Chapter 1293 An Image Profile of Each Live Broadcast Platform

After returning from President Pei, Zhao Xuming immediately returned to his office and started to formulate a plan.

This plan has been delayed for a long time, mainly because Zhao Xuming has been entangled, and there is no way to completely finalize the general direction, and it is impossible to talk about some details.

Now that President Pei has made the decision, it is very simple to perfect these details.

The whole plan was proposed by Zhao Xuming. President Pei only made some small changes to the plan, so it was written quickly.

While Zhao Xuming quickly smoothed out the plan, he dug into the deep meaning of Mr. Pei's change.

"President Pei did not make major changes to the content of the plan, which means that my understanding is correct, and President Pei quite agrees with this."

"It's just that there are some small flaws in my plan, which were pointed out by President Pei."

"I have to do a good analysis."

Zhao Xuming started from the original purpose of his plan, combined with the adjustment plan given by President Pei, and made a comprehensive analysis.

First of all, the purpose of this plan is to give up some short-term benefits in exchange for longer-term benefits.

To be more precise, it is to use part of the money from selling broadcast rights in the short term in exchange for the popularity of GOG games.

It would be even better if Tuwei Live could also get some popularity.

Zhao Xuming did it based on this idea.

How can the heat be even higher in the long run?

Obviously, the more live broadcast platforms broadcast, the more people will be able to watch the game.

A small number of viewers are accustomed to watching games on a certain platform, and once they change platforms, they may not be used to it; moreover, some viewers may simply forget the official start date of the game, or they may not have paid much attention to it before, but watch the game on their own frequently used platforms. If you see it on the platform, you will naturally click in.

Therefore, in order to maximize the popularity of the GOG Global Invitational, it is best to have live broadcasts on all live broadcast platforms and put them on the homepage.

If the exclusive broadcast rights are sold and only one platform can broadcast, then in the short term, it will definitely make more money, but the popularity will be slightly affected.

Of course, there is no right or wrong in this. After all, for many viewers, watching this World Championship is just a matter of necessity. It’s just a change of platform. It’s a big deal. Even if the solo broadcast is sold, it will not necessarily drop a lot of popularity.

How to choose between popularity and money is a more complicated question. Every company has different answers, and these answers may not be wrong, but a matter of choice.

But for Mr. Pei, who has always looked at problems in the long-term, future popularity obviously takes priority over short-term profits.

That's why Zhao Xuming came up with this plan.

The central idea of ​​this plan is to lower the threshold as much as possible, so that small platforms can also get the broadcast rights of the event at a relatively affordable price. Under the premise of guaranteeing a minimum value, small platforms spend less, and large platforms spend more, and the price is within the range that everyone can afford.

Moreover, allowing various platforms to use promotional resources to discount prices is also to exchange short-term gains for long-term popularity.

Many people think that the live broadcast platform has spent a lot of money to buy the broadcast rights of the game, and they will definitely throw all the best publicity resources on it, right?

That's not necessarily true.

Because the live broadcast platform is also more complicated in the consideration of the recommended position, it will be affected by many factors.

Although the popularity of the competition is high, it brings popularity to the platform, not necessarily real income. For the recommended position, the price/performance ratio may not be high.

If the same resources are given to an anchor who the platform wants to support and can drive the audience to recharge, maybe raising such an anchor can bring more value to the platform.

And recommending this thing has a marginal diminishing effect. For example, there are three big recommendations on the home page. The first big recommendation may be very good for GOG games, but if you give it to the second and third, the effect may plummet. .

And if these resources are given to other events, or some big anchors, the combined benefits may be better.

Therefore, after the live broadcast platform buys the broadcast rights of the game, it will not necessarily fill up all the recommended resources, but will make adjustments based on the actual situation of the platform.

Some platforms even deliberately suppress recommended resources.

Because they felt that the spectators of the event were just in need, just like the group of people buying appliances in the mall. Since they came in, they would definitely go even if they were on the top floor.

The same is true for the players watching the game. They have already arrived on this platform. Just put an entrance in the corner of the homepage. As long as everyone can find where the GOG Global Invitational is, everyone will click in.

