Chapter 1319 Only Tenda Can Do It

After Hu Xianbin finished speaking, he focused on Mr. Ma's reaction.

Well, Ma always looks quite interested, which shows that the idea works!

So he elaborated on his idea in a little more detail.

"This function, to put it bluntly, is to try to break through the barriers between the game client and the live broadcast platform to form the effect of resource integration."

"Take GOG as an example, we built the live broadcast software of Tuwei Live into the game of GOG, and used Tuwei Live to read GOG in-game data, and then combined these data with the anchor's camera screen and microphone sound. "

"The audience receives these data in their own GOG client, and the in-game data is played out by the GOG client, using the original in-game resources, and can freely switch and view various game data."

"In the game screen, you can freely turn on or off the anchor's camera screen and microphone sound."

"This is equivalent to directly cutting off the game screen that originally needed to be transmitted at the original picture rate, and only needs to transmit the sound and camera screen, which greatly reduces the bandwidth pressure."

"For players, the amount of data transmitted within the game is larger."

"If it's a traditional live broadcast model, viewers can only see what's happening on the screen."

"But in this new mode, the audience can freely view all the information in the game, including the opponent's outfit, attribute information, specific operations, etc."

"We can also make some additional functions, such as real-time display of key operations, displaying the keystrokes of the anchor in a specific area; review function, you can drag the progress bar to watch highlights; there are more OB functions, If the audience wants to see the anchor's first perspective, they can see the first perspective, and if they want to see the overall perspective or the opponent's perspective, they can also switch."

"Of course, like a normal live broadcast, a delay function is also required to prevent the occurrence of situations such as peeping on the screen or reporting points."

"It's going to be more useful when it comes to watching games on GOG, because there's more going on in games and more details that spectators want to know."

"For Rabbit Tail Live, many games have built-in Rabbit Tail Live, which is equivalent to a perfect promotion; and for these games, adding the live broadcast function can also provide players with more things to do when hanging on the client."

"And this approach is not limited to GOG, other games like "Back to the Shore" and "Mission and Choice" can also be used."

"Even players can make the game screen displayed by their client more in line with their own preferences by playing mods and personalizing settings. For example, "Back to the Shore", players play the appearance mod and then watch the live broadcast of the anchor, and what they see is also played by themselves. The game screen after the mod, which provides a richer selection."

"In addition, the game client can also be used as an entry for the anchor's recommendation. Players of "Going Back to the Shore" can find anchors specializing in "Going Back to the Shore" on the client."

"Many anchors are ranked very low on the live broadcast platform because they are not popular, and there is no traffic at all. But subdivided into each game, the possibility of being discovered has greatly increased."

"And doesn't this fit perfectly with President Pei's request, that is, to discover the anchors?"

The more Ma Yang listened, the more reasonable it became, but he still had doubts: "It sounds perfect! But is it possible for other game companies or live broadcast platforms to imitate or copy us?"

Hu Xianbin smiled: "Mr. Ma, you probably don't know much about the game. Only Tenda can do this."

"Because only in Tenda, the game department and the live broadcast department can be separated from each other without any entanglement of interests!"

"To do this, we must get through the live broadcast platform and the game client. This workload is not small, and it has a certain technical content. However, the workload and technical content are not the biggest problems. After all, they can be solved by burning money. ."

"The biggest problem is that the interests of game providers and live broadcast platforms are fundamentally inconsistent. How can we cooperate?"

"At present, for these domestic companies, those who make games are simply making games, and those who make live broadcast platforms are simply making live broadcast platforms. Like Tenda, which does both, no."

"We assume that if ioi wants to cooperate with Langya Live, and also engage in similar functions, they will encounter several problems."

"First of all, for ioi, changing the client requires a lot of work. Why should I develop such a function for your live broadcast platform? I have this time, isn't it bad to develop new versions and new heroes? Doing this function, How much practical benefit can it bring me?"

"How much benefit do you have to give me on the live broadcast platform, so that I can add so many useless things to the client, and objectively form a diversion effect for your platform?"

"Can Longyu Group agree? Even if Longyu Group agrees, can Shitou Company and Dayak Group agree?"

