Chapter 1462 Win by Lying Down, Not Fishing!
As an experienced operator, Jin Yong knows how to observe the various data of the game, and formulate corresponding operation strategies according to the KPIs set by various leaders, and very skillfully arrange various products in the "best cost-effective" way sold to players.
According to the traditional operating strategy, the skill of operating activities is a bit like gathering wool, gathering the most wool while listening to the fewest sheep.
But... Looking at the request made by Tengda, it seems to be contrary to common sense?
Of course, Jin Yong knows that GOG only does this, with cheap skins and fancy discounts. But the problem is that the situation of "Bullet Hole 2" is quite special, can it be compared with GOG?
At that time, GOG had ioi, a powerful competitor, in order to maximize its market share. Moreover, GOG's player base had increased and its volume was large enough, so small profits but quick turnover could seize the market.
But what about "Bullet Scar 2"? It would have been impossible to flip "Sea Fortress" like GOG did with ioi, not to mention that Sea Fortress has cultivated players' payment habits. Players of FPS games like 888's epic weapons. Now "Bullet Hole 2" "Even if the skin is priced a little higher, it is not easy to cause everyone's disgust.
On the contrary, the price is set low. If "Bullet 2" fails to grab a large number of players, it will fall into a dilemma where the benefit of the skin cannot cover the development cost.
Jin Yong suddenly understood why Mr. Kang didn't tell him about this earlier in the morning. Instead, "Bullet Scar 2" was about to be officially launched, so he suddenly transferred himself over.
Obviously, the high-level executives are worried about the marketing plan given by Tenda!
Originally, Jin Yong was not planned to come, but everyone couldn't figure it out, so there was no choice but to transfer Jin Yong.
Of course, they didn't think that Jin Yong could handle it, but they thought that Jin Yong could ask Zhao Xuming, who was already far away in Tengda. After all, the two had a good personal relationship.
Jin Yong had no choice but to call Zhao Xuming.
"Hello? Mr. Zhao, long time no see, haha, I heard that Tengda is on holiday?"
"Ahem, sorry to bother you, that's it. I was recently transferred to the operation team of "Bullet Scar 2". I have a question to ask..."
After all, they are old acquaintances, and "Danhen 2" has a cooperative relationship with Tenda, so Jin Yong didn't make too many detours, and directly expressed his doubts.
In fact, his doubts are very simple, just two: Why is Tenda's operation plan for "Danhen 2" so simple? How should I cooperate?
Zhao Xuming on the other end of the phone was silent for a moment, and asked back: "Isn't this already clear? Just do it."
Jin Yong: "Huh? Just do exactly the same? But the situation of "Bullet Hole 2" is not the same as that of GOG. It may not be possible to copy GOG's method? This operation is too simple, it seems that there is no technical content... ..."
Zhao Xuming asked back: "Then what do you want is a really useful operation plan, or a very complicated plan that makes people think that you, the person in charge of operations, have played an important role after reading it?"
Jin Yong was momentarily at a loss for words: "Ah, this..."
Zhao Xuming's words really caught him.
The reason is actually very simple: if you are Party A, Party B has already given you a very good work, which fully meets the requirements of Party A. However, if you accept the work and pay for it without putting forward any opinions at all, then the leader will probably think that you have played no role at all in this process; Forcibly put forward some revisions, but Party B may make the work worse, and even have to "revert to the first edition" in the end.
So as a party, how should you choose?
Jin Yong hesitated for a moment, and said, "But Mr. Zhao, isn't it different? The plan of "Bullet Scar 2"..."
"it……"
"It" for a long time, but did not say why.
Zhao Xuming smiled: "Are you trying to say that this plan is too simple? Then here comes the question, the more complicated the plan, the more effective it must be?"
"If as an operation, you always think that complex solutions must be more effective than simple solutions, and you must transform simple solutions into complex solutions, but do not analyze the real reasons behind it, and do not analyze the specific conditions of the project, then your position may It will still rise step by step, but can this kind of operation bring out real hit games?"
"You're asking now: I'm on the right track now, what should I do to appear to be making a difference?"
"My answer is, don't do anything! Since it is the right path, then keep going, and when it really goes wrong, try to find a solution."
