Chapter 1357 The Ugliest Superhero Propaganda Plan

"As for the details of the share, you can talk to the Elli Island website. We also cooperate frequently, and it doesn't matter if you give them some benefits."

After Pei Qian finished speaking, he handed the plan back.

He wanted to give Elli Island as much profit as possible, but he couldn't say it too clearly, he could only point it a little.

Anyway, earn a little less.

Specifically how to divide it, in fact, there is not much difference between talking about it and talking about it. The key is to see the performance of "The Successor" after the release.

Huang Sibo took over the plan: "By the way, President Pei, there is one more thing."

"The filming of the follow-up episodes of "The Successor" is also very smooth. We are considering to broadcast one episode a week and broadcast it until the end of next month, so that all 12 episodes will be broadcast."

"This progress should be fine, right?"

Pei Qian glanced at the calendar on the computer. According to the speed of one episode a week, it was indeed possible to broadcast until the end of January and the beginning of February.

"Can you... hurry up?" Pei Qian asked.

He looked at the time, and if the entire episode was to be broadcast for nearly two months, the popularity would actually continue.

Many popular movies and TV dramas are broadcast part of this week and part of the next week, so they have been broadcast live for a month to maintain the degree of discussion on the Internet.

Otherwise, it is all over at once, and everyone will only discuss the ending, then the heat will soon pass.

But when it comes to "The Successor", Pei Qian must have hoped to do the opposite.

The longer it drags on, the easier it is for things to change.

It is best to release the entire episode at once, and then the audience will watch it all in one go, and then scolded vigorously and concentratedly, and then you can finish the work.

Huang Sibo looked embarrassed: "This... in the most extreme case, it can be shortened to two episodes a week, and the last two episodes are played together, and the broadcast can be finished in about a month."

"That is until around January 12."

"However, this is not good for the accumulation of popularity. It may feed too much to the audience at once. After all, the content of each episode of ours is close to an hour..."

Pei Qian raised his hand: "It doesn't matter! I think this time point is quite good!"

"Then it's settled, two episodes a week, and all of them will be broadcast on January 12."

If the time is short, the publicity preheating will not achieve very good results, and it is difficult for netizens' discussions to accumulate heat. I feel that it is a good choice.

Huang Sibo was a little puzzled: "Uh... Mr. Pei, are you saying that some things may happen around January 12, which will help the popularity of "The Successor"?"

"Otherwise, why are you rushing?"

Pei Qian: "..."

Who made you understand so!

But on second thought, Huang Sibo seems to understand it only in this way. After all, there is no reason to finish the whole drama so quickly considering all aspects.

Pei Qian had to say noncommittally: "Well...it may be useful, or it may not be useful. Don't have any expectations, but it doesn't matter if you take a chance."

Huang Sibo nodded immediately: "Understood!"

"Then it's settled, I'll go to the Elli Island website to discuss the details of the cooperation."

...

Huang Sibo withdrew from President Pei's office, just in time to seamlessly connect with Meng Chang who was waiting in the lounge.

Seeing Meng Chang, Huang Sibo said in a low voice, "You guessed it right, President Pei did choose the Elli Island website, and he also asked to change the buyout into a component."

Meng Chang nodded slightly, and a smile appeared on his face.

Yes, this shows that I understand President Pei's intentions, so most of the publicity plans for "Successor" will be more in line with President Pei's requirements, and the chance of success will increase significantly!

Huang Sibo left quickly, preparing to return to Feihuang Studio to continue discussing the details of cooperation with the staff of Elli Island.

Although Mr. Pei has finalized the plan of dividing, how much to divide and how to calculate each kind of data needs to be carefully studied.

As for the level of playback and rating of "The Successor", it needs to be carefully considered.

But in general, if this series can be more successful, the revenue from sharing must be higher than the revenue from buyout.

After all, if you buy out, it will be the Elli Island website that will take the risk, and if you split it, it will become Feihuang Studio.

The party who takes more risk should receive some compensation, which is a matter of course.

Meng Chang came to President Pei's office door and knocked on the door to enter.

"Mr. Pei, this is the initial publicity plan I made for "The Successor". Meng Chang handed over the plan.

"Mr. Pei, take a look and give me some advice."

Pei Qian reached out and took it with great satisfaction.

Meng Chang can do it, he is getting better and better.

Before Meng Chang made a publicity plan, he always hid it and tried every means to keep Pei Qian from knowing it. After the plan failed, he always felt that Pei Qian was targeting him.

That's pretty sad.

But now Meng Chang took the initiative to bring the plan and listened carefully to the opinions. This is a kind of progress!

