Chapter 1522 The Unique Business Model of Fish Delivery

Rui Yuchen continued: "Now everyone may think that Zhaiju's takeaway is not bad, every meal is subsidized, and you can eat good takeaway for only a small amount of money, so you have a good impression of it."

"But everyone can think about it. A long time ago, when express delivery and other similar platform companies launched a money-burning war, did everyone also taste the sweetness? But then?"

"Platform companies have gained a monopoly position in the market by burning money, and then there are all kinds of coquettish operations: killing familiarity with big data, making excuses to raise prices, launching new services with higher prices while secretly shrinking the original services... In short, before you know it, the price has risen back.”

"Customers think they have got the wool, but in fact they have to return it honestly in the future."

"The current business model of Zhaiju Food Delivery is also the same: first obtain a lot of money through financing, and then use the money to subsidize merchants, riders and customers, and seize market position. With the expansion of market position, it will continue to merge other food delivery platforms, Integrate resources and attract more investment.”

"In the end, we reached a monopoly position in the market and began to happily cut leeks, turning into a business that has no risks and will never lose money."

"In the near future, the following scenarios are foreseeable."

"For merchants, Zhaiju Food Delivery will continue to increase the amount of commissions and constantly test the bottom line of merchants' profits. In the end, only a very small part of the profits will be reserved for merchants, and most of the profits will be taken away."

"If it's just a decline in business profits, that's fine. The point is that more terrible things will happen."

"Because the profits are getting lower and lower, those restaurants that provide high-quality food will become less and less able to continue. The only ones that can survive this high commission are those takeaway stores with high profits. "

"There are two ways to make high profits: one is to have excellent brand value and strong bargaining power, such as some well-known fast food brands abroad, but these are very few after all; the second is to reduce costs and reduce some takeaways to ordinary Unbelievably low prices."

"For example, using cheap takeaway bags to make some good-looking rice bowls, although the price is marked at a very low price, there is still a huge profit."

"But this kind of takeaway, even basic health cannot be guaranteed. Over time, there will be more and more similar merchants on the platform, which will inevitably have the effect of driving out good money with bad money."

"For riders, Zhaiju Food Delivery will continue to test the limits of riders' food delivery through big data algorithms. First, five orders will be sent to you. If most people can complete it smoothly, then continue to increase, six orders, eight orders, and ten orders. Riders are forced to run red lights and violate traffic regulations, and this part of the profit is also happily collected by Zhaiju Takeaway.”

"For customers, we will gradually increase the charges, but it will not be a direct increase in takeaway fees. Instead, we will start by tightening subsidies, and then gradually reduce coupons and discounts. Openly crying and selling miserably, saying that the courier brother is too hard, and the courier fee will be increased."

"But in fact, they will never provide any guarantee for the courier brother. Even if they provide it, it must be deducted from the courier brother's labor income."

"In the end, the interests of the three parties will all be damaged, and the platform will develop into a giant, further bundling the entire industry, and truly realize the dream of making money while lying down."

Having said this, Rui Yuchen paused for a while.

Then, he changed the subject and continued: "Someone may ask, isn't Moyu takeaway also a platform? How is it different from Zhaiju takeaway?"

"Here, I can say responsibly that the modes of Moyu takeaway and home delivery are completely different."

"Early when Mr. Pei founded the brand of Moyu Food Delivery, he had already planned the business model of Moyu Food Delivery, and this business model is fundamentally different from platforms such as Zhaiju Food Delivery."

"Moyu Takeaway is not a pure platform. It has a large number of offline stores and will provide customers with real food."

"Zhaiju Food Delivery will never review and screen whether the stores on the platform are safe and hygienic, but Moyu Food Delivery can guarantee that we provide customers with healthy and delicious ingredients."

"Moyu Takeaway, Cold Noodle Girl Snacks and the latest Kuaisai Milk Tea are all committed to providing everyone with a healthy and delicious diet, and they cover most people's tastes. The key is to eat with peace of mind and drink with peace of mind. "

"All of our delivery boys, like Headwind Logistics, are formally established employees who pay five social insurances and one housing fund, and have various formal benefits. We will not use system algorithms to squeeze the limits of each brother, but Encourage them with performance-based wages, so that they can also obtain a stable income under the premise of obeying traffic rules."

"Do we make a profit? Of course we do, but the way we make money is different from platform companies like home delivery."

"The source of our profit mainly comes from the profits of Moyu takeaway, cold noodle girl snacks and fast selling milk tea, followed by a small amount of platform profits."

