Chapter 1321 Pei's Propaganda Fatianke's Popularity Marketing Method!

He Desheng's understatement made Yan Qi stunned.

What? President Pei has seen it?

And also highly recognized?

Originally Yan Qi was shocked by Li Yada's energy, but on second thought, this may not have much to do with Li Yada.

Even if Li Yada and He Desheng have a private relationship, but such a large investment involves hundreds of millions of funds, He Desheng can't be the master, and he must ask President Pei for instructions.

In other words, Li Yada and He Desheng are both microphones, they can't decide anything, and in the end it is up to President Pei to make the final decision.

The boss behind Dream Realization Ventures is President Pei. This is something everyone knows, so it is not unusual for President Pei to see this design draft.

What shocked Yan Qi was that President Pei did not laugh it off, but read it seriously, not only highly recognized, but also offered to increase the budget!

What kind of trust this is!

After all, Yan Qi and President Pei have never met each other, and they don't know each other at all. Just relying on a design draft of the game, they trust them so much?

In this way, Yan Qi felt a romantic spirit.

Just like in ancient times, although the two poets were separated by thousands of miles and did not know each other, but reading each other's poems, they would naturally feel a sense of sympathy for each other.

And in this case, it's obviously the romance of the game designer!

It can be said that Mr. Pei, who gave this investment, is not really an investor at this time, but a big-name designer who is full of care for his younger generation, and has a feeling of "doing great things and helping the world".

Isn't it fragrant that President Pei will use this money to develop games by himself?

In terms of President Pei's high success rate in developing games, it is more cost-effective than giving it to a small studio.

But Mr. Pei did not do this, but gave the money to Yan Qi very generously, showing full trust and expectation.

Although Yan Qi didn't see what Mr. Pei looked like when he made this decision, he could roughly figure it out.

President Pei must have a warm smile on his face, like a god looking down on the world.

For the domestic game circle, President Pei is the savior!

Yan Qi couldn't help being encouraged, and immediately said with determination: "Mr. He, don't worry, even if I risk my life, I will definitely make this game well, and I will never fail President Pei's trust and expectations!"

...

In the afternoon, the advertising and marketing department.

Meng Chang continued to look through the online reactions to the promotional video.

Three days have passed, and the online controversy over this promotional video is basically finalized.

It was barely able to achieve the effect Meng Chang wanted, but it was still far from the best effect.

First of all, on the surface, this promotional video seems to promote how hard and difficult it is for the intermediary staff, but it is actually difficult for most people to empathize with this.

Secondly, because Meng Chang deliberately used some special techniques when shooting this film, the audience always felt a little uncomfortable after tasting it carefully.

The current public opinion on the Internet can be said to be scolding.

Many people are analysing why this film makes people feel wrong, and then it extends to all kinds of chaos in the intermediary industry, but if you really want to say that the scolding is bloody, it has not reached that level.

After all, the content of this film is quite satisfactory, and it has not yet reached the level of public anger.

But Meng Chang didn't have a good solution. Now this delicate balance cannot be broken by his side, because it would be too deliberate and it would easily backfire.

At this moment, Yu Yao suddenly said: "Brother Meng, look at it, the Zhujia Group also sent a promotional video!"

Meng Chang was stunned for a moment: "Huh?"

He just clicked on the link that Yu Yao sent, and found that the Zhujia Group did send a video, and it was even longer than the one he made!

"Zhujia Group is committed to providing high-quality rental life for young people..."

"The professional intermediary team built by Zhujia Group is always on call, analyzes the actual needs of tenants, provides a large number of real housing listings, and enables countless young people who come to big cities to work hard to find a place to live..."

Along with the clean and tidy background picture of the promotional film, a low and elegant male voice spoke.

The entire video is relatively long in the promotional video, with more than seven minutes, roughly divided into three parts.

The first part is about the growth rate, market share, and the number of tenants and landlords signed by the home group. As one of the largest groups in the industry, the data in this area is obviously very good-looking.

The second part is about the rental experience of young people in the housing group, especially in the “Anxinfang” project, from choosing a house, viewing a house to signing a contract, affirming that the house is a real house and serving patiently, whether it is an intermediary or a housekeeper. It is a professionally trained team, so that young people can work hard outside without any worries.

The third part is similar to the promotional film made by Meng Chang, focusing on emotional cards, focusing on some trivial matters in the daily work of the intermediaries and housekeepers of the home group, who are not understood after hard work, but still maintain positive energy Such a high-spirited attitude.

After seeing the promotional video made by Meng Chang before, Zhujia Group directly called Lin Wan of Chixing Studio. After being rejected, it did not bother anymore, but chose to shoot the promotional video by itself.

Obviously, the Zhujia Group is also very clear that the heat is fleeting, and they must seize the opportunity, so they rushed to work day and night, and made this promotional video in a very short time.

