Chapter 1440 Charity with some Commercial Elements?

"Mr. Pei, which project will you be working on next month's publicity plan?" Meng Chang asked proactively.

Pei Qian nodded slightly, um, this Meng Chang is not bad, he is getting more and more active, more and more on the road.

It seems that their own incentives have played a very good role.

only……

Pei Qian really didn't think much about which project's publicity plan to do next month.

Because the settlement will be settled next month, most of the projects have been developed and the dust has settled. Even for some unfinished projects, it is mainly to do some finishing work.

It's not that these projects can't spend publicity resources, the main reason is that this time point is quite special, and Pei Qian is afraid that the water here will be too deep to control.

It doesn't matter if you mess around in normal times, even if you screw up and make a lot of money, you can find a way to spend all the money before settlement, and there is still room for redress.

But there is only one month left before the settlement, and if something happens again, how can we deal with it?

Hasn't the whole cycle been for naught?

But it's not appropriate to ask Meng Chang to stop here. After all, the advertising and marketing department is also a key department to help Pei Qian burn money. With Meng Chang's help, the settlement of this cycle should be completed more smoothly.

Pei Qian thought about it for a moment, and suddenly his eyes lit up.

By the way, there is a project that is very suitable!

This is the charity project of this cycle!

Pei Qian had already thought about how to spend the charity quota for this cycle: directly provide supplies to some impoverished primary schools in Handong Province, one bag of milk and one egg per day for each student, and rice, oil, fish, and meat for poor students at the end of the term , vegetables and other necessities of life.

It may be difficult to improve academic performance. After all, students have different levels of hard work and learning abilities. The most important thing to improve academic performance is to have famous teachers, and famous teachers are a scarce resource, and there is no shortage of them.

But providing some daily necessities like this, at least so that poor children can eat enough, ensure nutrition, and grow up in good health, can be regarded as a low-investment, high-return charity.

Of course, the high returns here are not economic benefits, but for the growth of children.

So far, this matter has been almost done. Whether it is the school or the suppliers of these foods, they have been carefully selected. Tengda is equivalent to an investor and a middleman. Supervision and guidance.

Of course, the current coverage is not particularly wide, but the amount of charity will continue to increase in the future. The better Tenda develops, the more the amount of charity will be.

There shouldn't be any serious consequences for promoting this charity project, right? Surely it won't affect the settlement, right?

Pei Qian felt that something was wrong!

But after thinking about it carefully, there are still two problems that need to be solved.

First, in the judgment of the system, philanthropy and business are two completely different fields, and naturally different rules apply. As for publicity funds, it cannot be spent on charitable causes without limit, and there are many restrictions.

Otherwise, it would be too easy to burn money. After setting up a charitable cause, you can spend all your efforts on publicity, wouldn't it be over?

There are also solutions, either to burn less money, or to find a way to blur the nature of this charity and bypass these restrictions.

The best way is to make it half charitable and half commercial, that is, to divide this matter into two.

On the one hand, let it retain the characteristics of pure charity, and the amount of charity can still be poured into it without thinking; on the other hand, let it have a commercial attribute, so that you can take advantage of the loopholes in the system rules and spend a lot of publicity funds in it , to achieve the purpose of burning money.

Of course, this raises the second question.

After blowing up publicity funds, will it suddenly make a lot of money? Specifically, how to add commercial attributes and ensure that it cannot make money is a big problem.

And, even when this is done, there are risks.

If the publicity is too good and the influence of this matter spreads across the country, it will definitely greatly enhance the reputation of Tenda Group!

For this matter, Pei Qian can be said to have suffered a lot from it, and was almost annoyed to death.

The word-of-mouth established by Tenda is so strong that its influence has spread to all aspects of the entire group company. Every time it enters a new field and develops a new product, under the blessing of this word-of-mouth, it will become "all attention". , "Everyone is looking forward to it", even if you want to keep a low profile.

Coupled with the weird luck that the product is always inexplicably successful, it can be said to add fuel to the fire, burning Pei Qian to the ground.

Therefore, even if the nature of the matter is changed and the rules of the system are bypassed, one must be cautious and try to make the propaganda plan ineffective as much as possible.

It is also commonly known as "doing good deeds without leaving names".

To be honest, it was very difficult.

Previously, all of Pei Qian's charity quota was donated to his alma mater, but he kept a very low profile and did not burn any publicity funds. It was precisely for this reason.

Not promoting it is the safest course of action.

But now, for the sake of settlement and to explore more ways to spend money, Pei Qian decided to take a risk and try it out.

Pei Qian briefly explained the plan of this charity plan to Meng Chang, and then said: "Next month, I want you to make a publicity plan for this charity plan, but there are two requirements."

"First, I hope to slightly change the nature of this charity plan so that it is no longer a purely charitable activity, but has a certain commercial nature."

"But I don't mean to make it profitable. You can understand the matter of 'commercial nature' as a pure behavior without any economic appeal, and consider it on this basis."

