Chapter 1428 Let Them Give Us Money!

Racing games are just games, and their connection with reality is relatively weak. The driving experience of the two is very different, and it can even be said that they have completely different rules.

Not to mention that many racing games have a modification system. You can modify the vehicle according to your own preferences. After the modification, all the values ​​​​of the vehicle are fully filled, and the differences between vehicles are even smaller.

This cannot be blamed on those racing games. After all, the ultimate goal of all racing games is to allow players to pursue the fastest limit speed. Few of them compare the driving speed in the game with the real limit like "Safe and Civilized Driving". It is exactly the same, and the player is not allowed to collide with the vehicle at will.

This is a difference in gameplay, not a design or production level issue.

But it does give players a completely different feeling when playing.

In a nutshell, when players play "Safe and Civilized Driving", their perception sensitivity to the driving and safety of a certain type of vehicle is much higher than that of other racing games, and slightly higher than that of other simulation games. driving games.

There is no way, it is all forced out by the strict game mechanism.

This feeling is not all due to the game engine and game rules of "Safe and Civilized Driving", but also a large part of the reason comes from psychological factors.

Since what players experience in "Safe and Civilized Driving" is a driving experience that is closer to reality, their attention and willingness to discuss the safety and handling of various models will naturally be much higher. in other games.

Coupled with the huge popularity of "Safe and Civilized Driving" on the Internet, because of the linkage with IIAS and the impact of the Passat collision, the attention of several domestic cars has been unprecedentedly improved.

In fact, with the rapid development of the domestic manufacturing industry, domestic cars have achieved rapid development.

Although there is still a certain gap between foreign first-class brands in terms of technology accumulation, technical background and some high-tech technologies, "domestic" is no longer synonymous with "shoddy manufacturing" as before.

The gap should be faced squarely, but there is no need to belittle oneself.

Moreover, time and time again, joint venture cars have been reduced in domestic distribution. How can this be explained?

Is it the heart of a domestic company that is a joint venture with a foreign company?

of course not.

In the final analysis, this kind of thing is decided by foreign companies. It is because foreign companies do not respect domestic consumers, regard domestic consumers as second-class people, and do not show their due attitude towards God. Instead, there is a magical sense of arrogance and superiority.

This is a problem left over from history. Because the domestic industry was underdeveloped in the past, and some unscrupulous companies cheated subsidies and did not pay attention to quality, which damaged their reputation. Therefore, domestic consumers have a feeling that "foreign products are of good quality." , is advanced, is the inertial thinking.

It can only be said that this is a historical problem that should be reversed, but it cannot be accomplished overnight.

It takes batch after batch of down-to-earth enterprises and one after another high-quality products to reverse this inertial thinking.

This is the case in the mobile phone industry. From the dominance of foreign brands to the rise of domestic brands, it has gone through such a process.

Even if the domestic mobile phone brands compete fiercely in the internal market and are tearing each other up, it has to be admitted that the domestic mobile phone industry has already been able to compete with foreign first-class brands, and in the foreseeable future, domestic The brand will continue to improve until it is completely surpassed.

The domestic car manufacturing industry will also go through such an inevitable process, and the arrival of the new energy era will inevitably accelerate this process, allowing some outstanding domestic car companies to overtake on corners.

But now the most troublesome issues for those excellent car companies are word of mouth, publicity, and trust!

After all, a car is different from a mobile phone. It is not a gadget worth a few thousand yuan, but it can easily cost two to three hundred thousand yuan, and it is directly related to people's lives and safety.

For a mobile phone worth several thousand yuan, many people will buy a cool new product out of curiosity. Just a few words of scolding will do.

But few people will buy a car worth 300,000 to 400,000 yuan for fun out of curiosity.

Poor people must choose carefully when buying cars, while rich people often buy luxury cars of well-known brands when they buy cars for fun.

If domestic new energy vehicles want to attract customers, the only way to go is low prices.

At this time, for those domestic car companies that are more confident in their products, how to prove to consumers that their products are okay and trustworthy has become the biggest problem.

Promote yourself?

Some people will say that you put more emphasis on marketing than quality, and all the money is spent on advertising. This is self-promotion and unbelievable.

Ask others to review?

Some people will say that you have stuffed money into the reviewers, which is not credible.

All consumers' recognition of a brand takes a long time to accumulate, and it is impossible to establish it in just half a year or a year.

If it happened to catch up with this car company and had several negative incidents before, it would be even worse.

It is a way to find IIAS to do a crash test, but on the one hand, not many people except car enthusiasts pay attention to it, on the other hand, the crash test can only prove safety, and cannot prove other things.

This simply does not meet the requirements of marketing propaganda.

Therefore, the best way for these car companies is to cooperate with brands that consumers trust!

This is equivalent to using these excellent brands to endorse their own quality. Consumers who trust a certain brand will naturally have a good impression of the model they cooperate with. Not to mention unreasonable support, at least they are interested in it and want to know more about it. It is enough to understand and test drive.