"And this is exactly the business model Mr. Pei planned for Moyu Takeaway: delicious Chinese food is the foundation, so we first have Moyu Takeaway stores, and then we have the platform of Moyu Takeaway APP. In Mr. Pei's In my eyes, the platform serves the entity after all, and it cannot kidnap the entity in turn.”

"In addition, Moyu Waimai is not like platform companies like Zhaiju Waimai, which have extremely high demands on profit margins. In some big cities, Zhaiju Waimai's deduction points for merchants have reached 20%, and This figure may continue to increase in the future, because home delivery is pursued with the first goal of profit margin.”

"But Moyu takeaway is different. For Pei, profit margin has never been the first goal. What we pursue is: improving the taste of dishes, expanding coverage, and providing convenience for customers and couriers. "

"In the future, we will also allow merchants to join the platform of Moyu Food Delivery, and we can share the distribution resources of Moyu Food Delivery stores all over the country. Here, on behalf of Moyu Food Delivery, I promise you two things."

"First, Moyu Food Delivery is a platform, and merchants will never get more than 5% points!"

"Second, we will carefully inspect and review the merchants who join the platform, and do random inspections to ensure that the takeaway on the platform allows everyone to eat with peace of mind!"

Next, Rui Yuchen came to the back kitchen and gourmet laboratory of Moyu Takeaway, and introduced the internal situation.

The clean and tidy back kitchen and the environmentally friendly kitchen waste disposer have all been filmed by the TV station before, but now there are some subtle changes, which make people feel better.

This is not only to show the audience the health and hygiene of Moyu takeaway, but also a hint.

The audience would naturally think, what would the back kitchens of those home delivery businesses look like?

With this thought, many scary pictures naturally came to mind.

Not only that, but when customers see cheap takeout on Zhaiju Takeaway in the future, they will not only see the cheap price, but will think of the meaning behind it.

Will this subsidy disappear in the future, and will it return to the original price?

Is such a cheap takeaway made by cutting corners or even using takeaway bags?

Even if it is the same store, it is quite common for takeaway and dine-in meals to be different, right? This skepticism is entirely justified.

Moreover, Moyu Takeaway also has an ultimate killer, which is to let go of other merchants to join in!

In low rake mode, there are only two outcomes.

The first type, similar food, is cheaper in Moyu takeaway, but more expensive in home delivery.

Needless to say, I will definitely choose Moyu takeaway.

The second type is similar food, which is more expensive for Moyu takeout and cheaper for home delivery.

At this time, customers will wonder, why is the takeaway from the house cheaper than the fish takeaway? Is the commission reduced? That should be very unlikely.

Maybe the same merchant sells the same kind of food on Moyu Takeaway and Zhaiju Takeaway? Even if it looks the same, but the materials, ingredients and so on can't be seen.

Still have to choose Moyu takeaway!

Moyu Takeaway is supported by physical stores and unique meals, and has a strong reputation, so it is impossible for Zhaiju Takeaway to squeeze it out through price wars in the short term.

And the low profit margin of Moyu’s food delivery will always give Zhaiju’s food delivery an anchor point, making it impossible for it to let go of its hands and feet to wantonly squeeze the interests of the three parties and pursue high profits.

Once the trend of public opinion is formed, Moyu takeaway will naturally be invincible just like headwind logistics, managed gyms, and sloth apartments!

Of course, this also has side effects, that is, after Moyu takeaway, you can no longer dream of monopolizing the platform and making money like a home delivery takeaway.

But it doesn't matter, neither the person in charge of Moyu Takeaway nor President Pei have ever considered this path at all.

It is precisely because of this that Tengda can remain invincible!

Finally, the recording is over.

Rui Yuchen took off the microphone and let out a long breath: "Huh, is my performance okay?"

Meng Chang nodded: "Very good. Go back to this video and edit it a little bit, it's almost in place."

"However, this video is not easy to post immediately. The popularity of the video hosted by the gym has not yet reached its peak. Posting the second issue now will slightly affect the spread. We should wait until the video hosted by the gym starts to decline, and we will find another one. It's the right time to release the second issue."

"Only in this way can the best effect be achieved, hitting the weakness of home delivery!"

Rui Yuchen agreed: "You can make overall arrangements for these things, no one is better at this than you."

The two chatted casually again, and now the heads of various departments of Tengda have regarded Meng Chang as one of their own, and they trust him very much.

Before, everyone thought that Meng Chang was too stubborn and out of tune with Tengda's values, and they didn't think Mr. Pei could turn him around.

But Boss Pei is so awesome, he forcibly turned Meng Chang around!

It's outrageous.

Rui Yuchen took out her mobile phone, originally wanting to check the situation of the people in charge, but suddenly found a notification.

"The person in charge...go down to the grassroots???"