But Meng Chang didn't know that Zhujia Group had sought cooperation from Chixing Studio, so it was a bit surprising to see this promotional video at this time.

Meng Chang frowned slightly: "A coincidence?"

"No, this is obviously prepared!"

Meng Chang is so smart, he immediately understood the intention of the home group.

During this time, Meng Chang has spent a lot of publicity funds for the promotional video he shot, and has a good sense of presence in front of netizens, but this promotional video does not directly promote "Real Estate Agency Simulator" or rental companies such as Sloth Apartments. , on the surface it seems to have nothing to do with any brand, it simply reflects the life of an intermediary.

Therefore, this heat is equivalent to unclaimed heat.

The Zhujia Group obviously saw this opportunity. In this state of overwhelming popularity, if they also took the opportunity to promote it together, wouldn't it be logical to absorb the heat into themselves?

After all, this promotional video shot by Meng Chang looks quite pure, harmless to humans and animals, and does not see any danger.

As for being scolded, Zhujia Group has been scolded too much, and they are not afraid of being scolded.

As long as a lot of publicity funds are spent and aroused, it will always increase the popularity of the home group.

Sure enough, not long after the video was released, there was a quarrel down there, and it was far more noisy than the promotional video posted by Meng Chang!

"Damn, it's a whole scam advertisement!"

"You're really not mocking yourself? Real listings? Patient service? Ask yourselves which ones are you related to?"

"Hehe, Zhujia Group, build a professional intermediary team, always on call to cheat people, distort the actual needs of tenants, deceive tenants with good-looking photos, make up with massive garbage listings, monopolize the rental market, harass landlords by telephone, and make countless The young people who came to the big city to work hard took the first lesson and felt the sinister society..."

"The matter of the formaldehyde room has turned over so quickly? I think the fine is too small and the punishment is not enough, so the company that ignores the safety of the tenant's life should close down on the spot!"

But the comment area is not one-sided, and there are still many people speaking for the home group.

"Almost got it. They said that the formaldehyde room was done by the local branch. Now the fine has been fined, and the rectification has been rectified. At least now the service of the Anxin room has been brought up, and it is too much to keep the black ?"

"To be honest, Zhujia Group is not bad among the rental companies I have encountered. At least the intermediaries are still serious and responsible. Those small intermediary companies are really tricky and have no negotiation. I can't wait to eat and wipe your bones together!"

"It's just a normal promotional video, it won't be so hostile, right? The keyboard warriors are stunned, you can also go directly to buy a house or find a landlord, who is forcing you to rent a house from the Zhujia Group? There is a platform for you. Provide services, but also pick and choose?"

It can be seen that there are signs of control comments and navy activities here, and many comments with high praise and scolding disappeared in a blink of an eye, but no matter what, the popularity of this video is growing rapidly.

The video posted by Meng Chang before, many people think the taste is wrong, but because the young lady is very cute and the video does not have any excessive content, they did not output it with all her strength.

But this time the video is posted by the home group, so it's different!

All the anger that had accumulated before was drawn out.

But the Zhujia Group obviously doesn't care. The higher the popularity, the better. Anyway, I control the comments and add the water army to guide the trend. The negative popularity also increases my popularity. Several netizens scolded me on the Internet. What kind of climate can it be?

Meng Chang looked at the message below the video, and his eyes suddenly lit up.

So cooperative!

When the anxiety is not enough and the topic is not enough, the intervention of the home group has solved the urgent need!

In Meng Chang's view, the Zhujia Group's decision is actually not wrong. If it was him before, standing in the Zhujia Group's position, he would have made the same choice.

After all, at that time, he believed that the so-called marketing was to get the most popularity with the least money at all costs.

But now, after Meng Chang in-depth study of Pei's propaganda method, he no longer thinks so.

Even Meng Chang suddenly realized that Pei's propaganda method seems to be a marketing method that specializes in this desperately popular marketing method?

Not only will all the heat be taken back in the end, but it will also form a dimensionality reduction attack from a higher dimension, so that you can gain both fame and fortune, and at the same time make the opponent lose everything!

At this moment, Meng Chang suddenly had a feeling.

Now he is like the former President Pei;

And the current home group is just like him in the past.

"It turned out that I was so vulnerable in front of President Pei that I didn't even take the initiative to attack, but just laid a very simple trap, and the other party plunged in..."

Meng Chang was suddenly refreshed, because he realized that this was not only a major benefit to this propaganda plan, but also a great opportunity for him to practice the skill of "killing all" with Pei's propaganda method!

Now that the Zhujia Group has taken the bait, the next question is how to be stable, accurate and ruthless enough to catch a big fish as much as possible!

Chapter 2 may be a little later