Chapter 1445 The Jujia Group Chooses to Lie Flat

Saturday, February 2.

For Gao Ming of Zhujia Group, this is destined to be another 996 weekend.

"Hey, I'm the director of the marketing department, and I'm too aggrieved!"

"I can't solve these problems at all. Besides, use the marketing department as the public relations department, and use the public relations department as the cleaning department. How can you do that!"

Gao Ming was in his office, no one was around, so he couldn't help complaining.

Recently, his work has not been smooth.

When he first became the director of the marketing department of Jujia Group, he was originally full of ambition and smooth sailing.

To be able to work as the director of the marketing department in a listed company, even in a super-first-tier city like the Imperial Capital or the Magic Capital, is it considered good enough?

Of course, he knows that he is a senior wage earner, but how many people in this world are not wage earners?

What's more, as a high-level wage earner, he has stocks and a high salary, and he lives much more comfortably than the bosses of some small companies.

But... since when did the situation start to change?

Gao Ming recalled that if we want to trace the source, it seems that it was when Tenda founded the sloth apartment brand.

At the beginning, Gao Ming and the top executives of Jujia Group didn't care at all, because the business model didn't work at first glance.

But later, first came the formaldehyde room incident, then "Real Estate Agency Simulator", and the public relations crisis after another caused Jujia Group's stock price to plummet.

In fact, the senior executives of Jujia Group are also very puzzled.

Zhujia Group has developed step by step from the initial small company, using this routine.

Now that the company has grown stronger, has a high market share, and is listed on the market, the same routine should be more effective, but why is it suddenly not working?

At the end of November, "Real Estate Agency Simulator" was released. Immediately after Tian Gongzi posted a video, Chixing Studio announced the establishment of a reality service department in cooperation with Sloth Apartment and Shenhua Real Estate, and built a new rental platform with games as the carrier. , and then, the sloth apartment also started the mode of renting instead of buying, and began to enter the stage of rapid expansion...

As for the Jujia Group, it was a bit of a leaky house and it was raining all night.

Not only has the stock price plummeted, but more importantly, two consecutive heavy new businesses, the "Anxinfang" and "Caring Butler" businesses, have all been hit head-on, and so many resources have been invested, but in the end only negative effect!

Such a heavy core business does not mean that it can be done by just doing publicity. To a certain extent, it will affect the organizational structure, personnel training, business direction and many other aspects of the entire company from top to bottom. Yes, it's easy to hurt your muscles and bones.

This means that Jujia Group is more able to withstand it. If you change to other small companies, it will be over long ago.

As the director of the marketing department, Gao Ming had many meetings and overtime during this period, but they watched the popularity of real estate agency simulators getting higher and higher, and the number of houses increased. The business of Shenhua Real Estate and Sloth Apartment It also expanded rapidly to first-tier cities, but could do nothing.

Have you tried to resist it? Of course there are.

For example, mobilize the intermediaries of all stores to compete with the "Real Estate Agency Simulator" for housing listings, register accounts to harass the real landlords on it, or pretend to be landlords to post housing information in an attempt to lure tenants over.

As a result...all of them were banned.

To make matters worse, even the Doubt VR glasses were banned.

Apparently, Chixing Studio had thought of this possibility a long time ago, and recruited many people to set up a reality service department. One of the most important tasks is to supervise the platform. If any false information is found, it must be deleted as soon as possible and a warning will be issued. .

Of course, how to verify false information is a technical and personal effort. In addition to allowing the uploader to provide sufficient and detailed information, users who report false listings can also get good rewards. Mobilize everyone's enthusiasm.

It is not just Jujia Group who want to make the real estate agency simulator dirty. Other rental brands, and even some small intermediaries, are more active on the contrary.

Because layer after layer of pressure fell, they were the worst!

After the integration of Real Estate Agency Simulator, Shenhua Real Estate and Sloth Apartment, it will inevitably grab a large number of market shares, and these market shares are mainly high-end markets, which are aimed at high-quality tenants who have relatively high requirements for living conditions.

On the surface, this does not constitute a direct competitive relationship with some small rental brands and small local intermediaries.

But the problem is, once the sloth apartment grabs the market share of Jujia Group, and the profit and market share of Jujia Group decrease, what will they do?

I couldn't beat the sloth apartment again, so I had no choice but to continue sinking and fight those small agencies!

