Chapter 1316 The Home Group Seeks Cooperation!

After this explanation, Zhang Nan was already convinced.

Makes sense!

Following Zhang Yuan's thoughts, she continued to move down.

"That is, suffering travel is essentially about correcting incorrect views of work and labor."

"For those goal-driven leaders, suffering travel is a painful experience that makes them reflect on this alienated state."

"After you really understand this truth, you will embark on the right path of happy work. At this time, you will not be able to find them when you travel through suffering."

"So, if we don't want to go on a journey of suffering and meet President Pei's expectations for us, we have to... work hard?"

"At least show President Pei that our thinking has changed and we have entered a state of happy work?"

Zhang Yuan nodded: "Yes, it must be so."

"However, it is up to the people in charge to formulate a more suitable plan for themselves based on the actual situation of the department."

Zhang Nan nodded slightly and fell into contemplation.

Her original purpose was very simple, she just wanted to ask Zhang Yuan for advice and escape the suffering trip.

Unexpectedly, this question, not only asked the standard answer, but also unexpected gains!

The point is to define a more correct and wiser state of work, against which the avoidance of suffering travel becomes a relatively minor thing.

Zhang Nan asked: "Can this method be shared with other responsible persons?"

Zhang Yuan nodded: "Of course!"

"President Pei took a lot of time to remind us, didn't he just want us to remind each other and supervise each other after we understand it ourselves?"

"Moreover, this method is not my original creation. It was Wu Bin who first built the theoretical foundation, and I verified it based on the actual situation at work. The credit is not mine alone."

"Since it is an important supplement to Tenda's spirit, of course, it must be popularized as soon as possible, and Mr. Pei's pains cannot be wasted!"

"Of course, it's also important that everyone suffers less."

"The first people in charge to suffer were gloating, I'm not like them."

"Don't look at these people laughing happily now. If they don't correct their work attitude, they will have to enter the palace for the second time sooner or later."

Zhang Nan strongly agrees.

With the spirit of selflessness, the two are ready to cooperate with Wu Bin and share the latest theoretical research results with all the responsible persons.

Of course, this kind of sharing must not be fanciful or too obvious, otherwise, wouldn't it be a waste of Mr. Pei's painstaking efforts?

Must be subtle, moisturizing things silently.

...

...

Wednesday, November 14.

In the advertising and marketing department, Meng Chang carefully watched the edited promotional video.

Meng Chang is very satisfied with this promotional video.

Exactly what he wanted!

The promotional video is not very long, and the framing is relatively simple, all of which are the daily work of some intermediaries.

Ding Xiyao herself has worked as an intermediary for a long time, and these scenes are all too familiar to her, so she acts in her true colors on the scene, neither overly exaggerated nor under-performing.

Of course, it is incomparable with those professional actors, but this is what Meng Chang wants.

You can't really move the audience, you have to make the film have a plausible feeling, and if you taste it carefully, it doesn't taste right, that's fine.

"Well, it's fine."

"Make arrangements and start the publicity plan immediately."

The entire advertising and marketing department was busy again, and proceeded steadily according to the established publicity plan.

Of course, according to Meng Chang's consistent style, publicity funds are also generous.

...

In the afternoon, the Marketing Department, Director's Office of Zhujiajia Group.

"Mr. Gao! Watch this movie now!"

Marketing Director Gao Ming took the phone from his subordinate and watched the video from start to finish.

"This……"

"Which company made this promotional video?"

Gao Ming's first reaction was to face the enemy.

Because this promo looks so good!

Moreover, judging from the popularity of the video, there must be a promoter behind this video, otherwise it would be impossible to gain such a high popularity in a short period of time.

Facts have also proved that similar promotional content has appeared in many video websites and offline advertisements, which is enough to prove that this is a complete set of promotional plans, not some individuals who are interested in filming and playing.

The content of the promotional video is actually very simple. It is filming the daily life of a real estate agent, and filming her more difficult and less understood side.

But the length of the whole film is moderate and the rhythm is smooth, especially the actor's performance is quite real, which is more empathetic.

Although it is not absolutely perfect, and the performance cannot reach the level of the best actor and actress, but as a promotional film, it has already met the requirements.

So the question is, who made such a promotional film? And spending so much money on promotion?

Most likely competitors!

Although Zhujia Group has a high market share in China, it is not without competitors. Many new-model intermediary companies threaten it.

Moreover, the possibility of new capital entering the market is not ruled out.

It's a normal process to shoot such a promotional video to build momentum and then take the opportunity to promote your company's brand.