Therefore, the best recommendation position is a bit redundant for the GOG Global Invitational. It is enough to give a scrolling banner directly. The other recommendation positions just take this opportunity to give other anchors, pull in revenue for the website, and praise themselves. people.

It would be fine if the GOG family was dominant, but after all, there is still ioi, and the world championships of the two games are being played at the same time.

There must be some competition on the live broadcast platform, resulting in the inability to maximize the recommended resources that GOG can get.

With the current plan, you can justifiably write the required recommendation in the contract. After all, on the surface, Tenda has already made concessions on the issue of money.

If it is a one-shot deal with a clearly marked price, it would be a little bit inappropriate to ask for recommendations from these platforms.

Zhao Xuming went through the whole plan and felt very satisfied.

It's amazing how I came up with this solution in such a short amount of time!

Of course, he didn't forget that, in the final analysis, it was because of President Pei's reminder.

At the beginning, Zhao Xuming's ideas were not opened at all, and the three schemes proposed were all relatively conservative and well-established schemes.

After Mr. Pei gave a little inspiration, Zhao Xuming's ideas were suddenly opened, and this was how he came up with such a special plan.

Now Zhao Xuming somewhat understands why the heads of Tenda are so fierce.

Because every time you make a plan, you can get the guidance of President Pei, which is a lesson by words and deeds!

Over time, this improvement is no joke.

Of course, there is another part of the whole plan that Zhao Xuming does not understand for the time being, which is the change pointed out by President Pei: it is required to change the rules of charging, from charging according to the actual number of people watching the game on the platform, to live broadcast of the game on the platform. Room heat charge.

Such a change will inevitably lead to a loophole: some platforms may deliberately turn down the heat a little so that they can pay less.

"Perhaps Pei finally got it right. These live broadcast platforms will be swollen and fattened. Would you rather pay more than turn up the heat?"

"Well, there is a possibility."

"After all, these big live broadcast platforms need face the most. The higher the popularity, the better the financial reports, and it seems that their own platforms are now thriving."

"If anyone takes the initiative to lower the popularity, the loss of face can basically be equal to the actual loss, because a relatively negative signal sent to the outside world will have many negative effects."

"But that's all?"

"Those big platforms may be very face-saving, but not necessarily small ones!"

Zhao Xuming thinks this may be one of the reasons, but it should not be the whole reason.

Because this article has certain binding force on large platforms, but not necessarily on small platforms.

The small platform is not very popular, so what if the jar is broken? Anyway, let's talk about the broadcast rights of the GOG Global Invitational for free.

"President Pei didn't think of this? Or don't care about the white prostitutes on small platforms?"

"That shouldn't be the case."

"President Pei has always been ruthless towards his competitors, and he won't be lenient because the other party is a small platform."

"Understood!"

"This time the request is not only binding on those big platforms with heads and faces, but also on those small platforms that don't care so much about reputation!"

"This matter should not be specific to a small platform, but should be extended to the overall situation!"

If you only look at it from the perspective of a small platform, it is nothing more than shameless, lowering the popularity, prostituting GOG broadcast rights for free, and giving Tengda less money, no matter how you look at it, this is an unavoidable situation.

But if you raise the perspective and look at the overall situation, then the situation is different!

Because the broadcast rights are so widely given this time, almost every platform has a share, so there will naturally be a certain competitive relationship between platforms.

The small platform has lowered the popularity data, not only will it lose face, but more importantly, it will trigger a chain reaction.

First of all, everyone will definitely take this opportunity to make a horizontal comparison of the situation of each platform through the popularity of the GOG Global Invitational.

Before, everyone was hot and fake, and they were all wearing underwear.

But now taking the initiative to lower the heat, it is equivalent to taking the initiative to take off your underpants!

The popularity of the game on your side is low, which means that your entire website is low in popularity and cannot be ranked in the live broadcast circle. This will directly affect the audience's and streamers' first impression of the platform.