Pei Qian was very satisfied with this, and felt that Meng Chang was different from others and could be entrusted with important responsibilities.

Seeing President Pei's satisfied expression, Meng Chang was also very happy.

He also realized that the previous approach was wrong, because President Pei looked at his plan and just wanted to see how well he had mastered Pei's propaganda law, which was completely well-intentioned.

Take the initiative to show the plan to President Pei, maybe you can learn more useful things.

Pei Qian briefly reviewed the plan.

Meng Chang's plan can be said to be quite simple and crude, or even a bit crude.

The theme he promotes is: "The Ugliest Superhero"!

In the promotional materials, there will be a lot of ugly photos of the protagonist Phil and shriveled pictures, and "alternative superhero themes" will be used to promote the series.

In addition, there are propaganda slogans such as "real superhero movies" and "deconstructing the essence of superheroes" that seem to be irrelevant or even a bit self-contradictory.

In addition, promotional videos are of course indispensable.

In fact, when editing the feature film, Feihuang Studio also cut out the promotional video, but since it was not clear what effect it wanted to cut, it cut several versions.

Meng Chang specially selected a version of the promotional film that was edited with Phil's plot as the main scene. The first half is the scene where Phil has been deflated all the time, showing his ugliness to the fullest, and the second half is Phil through various dirty. Means to grab power shots.

All in all, it's not a serious shot.

There is no very ingenious way of publicity, as before, it is completely rude to spend money on materials.

After reading this plan, Pei Qian couldn't help but nodded slightly.

Yes, as expected of Meng Chang, this plan is still very reliable!

Roughly stacking promotional materials, you can get a bad publicity effect on the premise of ensuring more money.

Fully showing Phil's ugly state will help make the audience feel disgusted and disgusted with the protagonist, and persuade many audiences through the first impression.

And these contradictory propaganda slogans can also play the effect of the headline party to a certain extent, causing some audiences to deviate from the content estimates of the episodes.

However, in Pei Qian's view, this plan also has some imperfections.

"The overall idea of ​​the plan is correct."

"However, I have a question."

"'Original superhero movie' and 'deconstructed superhero nature' are two completely opposite propaganda terms, the former implying that this is an orthodox superhero movie that can deceive the audience; the latter The implication is that this is an anti-superhero movie."

"Why propaganda in such a self-contradictory way?"

"You can also consider propaganda in the opposite direction to create a misleading effect on the audience."

Hearing Mr. Pei's question, Meng Chang was not nervous, but very happy.

Okay, it seems that President Pei is going to test my learning results!

This is like many teachers, after getting the students' homework, find that a certain link lacks the demonstration process, and directly give the result, then they will ask how the result was derived to test whether the students really mastered it. This piece of knowledge is still going to be fooled.

Now President Pei is obviously doing something similar.

Meng Chang replied confidently: "Mr. Pei, you are talking about the propaganda method used in "Struggle" at the beginning. In fact, I also considered it at the beginning."

"That is, using completely misplaced content at the beginning of the promotion to create a false inducement for the audience or players, so that they will be deceived after learning the real situation, thus lowering the evaluation in the early stage."

"But after a detailed analysis, I found that the current situation of "The Successor" is different from that of "Struggle", and this method is unlikely to be used."

"Because "Struggle" was highly confidential before it was launched, players didn't know anything about the content of the game, so they could fool the past. But the original novel of "Successor" is on the Endpoint Chinese website, and there are many veterans. Readers have seen it, and it's impossible to fool everyone."

"If we do this forcibly, it may make the audience realize the problem and stimulate their rebellious psychology, causing the results of the initial publicity to be contrary to what we expected."

That is to say, if Meng Chang simply used "this is a real superhero movie" to promote it, he would definitely be dismantled by the old readers of "The Successor", resulting in some unpredictable consequences.

And using two different ways to promote it can play a very good confusing role, making it more difficult for those new audiences to grasp the essence of the movie.

After all, not everyone has the patience to finish the original work with hundreds of thousands of words for a new drama that is not very good-looking.

Pei Qian nodded, very satisfied with Meng Chang's answer.

Meng Chang considered using the propaganda method of "Struggle", which is a kind of progress.

Although the game "Struggle" has finally succeeded, the publicity method of "Struggle" has indeed attracted a lot of bad reviews.

Meng Chang could see the inadequacies of this propaganda method, so he did not forcefully use it, but came up with a new plan based on his own understanding, which is something to be commended.

The method Meng Chang is using now is essentially the same as "Struggle", using the wrong propaganda orientation to build a false expectation for the audience. Once this expectation fails, they will give bad reviews angrily.

It's just that his method is more hidden and more unpredictable than "Struggle", and it will not be easily dismantled.