Chapter 1483 The Courier War Is on the Verge of Breaking Out
Wednesday, February 20.
Magic City, the headquarters of Shengyun Express Group.
In the meeting room, several senior executives of Shengyun Group are having a meeting.
Chairman Nie Yunsheng slapped the table and said very firmly: "Then it's settled, we must immediately start cutting with Headwind Logistics!"
"When it is broken, it will be disrupted. The business of Shengyun Express and Headwind Logistics is highly dependent. If this continues, the degree of dependence between us will only become higher, and it will become more difficult in the future!"
"Headwind Logistics' air freight business has been in operation for more than half a year, and the business volume is growing rapidly every day. If we don't do anything else, it's only a matter of time before they complete the corner overtaking for us by relying on the terminals mastered by Headwind Station!"
"Moreover, after nine months of layout, the express cabinets and community post stations we have rolled out in the second and third tier cities that Headwind Logistics has not yet fully occupied have finally completely surpassed Headwind Logistics in terms of scale, and the conditions are basically mature."
"After today's meeting, a formal notice will be issued. Except for Jingzhou, Imperial Capital, Modu, Yangcheng and other surrounding areas, the express delivery brands of all subsidiaries under the group company are officially prohibited from cooperating with Headwind Logistics. All express deliveries will be sent to us uniformly. In your own courier locker and community station!"
"As for the four strong areas of Headwind Logistics... Our ultimate goal is definitely to fully replace Headwind Station, but we can't rush it in a short time, and we have to wait and see."
"If the protests from customers are not too intense, then we can proceed to cut off from Headwind Station in these four key areas."
The other vice presidents did not raise any objections to this. After all, this decision has been contemplated by Shengyun Group for a long time, and now it is just a matter of course.
In May of last year, Shengyun Group already knew that Headwind Logistics was planning its own air freight business, and they were highly vigilant.
It's just that at that time, the business dependence between Shengyun Group and Headwind Logistics was too high. In many important cities, Headwind Logistics had become the last link of Shengyun Group's express delivery.
For Shengyun Group, throwing all the express delivery at the headwind post station will undoubtedly greatly reduce the labor cost, so some couriers in many places have been abolished.
But after Headwind Logistics started to plan its own express delivery business, Shengyun Group also realized the danger and prepared to cut off from Headwind Logistics.
In the past few months, Shengyun Group has invested a lot of money in the terminal layout through various means including financing, and established a network that is even larger than that of Headwind Logistics.
In fact, Headwind Logistics is still spending money to open Headwind Station, but it is not as fast as Shengyun Group.
This is because the courier stations made by the two companies are not strictly the same thing.
The headwind station of Headwind Logistics must deliver goods to the door, so the station itself needs to be equipped with couriers and sorters. They are all formal and established employees. The process from recruitment to entry to business start is too fast.
From the establishment to the official operation of each outlet, every link is strictly prohibited.
But Shengyun Group is different. They use two methods: express cabinet and community post.
The express cabinet is very simple. It is to discuss cooperation with various communities. Just set up an express cabinet in the community. The courier directly throws the express into the express cabinet and leaves. The customer scans the code to pick up the package.
And the community station of Shengyun Group is not the same as the headwind station. The community station is a franchise relationship, and anyone can open it as long as they buy the face of a small shop.
Community post stations are not responsible for door-to-door delivery, and some post stations are not even responsible for finding items for customers. After customers come to the door, they are purely busy by themselves, looking for items on the counter, taking them out of the warehouse, and taking them home. Sometimes there are too many express deliveries, and they have to tape them together by themselves, or borrow a small cart at the gate of the post station to push them home.
The headwind station is a loss-making business, but the community station of the Shengyun Group does not lose money, but makes a lot of money.
Because the person who runs the post station in the community only needs to work at the post station. The courier pulls the things, puts them in the warehouse and puts them on the shelf according to the number. operate.
When the owner of the community post station is in a good mood, he will help find the item, and if he is in a bad mood, he will tell the customer that he has something to do.
Then for each express delivery, the owner of the post station can draw a part of the money. With such a large cargo throughput, plus some miscellaneous sideline businesses, even in a community with a relatively small number of people, the post station owner can earn several thousand a month. , Tens of thousands of dollars.
Of course, this income is not a stable income. How much you can earn depends on the location of the station and the flow of people. The more courier orders, the more you can earn. Some post stations may not be able to continue and close down, and some post stations may earn 20,000 yuan a month, which is not good.
But in general, this kind of post station is obviously profitable to open, so Shengyun Group doesn't need to work hard to set up these express points at all. It only needs to let go of joining, and naturally there will be many people who want to make money people to cooperate.
Shengyun Group can build a community station here with only a very low cost.
