Chapter 1337 Tian Gongzi's Character (Replenishment)

Seeing this, Ding Xiyao can be said to be in awe of this "Tian Gongzi".

Although it is not clear who this Tian Gongzi is, judging from the content of the video, he obviously has a very deep understanding of the intermediary industry and is full of insights!

Why does Zhujia Group frequently have negative news, but it never hurts its muscles?

It's because when many people scolded the house group, they did so in the wrong way!

There is a problem with the intermediary, and most people scold the practitioners of the intermediary for their moral corruption and lack of conscience;

After the formaldehyde room incident, the Zhujia Group launched the person in charge of the related business to be a scapegoat, to attract public hatred, and then turned to a hypocritical rectification, and this matter passed again.

But the crux of this series of events is not at all in one person within the company, but at the top of the entire company.

If there is no acquiescence, support or even encouragement from the high-level, most of these things will not happen, at least not after the uproar, and then pretend to find a scapegoat and rectify.

Ding Xiyao suddenly understood where the feeling of powerlessness when she decided to leave the home group came from.

Because the intermediary companies headed by the Zhujia Group have actually monopolized and kidnapped the entire industry, small companies have also begun to work up and down. It seems that intermediaries and tenants have many choices, but in fact there is no choice.

They can choose this company or that company, but they choose to choose and the result is the same.

And these big companies can also pass on the contradiction by inciting opposition, so that the tenants hate the intermediary, and the intermediary hates the tenants, then the top management of the big company can stay out of the way, only thinking about how to expand the scale, not how to improve the quality of service, I have been so unwilling to make progress, but I still make money and make money.

But here, the video is not over yet, and the progress bar behind is about a quarter of the way down.

"So, I might as well make an assumption here, an inference."

"As long as the nature of domestic intermediary companies does not fundamentally change, the executives of these companies are still focused on occupying the market by monopolizing housing listings, extracting profits from tenants by condoning intermediaries to sign contracts by deceptive means, and provoking confrontation between tenants and intermediaries. To maintain their own public opinion environment, then any new business they launch is just a new package for the matter of 'eating the flesh and blood of tenants'."

"Just like the formaldehyde room incident not long ago, the concept of 'anxie room' itself is good, but in the process of chasing interests without bottom line, the 'anxie room' has become a 'formaldehyde room', saying that they want to give Tenants provide a better living environment, but in the end, even the most basic health and safety in the living environment cannot be guaranteed.”

"Maybe in the future, these intermediary companies will launch new businesses. I can't predict what kind of business this will be, but I can predict: through the analysis of this video, through the perception of the game "Real Estate Agency Simulator", You can guess where this new business will end up.”

"All the new models that talk about 'serving tenants' and 'eliminating hatred' will eventually reveal the true face of 'pursuing profits', 'better squeeze tenants and intermediaries', and 'inciting opposition'."

"Seeing this, many tenants may feel desperate."

"When all the intermediary companies are similar pits, and even some companies that have come up with 'formaldehyde rooms' become a leader and an industry leader, when they occupy 99% of the houses in the market and form When the monopoly leaves the tenants with no choice, what can the tenants do?”

"It's simple, look for companies that are out of this mold."

"If you haven't already, look forward to it."

"If it already exists, but the scale is not large, then look forward to its development and growth."

"I am Tian Gongzi, an insignificant person, an ordinary person who can sometimes see the world clearly but has no ability to change it."

"I will share the superficial results of my observations with everyone, hoping to inspire some thoughts and ideas."

"Thank you for your willingness to calm down and listen to what I have to say in this impetuous environment. We are destined to see you again!"

Compared to the first video before, the ending of this video has obviously changed.

Meng Chang obeyed President Pei's suggestion and found a character for Tian Gongzi.

Just like Teacher Qiao's "A bit funny, very hard-headed, and has a certain professionalism in game testing and interpretation of UP", Meng Chang took another route, "A person who observes the world indifferently, whose content may involve any field, has some wisdom. A little person who considers himself insignificant."

There is obviously a reason for setting up such a character for "Tian Gongzi".

Meng Chang thought for a moment to use his own character as Tian Gongzi's character, but he quickly rejected the idea.

First of all, President Pei made it clear that Meng Chang should dig out the character of Tian Gongzi instead of copying his own.

Secondly, Meng Chang felt that his character was not pleasing.

From a functional point of view, Tian Gongzi's account should cooperate with the "Pei's Propaganda Law" to expose the deep reality of some industries.

