Chapter 1389 The Teaching of Pei's Propaganda Method!

Meng Chang was a little helpless and nodded: "Okay, then I'll try the normal driving mode."

Fortunately, this is a DEMO, not the official version of the game.

Otherwise, the collision, medical expenses and car repair money may make Meng Chang feel pain.

Meng Chang entered the regular driving mode experience again.

With the tragic lessons from before, Meng Chang drove more carefully this time, and drove exactly as he felt in reality.

Not to mention, after switching the gameplay, the game looks much more normal!

Carefully keep a safe distance from the car in front, brake when it is time to brake, stop when you see a red light, and be careful not to speed when there is no car on the road...

Meng Chang drove for a few minutes to experience the fun of this set of equipment.

The realism is really strong!

Needless to say, the steering wheel can not only simulate different road feelings, but also the strength of the force feedback is very strong, which can be used to judge the grip state of the wheels; there is a slight vibration from the pedals under the feet, and the foot feeling when you step on it is also the same as the real car. Very close; the most exciting is this G-force seat, when you step on the accelerator, brake and turn, you can feel the force from the corresponding direction, and with the screen, the immersion is simply soaring.

It's quite amazing that you can even feel the feeling of pushing your back even while sitting in place.

It's just that the more you open it, the more Meng Chang feels that something is wrong.

With such an awesome direct-drive steering wheel and G-force seat, but you can only drive in the city in a boring way, isn't this a waste of money?

Although the scene in the game seems to be based on Jingzhou City, Meng Changkai saw a lot of landmark buildings in Jingzhou City at this meeting, and the whole game's picture is quite beautiful, but...

After all, it's hard to compare what's on the screen with reality!

It's not good to drive directly to the real world, and many domestic cars are not expensive.

Now that the penetration rate of private cars in China is already very high, who is willing to spend thousands of dollars to buy a complete set of simulators, who doesn't have a car at home?

Buying such a set of equipment can not be rushed, and can only drive the same as in reality, what kind of person will do this...

Of course, it's not that this device can't be beaten accurately, but the consequences of Biao's failure are very serious.

Even if the car damages people and hurts people, it will be laughed at by the onlookers, which is really unbearable and unbearable.

Meng Chang was a little embarrassed, but he was not angry.

Because he always kept in mind what he came for.

This time I came not to play games, but to make a publicity plan!

The more aggrieved you feel now, doesn't it mean that this propaganda plan is better?

It still quite meets the requirements of Pei's Propaganda Law!

Meng Chang regretted it a little bit. As soon as he heard that it was a project of Shangyang Games and Tenda Games, he subconsciously felt that the attention was too high, and Pei's propaganda method was difficult to succeed, so he didn't want to take it.

But now it seems that although this game was created by Shangyang Games, it seems that under the framework of Pei's propaganda law, there is still room for manipulation!

Obviously, no matter how difficult the task assigned by President Pei seems, there must be a way to complete it, but the difficulty is high and low.

As soon as I heard that it was a game project, I thought it was very difficult, and then rejected it, which was obviously hasty.

Next time, you will have to do a full investigation before you have the right to speak.

Of course, there is no regret.

Because this game was released in the middle of the month, how to ensure that the popularity will not explode until next month? This difficulty is actually very high.

In comparison, it is more fragrant to hedge against "The Successor".

Now Meng Chang is sure that this game is actually very suitable for Pei's propaganda method. As long as the popularity is not suppressed to the next month and the issue of commission is not considered, it will be easy to handle.

Seeing Meng Chang standing up, Ye Zhizhou asked with great anticipation, "How about it, when will the publicity plan come out?"

Meng Chang coughed twice: "Cough, I'm only in charge of the propaganda plan for "The Successor" this month. I can't vacate the propaganda plan for other projects. You have to solve it yourself."

Ye Zhizhou was stunned for a moment: "Huh?"

He was a little bewildered.

Why don't you come over with a promotional plan for me? Came here on purpose to entertain me?

Could it be that you lost someone in a car crash just now, so you hold a grudge against me?

Ye Zhizhou looked at Meng Chang with a suspicious expression on his face.

Meng Chang hurriedly explained: "You listen to me first."

"Propaganda funds are given as usual, you can rest assured."

"And the propaganda plan is actually very simple. I can give you a brief introduction to the propaganda method passed on by President Pei. You can make a general direction according to this path, and then hand over the plan to the people in the advertising and marketing department to do it. already."

"Because the difficulty of publicity in the game department is much lower than that of "Successor", I will not do it myself, and I have to focus on that."

Ye Zhizhou nodded. It turned out to be the case. He had misunderstood Meng Chang. Just take a photo of the propaganda resources.

But he thought about it again, and felt that something was wrong: "Wait, I'll make a publicity plan? I don't understand this at all!"

Meng Chang smiled slightly: "It doesn't matter, this is actually very simple."

