Chapter 1521 The Birth of "The Person in Charge Says" Column
In the afternoon, Moyu Food Delivery No. 1 store, which is the location of Moyu Food Delivery Food Laboratory.
Rui Yuchen was wearing a well-fitting casual suit with a microphone pinned to his chest, and was seriously familiarizing himself with the speech that will be delivered later.
The script he was going to say was very long, but fortunately there was a teleprompter.
Meng Chang told him some precautions, and many staff members were adjusting the camera position, focus and light, etc.
The No. 1 store of Moyu Takeaway is temporarily closed and will not reopen until the filming is completed.
Many customers gathered at the door of the store, looking inside curiously.
For Rui Yuchen, this scene was somewhat familiar. When Moyu Food Delivery first introduced a batch of kitchen waste disposers, it was interviewed by a TV station here, and this moment is just like that moment.
It's a pity that Mr. Pei was present the previous time, but this time, Mr. Pei retreated. ,
Without President Pei's attention, I always feel that something is missing.
After making arrangements, Meng Chang made an "OK" gesture: "No problem, we can officially start filming."
This column of "The Person in Charge Says" was finalized by all the persons in charge.
In the past, everyone was brainstorming among the people in charge, and they were all thinking about how to win this public opinion war.
At the beginning, I thought of some fancy ways, such as making promotional videos, but soon someone asked: Why do you do those moths? To deal with this kind of enemy, you shouldn't talk about martial arts, just throw the table like Lu Mingliang!
Just hit the opponent's most painful weakness directly!
When the other responsible persons thought about it, they were right!
Why are you doing all that fancy stuff?
If it is a competition between other companies, it is indeed very moral, because everyone has the same money-making model. If it is revealed, it is tantamount to smashing the jobs of the entire industry, and you will not get any benefits. So very restrained.
Unless two super-large companies in different fields are really popular, they will tear each other's underpants.
But when it comes to this point, it will often not produce too much lethality, because this kind of super-large company is more or less unclean, exposing each other's old background, and it looks more like a dog biting a dog to the people who eat melons. .
But Tengda is different.
Tenda's biggest advantage is that its business model is completely different from those of these companies, and its reputation among customers and sense of social responsibility are far different from those of other companies!
Lu Mingliang scolded Nie Yunsheng of Shengyun Group in the live broadcast. It has been verified that this is an invincible magic weapon.
As long as you use it well, you will be invincible and invincible!
In this case, what kind of martial arts are you talking about? Just rush up and do it, and all the departments will repeat what Lu Mingliang has done!
That's why the column "The Person in Charge Says" came into existence.
To put it bluntly, the heads of various departments take turns to dismantle the business routines in their own departments, analyze the differences between the business models of these external companies and Tenda, and then attack this business model!
However, the people in charge still struggled for a while as to who would shoot this column.
Although Feihuang Studio is very professional, after all, they still have the task assigned by President Pei, and they have to devote all their efforts to the preparation of the film.
After thinking about it, he had to go to the advertising and marketing department. After all, Meng Chang had done so many successful publicity plans before, and he was deeply trusted by Mr. Pei.
Although Meng Chang also had a promotional task this month, he still readily agreed.
Because he felt that it would not take much effort to shoot the column "The Person in Charge Says", it was nothing more than using some of his own experience to guide the people in charge, which was similar to the difficulty of shooting a video for UP.
As for the publicity plan that can be planned simultaneously, there will be no delay on both sides.
What's more, this column of "The Person in Charge" obviously plays a vital role in the development of Tenda in the future. Meng Chang is also the person in charge of Tenda, so how can he stand by and watch?
Bing is very fast, and Meng Chang has already finished filming the first issue of "The Person in Charge", which is the issue in which Guo Licheng is more in charge of the gym and Haoxiang Fitness.
Judging from the response on the Internet, it was very successful!
This kind of behavior of directly lifting people's underwear is very popular among netizens.
The key is that Haoxiang Fitness can't refute at all, and can only be beaten passively unilaterally!
Therefore, Meng Chang believes that we must continue to work hard, and the next issue of "The Person in Charge Says" will choose Moyu takeaway, and the target of the attack is naturally home delivery!
Zhaiju Waimai is a recently emerging food delivery platform, which mainly integrates the current merchant resources on the market to provide customers with food delivery services... Of course, to put it bluntly, it is still a platform.
It’s just that the volume of Zhaiju food delivery is not particularly large at present, and it is far from forming a complete market monopoly. There are still many other platforms competing with it, so the overall situation is still in the battle of burning money and huge subsidies. stage.
Zhaiju takeaway is different from Haoxiang Fitness, it is a relatively difficult enemy.
