Chapter 1405 President Pei Issued a General Attack Order!

Zhao Xuming thought for a while and asked, "What did the other people in charge say?"

Zhang Nan: "They are very envious, but they didn't say anything. After all, since President Pei wanted to give us the money, he must have a certain intention."

The 10 million grant is not a small amount.

Because it is not a marketing expense, nor is it a subsidy expense, but a profit-making expense.

Marketing funds are thrown out for the purpose of publicity, to sell more goods and make more money.

Subsidy funds are essentially a means of promotion, which can be small profits but quick turnover, or market share expansion.

But Mr. Pei made it very clear that the money he gave this time was called "concessionary funds", that is, to consumers.

To put it bluntly, it is free!

The usage of marketing funds and subsidy funds is fixed, and the effect must be seen after spending; while the profit-making funds are different, and the effect and return are not considered at all.

This funding does not consider marketing effects at all, nor does it consider whether it can be earned back, it is purely to thank the players and give them profits.

Many other departments are greedy for this money.

But it is the GOG project team that needs this money the least!

On the one hand, the GOG project team is already the most profitable project team in the entire Tenda Group. Its revenue is high, and the available resources and publicity funds are the highest among all departments.

Not to mention money, with the current size of GOG, just posting an advertisement in the game to advertise its own industry will affect millions of players.

Therefore, the people in the GOG project team agreed that they have developed so well, and they have received so many resources from Tenda Group. There is no reason to snatch such precious profit from other departments.

On the other hand, the GOG project team has taken it once before!

GOG has held coin-spending activities before. Although the response at that time was not bad, but in hindsight, the effect of throwing money was the same. It may have a little effect on publicity and market expansion, but the effect is not obvious. degree of perception.

Even without this event, GOG's market share and number of active players are rising rapidly.

It is also out of these two considerations that Zhang Nan, Eric, and Zhao Xuming have reached an agreement that this time the grant money will not be mixed up, so as not to leave President Pei with a " A bad impression of insatiable greed.

Unexpectedly, the application report was not submitted at all, but President Pei took the initiative to give the money!

For ordinary people, since the funds have been approved, they can be used. There is nothing to worry about.

But for the person in charge of Tenda Group, this is obviously a signal, which means that President Pei has completely overturned their previous conclusion!

After thinking for a moment, Zhang Nan said: "I think that President Pei gave this money to imply one thing: our department actually needs this money very much, even more than all other departments."

"Otherwise, President Pei will never force us money without our application."

Eric and Zhao Xuming nodded in agreement.

Indeed, this should be the only reasonable explanation.

In terms of resource allocation, President Pei has always done a perfect job.

Although there are times when Pei always invests a lot of resources into areas that seem unimportant, marginalized or even irrelevant to the existing business, on the surface it seems like a waste of resources, but after the fact, almost all The cases have proved Mr. Pei's overall view and forward-looking.

Looking at the problem from a local and one-sided perspective, it is natural to feel that President Pei's resource allocation is messy and unreasonable; but if you look at the problem from a holistic and comprehensive perspective, you will be amazed at President Pei's powerful layout ability.

It seems that there are no rules and regulations, but in fact everything is under control.

"Then the question is ... why is this money important to us at all."

"To be honest, I can't think of anything."

"GOG's current situation is good. For us, this money can indeed give players a profit and improve our reputation. But our reputation itself is already very good, in fact, there is not much room for further improvement."

Zhang Nan still had some clues.

After a moment of silence, Eric said: "If we have no problem, then we have to find the reason from our opponent."

Zhang Nan's eyes lit up: "You mean...the ioi side?"

Eric nodded and began to analyze it seriously: "President Pei gave us a weapon, then this weapon can either greatly improve us or cause great damage to the enemy."

"Since the former is impossible, it can only be the latter."

"Everyone knows that the life after the ioi World Championship is not easy. The victory of the FV team made all the preparatory work done by Zhitou Company in vain, and the discussion of the transformation of the FV team to GOG has become a hot search."

"Although Zhitou Company has been pretending to be dead, and the FV team has not made an overreaction, so that the anger of domestic players has not been further intensified, but players are still losing."

"In order to restore the current unfavorable state, the finger company must take action, otherwise it will just sit back and wait."

Zhao Xuming nodded: "Well, it makes sense!"

"However... we don't know what the company is going to do. They have too many options, such as discounts, promotions for the championship team, or special activities to appease the players in the national server... We Not sure what exactly they're going to do."

