Chapter 1376 Meng Chang's Formula Can't Be Set

Thursday morning, December 20.

Advertising and Marketing Department.

Meng Chang went to the water bar to get a cup of coffee, and sat at his workstation, drinking coffee slowly while thinking about the second round of publicity for "The Successor".

The first three episodes of "The Successor" aired last weekend, and two more will be aired this weekend.

From the current point of view, the start of "The Successor" can be said to be quite ideal. The first round of publicity campaigns did not play a big role. The ratings and broadcast volume of the episodes are relatively low. If this trend continues, take a commission Certainly not out of the question.

Therefore, Meng Chang felt that he should make persistent efforts.

According to the guiding ideology of Pei's Propaganda Law, it is time to continue to increase investment in propaganda!

From the perspective of commission, it has been determined that it will be difficult to turn over in the early stage of the project, so at this time, if you increase the investment in publicity funds, you will definitely get more commissions;

From the perspective of Pei's propaganda method, although there is nothing to see at present, the propaganda funds invested seem to have sunk to the bottom, but as long as the final propaganda plan is successful and the evaluation is reversed, then the heat that has sunk to the bottom will naturally come out. , to replay the effect, so that the whole scheme explodes more thoroughly.

In short, no matter from which point of view, this is a great time to increase publicity investment.

At present, the follow-up publicity plan planned by Meng Chang is still similar to the first round, focusing on direct publicity.

In his conception, the final reversal may still require Tian Gongzi to come forward, interpret the deep connotation of this drama, explain the anti-superhero core of "The Successor" clearly, and then explain the drama in a targeted manner. A lot of detail left in the focus.

It doesn't matter that the audience's first impression of this drama is not very good. After all, the first three episodes were originally intended to serve as a foreshadowing, and they are indeed not very good-looking.

But Meng Chang is still very confident about the plot behind it.

With the broadcast of the next few episodes, the word-of-mouth of "The Successor" should gradually pick up, and after all the broadcasts are over, all audiences will have an overall and comprehensive impression of it. At that time, it is time for Tian Gongzi to appear. It's time.

Meng Chang was happily thinking about his plan when Huang Sibo arrived.

"There is a situation in "The Successor". I didn't think of a good solution, so I had to ask for help."

Huang Sibo found the film review written by Qian on his mobile phone and handed it to Meng Chang.

Meng Chang was stunned for a moment: "This is..."

"what?"

Seeing this film review, Meng Chang was stunned.

Immediately afterwards, he frowned and looked confused, obviously this matter was completely beyond his expectations.

Zhu Xiaoce explained: "This film review directly attacks the core of the story of "The Successor", and it is very confusing, so it is difficult to do."

"I asked Cui Geng yesterday, and he didn't think of a good solution. I'm afraid you are the only one who can solve this problem now."

"If this problem is not resolved, and the opinions of this film review are allowed to affect more and more audiences, the overall evaluation of "The Successor" will definitely become worse and worse."

"In the worst case, there may be a lot of people who don't watch "The Successor" at all, and viewers who have watched the previous episodes will become impatient. Once a stereotype is formed, the follow-up results are unimaginable. "

Meng Chang didn't speak, but his expression became more solemn.

He understood very well what Huang Sibo meant.

The whole story of "The Successor" is an anti-superhero satire story. If you want to fully understand the connotation of the whole story, you must fully understand the cause and effect of the whole story and pay attention to some details in the story.

Just looking at a part of it can easily lead to misunderstandings.

Originally, if we followed the normal process, in the early stage of the broadcast of "The Successor", although everyone was dissatisfied and the ratings were not many, this kind of bad word of mouth is completely bearable, because most of the audience's dissatisfaction is a kind of Pure emotional catharsis is also difficult to condense into an unbreakable unified opinion.

After all the episodes are finished, as long as the correct interpretation of "The Successor" is released, the dissatisfaction of the audience can be easily resolved.

But now, this film review by Qian has completely disrupted this process!

Unlike the general audience who simply feels a little unhappy at first, this film review by Qian directly points to the core of the story of the series "The Successor", and there is a tendency to unify opinions.

Those viewers who were dissatisfied with "The Successor" originally only found it emotionally unacceptable, or subjectively felt that it was not good-looking, and it was not a good climate.

But after seeing this film review by Qian, they may agree with it, thinking that this is the reason why they don't like "The Successor", thus forming a unified caliber.

And the continuous spread of this view will affect more and more audiences and form a stream of impressions.