Because even if a gym is a chain store, it is still a physical industry after all, the expansion speed is very slow, and the profit margin is too low, it is basically impossible to be favored by big capital. Haoxiang Fitness was pulled into the anti-Tengda alliance purely because the alliance wanted to find an industry that could compete with hosting gyms.
But Zhaiju Food Delivery is different, it is a standard Internet company, just like Jujia Group, it is a platform!
Although there are other food delivery platforms competing with it, in the eyes of Zhaiju Food Delivery, these are not a threat at all.
Because everyone's business model is the same.
In this case, which food delivery platform can win in the end is not about ability and level at all, but about capital.
Even if a certain platform is temporarily technically stronger and the software is easier to use, so what? There are many big investment companies behind Zhaiju Food Delivery, and there is a lot of money to burn. Directly spreading massive subsidies, you can firmly control the merchants and customers in your own hands.
What's more, having money means being able to poach people, whether they are excellent product managers, programmers or couriers, they can all be poached.
As far as this gap in technical ability is concerned, it is not a problem at all.
Therefore, Zhaiju Food Delivery is backed by such a powerful resource, and it doesn't pay attention to other food delivery platforms at all.
Some people may ask, what if other big capital enters the market and supports other food delivery platforms?
That's okay too.
Because even if they lose, most of the competitors will spend a lot of money to acquire, and strive to swallow all the market. When the time comes, Zhaiju will sell himself, and he will also make a lot of money.
Whoever loses and who wins is just a matter of earning more and earning less. In the final analysis, everyone will still earn.
But Zhaiju Takeaway has always regarded Moyu Takeaway as the biggest threat, because Moyu Takeaway is different in nature from these takeaways!
Other food delivery software are all platforms. The real cooks are all kinds of restaurants and restaurants in the city, and the food delivery guys are the delivery guys. The task of these platforms is only to develop and maintain APPs, and to establish channels between restaurants, delivery guys, and customers.
Moyu Food Delivery is different. It has stores and competes with both food delivery platforms and restaurants.
Therefore, the foundation is particularly solid!
With Moyu takeaway, no matter how much money is spent on home delivery, it may be difficult to achieve a de facto monopoly position.
Therefore, Zhaiju Food Delivery, like Jujia Group and Shengyun Express, is a tough nut to crack in this alliance, because their motivation to oppose Tenda is strong enough and their strength is strong enough.
The video on Haoxiang Fitness has been a great success and has aroused enthusiastic responses. This is good news for the people in charge. It has been a success.
Therefore, in the second video, you can no longer pinch soft persimmons. You have to find a hard bone to gnaw on to see if this set of things can work against stronger enemies. This will directly affect future combat planning.
Rui Yuchen cleared her throat, ready to start.
Although his image didn't seem to have changed on the surface, in fact Meng Chang had already found someone to take care of him.
From makeup, hairstyle to clothing, they are all down-to-earth and formal, with a touch of handsomeness, which can definitely leave the best impression on the audience.
At this time, Meng Chang was very emotional. Boss Pei forced all Tenda employees to sign up for hosting fitness, which was really useful!
The people in charge are all in good shape, very supportive of clothes, and their image and temperament are directly different from those big bosses of other companies.
In Guo Licheng’s video, Meng Chang specially asked him to wear clothes that show his figure, highlighting his professionalism as a fitness trainer; today, Rui Yuchen wears the uniform of the Moyu takeaway staff, which looks professional And formal.
Public opinion war! details make a difference.
This is Meng Chang's old line of work, and he is well versed in this truth, so he has to keep improving.
"OK, start!"
Following Meng Chang's order, Rui Yuchen began to speak eloquently according to the content on the teleprompter.
Similar to Guo Licheng's issue, they first gave a simple self-introduction, and then went straight to the point, and began to analyze the difference between Moyu takeaway and Zhaiju takeaway.
"The Zhaiju takeaway model is actually the common 'platform model' of Internet companies, which is not fundamentally different from Shengyun Express, Jujia Group and other companies, but they are in different fields."
"The presentation is different, but the business model is the same."
"Zhaiju Food Delivery is a platform, a bridge to communicate with restaurant merchants, customers, and delivery guys. From a positive point of view, it does provide convenience for customers and create value, allowing everyone to conveniently order food without leaving home. It is of course a kind of convenience brought to us by the mobile Internet.”
"But the problem is that since it is a platform company, it will never be able to get rid of the shackles of the platform company. In fact, this shackle was already proposed by Lu Mingliang in the live broadcast debate between Headwind Logistics and Shengyun Group: in the big capital The platform companies under the control will inevitably change from platform companies to middlemen who earn the difference between the two ends. For better financial reports and higher profits, after achieving a market monopoly position, they will continue to squeeze the value of merchants, customers, and delivery boys. .”
"Because platform companies do not create value, if they want to increase their market value and make more profits, there is no other way except to grab a few more bites of cake from the existing plate!"