"This is what I learned after I came to Tengda: inaction is not a sin. The key is to see the situation clearly and act only when it is certain. As long as you are on the right path, then inaction is the best An optimal solution is much better than a random act.”
"Actually, ask yourself, although this solution is simple, it is the most correct solution with the highest upper limit, isn't it?"
Jin Yong was silent for a moment, apparently in deep thought.
After a while, he asked with some uncertainty: "But Mr. Zhao, why do these words sound so much like encouraging fishing..."
Zhao Xuming on the other end of the phone was not happy at the time: "What is fishing? Can you stop being so narrow-minded in looking at problems! Why bother if you can lie down and win?"
"Let me ask you, who is the most irritating teammate in the game? It's irritating to be a rookie teammate and a teammate who can't play, but as long as they have a B number for their own level, they will honestly start a team and take damage. , create harvesting opportunities for teammates who can play, and that can be considered a good teammate.”
"The most irritating thing is the kind of teammates who feel good about themselves. Obviously the situation is good and they can win while lying down, but they insist on leading the rhythm by themselves. In the end, they are caught by the opponent and cause a chain reaction. The advantaged game is lost alive. !"
"Actually, many people in Tengda are lying down and winning, but they don't make trouble for Mr. Pei in order to find a sense of existence for themselves. Instead, they enjoy silently and accumulate strength silently when they are lying down. They are really needed in this way. Only when you make a move can you show your sharpness and seal your throat with a sword!"
"Understand?"
After being taught a lesson by Zhao Xuming, Jin Yong suddenly felt ashamed.
Indeed, Mr. Zhao is still right, he is stupid!
Jin Yong reflected for a while, he had been in Longyu Group for a long time, and he was indeed naturally contaminated with this bad habit of "acting indiscriminately and creating a sense of presence". From the perspective of promotion, this may be a good thing, but if it is viewed from the perspective of the entire project and even the overall interests of the entire company, it will have a certain destructive effect.
And Mr. Zhao himself has this kind of thinking of "being wise and safe", and he is like a fish in water when he goes to Tengda!
Not only has a summary of the previous operating strategy, but also a new understanding!
Since Tengda's operating thinking is fully ahead of Longyu Group, and the problem has reached a new height and level, it is indeed the best solution to fully accept it.
Thinking of this, Jin Yong nodded: "I understand, Mr. Zhao! My next task is to strictly abide by this operation plan, and never mess with other moths!"
...
...
February 11th, the Spring Festival holiday, the second day of the Lunar New Year.
Pei Qian had nothing to do, so he went to the Moyu Internet Cafe near his home to surf the Internet.
Now Moyu Internet Cafe, Headwind Logistics and other physical industries have already opened all over Jingzhou, especially Pei Qian specially arranged a lot of relatively large stores near his residence and company, just in case of emergencies!
He originally thought that opening two more stores in such a remote place would make it bigger and have fewer people, so that he would definitely have a place when he came to the Internet, and he could lose some money by the way, which would be great. .
It turned out that it was quite popular after it arrived!
There are two Moyu internet cafes nearby, one is in 1.0 mode and the other is in 3.0 mode, both of which are very large. The second floor of this 1.0 model has also been changed to a VR game area, which is consistent with other Moyu Internet cafes. But even so, there are a lot of people in both of them!
I don't know when it started, but the Chinese New Year period has become the peak season for Internet cafes and movie theaters.
Pei Qian turned on GOG, used Happy Ruan Nan for two rounds, and was killed 0-10.
It's not because he's good at cooking, and Ma Yang is not good at cooking. The main reason is that he still has the title of "School of Wind · Ruan's Designer" on his head...
But it doesn't matter, death is not the end, as long as happiness is enough.
After closing GOG, Pei Qian clicked on ioi with a mentality of caring for the disadvantaged, like taking care of his own son.
"Huh? ioi also launched a new year event, not bad!"
"Very energetic and energetic!"
"Human, it is necessary to maintain this fighting spirit and enthusiasm in the face of adversity, so that there is a possibility of turning against the wind."
"I just said that ioi is my own son, follow me, it's not like GOG, a rebellious son, I'm so mad!"
Pei Qian clicked on the update announcement of ioi to check the update content.