Then Tian Gongzi's character design must be a wise and transparent character design. The popular point is to let the audience think that this person is a sensible person. After watching the video, they can't think that this person has a problem with intelligence or motivation, and he can't be stupid. Can't be bad either.

It is actually quite difficult to achieve this. After all, communication has a cost, and people are easily misinterpreted in the process of expression.

Sometimes you don't mean that, but because of the problem with the way of expression, some audiences will think that you are collecting black money, or that the potential three views are exposed, which will lead to the audience's revolt.

After thinking about it for a long time, Meng Chang felt that in order to do this, Tian Gongzi's personality must be humble and low-key, and he could even consider himself ordinary.

Keeping a high-level attitude of "instructing the people" all the time, it will be overturned sooner or later.

Therefore, after considering various factors, Meng Chang set up a character for Tian Gongzi, such as a "little person who is somewhat wise but considers himself insignificant".

The more deliberately low-key, the more the audience thinks that this person has real talents and practical learning, and is willing to listen to what Tian Gongzi has to say.

Compared with the first video, this is an improvement, because from the barrage, many viewers obviously still like this character very much.

"That's great! It's all dry stuff! It's deafening!"

"Zhujia Group: You just report my ID card and you're done. What are you doing with so many twists and turns?"

"Hey, is it alluding to the new 'caring butler' business of the Zhujia Group?"

"It's impossible to insinuate, to be precise, it should be a preview! The release time of the video you watch is basically a few minutes away from the announcement of the 'Care Butler' business by Zhujia Group. This kind of video quality, no matter how many days , so either Tian Gongzi mastered the internal information of the Zhujia Group in advance, or he happened to meet."

"If you have internal information in advance, you can make it clearer. I am inclined to the latter."

"Originally, I had a little expectation for the 'caring housekeeper' business, but after watching this video, I understand that I don't have any expectations at all. The new model will eventually reveal the true face of 'extracting more profit from tenants'."

"It's not hard to guess. Most of the 'intimate housekeeper' is the increase in the price of the agency fee, and then the conflict is further transferred to the tenant and the agency. The tenant does spend more money, but how much of the money can be used to buy more Good service, it's hard to say."

"So there's no such thing as an intermediary company? Hey, it's hard to vote with your feet as a consumer."

"A human agency? No. But there is a human rental company, Sloth Apartment!"

"Yeah, I heard that the sloth apartment has been developing to cities outside Jingzhou recently. I hope this model can be launched sooner!"

"I don't know much about the sloth apartment, and I haven't heard from the buddies who live there. Is it really as good as the legend?"

"The resident of the sloth apartment is here to answer you. In fact, I regretted it after I moved in. I regret that I didn't move earlier, and I regret that I didn't let my friends grab an extra set of rent! It's not too fun to live in, although it is better than the average one. Renting a house is a bit more expensive, but it’s really worry-free, you don’t have to worry about everything! Coupled with the cooperation with Moyu Takeaway and Headwind Express, it’s so convenient!”

After the video was released, the popularity quickly began to skyrocket!

Some people are discussing the content of the game itself, and the other part is following the guidance of the video to discuss the real intermediary industry.

In fact, many people have analyzed the problems existing in the intermediary industry and home-based groups before, but the influence is not enough, and there is no hot topic of discussion on the Internet.

But it's different now!

First of all, Meng Chang spent a lot of money on publicity after filming the promotional film, and has maintained the popularity of related topics; then Zhujia Group spent a lot of money on the "intimate housekeeper" business, and the attention has further increased; As soon as the VR game "Real Estate Agent Simulator" came out, the preparatory work was done; in the end, Mr. Tian's video detonated all the heat!

Compared with blunt preaching and indoctrination, "Real Estate Agency Simulator" actually plays a role of guiding and buffering, and has the effect of "education and entertainment".

If Meng Chang posted this video directly, the effect would definitely be poor, because the content was too dry, and most people didn't have the patience to hear it to the end.

But after many people have played "Real Estate Agent Simulator", they have experienced the various routines in it and made different choices, and then heard the explanation in this video, they immediately compared them one by one, and even had their own Alluded to!

I saw that it was finally Baimeng. Recently, I want to write more, but I really have more than enough strength. I can only express my heartfelt thanks to all the leaders of the alliance and the hard-core readers who have been chasing more updates. If there is spare energy, I will try to add more. What's more, it is mainly written in the later stage. It is true that the more you write, the more difficult it is. You can feel that your efficiency is declining rapidly. I will try to adjust it.