"President Pei personally passed on my propaganda method, which I call 'Pei's propaganda method'. and discussions, so as to obtain better publicity effects..."

Meng Chang briefly recounted the essence of Pei's propaganda method.

Of course, I did not go into specific details, but focused on the core and essence of this propaganda method.

Because Meng Chang felt that for these responsible persons, as long as they mastered the core, it was very easy to find specific measures with a deep understanding of President Pei, Tenda Group and the project at hand.

Going into too much detail can mislead them.

Ye Zhizhou's expression changed from astonishment, to contemplation, to approval, and finally to admiration.

"Is this the propaganda method that President Pei personally passed on to you?"

"Indeed, if you compare it with the publicity plans of those previous projects, it really fits well."

"But you told me directly about such a precious thing, isn't it good?"

When Ye Zhizhou first heard about the "Pei's Propaganda Law", he thought it was nonsense. He thought that Meng Chang had made up something in his brain and made up a term himself.

He is too lazy to make a propaganda plan, and then asks me to do a propaganda plan, pushes me the work that belongs to him, and then pretends to teach me something?

If that's the case, that's too bad!

But with Meng Chang's in-depth revelation, Ye Zhizhou completely dismissed this idea, and the more he listened, the more reasonable he felt!

The name "Pei's Propaganda Law" may be coined by Meng Changsheng. It sounds a bit earthy and does not fit Mr. Pei's temperament, but I have to admit that the propaganda plans of most of the projects of Tengda Group from the past to the present are really Came this way!

Pei always does this, and Meng Chang does it too.

And Meng Chang followed this method and achieved success, which is enough to show that Pei's propaganda method has withstood the test.

Then, Meng Chang sharing Pei's propaganda method with himself or other responsible persons is not only not lazy, but a very generous behavior!

But such a precious propaganda law must not be spread out. Once it is spread out, the consequences will be very serious.

Meng Chang nodded: "So the matter of Pei's propaganda law must only be known by the people in charge, and it must be kept highly confidential!"

"If it was an outsider, I would never reveal half a word."

"But since President Pei is willing to teach me Pei's propaganda method, he definitely hopes that Pei's propaganda method can be carried forward within Tengda. As long as it is spread among Tengda's internal leaders, it can bring enthusiasm to Tengda's various projects, then It'll be fine."

Ye Zhizhou nodded: "Don't worry about this, the people in charge of Tenda are definitely trustworthy in terms of confidentiality!"

This is not the only thing that needs to be kept secret. Like the previous Tenda Spirit Manual, it is actually kept secret by all the responsible persons together, and the confidentiality effect is very good.

This time is of course no exception.

"Okay, then I will briefly talk about my thoughts on the promotion of this game."

After the preconditions were told, the specific guidance for Pei's propaganda method was followed.

Although Meng Chang has already explained the core and principle of Pei's propaganda method, considering that Ye Zhizhou does not have any experience in propaganda and marketing work, he has just started teaching 1+1=2 to study calculus, which is obviously inappropriate. too realistic.

Therefore, Meng Chang specially came to experience the game, in order to have a deeper understanding of the project, come up with a general publicity plan, and then guide Ye Zhizhou in a more ingenious way and give him a head start, so as to help Ye Zhizhou get started better advertising.

"The essence of Pei's propaganda method is to start from the most unacceptable point on the surface of a project."

"I briefly experienced this game just now. For me, the first reaction is not acceptable, it should be the best starting point for publicity."

"You are a game designer, and you should know better than me in this regard."

Ye Zhizhou thought about it for a while: "If you say that... I think there are three things that make the game "Safe and Civilized Driving" unacceptable. It was discussed before when the project was developed."

"First, many players play games hoping to vent their emotions and do something different from reality. Therefore, some games that can rampage and smash cars in the game came into being."

"Even if you can't grab the car and smash the car, most racing games will try to reduce or close the car damage as much as possible, reducing the price players need to pay after a collision."

"And "Safe and Civilized Driving" is just like his name. Everyone in this game must abide by the traffic rules. If there is a scratch or a car accident, the car needs to be repaired and hospitalized. Players also receive in the game similar to reality. Restrictions, which will obviously be difficult for some players to accept.”

"Second, in order to allow players to drift better, many racing games will make certain adjustments to the driving feel, so that keyboard and gamepad players can also simply drift. This greatly reduces the threshold for players to get started."

"The difficulty of "Safe and Civilized Driving" in this regard is the same as that of some realistic racing simulation games. Not only that, its threshold is even higher, because strict training levels must be completed, and vehicle failures must be repaired."

"Third, peripherals are very expensive for the average player."

"For knowledgeable players, our equipment is cheap compared to foreign direct-drive steering wheels, handbrakes, and G-force seats, but for players who have not been exposed to the prices of these equipment before, the cost is high."

Meng Chang nodded. As the project leader, Ye Zhizhou obviously had a very deep and clear understanding of the situation of the project.

"Then the publicity plan should also be carried out around these points, and that's fine."