Coupled with the fully deployed express cabinets, Shengyun Group has finally established a set of express terminal networks entirely of its own after rapid expansion during this period.
At least, now it is completely cut off from Headwind Logistics, and in some second- and third-tier cities, there is no need to worry about the situation that express delivery cannot be delivered.
In the process of establishing this network, Shengyun Group has been experimenting and observing.
These trials and observations are mainly in some second- and third-tier cities and counties.
Because the advantageous areas of Headwind Station are in Handong Province and some relatively developed first-tier cities, the coverage of Headwind Station in these places is high, and most consumers have already formed a habit. Cutting off all cooperation with Headwind Station rashly will easily lead to fierce competition rebound.
In contrast, the conditions in second- and third-tier cities and counties are much more suitable.
Although there are also headwind stations in these places, headwind stations have not yet achieved full coverage, and many customers have not completely relied on headwind stations.
As a result of the pilot, although some complaints did appear, the promotion of express cabinets and community post stations was not bad.
Therefore, Shengyun Group felt that the time was almost ripe, and it had to make a cut with Headwind Station as soon as possible, otherwise it would only become more difficult to do so in the future.
Seeing that all the executives had no objections, Nie Yunsheng immediately made a decision: "Okay, then issue a notice immediately. This matter involves the life and death of the entire Shengyun Group. We must not take it lightly any longer, we must hurry!"
...
In the afternoon, Headquarters of Headwind Station.
"Mr. Lu, the Shengyun Group is taking action! According to reliable sources, the head office of the Shengyun Group has issued an internal notice, ordering all couriers in second- and third-tier cities and county towns to no longer cooperate with the headwind station, but to deliver all Go to the express cabinet and Shengyun Group's own community station."
A staff member came to Lu Mingliang's office and gave a brief account of the situation.
It's just that his tone was not flustered or nervous, but instead had a feeling of great anticipation and excitement.
Lu Mingliang immediately slapped the table: "It's finally here, shit, I've put up with this group of people for a long time!"
"How can I say that I'm also the second generation of Tenda Games. I've been suffocating in Headwind Logistics for so long, but I haven't found a breakthrough. I'm just waiting for when these people will make a move, but all of them are too ink-stained. Just this kind of express delivery It took more than eight months to set up outlets, and the efficiency is almost as slow as grandma’s house.”
"According to the previous plan, let them know why the flowers are so popular!"
With Lu Mingliang's order, the entire Headquarters of Headwind Logistics immediately became busy, and the employees began to execute the plans that had been made in an orderly manner.
Shengyun Group is ready, so why not Headwind Logistics?
In fact, as early as Shengyun Group began to deploy terminals such as express cabinets and community post stations, Lu Mingliang understood that sooner or later, Headwind Logistics would part ways with these express companies including Shengyun Group.
And this is exactly what Lu Mingliang wanted.
Why can Headwind Logistics only eat the leftovers from the last mile? What's more, this business itself is a money-losing business. Headwind Logistics burns money crazily and spreads these express points all over the country. As a result, the bigger the spread, the more money it burns.
Although Lu Mingliang also thought of many ways to expand the business scope of the headwind station, and with the expansion of scale and the reduction of costs, the amount of money burned was reduced to a relatively low level, but it was still a loss!
If you want to make money, you have to snatch the business from express companies like Shengyun Group.
But this is not so easy, because the structure of other express delivery companies is from top to bottom, and they can use the franchise system to expand rapidly, but the structure of Headwind Logistics is from bottom to top. Delivery experience, and then a complete logistics system can be established.
This difference has caused Headwind Logistics to take every step steadily, but very slowly.
It cannot be delivered to some places, which is the biggest disadvantage and shortcoming of Headwind Logistics.
After more than half a year of rapid development, the air freight business of Headwind Logistics has gained a firm foothold. The four major regions centered on the four cities of Jingzhou, Imperial Capital, Modu, and Yangcheng have achieved full logistics coverage, and the logistics The speed and efficiency are significantly better than express companies such as Shengyun Group.
Headwind stations in other regions are also rapidly rolling out.
In fact, Lu Mingliang has been holding his breath. In terms of qualifications, he is the second chief designer of Tenda games after Huang Sibo. Although the headwind logistics he is in charge of is also one of the most important departments of the entire Tenda Group, it has not turned losses into profits, and has been just silently laying out the express delivery network, which makes Lu Mingliang very mindful.
Seeing the heads of other departments show their talents, Lu Mingliang felt a little uncomfortable.
But he can't leave Headwind Logistics. If he leaves now, isn't that admitting his failure?
So, after making preparations, Lu Mingliang was waiting.
Wait for the opponent to strike first.
Because of this kind of thing, whoever does it first will be at a loss.
Now that the other party finally couldn't help but make a move, it wouldn't be too much to engage in self-defense!