Chapter 1298 "Smart People" And "Stupid People"

Meng Chang asked again: "In the long run, if this model continues, it will definitely cause harm to the company due to the excessive accumulation of negative word of mouth, right?"

"Have these companies never thought about this?"

Tian Mo said: "Of course I have considered it."

"But they will never give up on this business model, they will take another approach."

Meng Chang: "What can I do?"

Tian Mo did not answer directly, but instead asked: "Do you know the practices of express delivery companies and food delivery platforms? Four words: transfer contradictions."

Meng Chang thought for a while: "I can vaguely guess it."

Tian Mo explained: "In fact, express delivery companies and food delivery platforms are actually moving closer to middlemen from the service direction, but relatively speaking, the situation in the rental agency industry is better and more restrained."

"Many times, in order to make profits, courier companies and takeaway platforms will also reduce their services. For example, let the courier not deliver every piece of courier to the door, but throw it all into the courier cabinet in the community. The original three people's work Now two people can do the job, which saves one person’s salary.”

"The same is true for the takeaway platform. It sends more orders to the takeaways, and various orders are forcibly piled up, so that these takeaways have to run red lights and deliver in a hurry. While increasing the express fee, it reduces the commission for each takeaway to the courier. Squeeze out profits.”

"Their actions will naturally lead to a drop in service, resulting in customer dissatisfaction."

"And at this time, they will use a method called 'transferring contradictions'."

"Let customers complain about couriers or takeaways, and after complaining, heavy fines and deductions will be made."

"Many couriers and takeaways will vent their anger on customers because of this. They will feel that I work hard every day. As a result, because of one of your reports, my day's wages are gone, which intensifies customers and couriers. Or the contradiction of the delivery person."

"Then go to the public opinion to build momentum and say how hard and how hard the couriers and takeaways work every day, so that everyone can be more considerate."

"I appeal to customers, don't be angry if the delivery is late, wait more, and try not to complain, because if you complain about the little brother, it may be in vain for one day; be considerate if the courier is not delivered to your door, go to the courier cabinet to pick it up yourself."

"A lot of people are soft-hearted, and they won't be serious about this issue."

"But it's actually hit the mark."

"The fundamental reason for customer complaints is that the service has deteriorated, and the corresponding service has not been paid for; and the fundamental reason of the poor service is that the platform is extracting profits. It's transferred to customers and lower-level employees, and I can get away and stay out of it."

"While calling on everyone to be more considerate to couriers and takeaways, the fact that the root cause of this situation is the exploitation of the platform is completely hidden."

Meng Chang nodded frequently in agreement.

Although he didn't know much about these things, he had already heard of them.

Meng Chang is a smart person, and he understands a lot of truths, not to mention that this is not a complicated truth. It has been discussed by many people for a long time, but no matter how many times it is discussed, it cannot change the reality.

He thought about it and said, "So, the intermediary company uses a similar method."

"By constantly promoting how hard the intermediaries are, emphasizing that the intermediaries are actually running around and providing value to the customer, and the tenant should actually pay for the service."

"In fact, he completely avoided the fact that he monopolized housing resources and the market as an intermediary, and transferred the contradiction to the tenants, landlords and intermediaries, so that he could stay out of it."

"A lot of news is saying that the tenants are weird, messing around in the house; the landlord is weird, and the price is frequently raised in order to charge more rent; the intermediary is weird, the quality is uneven, and there are many chaos."

"But the strangest thing is precisely the intermediary company. It's just that the company has cleaned itself up and used some extreme cases to direct its attention to the tenants, landlords and intermediaries."

Tian Mo nodded: "This cannot fundamentally solve the problem, but it can subtly resolve the crisis of public opinion."

"People who are misled tend to have two reactions."

"The first is to transfer anger to these people who are real estate agents, believing that they are not of good quality, cheating, and doing all kinds of evil; and the other is full of sympathy for the agents who work hard for a living, thinking that they are doing this as well. In order to make a living, I have to choose to be considerate."

"But they just ignored the culprit that actually caused all this, that is, those platforms that called for more consideration for the courier, takeaway, and intermediaries. As long as the two sides understand each other, there will be no more mention of the platform's oppression."

Meng Chang wrote it down quickly, and then couldn't help but sigh: "That's great!"

"I now doubt the authenticity of the two orders you made a month ago."

"You're not stupid at all, but you're very smart! Can ordinary people think of this? How can you be reduced to handing out flyers with just your brain?"

Meng Chang was sure that Mr. Pei's vision was all right. This Tian Mo was completely worthy of the position of the head of the sales department.

Not to mention anything else, his understanding of this traditional business model and his grasp of President Pei's spirit are enough to be a responsible person.

But it also made him feel a little strange. How could such a talent be discovered by President Pei when he was handing out flyers?

With this brain, what can I do to make a living? As for going to hand out flyers?

Tian Mo smiled a little embarrassedly: "Hey, you may not believe it, but I was enlightened under the guidance of President Pei."

