Chapter 1441 Charity as Mr. Pei Understands

The more Meng Chang reasoned, the more reasonable he felt!

First of all, it can be determined that this is definitely not a simple charity event.

Because the content of this activity has been planned very clearly and clearly, if it is purely charity, then just do it directly. Even if you want a good reputation, it is nothing more than spending more money on publicity. There is no technical content in it, so there is no need to use Meng Chang.

But Mr. Pei put forward additional requirements on this basis, which shows that Mr. Pei must have some deep meaning!

President Pei specifically emphasized that this deep meaning is not for making money.

That must be for a more ambitious, long-term, and positive goal.

Combined with an in-depth analysis of the business field, Meng Chang gradually restored the final effect Mr. Pei wanted to achieve.

"That is to say, Mr. Pei feels that it is too thin and inefficient to use Tengda as a company to do charity."

"I heard that Tengda seemed to be insisting on doing charity before, but it didn't attract too much attention. Although it can be regarded as fruitful, Mr. Pei's personality will definitely not be satisfied."

"It's not that Mr. Pei is greedy for these false names, the main reason is that Mr. Pei can't accept such low efficiency. According to this speed of development, when will we be able to promote charity to the whole country?"

"Then this charity event should be regarded as a bold attempt by Mr. Pei."

"Although charity is a good thing, it also needs to pay attention to efficiency. More seriously, inefficient charity can be seen as a waste of resources."

"For example, giving a high-breed cow to an ordinary poor household was intended to make him self-reliant as a dairy farmer, but after a few days, it turned out that he had killed the cow to eat meat. This is a kind of low Efficient charity not only fails to help the poor, but also causes a waste of resources.”

"Of course, we can't blame some poor households for their short-sightedness. As the saying goes, people are poor and short-sighted. Poverty often limits people's horizons and makes people narrow and blind. That's why it's easy to make 'burning pianos and cooking cranes'" things."

"Many times, the initiators of activities must formulate a reasonable and perfect rule. Just like a game, the designer must strike a balance between rules and freedom. If only freedom is emphasized but not rules, the game will definitely change. Very confusing."

"Pei is always a game designer, so of course he knows this very well."

"The more you want to do charity seriously, the more you need to do a good job in the benefits of charity."

"If the so-called charity is just spreading a lot of money in poor areas, and then posting posed photos all over the Internet, it will be meaningless."

"Although this is indeed a kind of charity in itself, and it is indeed more meaningful than not donating a penny, but in the final analysis, this kind of behavior is for oneself, whether it is for reputation or to satisfy one's love. The purpose is not to really do charity and help the poor."

"And true charity should push the efficiency to the extreme, only in this way will not waste the limited charity resources."

"Only by using charitable resources efficiently can it be sustainable, and the scope of charity can be continuously expanded to benefit more people. Therefore, we must pay attention to methods and methods!"

"Then what exactly is the plan that Mr. Pei wants me to do?"

"Well... First of all, it is best to allow many companies and individuals to actively participate. If you want to do this, you must give them some benefits other than economic benefits, so that they can be fully mobilized their enthusiasm."

"After all, not every company puts social responsibility first like Tenda. For many companies, the problem of survival is still an urgent problem to be solved."

"Secondly, the publicity effect of this project must be good in the impoverished rural areas covered; while in the Internet and irrelevant fields, the publicity effect is poor. That is to say, we must do practical things instead of seeking false fame."

Thinking of this, Meng Chang couldn't help being enlightened.

I get it, I get it completely!

It has to be said that Boss Pei is Boss Pei, not only unique in business, but also unique in charity!

It is very interesting that Mr. Pei emphasizes social benefits in business, which is a win-win situation for manufacturers and consumers, but when it comes to charity, what he emphasizes is adding certain commercial attributes, using commercial thinking to make charity work efficiency can be maximized.

This focus is very interesting.

This is completely different from some people saying that "business is the best charity".

If you have to pick words, there is nothing wrong with the phrase "business is the best charity" itself, because business can promote economic development and employment. After having employment opportunities, people's income increases, and they will naturally go to charity. Consumption will build a positive cycle in an area.

The economy of the entire region has developed due to the development of commerce, and the living standards of people in the region have naturally improved, and the goal of poverty alleviation has been achieved. It can be said that commerce and charity have achieved the same effect through different routes.

But the problem is that for this matter, we should not only look at what he said, but also what he did.

If you say "business is the best charity", put a layer of "charity" on your own money, and emphasize and exaggerate the positive significance of enterprises in promoting regional economic development, while extending your money-making hands to Ordinary people’s food baskets, loan interest extended to young people, do not directly create value, but make profits through platform monopoly and advocating consumerism, and never mention the bad things that companies do that endanger social stability and distort the values ​​​​of young people No matter how high-sounding the words are, it is still difficult to convince people.

But what Mr. Pei is doing now is obviously completely different.

For some enterprises, charity is a pretense and business is the purpose; but for Mr. Pei, business is a means and charity is the purpose.

The two behaviors seem to have certain similarities on the surface, but they are very different in nature.

After thinking about this point clearly, Meng Chang also had a general idea of ​​how to implement this plan.

He returned to the advertising and marketing department and immediately began to formulate a plan.

"This charity event is mainly based on the content arranged by Mr. Pei, that is, to deliver meat, eggs, milk and other materials to elementary school students in poor areas. On the one hand, it is to ensure the nutrition they need for growth and development. This approach keeps their parents together and makes these children less likely to drop out of school."

"It's just that on this basis, it is necessary to raise funds from the outside world in a targeted manner, so that more companies or individuals can participate in this activity. With the help of Tengda's link, these funds can be better utilized .”

"Then you have to set up a charitable organization or a public welfare organization, but it's easy to do. Tengda has a special status in Jingzhou and does good deeds, so it's easy to apply for it."

"Any company or individual that contributes to join this charitable organization or public welfare organization must have certain benefits, that is, what Mr. Pei said must have a little bit of business rules in it. Otherwise, it is difficult for pure charity to reach a relatively high level. economic benefits."

"For example, can the enterprises participating in this charity activity carry out in-depth cooperation with Tenda on the basis of excellent quality and reliable brand?"

"Can individuals participating in this charity event get some extra benefits when purchasing Tenda products or using Tenda services?"

"There may be many kinds of charitable projects. Can we carry out some competitions to improve the quality and efficiency internally?"

"Even in the future, can you consider bringing goods to the poor? Find a market for some high-quality agricultural products in impoverished mountainous areas?"

"Well, these details still need to be finalized, and then think of a more appropriate name, and then I can show it to President Pei."

"At that time, I will be the first to contribute money to support this charity event! Of course, the money cannot be donated, and I must keep some money and continue to make money."

"As long as I continue to use the money I earn for charity, Mr. Pei should not be held accountable. After all, although I earned ill-gotten wealth, it didn't affect ordinary people. It was all from big companies and gambling dogs. Although the money earned is not very glorious, but it’s okay to use it for charity, right?”

"Perfect!"

Meng Chang found the direction of his struggle again and began to make plans seriously.