Audiences who have watched a few episodes, or those who haven't watched it at all and are just hearsay, are easily influenced. And once a stereotype is formed, most people will not take the initiative to watch the episode and form their own ideas, but will continue to spread this stereotype.

At that time, Qian's film review will greatly affect the audience's views on "The Successor", making it difficult to turn over the reputation of "The Successor".

Meng Chang is more aware of the seriousness of this matter than Huang Sibo, and more panicked than Huang Sibo.

Because this film review will directly disrupt his publicity plan and make his Pei's publicity method fall short!

Meng Chang originally thought that the audience's dissatisfaction with "The Successor" actually stemmed from some details, such as Phil's character design, or individual plot fragments. But these are actually highly related to the core of the story.

As long as the correct interpretation is released, the dissatisfaction of the audience can be eliminated.

But now Qian is attacking the spiritual core of the entire episode, which is very confusing, and it was released so early!

According to Meng Chang's original plan, in the middle of next month, after all the episodes have been released, he will release the video as Tian Gongzi to reverse public opinion.

But that's still a month away!

In the past month, Qian's black draft is enough to create a stereotype for the audience. Even if Tian Gongzi's video is released, the effect will be greatly reduced, or even have no effect at all.

Because Qian Mou's point of view and Hetian's son's point of view have certain truths, no one can convince anyone, and no one can fully prove themselves.

Therefore, whichever viewpoint comes out first and can gain the support of a large number of people earlier will gain an absolute advantage.

If that scene really happened, I'm afraid something bad happened.

For Tian Gongzi's account, if there is a video that does not explode in popularity, it will seriously hit its character design, just like when General Chang Sheng loses the battle, the myth will be broken, and many things will be difficult to handle.

Some people may even wonder if Tian Gongzi is collecting money to brag about "The Successor", raising the attack to the level of character.

For "The Successor", the consequences are also very serious. Once Tian Gongzi's video fails to reverse its reputation, then the series may never be able to get up, and the stereotype will directly suppress it forever. roll over.

In short, the situation is critical!

Huang Sibo and Cui Geng also realized the seriousness of the problem, but their understanding was obviously not as profound as Meng Chang's.

Moreover, the two of them also pinned their hopes on Meng Chang, believing that although Meng Chang's propaganda plan had little effect in the initial stage, there must be something behind him.

But what they don't know is that Meng Chang's so-called backhand has actually been blocked by Qian's film review!

Meng Chang frowned and fell into thought.

At this time, he was in an awkward situation.

It's like a person who only knows chess manuals. He played chess with a real person for the first time, but the opponent didn't follow the chess manual at all.

It can also be said that players who have been playing wooden stakes and even output techniques in the game play the wooden stakes very smoothly, but when they play with other players, they play a little trick, and they are all messed up on their own side, and they can’t play.

When using Pei's propaganda method before, Meng Chang always put formulas inside, and he can come up with the correct answer after finishing it.

But this time, in the process of setting the formula, the known conditions have changed!

Meng Chang thought about it and struggled for a long time, but couldn't think of any solution.

The appearance of this Qian has literally disrupted his entire plan, and blocked the way he wanted to use Tian Gongzi to interpret the video, leaving him helpless!

Seeing that Meng Chang thought hard for a long time without results, Huang Sibo panicked even more.

But he is an old Tengda person after all, he has seen all kinds of wind and waves, and he can still maintain his composure.

He could even appease Meng Chang.

"Don't worry, it doesn't matter if we can't think of a countermeasure for the time being, we still have time."

"In my experience, when encountering such a difficult problem, don't go to the horns by yourself. You should think more about what you would do if it was President Pei."

"If you can review the overall situation from the perspective of President Pei, you may be able to gain something."

Meng Chang was stunned for a moment, then nodded.

Huang Sibo is right!

It seems that although he does not understand Pei's propaganda method, he understands President Pei very well.

What would President Pei do when faced with such a situation?

Certainly not like me, because the presence of one variable causes the whole plan to get stuck.

Mr. Pei either adjusted the plan by adapting to the situation; or he was strategizing, he had already thought of this situation in advance, and he had reserved the next move.

In these two cases, the latter is obviously more clever.

Because no matter how adaptable it is, unexpected things will always happen; only by considering various possibilities in advance and making timely plans can we be calm and orderly when encountering any problems.

President Pei's talent is definitely the latter.

Doesn't that mean...

President Pei may have expected this situation long ago? Or maybe even leave us with a clever trick inadvertently?

Meng Chang hurriedly asked: "Think about it, Mr. Pei didn't give you any special advice about "The Successor"? Or special requirements?"