Chapter 1387 "Safe and Civilized Driving" Peripheral Samples

January 4, 2013, the first day after New Year's Day.

Meng Chang came to the advertising and marketing department, and after recuperating, he was ready for a big fight.

Don't say anything, the publicity resources on "The Successor" continue to fill up!

The New Year's Day holiday has passed, and there is still no sign of the controversy over "The Successor" subsiding, but it is clear that everyone is tired of the noise.

Because the two sides of the dispute are just talking back and forth, and the views they want to express are already very clear, and the quarrel is nothing more than infinite repetition.

Of course, the essence of human beings is a repeater, and the essence of arguing with people on the Internet is to talk to each other.

Everyone is trying hard to convince the other, and no one is willing to accept the other's ideas and change their own ideas, so in the end the result can only be a chicken-and-duck talk, the dispute escalates into abuse, and the final result is mutual blocking. .

In other words, if you go to the Internet to discuss issues with others, there is a high probability that there will be no results other than the gain of anger.

At present, "Successor" is probably in such a noisy and tired situation. Neither side can persuade the other, so it is temporarily quiet and rested.

However, the sunspots represented by Qian still have the upper hand.

Because the supporters of "The Successor" also have no way to make enough convincing arguments to prove their point.

Although Tian Gongzi jumped out and pulled a wave of hatred, he didn't really start to output, but predicted a date like a magic stick, and then he completely pretended to be dead. Anyone who x-on: him or send him a private message will be Is sinking into the sea.

At the beginning, everyone had a relatively high degree of discussion on this dynamic of Tian Gongzi, but there was no reason to study it, and it was slowly put down.

Under such circumstances, Meng Chang felt that it was necessary to continue to invest in propaganda resources, so that the enthusiasm could be revived, and the fighting spirit of the two sides who had been tired of the battle would be rekindled.

Let the war continue into the middle of the month, preferably every weekend when the new episode of "The Successor" airs, everyone can have a fight, that is the ideal situation.

In fact, Meng Chang originally wanted Zhu Xiaoce to record a video and post it on Feihuang Studio's official account for the "Successor" platform.

Although Huang Sibo is the person in charge of Feihuang Studio, his status in the eyes of the audience is far inferior to that of Zhu Xiaoce. After all, Zhu Xiaoce is the director, and after seeing an excellent movie, most people's first reaction is to take credit for it. Counting on the director, followed by actors, screenwriters, and finally investors and bosses.

Let Zhu Xiaoce stand on the platform, which can further spark debate and make the two sides fight more happily.

But when Meng Chang went to ask Bao Xu, he realized that this matter was a bit difficult.

Because the suffering trip has ended the indoor training phase this month, and officially began to suffer in the wild.

Compared with the previous suffering trip, which was selected in Shennongjia, the suffering trip in this episode seems to be much friendlier, and it was selected on an uninhabited island near Qiongzhou.

Of course, it is said that there is no one, but there is no one on the island.

In order to ensure the safety and health of the members, there is a ship on standby at all times, and there is a doctor on board, and in the event of a problem, people can be sent to a nearby hospital for treatment as quickly as possible.

But most likely there will be no problem.

Because these people have made great progress in their physical fitness in the process of indoor training, even Qiao Liang, who has the worst physique, has made significant progress. Holding on should be no problem.

Zhu Xiaoce has already gone to the uninhabited island. The daily suffering is very heavy, and there is no mobile phone or signal on the island, and all communications are on the boat. How can I shoot a video?

And even if they really squeezed out the time to shoot, netizens will most likely laugh at the environment in which Zhu Xiaoce filmed the video and the current situation of suffering. To the kind of effect Meng Chang wants to achieve.

So after thinking about it, forget it.

Things that can be solved with propaganda funds, it is best not to engage in other tricks.

Although Meng Chang's highest goal is to achieve the best effect of Pei's propaganda method, burning funds is also one of the important tasks, and there is no need to save it.

So Meng Chang thought about it for a while, but gave up the idea and chose to continue to burn money without brains in the follow-up publicity plan.

While revising the plan, the phone on the table vibrated.

Meng Chang picked it up and saw that it was a message from Ye Zhizhou.

On the side of Shangyang Games, Ye Zhizhou was a member of the last batch of suffering trips and had already returned from suffering; and Wang Xiaobin, a member of this suffering trip, was suffering on an uninhabited island with Zhu Xiaoce and Qiao Liang.

These two people are seamlessly handed over, just like Huang Sibo and Zhu Xiaoce in Feihuang Studio.

The message sent by Ye Zhizhou is to invite Meng Chang to go to Shangyang Games to experience the DEMO of the game "Safe and Civilized Driving" and experience peripherals such as steering wheels, so that the publicity plan can be better specified.

