Chapter 1355 The Added Value of Suffering Travel
After hanging up the phone, Bao Xu fell into deep thought.
I have to say that what Min Jingchao said really makes sense. The current business model of Suffering Travel is really not very mature, and it means that there is no contact between them.
It may be that the first two phases were mainly based on Tengda's internal employees, and at most a few free places drawn by lottery were added, so Bao Xu lost his sensitivity in this regard.
Moreover, since the launch of Suffering Travel, Bao Xu's main energy has been focused on the details of daily training and travel, thinking about how to bring a better suffering experience to everyone all day long, so he has a little bit about the business model. Not considered.
The price of 35,000 per person is already as low as possible for Bao Xu, but this is not a good price.
For ordinary people, they basically do not have the need to travel to suffer. This money, whether it is a tour group or an independent trip, can have a lot of fun, and there is no need to suffer at all.
For the rich, time is more precious. In front of the two-month travel time, in fact, the difference between 30,000 and 50,000 is not very big.
The point is, can suffering travel provide them with a unique experience?
This is just like the pricing of Outu mobile phones at the beginning. The cost of a stacking mobile phone is placed here. If the price is normal, the poor can't afford it, and the rich can't look at it, which is embarrassing.
Under the guidance of President Pei, Changyou added a lot of added value to the Outu mobile phone, which was successfully revitalized.
To be successful in suffering travel, it has to replicate this model.
Although Bao Xu's first goal is not to make money, he also doesn't want to lose money on purpose.
If the suffering trip fails, the number of people who come to participate will only become less and less, and the flow of people will be cut off, so the source of happiness will not be gone?
On the contrary, if the suffering travel is prosperous, you can buy more training bases and continue to expand the scale. In the future, it will not only receive 20 people, but also 100, 200 or even more, and the business can also be spread all over the world. All over the country and around the world.
Wouldn't that be much happier?
Of course, it's too early to think about those, anyway, as long as suffering travel can become popular and can gain enough attention and fame, there is no need to worry about making money.
So for Bao Xu, this business model still has to be carefully considered.
Now the key is to figure out a question: what is the irreplaceability of suffering travel?
In addition to the label "suffering", can there be something more valuable to be dug out of it?
Bao Xu originally proposed the establishment of Suffering Travel with a very simple purpose, that is, to arrange the heads of various departments of Tenda.
However, President Pei strongly supported and praised it.
So President Pei's purpose is obviously not as simple as Bao Xu.
In other words, since President Pei nodded, it means that the idea of suffering travel has the possibility of success in business, but Bao Xu was blinded by hatred, and he has not seen this possibility yet.
"If you follow the experience of the Outu mobile phone, you should add more added value to the suffering travel."
"What added value?"
"Well... Past experience tells me that when things go wrong, it depends on linkage."
Bao Xu quickly found his way.
At the beginning, Outu mobile phone was poor and poor, with no resources, but as long as it is linked with other industries of Tenda, it can obtain a lot of added value, showing a clear difference from other mobile phone brands.
Suffering trips should obviously take this route as well.
Raise the per capita price of 35,000 to 50,000, and then through the linkage with other industries, let the suffering travel obtain additional content that is different from other travel, thus creating irreplaceability among consumers with better economic conditions.
First establish a brand with a high price, and then gradually reduce the price to expand the user base. This is a method that many brands have used, and it is very effective.
Of course, this method cannot be played by everyone. After all, entering the high-end market as soon as you want to come up requires huge funds, strong marketing and publicity capabilities, and unique resources.
These, it happens that Tenda Group has it!
Backed by the big tree of Tengda Group, there are such good resources but they don't know how to use them. Just thinking about relying on their own departments to fight alone, this is something that only stupid people can do.
Bao Xu carefully reviewed the many industries of Tenda Group at present.
"The journey of suffering should be a very honorable thing. Those who can complete the journey of suffering are those who are determined, able to endure hardships and fight hard."
"Just like there should be many preferential policies for military personnel in society, those who complete the journey of suffering should also receive a special treatment within Tenda's various industries."
"And this kind of welfare treatment, it is best to stagger it with the welfare of the Outu mobile phone, and it cannot be repeated, otherwise it will not show the value of suffering travel."
"The special treatment of Outu mobile phone is mainly various benefits, discounts on Internet cafes, takeaways, and movie tickets."
"Then the benefits of suffering travel should be given preferential treatment in terms of status. Let others see at a glance that this person has participated in suffering travel!"