"Of course, I didn't realize these truths all at once."

"Originally, I was in a state of confusion. When I was an intermediary, I listened to what others said."

"Those old employees told me that I should do this, I should do that, and tell me some 'tricks' in their work, so that I can learn to run the train with my mouth full, and learn to use these 'tricks' to sign the list."

"I learned, but I can't learn anything. I know that lying may be able to sign the list, but I just can't speak."

"I've always been ashamed, thinking it's my own problem, that I'm too stupid to do anything well. It's such a simple job, and others have already told me what to do, but I don't even do it. Can't do it."

"I told myself that work is like this, the unspoken rules are like this, maybe they are the laws of the operation of this society, I have to adapt, but no matter how hard I try, I just can't adapt or accept it."

"I kept getting hit, I kept doubting myself, and I didn't know what to do."

"But at this time, President Pei appeared."

"Mr. Pei not only provided me with a job, but also built up my self-confidence through this recognition, and more importantly, President Pei showed me what the right sales are!"

"The transparent service of Tenda Experience Point has been a great success, and it made me realize that maybe I have no problem, the problem is them, it's this industry!"

"How ashamed I was before, how much I blamed myself, and how unwilling I am when I look back on it later."

"So I thought over and over again, where is the problem."

"I have read many professional bigwigs' analysis of these industries on the Internet, and I have repeatedly compared the situation of these industries with the situation of Tenda."

"I'm not a smart person, and I'm not good at eloquence, but I'm a more serious person. I keep thinking about the problems that I can't figure out, and I will figure it out one day."

Meng Chang nodded.

Indeed, if it were Tian Mo, he might not be able to figure out these problems.

It's not that he is stupid, the key is that he doesn't have the opportunity and motivation to think about it.

First, he cannot be reduced to being an intermediary and handing out leaflets.

Secondly, even if he does become an intermediary, he will quickly recognize and accept this work mode, integrate into it, and even become the top seller of the intermediary store.

If Tian Mo didn't happen to have such a personality, he happened to hit the wall everywhere when he was looking for a job, and he happened to meet President Pei and got the correct guidance, he would not be able to think about these problems.

Could it be that this is also within the general plan of Pei?

President Pei saw this "one-strand" trait in Tian Mo, and saw that he was not suitable for sales in the traditional sense, but fully met Tenda's requirements for sales positions, so he was promoted and let him serve as the sales department. The person in charge of the company, and taught him his peerless martial arts in sales?

Well, it is possible!

President Pei's insight into human nature is not something that ordinary people can understand.

Meng Chang always felt that he was completely seen through by President Pei from the inside out. Even his thoughtful acting school could be seen through by President Pei, let alone a simple-minded person like Tian Mo?

Moreover, President Pei's selection of Tian Mo was an accident on the surface, but it was a necessity in reality.

There must be more than one person like Tian Mo. President Pei did not discover Tian Mo, so he would naturally discover another person to pass on his ideas.

Even Meng Chang had a feeling that he was far inferior to Tian Mo in some respects.

This kind of thinking seemed absurd to him, because Meng Chang thought he was the best whether he was working as a migrant worker or cheating investors, oh no, starting a business.

But it may also be because he can do everything well and has always been a successor, so sometimes he naturally goes down the wrong path.

Perhaps, the first business genius who came up with the idea of ​​turning service providers into middlemen was someone like Meng Chang?

Of course, being smart is a good thing.

But if wisdom is used in the wrong place and the path taken is wrong, then wisdom will only make people go further and further and crooked.

Meng Chang looked at the contents recorded in the small notebook, and his mood was complicated.

Even inexplicably felt a little ashamed.

"Thank you so much!"

"These contents are very inspiring to me, and I have probably already thought about how this publicity plan should be done."

Meng Chang's plan is actually to repeatedly jump between ordinary intermediary companies and the real and correct industry standards, causing controversy and attracting attention, and finally completing the Pei's propaganda method. While getting commissions for himself, It also draws a perfect end to the promotion of "Real Estate Agent Simulator".

And this kind of repeated horizontal jumps must be based on a deep understanding of both sides.

Otherwise, it is easy to jump out of the problem and get burned.

Tian Mo's analysis actually provided Meng Chang with theoretical support and made him think of a perfect entry point.

Tian Mo hurriedly waved his hand: "It's all a matter of hands, we just want to help each other in Tengda."

"Actually, I also have some insights by chance. I would like to share them with you. Of course, it would be good to be able to help."

Meng Chang: "One of us is the advertising and marketing department and the other is the sales department. There will inevitably be opportunities for cooperation in the future. We will talk more in the future."

Tian Mo nodded: "Of course, no problem!"

Meng Chang sighed with emotion. Originally, there should not be any intersection between a "smart person" like him and a "stupid person" like Tian Mo.

But in Tengda, Meng Chang felt that Tian Mo had a lot to learn from him, and even some ideas of President Pei, which he could not learn by himself, but Tian Mo could learn.