The current person in charge of Tenda Games is Yu Fei. The development time of "Ghost General 2" is later than that of "Safe and Civilized Driving", but because it is smaller than "Safe and Civilized Driving", it is all developed this month.

On the "Ghost General 2" side, it is estimated that Meng Chang will be invited over in a few days.

Now the heads of various departments of Tengda know that President Pei is gradually handing over all the propaganda work to Meng Changlai, so after the project is almost completed, he will wait for Meng Chang to come to the project to inspect and formulate a propaganda plan.

If Meng Chang didn't come, everyone would be anxious to send him a message and invite him to come.

After all, these projects have gathered the efforts of the entire department, and no one wants to see the heat slump due to insufficient publicity resources.

Seeing this message, Meng Chang hesitated a little.

Because when he went to see President Pei before, he had already said that he would not do the promotion of these two games, and continued to put publicity resources on "Successor", and President Pei also agreed.

Of course, he still has to allocate some publicity funds to these two games, but the plan can be made without him.

Since we only give money and no publicity plan, is there any need to experience it?

Meng Chang thought about it for a while, and finally decided to go.

President Pei officially handed over the task of publicizing resource allocation to him, so now he can't just consider his own commission, but also the overall situation of the entire Tenda Group.

Give up on projects that don't affect your commission?

Although Meng Chang can do this in theory, if he does, Mr. Pei will definitely be disappointed.

Meng Chang refused to accept the publicity plans for these two games because these two games were not very suitable for Pei's publicity law.

But there should be regular publicity.

The people of Tenda Games and Shangyang Games are only good at research and development, not good at publicity, so if they just give publicity funds and let them play freely, the effect is actually not controllable.

Meng Chang thought about helping people to the end. Since he is the person in charge of the advertising and marketing department, he still has the responsibility to teach him.

As long as the heads of these two departments learn a little bit of marketing knowledge, use the scraps of Pei's propaganda method, and make full use of these propaganda resources, then these games should not be a problem when they become popular.

It is better to teach a man how to fish than to give him a fish!

Thinking of this, Meng Chang decided to go to Shangyang Games to experience "Safe and Civilized Driving", and then come up with a targeted publicity plan.

But this propaganda plan will not be given directly to Ye Zhizhou, but will let Ye Zhizhou realize it himself through guidance like President Pei.

In this way, the natural dissemination of Pei's propaganda method is completed.

Otherwise, Tengda now has so many departments and projects, and there will definitely be more and more departments and projects in the future. If Meng Chang is required to make a publicity plan for each project, shouldn't he be exhausted?

Therefore, Meng Chang's solution in the future must be to focus on the big and let go of the small.

For some major projects, you can make a publicity plan yourself; for some regular projects, you can allocate some publicity funds and let the head of the department come up with a publicity plan.

Don't be afraid of being unprofessional. Other employees of the advertising and marketing department can help and cooperate, and improve the prototype of the plan given by the head of the department, and then push it forward in an all-round way.

Meng Chang felt that President Pei must have expected the right to allocate publicity resources to himself.

...

Meng Chang came to Shangyang Games by car, and Ye Zhizhou warmly welcomed him.

"Come on, look, this is our full set of equipment for the new game!"

There is a special game room here at Shangyang Games, which is very spacious. At this time, a full set of peripherals for "Safe and Civilized Driving" have been placed.

"Our peripherals can be purchased individually, but a package is more recommended."

"There are three packages to choose from, the first is the entry package, priced at 5,800; the second is the advanced package, priced at 6,800; the third is the deluxe package, priced at 9,999."

“If you want the best experience, try the deluxe package first.”

Ye Zhizhou gave Meng Chang a brief introduction to the equipment differences of the three packages.

Meng Chang swept three different combinations, and it was obvious that the G-force seat in the luxury package was the most eye-catching.

The three packages all use the same steering wheel, pedals, and console. The difference is that the entry package only has a bracket without a seat, and you need to provide your own seat; the advanced package adds an extra handbrake, and the bracket and seat can be adjusted. It is one body; the luxury package has all the accessories complete, and it is also equipped with G-force seats, which looks obviously more stylish.

Needless to say, the three packages are aimed at three different groups of players.

The entry-level package is relatively the most cost-effective and practical. Because it does not take up space, it can be placed in the study or next to the computer desk. When you want to play, you can directly use the computer chair to make do with it. An extra racing seat will take up space.

The price increase of the advanced package is not large. In fact, the difference of 1,000 yuan is mainly on the hydraulic handbrake and bracket seat. Its advantage is that you can use the hydraulic handbrake to get a better drifting experience. At the same time, the seat and the bracket are connected together. You will not worry about the seat sliding caused by stepping on the accelerator too hard and the movement range is too large, and the sitting posture of the seat must be the same Adjusted to the most suitable angle for driving.