The Zhujia Group has a big business, even if its business is affected to a certain extent, it can persist only by relying on its stores all over the country, a large number of intermediaries and the houses in its hands. But these small intermediaries are not necessarily so. Once the Jujia Group decides to grab food from them, they can only starve to death!

So, I don't know how many people are trying to mess up "Real Estate Agent Simulator".

They all felt that with so many rental apps failing to handle real listings, how could "Real Estate Agency Simulator" do it?

Although there are so many false housing listings on these rental apps, many of which are deliberately condoned by the platform, it has to be said that supervision in this area is indeed very difficult.

Because phishing with false information is a low-cost and high-yield thing, it is naturally prohibited repeatedly.

But after they went to the "Real Estate Agency Simulator" and sent some false information, they found out that this is not the case at all! This thing is fundamentally different from ordinary rental apps!

It's a VR game and you need to spend money to buy it!

Although "Real Estate Agency Simulator" launched a game version that runs independently on VR glasses without the computer terminal in order to take care of the players, the price has been reduced, but no matter how much it is reduced, there is still a cost.

If you want to send false information or harass the landlord above, you must first register a game account, bind your ID card, and purchase "Real Estate Agency Simulator". The money is in vain, the key is that if you find another ID card to register, won't it still take a lot of effort?

Isn't it a blood loss to spend so much effort just to send false information or harass the landlord?

What's even more frightening is that Doubt VR glasses are also made by Chixing Studio. If it is found that the account on a certain glasses always publishes false information or is frequently reported by high-quality players, it will trigger the ultimate sanction method: BAN machine!

This VR glasses directly and permanently disable the networking function of "Real Estate Agency Simulator".

In this regard, Chixing Studio is quite merciful and did not directly brick Doubt VR glasses, but this is already an unbearable cost for intermediaries who want to make trouble.

Either, after the glasses are banned, either you keep them for yourself, or sell them online at a low price. It's hard to say if anyone sells it, but it's certain to be scolded.

After this combination of punches, no matter whether it is an intermediary company or an individual, they can't stand it anymore.

The point is that the loss is far greater than the gain. Is this trying to mess up "Real Estate Agency Simulator", or is it letting Chixing Studio's games and VR glasses sell off?

And this method, other companies can not learn.

If they dare to charge their own renting app, such as depositing a deposit of tens of yuan before they can play, they will definitely kill themselves.

Because "Real Estate Agency Simulator" is still an excellent VR game even if it strips off the platform attributes, and its own quality can support the price. Moreover, with Tenda's reputation as an endorsement, it does provide a platform for real information, so players, tenants and landlords will all buy it.

Other companies simply do not have this condition.

Therefore, Jujia Group struggled with other intermediary companies for a long time, and in the end it was a waste of work. Not only did it not have a great impact on "Real Estate Agency Simulator", but it also stocked up a bunch of banned Doubt in its hands. The VR glasses can’t be dealt with, so they can only be forced to the store employees as a benefit.

What's even more outrageous is that after some employees played "Real Estate Agency Simulator" for work reasons, they watched Tian Gongzi's video again, and they suddenly felt repentant, and realized that the agency company's cannibalistic characteristics are already suppressed. His dissatisfaction broke out in an instant, and he resigned!

In many stores, the intermediary has run away, creating a feeling of twilight in an instant.

It can be said that the linkage between "Real Estate Agency Simulator" and Shenhua Real Estate and Sloth Apartment has achieved the effect of reducing dimensionality in various senses. Every move is unpredictable for traditional intermediary companies, and it is also impossible at all. coped!

Last month, Shenhua Real Estate and Sloth Apartment cooperated with "Real Estate Agency Simulator" for the first batch of housing listings, and they were all sold out in an instant, and all of them were rented out.

Shenhua Real Estate doesn't care about the rent at all. They are doing brand effects, so the price and quality are very competitive.

As for the sloth apartment, before it was limited by the housing stock, now that long-term rentals are allowed, the number of housing stock has increased, and the word-of-mouth accumulated before and the expectations of the tenants are instantly realized, which naturally explodes.

"Real Estate Agency Simulator" has recommended these two high-quality housing sources, and it has also attracted more and more people to rent houses in this game.

In short, there is no help.

After struggling for a long time, the Jujia Group finally chose to lie flat.

For Gao Ming, this is actually a good thing, because he can finally not be tossed about by endless meetings and overtime.

As for what the Zhujia Group will do in the future...

Who knows, I'm just a humble worker.