"Secondly, for the live broadcast platform, although this improves the audience's experience to a certain extent and reduces the pressure on bandwidth, the question is, how much does it cost to make game developers willing to do this?"

"Moreover, this is equivalent to diverting your audience to the clients of various games. Isn't it good to keep these people in your own hands? It's completely thankless."

"So, if the game provider and the live broadcast platform are regarded as two individuals with highly separated interests, this function is far more investment than the return for them, and they will both feel that they are at a loss."

"But if, like Tenda, the game department and the live broadcast platform are a highly unified whole, and the overall interests are used to look at the problem, then this function will indeed help improve the audience's experience in the long run, and the effect may not be obvious at the beginning. , but the further down the line, the richer the features, the better the experience.”

"At that time, this is the core competitiveness of Tuwei Live compared to other game platforms!"

"What's more, a company like Tenda with so many successful games is rare in the world, let alone in China."

"If there are only one or two games, the effect may not be obvious, but Tenda has GOG, "Fortress at Sea", and many stand-alone games with excellent sales. It can be said that Tenda accounts for the game content of the live broadcast platform. a big part."

"This rich family background is the greatest confidence for us to engage in this function!"

Ma Yang nodded immediately: "Yes, it makes sense, then do it like this!"

"But... does our platform have a one-hour rule that affects this function?"

Of course, Hu Xianbin also knew about this regulation of Tuwei's live broadcast. After thinking about it, he said, "It must have an impact. After all, this is a threshold."

"But we can also embed the live broadcast platform in the client and watch the learning video for an hour through a pop-up window."

"That is to say, players can freely switch between two modes in the game client: one is displayed with game resources, and the other is displayed on live screen."

"Of course you can only use the latter when learning the mode, but you can use all the functions freely after an hour is up."

Ma Yang said with some regret: "This one-hour limit is still a bit redundant, or I will ask Brother Qian and report our plan to him, let him have an idea and see if it can be included in this function. Removed the one-hour limit."

Hu Xianbin hurriedly shook his head: "That definitely won't work!"

"If you can bypass the one-hour threshold by watching the live broadcast on the client, isn't it completely contrary to President Pei's requirements?"

"Pei will never agree!"

"And I think this regulation of President Pei must have a deep meaning. Before we fully understand it, we can't change it randomly, it will affect the overall layout of President Pei."

Ma Yang: "Deep meaning?"

Hu Xianbin nodded: "Yes, although I still can't think of the specific deep meaning, but you can think of it this way: Now 'study for an hour' has become the label of Tuwei live broadcast, and the formation of this label is a lot of effort. price."

"If this label is to be torn off, it will bring great losses to Tuwei Live. Not only will it be difficult to restore the users that were lost before, but it may cause further loss of existing users."

"We have come this far, and the audience of Tuwei Live has finally adapted, got used to it, and accepted it. They must not change it randomly."

Among many live broadcast platforms, the impression that Tuwei Live is unique is gradually formed.

And the requirement of "learning for one hour" seems to the audience who really choose to stay and have become accustomed to it, but it is the most recognizable point of Tuwei Live that is different from other platforms.

I also played live broadcast for three hours, at least I felt that I had gained something for an hour.

And this feeling is where they belong to Tuwei Live.

In order to create this kind of label, Tuwei Live actually gave up the opportunity for rapid expansion, and also lost a large number of user groups.

However, these lost user groups may still come back in the future.

If you rush to cancel or bypass this rule, then for those viewers who have already left, this is Tuwei Live slapping themselves in the face, completely overturning the previous decision, and further proving the mistake of this decision; For viewers who have stayed and have become accustomed to this rule, this also makes Tuwei Live lose its uniqueness.

In short, nothing can be changed in this situation now, and if it is changed, all previous efforts will be lost.

Ma Yang nodded: "Well, it makes sense. In fact, I just said it casually. I still fully support Brother Qian's decision."

"Brother Qian is right, you are indeed a great talent! Sending you here really solves my urgent need!"

"Then you are ready to prepare, make a plan, it is not too late, we will start to arrange it next week!"