Secondly, this popularity will in turn cause audiences to question the popularity of other live broadcast rooms.

If the platform lowers the popularity of the GOG Invitational, and then increases the popularity of other live broadcast rooms, then this data fraud is too obvious.

Everyone didn't believe in the popularity of other live broadcast rooms, and now they don't believe it. It is even suspected that the entire platform has become cold, and the heat is all fake.

In other words, this is not just a matter of face, it will also have a major impact on other live broadcast rooms on this platform, as well as on the rankings with other platforms!

When the big platform presses its own heat, it is equivalent to changing from hot to cold; when the small platform presses its own heat, it is equivalent to adding cold on top of cold!

Zhao Xuming continued to dig deeper along this line of thinking, and suddenly found that what President Pei dumped on these platforms was actually a dilemma.

And the information highlighted by the choice of this dilemma is also valuable!

"Besides this, there should be another purpose, and that is temptation!"

"President Pei should take this opportunity to test the behavior of these live broadcast platforms."

"In the future, when Tuwei Live broadcasts its strength, it can carry out targeted attacks according to the style of these live broadcast platforms."

If the live broadcast platform chooses to make a swollen face and become a fat man, it would rather pay more to create more popularity, it means that this platform attaches great importance to the popularity.

And if the live broadcast platform deliberately lowers its popularity in order to pay for the broadcast rights, it means that the platform is relatively short-sighted, or the economic situation is indeed very worrying.

This is all invaluable data!

Under normal circumstances, live broadcast platforms do not make such difficult decisions, and even before this kind of thing actually happens, the platform itself does not know how to make a decision.

Naturally, Tenda could not obtain this information.

But when faced with such a choice about money, the choice made by the live broadcast platform is definitely the most real.

These can be used as a tactical reference when it is really hostile to a certain platform.

This is equivalent to an image profile for all live broadcast platforms.

Just like when President Pei competed with ioi before, why did he hold on to ioi's weakness? Have been engaging in various promotions and price wars?

It is because of the fact that the Dayak Group behind ioi is obsessed with money, and the internal opinions are not unified. The perseverance and determination to burn money are far inferior to Tengda.

And this plan can be said to be a thorough understanding of all live broadcast platforms.

According to their behavior in this event, the temperament of these live broadcast platforms can be determined, and their threat level to Tuwei live broadcast can be divided into three, six, nine, etc., to prepare for the future.

Zhao Xuming didn't know what kind of back-up Mr. Pei left behind to deal with these live broadcast platforms, but thinking of this, he shuddered a little.

A picture appeared in front of his eyes inexplicably.

In the jungle, a lion and a tiger are licking their wounds while looking at each other, ready to attack each other at any time.

And beside them are the carcasses of cheetahs, jackals and various other animals.

In the distance, some small animals were shivering. They were either injured or too young to participate in this cruel competition.

But among the shivering little animals, there was a little rabbit who looked harmless to humans and animals, but behind it was an old hunter who was hiding in the bushes and whose muzzle reflected the cold light.

"President Pei's move is a bit ruthless."

"Maybe this is the strength of President Pei?"

"If you want to make such a decision, you must first make up your mind to give up a lot of immediate interests."

"Ordinary people can't do it, precisely because they are blinded by immediate interests and controlled by habitual thinking."

"But Mr. Pei can be completely unaffected by any influence. The sobriety of his mind and the decisiveness of decision-making are all I have never seen before."

The more Zhao Xuming thought about it, the more he felt that President Pei was really terrible.

It seems that he doesn't care about anything or anything, but in fact he understands everything in his heart, and he has even thought of a countermeasure early in the morning.

So the question is, this time, is Mr. Pei prepared for this plan, or is it a temporary idea?

Either way, it's scary...

Zhao Xuming is a little fortunate, fortunately he is now on Tengda's side.

If this continues to stay in the Longyu Group, after the ioi global finals, I am afraid that I will have another big black pot to bear!

Zhao Xuming could only sigh silently: "Old colleagues, don't blame me for being heavy, I can't help myself..."

Four thousand words first, there are still more today