For the home group, of course, it is inevitable.

The subordinate who came to report explained: "Mr. Gao, it's strange here, it wasn't made by a competitor!"

"The official account of Chixing Studio who posted this video is a game studio. It is said that Shenhua and Tengda have invested capital. But this studio has absolutely nothing to do with Shenhua Real Estate and Sloth Apartments! "

"And this video is said to be a promotional video for their new game."

"I did a little research, and the credibility is still very high. The game they are making is indeed related to the agency, called "Real Estate Agency Simulator", and the development is almost completed."

Gao Ming was also at a loss.

Obviously, if this advertisement was sent by Shenhua Real Estate or Sloth Apartment, then Gao Ming would definitely feel that they were going to enter the real estate agency industry and have a direct competition relationship with the current main business of Zhujia Group.

But now it turned out to be a game company?

And there should be no possibility of blindfolding, because Chixing Studio is indeed making VR games, and the game itself is related to the intermediary, and the development is almost completed.

It is reasonable and reasonable to use such a promotional video to make the audience feel more immersed in the identity of the real estate agent, and then promote their new game.

"Then let's talk about cooperation!"

As the director of the marketing department, Gao Ming is still very keen in this regard.

Although Chixing Studio has the investment background of Shenhua Group and Tenda Group, from the investigation point of view, it is still highly independent in nature.

In this promotional video, there is no logo of Shenhua Real Estate or Sloth Apartment, and no other companies have forwarded it. It is enough to see that this promotional video is a promotional video made by Chixing Studio purely for the promotion of its own game.

In this way, is there a possibility of cooperation?

Gao Ming said: "Chixing Studio is also a relatively well-known VR studio in China, and there is a certain possibility of linkage between VR and viewing."

"We can spend a marketing budget to bundle us with this game from Chixing Studio."

"At that time, we can not only conduct a marketing campaign for the game player group, but also increase the popularity of each other and further enhance our company's brand image."

"Quick, immediately ask Chixing Studio if they are willing to cooperate with us, and the conditions are higher!"

The subordinate nodded, but he didn't do it immediately, but after a little hesitation, he said, "But Mr. Gao, some of the comments below this video are not very friendly."

Gao Ming was stunned for a moment: "Huh?"

He took the phone again and glanced at the comments below the video.

There are indeed some comments expressing their understanding and support for the hard work of the intermediary, but there are also quite a few comments that are scolding, and they are also nasty.

Of course, not all of them are venting their emotions. There are also some people who state the facts and reason, and say how dark the intermediary they have encountered is.

However, everyone's controversy is not entangled in the video itself, but in the reality of the industry.

There were even a few comments naming the home group.

Gao Ming didn't take it seriously: "This is normal, there are a lot of rants on the Internet, and any kind of promotional video can be found, so don't worry about it."

"We normally promote ours, as long as there is popularity."

"Our marketing plan has a clear target group. As for these trolls, they have a prejudice against us. It doesn't matter if they accept it or not."

"Besides, don't look at these people's scolding, when they rent a house, they still have to go to our store obediently."

The subordinate nodded: "Okay, Mr. Gao, I'll contact Chi Xing Studio."

Gao Ming leaned back in his chair and thought to himself, is there such a good thing in the world?

Isn't this performance delivered to your door?

Chixing Studio wants to promote the new game and is willing to spend money, and sooner or later, the popularity will rise.

How to say Zhujia Group also has three-point thin noodles in China, and when it is linked with Chixing Studio, isn't this a proper win-win?

Thinking about it, as long as the price is high enough, there should be no reason for Chixing Studio to refuse.

However, he just thought happily for a long time when his subordinates knocked on the door and came back.

"Mr. Gao, they refused! And the boss of the studio, Mr. Lin, personally refused. He didn't even negotiate the conditions. He just said... that we would be wrong, and there is no possibility of cooperation."

Gao Ming couldn't help frowning: "Huh?"

This is too straightforward, isn't it?

It's only been a few minutes?

He highly doubted whether the call was transferred to President Lin just after the call, and the call was rejected just after he reported his name.

Such a win-win good thing, refuse so simply?

The subordinate asked tentatively: "Mr. Gao, what should we do? Shall we give up, or should I make a few more calls and talk?"

Gao Ming waved his hand: "No."

"The heat has already picked up. Even if we don't cooperate, we can take advantage of the heat to promote it ourselves!"

"We will also shoot a promotional video and send it out during this time!"

"Didn't this heat come naturally?"