Chapter 1292 Linked to the Popularity (Seeking a Monthly Ticket~)

Seeing that President Pei seemed to be thinking, Zhao Xuming didn't dare to ask any more questions and waited patiently.

Obviously, this matter is no trivial matter, and it must involve some other industries of Tenda Group, as well as the overall layout.

Otherwise, it's just a matter of exclusive broadcasting rights, wouldn't it be enough to just raise the price and sell it?

With Mr. Pei's ingenuity, he certainly wouldn't think for so long.

Zhao Xuming was fortunate again, it seemed that his choice to ask for instructions was the right one.

Now this thorny issue is thrown to President Pei, and it's good to let President Pei make up his mind.

However, President Pei asked after a moment of silence: "Boss Zhao, I ask you a question, you can speak freely."

Zhao Xuming was stunned for a moment: "Huh?"

It was agreed that President Pei made up his mind, I just need to cooperate?

Why does President Pei still test me?

After being stunned for a moment, he had no choice but to nod: "Okay, Mr. Pei, say it."

Pei Qian rubbed his chin and said thoughtfully, "Mr. Zhao, do you think there is such a way..."

"Give the broadcast rights very cheap, very cheap, or even half-sell and give them away to these live broadcast platforms, and at the same time look reasonable and justified."

The result of Pei Qian's careful thinking is that these three methods are unstable.

The first two will not be mentioned, making too much money.

Grab the exclusive broadcast rights may fetch sky-high prices, but if you sell the broadcast rights, you won’t be able to fetch sky-high prices, but the sum of the money from so many platforms is not a small number.

The third method looks good, but Pei Qian's long-standing sense of smell tells him that this method is the most risky, and it is likely that all the money earned will be spent on stamina.

Tuwei's live broadcast finally achieved initial results under his wise guidance and old horse's leadership. It has just grown into a seedling of a money-burning tree, so let it go to the fire of the GOG Global Invitational Tournament. What should I do if I burn this little seedling?

This consequence is unbearable!

After all, no matter how high the selling price of broadcasting rights is, it is only a one-shot deal, but if the money-burning tree is gone, it will cause endless troubles.

The money-burning tree has become a cash cow, which is even more of a misstep that has turned into an eternal hatred.

Therefore, Pei Qian is not willing to choose these three methods.

What he wants most is to send out the broadcast rights as cheaply and as cheaply as possible, making as little as possible.

But the problem is that such valuable things are given to those live broadcast platforms for free? Not to mention whether everyone will doubt or have opinions, the system will not be able to pass.

Pei Qian couldn't think of a good way, so he asked Mr. Zhao nearby.

Let's see if we can sell broadcast rights as cheaply as possible and make less money under reasonable and justifiable circumstances.

It's best if all platforms are broadcasting the GOG Global Invitational, and they haven't spent much money, then Tengda can't make too much money, and Tuwei's live broadcast can't earn too much popularity, which is perfect.

Zhao Xuming was stunned for a moment, and then his brain worked quickly.

Why, looking at what President Pei means, it seems that he is not satisfied with the three plans I gave?

Mr. Pei's tone sounded like a bold assumption, asking me for my opinion, as if to imply that this method does not necessarily exist.

But how is it possible!

When a leader asks if you can do it, they only expect to hear an answer from your mouth.

Zhao Xuming is not stupid, and it is definitely impossible to think that President Pei is asking casually.

Boss Pei's meaning is obviously that he already has a general idea and is testing me!

This is a hint. If you can't even hear this, then the person in charge, I'm afraid it's going to end.

Zhao Xuming didn't dare to neglect, and on the premise that President Pei had come up with a better plan, he began to carefully analyze President Pei's words.

Obviously, Mr. Pei was not satisfied with the three options.

Zhao Xuming reflected for a while, maybe because these three schemes are too ordinary, they are completely the practices of a mediocre company, and they do not conform to Tenda's unexpected settings.

Therefore, President Pei suggested a more special way to me.

In what way?

President Pei said that the broadcast rights should be given to these live broadcast platforms at a very low price, very cheap, or even half-sell and half-sold, and at the same time, it should be reasonable and justified.

This request, on the surface, seems quite unreasonable.

How can anyone take the initiative to ask for a cheap sale of their own broadcast rights?

President Pei said this, obviously implying that money is not the first goal to be considered, but should be more long-term.

The transaction itself must not be lost, but the content of the transaction needs to be changed from money to something else.

What is more important than money?

That's obviously heat, or money in the longer term.

In other words, Pei is always hinting that he should give up the money from selling the exclusive broadcast rights in front of him, and find ways to gain more popularity or wider influence, so as to make more money in the future.

In the future, the money may come from the expansion of the GOG market, the popularity of Tuwei's live broadcast, or some other industries.

Zhao Xuming's brain was running fast, and the prototypes of many plans came to his mind in an instant.

In terms of coming up with a plan, he is quite capable.

He came up with many plans before, but it was Eric who made the decision.

Now that Mr. Pei was so inspired, he diverged a little bit and immediately came up with some ideas.

"Mr. Pei, do you think this will work?"

"To achieve the effect you said, the best way is not to clearly mark the price, but to give a dynamic price range."

Pei Qian's eyes lit up.

really!