Take the first step to break the ice first, and then it will become easier and easier to handle later.

Therefore, it is not surprising that these car companies want to cooperate with Tenda.

On the one hand, Tenda is currently the most trusted brand by domestic players and consumers, and it can even be said to be the only one.

In the sloth apartment project, Tenda cooperated with various furniture factories to establish a supervision and spot check mechanism, which has proved that Tenda’s cooperation and linkage with other enterprises is responsible and trustworthy.

The fact that Tenda has achieved success across multiple fields has made many people believe in Tenda, and there is no problem of "forcibly crossing borders".

On the other hand, "Safe and Civilized Driving" has a unique advantage, which is to provide players with a relatively simple but infinitely low-cost test drive platform.

There is a difference between the game and the reality. This is for sure. The easy-to-drive models in the game may not be so easy to drive in reality, and some elements such as comfort and interior texture cannot be displayed in the game.

But most of the models that are difficult to drive in the game are not easy to drive in reality...

Players who drive a car a lot in the game will naturally have a good impression of it, and maybe they will think more about it when buying a car in reality.

There is no need to worry about the game causing too much misleading. Anyway, before consumers decide to buy a car, they must go back to the physical store for a test drive.

"Think more" is what these car companies want to achieve with great effort and huge sums of money.

In short, many car companies have come to their senses. As long as the quality is excellent, wouldn't it be good to cooperate with "Safe and Civilized Driving"? This is a win-win situation!

Therefore, many car companies that were previously rejected because of the serious car damage in the game have offered an olive branch again, and even some car companies that Ye Zhizhou had never approached before expressed their desire to cooperate.

Pei Qian was simply dumbfounded.

Is this okay?

He didn't intend to let "Safe and Civilized Driving" have a lot of real car brand authorizations, because everyone knows that the more real car brand authorizations a racing game has, the more popular the game will be!

Although the licensing fee can cost money, compared with the income of the game, what is the licensing fee? Earn it back soon.

No, absolutely not acceptable!

If there are more and more authorizations of real brands in "Safe and Civilized Driving" and the game becomes more and more popular, there will definitely be more and more money to be made!

Pei Qian had a serious expression: "If you don't want to authorize, you can't authorize it, but if you want to authorize it, you can authorize it? How can there be such a good thing!"

"The regulations have been changed! Not only do we not pay a penny for authorization fees, but we also require car companies to pay us platform fees in turn!"

"It will be charged according to the authorization fee discussed earlier, but it is not we who pay them, but they who pay us."

"In addition, the car company will also give us a sample car to complete the crash test, structural dismantling, and research. What if a certain IIAS crash is not accurate in the future? Is the data not rich enough?"

"Moreover, we have to spend more money to buy cars from the market for testing, so as to prevent the sample cars they send us for testing from being tricky."

"Other than that, we refuse to accept any suggestion or interference. Car companies are not satisfied with the vehicle performance and safety performance in the game, so hold back! If you are not satisfied, you will not be refunded!"

"If they can accept all of our conditions, then yes, if not, then we'll break up."

Pei Qian's attitude was very firm.

He wondered, with such strict conditions, there must be no more sand sculpture car companies coming to ask for cooperation, right?

In fact, having said so much, I just want to tactfully dissuade these car companies: You just need to sell your cars to make money, so don't keep playing with my ideas.

I'm already in a mess, and you still come here to add to the mess, is that appropriate? This is not appropriate.

We still live our own lives and are good to each other.

Ye Zhizhou froze for a moment: "Ah, this..."

Indeed, when Tengda talked about authorization before, the other party rejected it, but now that the other party took the initiative to come to the door, Tengda refused to accept it, and asked for money in turn. No matter how you look at it, it looks a bit like a child's pique...

What's more, this is no longer a simple price increase, and even puts forward some requirements that seem unreasonable to the outside world.

As an employee of Tengda, Ye Zhizhou has unconditional trust in his company and President Pei, but it is hard to say what other companies will think of this matter.

He was not too embarrassed to say it directly, Mr. Pei's statement was a bit like a lion's mouth!

But as a person in charge of Tengda, he quickly began to correct his views.

"Mr. Pei is definitely not a person who is driven by emotion, nor is he a person who only cares about immediate interests and disregards long-term interests."

"That is to say, Mr. Pei's request must have other meanings, and we have to study it carefully before we can draw a conclusion..."

Ye Zhizhou didn't understand the deep meaning of this at the first time, but he nodded immediately: "Alright Mr. Pei, then do this."

Pei Qian nodded, very satisfied with the obedience and execution ability of the people in charge of Tengda.

"Okay, let's do this first."

Seeing the situation in the warehouse, Pei Qian felt dull.

Traveling all the way, only to see safe and civilized driving simulators on sale?

unlucky!

Pei Qian told Ye Zhizhou a few more words, turned and left.