Tenda Games and Shangyang Games for so long, and had never heard of this concept.
Ye Zhizhou nodded: "This concept is a recent one, and it was summed up by Meng Chang when he was in charge of Tengda's long-term publicity work."
"But in fact, Mr. Pei has used Pei's propaganda method many times. It's just that we are blunt in this area and didn't understand it. If you think about the propaganda plans of so many projects back then, which one doesn't seem extremely weird? , but the result was unexpectedly good?"
Lin Wan came to a sudden: "That's how it is!"
"Then I will contact the project leader over there now, but their work is also relatively busy. After all, the release is approaching, and there are still some details that need to be adjusted. In this way, I will discuss it with them, next week at the latest, and let them Come to Jingzhou!"
...
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Wednesday, January 30.
The unnamed island where the suffering travels.
Qiao Liang was the last one to climb the cliff on the island, and lay down on the ground from exhaustion.
Looking at the other people, the situation is not much better, all of them are twisted and crooked, feeling that their bodies have been hollowed out.
After a whole month of exposure to wind and sun, we all got a lot of tan.
Although this group of people seized the opportunity to apply sunscreen and sunscreen on their faces and bodies vigorously, sunscreen is not a panacea. In this environment, they have been exposed to the sun, and their skin will inevitably move closer to bronze.
Bao Xu, on the other hand, was tanned a little darker, but he couldn't see it anymore. After all, he had experienced many battles.
Seeing that Qiao Liang had successfully climbed up, Bao Xu pressed the timer in his hand: "Okay, that's the end of today's training program."
"I declare that the second phase of the suffering journey has come to a successful conclusion!"
As soon as this remark came out, everyone at the scene felt relieved instantly, and instantly came to life.
it is finally over!
People like Qiao Liang, Yu Ping'an, and Chen Yufeng, who were relatively weak in endurance, almost cried with joy on the spot.
One month, do you know how we got here this month? ah?
The uninhabited island was suffering so much that they instinctively forgot that there was actually a month of indoor training before the island. In retrospect, training indoors was almost as relaxing as a vacation!
Sa Ziran took out the commemorative badge and certificate that he had prepared long ago.
Bao Xu had a sacred face: "Now the ascetic medal is issued, please stand in a row."
Before, everyone was tired and paralyzed on the ground, not wanting to move, but when they heard that the medals were going to be awarded, they quickly got up from the ground and stood neatly in a row.
Sa Ziran and Li Yaling helped Bao Xu hold the medals and certificates, while Bao Xu took the corresponding medals and certificates in a serious manner and handed them out one by one.
Qiao Liang's face was full of expectation.
One of the important reasons why he was able to persevere in the arduous training of the arduous journey was that he was full of expectations for the title of ascetic and the various benefits it brought.
Of course, the more important reason is that this is an uninhabited island, and he can't run even if he wants to.
But anyway, it's an honor!
"Thanks for your hard work!" After shaking hands with Qiao Liang, Bao Xu took the medal and certificate from Sa Ziran, handed it to Qiao Liang, and then went on to distribute it to the next person.
Qiao Liang played with the ascetic medal happily.
The workmanship is exquisite, very collectible!
This is an irregular medal with three layers of patterns embossed on it.
The bottom layer is a huge shield. Below the shield are many long swords, with the hilt facing upward and the tip of the sword facing downward, forming a shape similar to a peacock spreading its tail;
There is another layer of patterns embossed on the shield, high mountains and turbulent rivers rushing into the sea, in short, it reflects the uncanny workmanship of nature;
And on the top floor, on the cliff of the lofty mountains, a small man is climbing hard, representing the image of an ascetic.
Qiao Liang couldn't put it down for this medal.
Absolutely!
It has to be said that Tengda is Tengda, and this commemorative medal is so exquisitely made, and it is also of great commemorative value, because it has profound cultural connotations.
When you see it, you will naturally think of the extraordinary years you have spent in suffering and traveling!
Qiao Liang decided that this medal must be treasured forever as a family heirloom, so that he can brag to his son and grandson when the time comes.
Know suffering travel? This is your father's/grandpa's military medal!
Then, he set his sights on the certificate.
The cover of the certificate is also specially made, and the metal engraving process is used, which is heavy in the hand.
The pattern on the cover is also related to the pattern on the medal.
Opening the certificate, the few lines written in it also benefited Qiao Liang endlessly.
"Qiao Liang, the ascetic, fought bravely and persevered in the second phase of the suffering journey (December 2012-January 2013), and showed an indomitable fighting spirit. He is specially awarded the title of "Tough Ascetic"!"
There are also inscriptions, time and stamps on the bottom, making it extremely formal.
Qiao Liang couldn't help feeling elated, and at the same time he let out a sigh of relief.
Fortunately, okay, I thought the final title would be something like "bottom member"!
Tough ascetic? This title is very good, and it shows its excellent qualities very well!
Qiao Liang couldn't help looking at Ruan Guangjian beside him: "What's your title?"
Because the previous announcement said that the results of this period will be recorded. If this rule had not been cancelled, then everyone should have different titles.