If the price is clearly marked, the income is actually very stable and predictable. Regardless of the size of these live broadcast platforms, if you can afford it, you can afford it.

But if the rules are complicated and fuzzy, and a dynamic price range is set, isn't it normal to flicker and flicker within the rules? The system doesn't say much.

Once the rules are complicated, it's easy to manipulate.

Pei Qian nodded: "Go ahead."

Zhao Xuming, who was affirmed by President Pei, became more confident and continued: "This dynamic price range, the final effect must be that the big platform pays more and the small platform pays less, otherwise it will not meet the 'reasonable and justified' you said. That's it."

"My idea is this, we charge according to the number of spectators on each platform. Platforms with more spectators will charge more points, and platforms with less spectators will charge less points. Of course, there must be a specific conversion formula to ensure this coefficient. Fairly reasonable."

What Zhao Xuming means is that the big platform itself has more resources, and it gets more popularity from the GOG Global Invitational Tournament, so there is nothing wrong with paying more money; the small platform has less resources, so it can only pay less.

But it can’t be completely based on the popularity. After all, the popularity of big platforms is naturally high. If a big platform spends sky-high prices to get the broadcast rights, and a small platform also gets the broadcast rights for a small amount of money, it will be very unfair.

Therefore, although the charging aspect is dynamic, a relatively fair formula must be given.

"In addition, we can also request these live broadcast platforms to cooperate with corresponding publicity resources based on these data, which can be used for discounts."

"This will satisfy your previous requirement of 'giving broadcast rights to these live broadcast platforms relatively cheaply'."

Pei Qian couldn't help but nodded slightly.

Yes, Mr. Zhao!

This statement seems feasible.

In fact, the key to Zhao Xuming's plan lies in two points. The first is to include the number of spectators in the charging standard, and the second is to convert the money into publicity resources.

These two points are just enough to meet Pei Qian's requirements!

First of all, Zhao Xuming's original intention was to be linked to the real number of live broadcast platforms, but Pei Qian felt that it would be better to change it to popularity.

Because of the number of spectators, all platforms are false, and Pei Qian didn't want to ask these platforms for the real number of people, but only based on the number of popularity.

And the heat, obviously, can be adjusted.

If each live broadcast platform wants to spend less money, the popularity index on the live broadcast room page can be lowered a little, and it will not have any substantial impact on the platform.

The live broadcast platform has been secretly changed, and Tenda will take less money?

Moreover, this method also includes those small platforms that were not able to bid for broadcast rights before. On the one hand, it can make Tenda appear generous, and on the other hand, it can also tell the system that it is "small profits but quick turnover".

Secondly, it is also a good way to convert money into publicity resources.

That is to say, each platform can not pay all the money, but use the platform's publicity resources to make up for it.

But in fact, even without this requirement, these platforms would have spent a lot of publicity resources on the GOG Global Invitational.

Because they are giving resources to the GOG Global Invitational, which is equivalent to diverting themselves.

So if Tenda goes to ask for these resources, it will obviously be repeated.

This is equivalent to going to buy something. The merchant has already planned to buy one get one free, and then you give an extra five yuan and ask the merchant to buy one get one free. Isn’t that a waste of five yuan?

But this claim is plausible and convincing.

It seems to be a more satisfactory solution than the previous three solutions!

Pei Qian was very satisfied with this: "Well done, Mr. Zhao, this plan is good!"

"However, there is one detail that needs to be changed. The charges should not be based on the actual number of spectators, but based on the popularity data of each platform."

At present, almost all live broadcast platforms in China no longer show the actual number of people in the live broadcast room, and they have all been changed to popularity data.

Except for the rabbit tail live broadcast.

But the situation of Tuwei live broadcast is special, and it is also its own property. Unless the exclusive broadcasting rights are sold, and it is written in black and white in the contract that Tuwei live broadcast cannot be broadcast, the broadcast rights must be indispensable.

Zhao Xuming was stunned for a moment.

According to the heat data of each platform?

That's all fake data! Just change it!

If a company lowers the data, wouldn't it be possible to pay less?

President Pei can't even think of this?

That can't be, it must have been thought of.

But why do you want to point it out and change it?

Zhao Xuming was a little confused, but he didn't ask more.

Because I asked, it seemed that my ability to understand was not enough.

It is better to agree first and go back to study it carefully. If you really can't ask Eric, ask Min Jingchao.

Even if he doesn't understand it until the end, it doesn't matter. After all, this decision was made by President Pei, and he doesn't need to take the blame.

Thinking of this, Zhao Xuming nodded: "Okay, Mr. Pei, then I'll go back and draw up a plan, just do as you said!"

The operating officer said that there are some activities in the first 20 months of the monthly pass. I checked that it happened to be 20, so I will add another chapter at night to guarantee the ranking. In fact, the update this month is a bit sparse, and there are both subjective and objective reasons. According to the background data, 156,000 words have been updated in 28 days, and the average one day is about 5,500, which is a bit weak. I can only say that next month, I will continue to work hard to keep this number from becoming less, and I will try to add a chapter or two occasionally on the basis of maintaining a daily update of 6,000... Tomorrow's update may not be on time, 10 may not come out, but still 6000 words, try to adjust the time the day after tomorrow.