"Charity is still its first goal, accounting for more than 90% of the proportion as much as possible. Even if there is a slight possibility of commercial success, it cannot affect the charity itself."

"Second, the publicity plan this time is still the same as before. On the premise of spending as much publicity funds as possible, there are some changes in the details: what I need is to publicize in the impoverished rural areas that the charity plan can cover. The effect should be as good as possible; and on the Internet, in an irrelevant field, it is better that no one knows."

"How about it, are you confident in completing this mission?"

Meng Chang's first reaction was a little confused.

What, what, what are these?

Isn't this charity plan perfect? It is a good thing to provide nutrition to children in poor primary schools!

The supplier and the primary school have already been contacted, wouldn't it be over if we just implement it?

Why are there two requirements, superfluous?

Look at these two requirements again.

The second requirement about publicity effect is understandable, but the first requirement is a bit strange.

Charity is charity, business is business, why must charity have a commercial nature? And charity is still the first goal, regardless of whether the commercial part is making money or not.

Isn't that a little paradoxical?

I really can't figure out what Boss Pei is thinking!

But after a brief moment of bewilderment, Meng Chang became excited.

Although he hasn't figured out Mr. Pei's true intentions yet, he feels something: Mr. Pei pays more attention to himself, and the difficulty of the tasks he arranges for him has further increased!

This task is worth studying carefully.

Moreover, Meng Chang naturally had some associations when he heard that the publicity project this time was a charity project.

When he came last time, Mr. Pei had hinted that Meng Chang must follow the right path. If you go the wrong way and pay off your debts ahead of time, you will be kicked out of Tengda.

After just half a month, Mr. Pei asked him to promote a charity project.

Is this a coincidence?

No, how could it be a coincidence! It's almost a statement!

Obviously, Mr. Pei probably already guessed that he used various methods to earn extra money. This is giving him a chance to make up for his mistakes!

Before, Meng Chang had already thought about whether to dissipate some of these ill-gotten gains and do something within his ability.

On the one hand, it is for peace of mind, and on the other hand, it is also considering that if Mr. Pei finds out later, for the sake of using money to do good deeds, he will be lenient.

But Meng Chang was thinking about the publicity plan for "Ghost General 2". After thinking about it for half a month, he still didn't have any good ideas.

There are many ways to do charity, but which way is the one that Mr. Pei prefers? It's really hard to say.

It's all right now, don't worry about it, Boss Pei has made all the arrangements!

It seems that I still underestimate Mr. Pei.

Meng Chang had a fluke mentality before, thinking that Boss Pei probably didn't know that he was earning extra money from Fan Xiaodong, but now he realized that he was very wrong.

Boss Pei just saved face for him and didn't point it out directly.

The mission this time is to be side-by-side, trying to guide him back on the right track.

As for how President Pei knew exactly...

Meng Chang didn't think Fan Xiaodong was an insider, nor did he think Mr. Pei was so well informed.

The biggest possibility is that Mr. Pei really knows Meng Chang's character too well, knowing that he will inevitably come up with some tricks other than the commission.

These thoughts flashed through Meng Chang's mind quickly, then he nodded and said, "Alright Mr. Pei, I will do my best to do this matter!"

"By the way, Mr. Pei, the video from the sales department has been made, and I have forwarded it to you."

"Oh? Not bad, I'll watch it later." Pei Qian nodded, very satisfied with Meng Chang's work.

Finally, the candidate for the inner ghost who will go to suffer with Tian Heigou can be confirmed!

One of these two made content, the other edited videos, and jointly created Tian Gongzi's account, neither of them could escape!

Meng Chang didn't stay any longer and turned to leave.

...

After leaving Boss Pei's office, Meng Chang walked to the Advertising and Propaganda Department while thinking about the specific meaning of the task that Boss Pei gave this time.

"By the standards of a philanthropic event, it's pretty well done."

"Why should some commercial factors be added? And the first goal of these commercial factors is not to make a profit, which is very strange."

"What is business?"

"From a very utilitarian point of view, business is thinking about how to make money. But this is definitely not the concept of business in Mr. Pei's eyes."

"The business Mr. Pei understands must have a more serious and positive meaning."

"Commerce is the buying and selling of goods, currency circulation, and various economic activities. By extension, commerce is the process of communication and connection between different economic entities. The significance of commerce lies in optimizing the allocation of resources and better aggregating the productivity of different individuals. So as to better promote the development of society.”

"Then what advantages does business have over charity, so Mr. Pei must add commercial elements to charity?"

"Well... yes."

"Cohesion and drive!"

"If this activity is just a very simple charity activity, then only Tengda and Mr. Pei are contributing, and other companies have no motivation to participate, and the impact must be very limited."

"Business itself is a cohesive and driving force. If we can make this charity event have commercial elements, then we can attract other companies to join this charity cause and help more people. , have a better effect!"

"Boss Pei means to let more companies or individuals participate, and gather more power through commercial attributes. Correspondingly, Tengda must also give a certain amount of rewards."

"If you think about it this way... Isn't Mr. Pei implying that I want to take the lead?"