"You can't go to the original acquaintances to spy on information, right? President Pei will never support this kind of behavior, we have to win the dignified!"

After thinking about it, Zhang Nan said: "It is possible to have a discount, but it is very unlikely to make a promotional video."

"Because the finger company has always looked at the FV team, it's not pleasing to the eye, and now I can't save the domestic players by licking the FV team. Instead, I look like a rubbish. And the hard work to suppress the FV team before, isn't it all in vain?"

"I think that Zhitou will only give the FV team the rewards that the FV team deserves, but not the unreasonable rewards, and even do a good job, and give a little explanation to the fans of the FV team and the players of the national server. The rewards that can not be given, Certainly not at all."

"And instead of giving unreasonable rewards... it's actually a champion skin."

Zhao Xuming suddenly said: "Yes!"

Zhang Nan is also preparing a champion skin for GOG, so he naturally thinks of this aspect.

Eric asked, "How long does it take for the champion skin to come out?"

Zhang Nan thought for a while: "GOG is next month. According to the situation last year, the development speed of ioi is similar to ours, but this year ioi should be eager to take this opportunity to restore the lost players of the national server, so it is possible next month."

"I can check with the FV club again, and they will definitely get the news."

Zhao Xuming nodded: "Then the time is right!"

"Next month, ioi will release the champion skin, and there must be a series of supporting marketing activities. But I boldly predict that these activities will definitely not include direct profits like ours."

Eric chuckled: "Does this still require bold predictions? Dayak Group and Finger Company will never be able to make profits to players for no reason like Tenda. This is determined by the nature of the two companies."

Zhang Nan: "So at that time, our profit-giving activity will be a big killer for Zhitou Company! They have no way to defend against it."

"Not only that, we can also directly target ioi's activities to greatly reduce the effect of their activities, or even have the opposite effect. Then, prepare to receive the last batch of ioi refugees..."

After analyzing this, all three were silent.

After a while, Eric took a deep breath and said, "President Pei is indeed President Pei."

This is obviously a poor idea, ready to kill the ioi!

Although everyone knows the reason why it is advisable to chase the poor gangsters with leftovers, it is difficult to be so resolute in the real implementation.

Because after achieving a staged victory, most people will feel that they have earned enough, they have enough to eat, and they will close as soon as they are good.

But Mr. Pei's consideration is not the case at all. Whether to continue to attack does not depend on the results he has achieved on his side, but on the movements of the enemy.

What about the fruitful results already achieved?

Be bolder, and the results can continue to expand!

"I'm going to prepare a plan!"

Zhang Nan turned around and left, and Eric and Zhao Xuming quickly started busy.

President Pei has already issued the general attack order, and the next step is to make the departments work together to accomplish the task in one battle!

...

...

Thursday, January 17.

As soon as Pei Qian opened the official game platform on his mobile phone, he received a notification message.

"The new game "Safe and Civilized Driving" is about to be released! [Click to view]"

Pei Qian couldn't help but feel refreshed.

finally come!

Taking a closer look at the time, the game was released at 8 o'clock this evening, and the publicity resources were only rolled out now, which further confirmed Pei Qian's previous speculation.

It must be the first time that Ye Zhizhou was in charge of the propaganda plan, so he was in a hurry.

Hurry up and check it out.

After being tempered by many games, Shengyang Games has long ceased to be the little follower behind Tenda Games, but has become a developer account that also occupies a place on the official game platform, and has a pivotal position. .

And this time, the official platform has also given enough face, and the various publicity resources on the platform are quite generous.

Shangyang Games will definitely go to other websites to buy some advertisements and the like to promote the game.

For these, Pei Qian is used to it.

After all, this kind of thing can't be stopped.

The key now is, what kind of publicity materials did Shangyang Games prepare?

As long as the level of publicity materials is not good, it will not be good to give so many publicity resources, and it will not be promoted anyway.

Clicking on the game details page, Pei Qian quickly noticed some key slogans.

"Everyone can be a car god!"

"Enjoy driving without leaving home!"

"Diversified driving experience, highly concentrated driving experience!"

"A world of driving with unlimited possibilities!"

and so on.

When Pei Qian saw the first two sentences, he felt a little earthy, but the style of painting was normal.

Considering that Ye Zhizhou has no marketing work experience at all, it is very good to come up with this earthy slogan.

At least it's a faithful representation of the game's selling point.

But looking back, Pei Qian was also confused.

Something's wrong, I haven't pointed Ye Zhizhou before?