Chapter 1487 A Box of Apples Brings a Turnaround

After hanging up the phone, Lu Mingliang was very emotional.

He thought of Boss Pei's support for his behavior, but he didn't expect that Boss Pei could support him to this extent.

Not only to maintain the current loss target, but even to continue to expand?

So the question is, how to expand?

In the final analysis, the loss of headwind logistics is due to the disproportion between input and output.

The courier from Shengyun Express is sent to the headwind station, and the headwind logistics is responsible for delivering the goods to the door. For such a courier, Headwind Logistics may only get a few cents in its hands, but the cost of delivering it to the door is much higher than this.

Therefore, headwind logistics actually delivers more goods and loses more money.

Of course, in the process, we also gained a huge reputation and goodwill from customers.

So, now that they have completely torn face with Shengyun Express, if they want to continue to lose money, or even expand their losses, they must continue to make the entire headwind logistics system work, and more deliveries will make more money.

Where did the goods come from?

It can come from other small courier companies, but it should come from NFL's own courier business!

With Mr. Pei's support and money and resources at hand, Lu Mingliang became more stubborn.

He immediately called all the main people in charge, especially the key members in charge of business.

"Give you a few new tasks."

"First of all, go to the major shopping platforms, especially those merchants who originally cooperated with Shengyun Express, who have recently backlogged their goods and received crazy negative reviews, and see if they can replace Shengyun Express to establish a cooperative relationship with them. At least, you can To provide customers with another logistics option besides Shengyun Express."

"Secondly, get in touch with other small courier companies, appease them, and say that this behavior is only aimed at Shengyun Express, and our cooperation will continue for a long time, so that they can continue to promote 'Delivery at Nifeng Station'."

"Finally, we need to subsidize Headwind Logistics' own express delivery business, and first adopt a limited-time preferential method to expand the business volume in the short term. Of course, the logistics link and sorting link must also keep up. In addition to air transport between regions , Land transportation should also be strengthened to ensure that cross-regional land transportation can also be maintained at a relatively fast speed."

Lu Mingliang strictly followed Mr. Pei's instructions and started the money-spreading activity.

After all, this is a critical period of business competition, and the money is justified.

But he is not random, but very targeted. On the one hand, it is to deepen cooperation with shopping platforms and merchants, and on the other hand, it is to appease small express companies so that all firepower can be concentrated on Shengyun Group. In the final analysis, it is still to carry the sedan chair for Headwind Logistics' own express delivery business.

Lu Mingliang knew very well that public opinion can only be controlled for a while, not forever.

If you want to completely replace Shengyun Express, you must establish a more complete and efficient logistics system as soon as possible, and use real services to defeat Shengyun Express head-on.

Moreover, subsidizing Headwind Logistics' own express delivery business does not burn as much money as imagined.

Because after Headwind Logistics' own express delivery business starts, it will have very considerable profits!

Shengyun Express made most of the original profits from express delivery, so Headwind Logistics has been losing money, and there is no way to stop the bleeding.

But now, Headwind Logistics delivers the express by itself, so the profits in the whole process can be taken by itself. Although they are still losing money, these profits can actually stop the bleeding to a certain extent.

In other words, as long as Headwind Logistics continues to maintain the current level of losses, it can continue this subsidy, and it will last for a long time!

Several main persons in charge nodded one after another, and immediately went to make arrangements.

Employees in the business and marketing departments immediately began to contact various shopping platforms, merchants, and other express companies separately, trying to find more allies for Adverse Logistics and isolate Shengyun Express.

As for Lu Mingliang, he continued to browse the webpage, waiting for the counterattack of Shengyun Express.

Obviously, Shengyun Express will not give up the position of public opinion so willingly. The navy has not achieved the effect for the time being, and they will definitely use other crooked ideas to shift the focus of conflicts.

Lu Mingliang didn't know what methods Shengyun Express would use, but it didn't matter. Soldiers came to block, water came to cover up, and Tengda would always be invincible in the battle of public opinion.

...

...

Friday, February 22.

Shengyun Express Headquarters.

Nie Yunsheng and the rest of the executives were a little bit devastated.

Although a series of measures have been taken before, they have achieved certain results, but they are far from enough!

In particular, they wanted to throw the blame on the headwind station, but before the headwind station came out to refute, they were exposed by the melon eaters.

After being exposed, this behavior seems a bit stupid, but there is no way to do it, no matter how stupid the blame is, it has to be dumped. If you don't shake the pot, the pot will be on your body, but you will never be able to shake it off!

The courage to take responsibility is a good quality, but most companies do not have it.

This directly leads to the fact that the current public opinion situation is even worse than they expected.

