Chapter 1335: Analyzing the Roots

Seeing this, Ding Xiyao couldn't help but feel a little ashamed.

Because what the video said was right, she did exactly that.

When working as a real estate agent, Ding Xiyao learned the routines of the agent actively or passively. Although she has been trying very hard and restrained to find an intermediate state, sometimes in order to facilitate transactions, she has to A little conscience.

Just like when a customer asks if the lighting in this house is good, in fact, only answering "not good" and carefully explaining how it is not good can be considered an honest answer.

And answering "very good" or "okay, enough" is actually fooling, but the degree is different.

When Ding Xiyao was an intermediary, there were not many cases of deceiving people with open eyes, but there were many cases of ambiguity and non-commitment. This was actually a kind of routine, but it was relatively restrained.

When it comes to the game, although Ding Xiyao knows that this is a game, it's all fake, and telling the truth will not make the company go bankrupt and the game can't be played, but she still subconsciously continues the previous working method.

It can even be said that games have a magnifying effect on human nature.

Perhaps it is precisely because players know that the tenants in the game are a series of data, not real people, and they cannot feel the pain of living in a broken house, so it is difficult to think in a different position, thus creating this kind of "black heart". How to play "Intermediary Simulator"?

Ask yourself, why do players choose to play like this?

It's actually quite simple, for profit.

The profit in the game will directly affect the level of the intermediary company and the money the player has on hand. The former will allow the player to unlock more room types and access to more high-level tenants, while the latter determines how much money the player can use. Remodel your own home and intermediary stores.

After most players come into contact with this game, the first goal they feel is to make profits and develop stores.

Therefore, according to what is said in the video, the first core of "Real Estate Agent Simulator" is to simulate the working mode of real estate agents, allowing players to play the role of real estate agents and independently choose the way to make profits, so that players realize that, The chaos in the intermediary industry can be attributed to one fundamental reason: interest.

But Ding Xiyao's question soon came again.

From the current point of view, "Real Estate Agent Simulator" does show this very well, but based on these alone, it is still not enough to analyze social reality, right?

Could this young master Tian still be able to dig out the second and third points in the game?

And can you guarantee that nothing behind is more profound than the first?

She cheered up and continued to read carefully.

"Some people may say that this is an over-interpretation, otherwise how can the promotional video of "Real Estate Agent Simulator" be explained?"

"The propaganda film is obviously emphasizing the hard work of the intermediary and the identity of the intermediary's 'servicer'. This is a kind of beautification and praise, not exposing and criticizing it?"

"If you think so, you are wrong."

"It can be seen from several obvious facts that this promotional video is not as simple as most people understand it."

"The key breaking point is the heroine in the promotional film."

"In fact, Chi Xing Studio has invested a huge amount of publicity funds for this promotional film, which can be seen from the popularity on the Internet."

"It stands to reason that with such a huge amount of publicity expenditure, it is not difficult to invite a more down-to-earth and audience-friendly star to act as the intermediary in the promotional film."

"Or take a step back and invite a relatively small but skilled actor to act, and the effect and appeal of the film will definitely be better than the current version."

"But Chi Xing Studio didn't do that. They chose a real former real estate agency practitioner to shoot this promotional video. Before this, the heroine had never had any acting experience, and even made the video herself. , I have never done a VLOG.”

"why is that?"

"There are more cost-effective promotion plans, but you want to save costs in the most critical starring positions? Even ordinary people who have no knowledge of marketing can see that this choice is unreasonable."

"After ruling out other possibilities, the answer comes out: this is what the propagandists did on purpose. The purpose of this propaganda film is not simply to show the hard and positive side of the intermediary, but to show the duality and authenticity of the work of the intermediary. sex!"

"The propaganda film deliberately made a 'blank' design, allowing the audience to fill in the intermediary image in reality, thus completing this shaping!"

Ding Xiyao was stunned.

Because of Tian Gongzi's words, she also asked the doubts in her heart at that time.

With such ample publicity funds, why did you invite me to act instead of a star?

If the theme of the promotional film is to express the hard work and respectability of the intermediary, then hiring an actor is obviously a more cost-effective choice.

Looking for an influential, down-to-earth, and audience-friendly actor to play the role can naturally dispel the disgust caused by the profession and identity of an intermediary to the audience.

Just like in many movies, some movie stars will play small roles, maybe even gangsters. But through their superb performances and the reasonable arrangement of the plot, the audience will feel that the gangsters are also cute and have a last resort.

Putting such an image on an intermediary will undoubtedly bring the audience closer.

If it is said that big-name movie stars are too expensive, then find a second- and third-tier actor with superb acting skills. As long as they can show such sincere feelings, they can also achieve similar effects, which are enough to impress the audience and make everyone's evaluation of this film even better. some positive.

It's just that it will be weaker in terms of communication, unlike the big-name movie stars that have their own traffic and popularity.

But Meng Chang didn't choose so, instead he chose Ding Xiyao, who had no acting skills at all, and then spent money to promote it desperately.

Choose the one with the worst effect and the worst price/performance ratio.

If Ding Xiyao's only advantage is that she acts more realistically, after all, she has really worked as an intermediary.

But truth is often not equal to strong appeal, and sometimes the two are even the opposite.

Therefore, this promotional film has a "blank" effect. After watching it, the audience was not completely moved, but remembered various experiences of being trapped by intermediaries in life.

No matter how you think about it, this is a very poor cost-effective choice, and ordinary people can see it.

The only explanation, then, is that it was intentional, and this promo is meant to spark controversy.

"This is the second core of "Real Estate Agent Simulator": allowing players to break away from the first point of view of the agent, examine their own inherent impression of the agent industry from a sideline perspective, and realize the crux of the problem."

"In the promotional video, many people are vaguely aware of the problem, and there is even an instinctive resistance and disgust, but it is not clear where this emotion comes from."

"In the official content of the game, players can personally experience the daily work of the intermediary, and can understand the routines that exist in reality. They also run up and down, and introduce houses to tenants. It instantly dissolves the image of the intermediary in the promotional film, allowing players to experience the duality of the profession of intermediary."

"In the promotional video shot in reality, the hard work and busyness of the intermediary work is emphasized; but in the game, the little tricks of the intermediary industry are revealed to the fullest."

"It is the intermediary who works hard and takes clients to see the house. If you are careful, you will be able to pit one by one, and it is also an intermediary."

"A simulation game, but using a real video as a promotional video is equivalent to giving players a special psychological hint, opening up the boundary between the game and reality."

Seeing this, Ding Xiyao couldn't help but nodded.

Although she had experienced the entire shooting process, she instinctively felt that this explanation was a bit nonsense, but she had to admit that there was such a possibility.

This promotional video is obviously implying that the game itself highly reflects reality, and it is not a reality that has been beautified and focused on a certain aspect, but a comprehensive, overall, and unadorned reality.

"Combining the first and second layers is the third layer of core that the game Real Estate Agent Simulator is trying to express: dissecting the root of this phenomenon."