Bao Xu quickly had a general idea.
First of all, in places where you log in with your Tenda account, such as Tenda games, the TPDb website, and useful apps, those who have participated in the suffering journey will receive a special title, "ascetic."
This title is very precious and can only be obtained by those who have participated in the suffering trip, and there is also detailed information, which will indicate which suffering trip they participated in and what the final result was.
Secondly, after the end of the suffering trip, everyone can get a customized out-of-print medal, which will be large and beautiful, with a certificate, which is very collectible.
Thirdly, "Ascetics" will also receive some special treatment in other surrounding industries of Tenda.
For example, ascetics will by default get the early access to all new Tenda games;
Get priority experience in entertainment venues such as the Fright Hostel, which is a fast lane similar to fast pass;
In related industries such as Moyu Internet Cafe, Moyu Takeaway, and Managed Fitness, customers with "ascetic" status will be given special attention and receive real VVVIP treatment;
Restrictions can be bypassed in some places, such as when using rabbit tail live broadcast, you can not be limited by the one-hour learning mode, and so on.
After all, people have even overcome the hell difficulty of suffering travel, and it is reasonable to enjoy some preferential treatment.
If you don't accept it, you also come to participate in the journey of suffering! As long as you participate, you will also have these benefits.
The difference between the benefits of Outu mobile phones is that the benefits of Outu mobile phones are mainly discounts, which are economical, while the benefits of suffering travel are a special status that cannot be bought with money.
Finally, Bao Xu felt that the group of "ascetics" should be strengthened to identify with each other.
Whether it is building groups, keeping contact information for each other, or regular official gatherings, it is necessary to make ascetic people in the same period feel the same as comrades-in-arms, so that ascetic people in different periods can also get closer to each other.
If one day, two members of the suffering trip meet, they may have the following conversation.
"Hey, you are also an ascetic? Which suffering trip did you take part in?"
"I'm number 19, how about you?"
"I'm the 27th period, senior! It's a pleasure to meet you!"
"Don't dare, hey, this medal can only be obtained by outstanding members, then you are more powerful."
If this can be done, then suffering travel has a unique value.
Moreover, after the price increase, the various benefits of suffering travel can also be improved, including accommodation, training, event location, purchased equipment, and souvenirs issued after the end, etc., can be fully updated and improved.
At least the customer does not feel that the price has dropped at all after participating in the suffering trip, and even has a feeling of loftiness, that's fine.
The more Bao Xu thought about it, the more reasonable he felt, and a plan was quickly formed in his mind.
Of course, if you want to win these benefits, you also need to communicate with the heads of various departments and get support and cooperation from them.
In this regard, Bao Xu is full of confidence.
Who dares not cooperate? Pull to suffer travel experience experience on the spot!
Ahem, it's inappropriate to say that, as if Suffering Travel is a secret agency.
But no matter what, Suffering Travel now has a very strong voice within the Tenda Group, and the general person in charge is not too afraid to refuse Bao Xu's request.
Otherwise, if you are wearing small shoes, and Bao Xu arranges a suffering trip for all members of the department, then what?
What's more, the better the development of Suffering Travel, the more tourists are absorbed from the outside world, and the people inside Tenda will be relatively safer.
If the suffering travel cannot recruit people from the outside, wouldn't it have to increase efforts to arrange people inside Tenda?
This is something that the heads of all departments do not want to see.
Therefore, this plan should get the full cooperation of other departments.
Of course, Bao Xu did not forget the credit of Min Jingchao and his colleagues at Tianhuo Studio.
It's not a big credit to put forward such constructive opinions and comprehensively improve the business model of Suffering Travel?
How to repay it?
Well, since Min Jingchao said that there are several colleagues in Tianhuo Studio who are interested in suffering travel, then contact Zhou Muyan another day and tell him that he can give Tianhuo Studio an internal discount.
It is definitely not appropriate to have less discounts, it seems too unbright, so a 50% discount will directly change the price from 50,000 to 25,000, which is just right.
Thinking of this, Bao Xu immediately got up with great interest and went to the next lounge to change the plan with a laptop.
The original plan was to announce the external registration price of the suffering trip in the near future. The announcement has been written, but now it has to be changed urgently.
However, it is not a big problem. After all, there is still more than a month before the next issue. You can change the announcement first, and send the announcement next week, so that everyone can sign up first, and then the linkage activities of other departments will be released within more than a month. Just arrange it!
A bit of Calvin, a chapter first, and more later