Nie Yunsheng originally thought that according to his previous thinking, he would work overtime for delivery, use the army to guide public opinion, and appeal to everyone's understanding of Shengyun Express, and this crisis should be able to survive this crisis safely.

Unexpectedly, not only did the public opinion not calm down, but it showed an intensifying trend!

In other words, they must find a new breakthrough quickly, otherwise, if this continues, the navy they invite will not be able to withstand it, and they will be directly wiped out by a large number of people.

At this moment, a vice president walked over quickly: "President Nie! An unexpected situation has been reported from below, which may help the current public opinion."

Nie Yunsheng reached out to take the report, and found that this happened at a local branch in Shanghai, and he had just reported it.

The reason is that a customer bought a box of apples online. The quantity was small, but they were of good quality. They were big and round, and there were eight apples in a small box. As a result, when the customer received the apples, some of the apples were broken and one was missing.

This kind of thing is not particularly rare in Shengyun Express, and the recent tight logistics situation has greatly increased the possibility of this kind of thing happening.

Because Shengyun Express has just the right couriers in every link. Whether it is in the sorting center or in the distribution outlets, the couriers are basically the minimum number of couriers that can maintain normal operation. After all, recruiting one more person means paying more. a salary.

Even if there are too many deliveries occasionally, as long as the couriers are asked to work overtime and deliver a little more diligently, they will survive.

Giving couriers some overtime pay is better than hiring more people.

However, this time, the headwind station suddenly cut off the distribution terminal, which caused a chain reaction in the entire distribution chain of Shengyun Express.

On the outlet side, even if temporary workers are recruited, it is still difficult to meet these express delivery needs. All of them are dispatched to deliver, and the logistics center, sorting center, and outlets will naturally have fewer manpower to unload goods. With fewer people, in order to ensure efficiency, we can only choose violent sorting.

Once sorted violently, it is easy to cause damage to the outer packaging, loss of parts, damage, etc.

A box of apples is inherently heavy, and it is impossible to wrap them tightly with three layers of inner and outer layers like digital products. In the case of violent sorting, the box is damaged, the apples are lost, and the apples are dented and deteriorated due to collisions, etc. very normal thing.

However, it happened that this customer was having a hard time.

Because of the heavy accumulation of express deliveries in the past few days, this customer was very impatient and was forced to go to the post station to pick it up. After picking it up, he found that the apples were damaged, the quantity did not match, and the outer packaging was broken. He was furious and complained directly.

After complaining, it is natural to solve it.

In order to calm things down, the express outlet told the customer to compensate him with another box of apples. At the same time, in accordance with the rules and regulations, the courier responsible for the delivery should be fined. Customers also basically approved of this approach.

However, this box of apples was sent from far away, and the online store is so busy that it is too busy to deal with express delivery every day, and I am too lazy to buy a new box from the original online store, so I went to the nearby farmer’s market Bought a box of apples for compensation.

As a result, the customer saw that this was not the same thing at all. Although these two kinds of apples looked similar, they were actually not the same variety at all. It was obvious that Shengyun Express bought them casually to save trouble.

So the customer got angry and complained again.

According to the system of Shengyun Express, if a courier is complained multiple times, or is complained consecutively by the same customer, the fine will be doubled. This is a system of punitive fines, just to reduce the rate of bad reviews.

So the courier had no choice but to ask the customer to cancel the complaint, and even knelt down to apologize on the spot. But this customer is stubborn. He thinks it’s not about money anymore, but Shengyun Express’s disrespect for him. He needs to know whether it’s the courier or the person in charge of the outlet who decides to buy apples on his own. What is the corresponding penalty standard, and can we avoid the recurrence of this kind of problem from the system in the future?

The customer emphasized that he was not targeting the courier, but Shengyun Express, asking Shengyun Express to give an official explanation and apology.

But obviously, how could his request be met?

As a result, the two were at a stalemate, and the scene of the courier kneeling in pain was watched by many people. Videos and photos were taken, and the public opinion monitoring department of Shengyun Express discovered it and reported it directly.

Nie Yunsheng narrowed his eyes slightly as he looked at the report.

On the surface, this incident is negative news, and it can be said to be worse for the current Shengyun Group.

But... Thinking about it from another angle, maybe it's another way to break the situation?

Judging from the photos and videos, the courier is from an ordinary family, and probably has no education, and is relatively simple. The kneeling scene aroused the sympathy of the onlookers. The customer who was persistent and uncompromising in the video seemed very unkind.

Nie Yunsheng thought for a moment: "This incident happened very timely! It just so happens that this public opinion can be used a little bit, send an apology, and then condolences to the courier, exempting him from punishment... If the effect is good, it may be able to restore our current public opinion. Disadvantage!"