Chapter 1275 Suffering Travel Promotional Video
In the Longyu Group before, once Eric and Zhao Xuming had differences of opinion, the ending was often difficult to clean up.
Because there is no authoritative arbiter.
They themselves are already the top leaders of ioi in the national server. If there is a disagreement, they can only ask the senior management of Longyu Group and the senior management of the finger company to mediate.
But the high-level group of people rarely contact the specific business below, and how can they understand the specific situation here, they can only play 50 big boards with each other.
Therefore, once there is a disagreement, the biggest possibility is internal friction, wasting time on meaningless communication.
But it is different in Tenda.
If there is a disagreement between the two people's plans, it's easy to handle, find President Pei!
President Pei only needs a minute to judge who is right and who is wrong, and the wrong party will never be dissatisfied.
In this case, it is not appropriate to use the previous cooperation mode.
After all, a person's ability is limited, and it is actually a waste to let Zhao Xuming keep fighting.
President Pei pointed out the positions of the two, which was actually a reminder.
Eric is in charge of overseas business, and Zhao Xuming is in charge of domestic business. Because the situation of servers in different regions is different, the two should deepen their respective fields.
At the same time, Zhao Xuming should also take the initiative to take charge of some activities, and the two should cooperate more naturally.
As for the conflict between the two people's plans, what should I do?
With President Pei there, there is no need to worry about internal friction.
Eric suddenly felt that President Pei really lived up to his reputation.
I have long heard that President Pei is good at finding problems in success and being optimistic in failures, and now it seems to be true!
Three or two sentences came here, and the crux was directly pointed out.
Eric and Zhao Xuming have different ideas, but they are both convinced of President Pei, and they are meaningless to such an arrangement.
Eric didn't feel that his position was being challenged, but felt that he could breathe a sigh of relief and put most of his energy into the international server.
After listening to Eric's explanation, Zhao Xuming understood.
"I see."
"Hey, that really can't be helped..."
Zhao Xuming knew that it would be impossible to get in the past again.
President Pei's eyes are like torches, so it's not easy to fool. This time the plan was so successful, Mr. Pei pointed out his problems mercilessly, and he had to make some changes.
Fortunately, this is Tenda, not Longyu Group.
I heard that on Tengda's side, President Pei is very tolerant of employees who make mistakes, and with President Pei watching, employees rarely have the opportunity to make mistakes. After all, everything has been planned by President Pei, and most of the plans can be Said it was a surprise.
Zhao Xuming sighed, helplessly thinking about his first plan to reach Tengda.
Fortunately, the opponent is a very familiar ioi, and he is a little more ruthless, leaving a good impression on President Pei, and it should be easy to handle later.
...
Not long after Pei Qian returned to the office, Meng Chang arrived.
"Mr. Pei, this is a promotional video for the suffering trip. Take a look." Meng Chang handed over the phone.
Pei Qian took the phone and asked casually, "How is the situation on the side of the suffering trip? Can the people in charge adapt?"
Meng Chang was silent for a while: "It's just sad for those who hear it, and tears for those who see it..."
"I was staring at the documentary over there, watching them suffer, and I kind of felt the same way."
"It's hard to imagine what it's like to experience it firsthand."
Pei Qian smiled slightly, thinking that Meng Chang, you don't need to suffer yet, and I also hope that there will never be such a day.
Because when that time comes, it means that this good brother has also left him...
Meng Chang added: "Moreover, these responsible people seem to be deliberately acting miserably in front of the camera, probably hoping to arouse sympathy and get rid of it as soon as possible."
"Oh?" Pei Qian raised his brows.
Then you want to be blind.
The more miserable you behave, the more meaningful the journey of suffering will be!
If all of you are happy and feel the joy of suffering, then I have to consider whether I should let you come back quickly.
Pei Qian asked, "Then how did you shoot it?"
Meng Chang: "Of course it's shooting normally and recording faithfully. No matter whether they act or not, the suffering is real."
"This publicity program is divided into two parts."
"The first part is the current promotional video. It only takes a few minutes. If there is no problem, it will be released today."
"The second part is a relatively long documentary, about 30 minutes to an hour. It will record the content of the trip in more detail. It will be released two or three days after the release of the promotional video. It has not been edited yet."
Pei Qian nodded: "Remember what the ultimate purpose of your publicity plan is."
This reminds Meng Chang that the ultimate purpose of the propaganda plan is to spend a lot of money and achieve negative propaganda effects. He must think clearly and don't let the commission disappear.
Meng Chang assured confidently: "Don't worry, President Pei, I have almost considered the plan this time."
Final goal?
The ultimate goal is of course to let everyone see the suffering side of suffering travel in the short term, and to dissuade most people who want to participate, but in the long run, everyone can realize the value of suffering travel!
This point does not need to be pointed out by President Pei, Meng Chang has already fully understood it.
Pei Qian clicked on the video to view this promotional video.
The content of the video itself is relatively conventional, and can be basically divided into two types of shots: one is aerial photography or beautiful scenery shot from various other perspectives, and the other is when people are in rock climbing, downhill, wild life and other activities.
The background melody is relatively light, but it is not that kind of literary feeling, but a slightly exciting melody.
With these pictures, a male voice was reciting the narration.
"There are many experiences in life that you haven't experienced, places you haven't been to, whether you see them or not, they're there waiting."
"There can be many trips, there can be many kinds of beautiful distant places, and when they meet you, they become unique."
"Don't let the fireworks of life turn you into a mediocre person. Travel is not for beauty and encounters, but to dispel the trivialities of life with fatigue."
"Don't forget, promise yourself what you want to do, the distance you want to go, and the beauty you want to feel."
"In the jungle, in the wilderness, in the suffering-like ascetic practice, liberate the soul bound by the steel jungle and find the true meaning of life."
"In the journey of hardship, I meet the soul who accompanies the whole journey."
"The journey of suffering will take you to use your soul to see the distance."
The voice of the narrator is more masculine, giving people a feeling of impassioned enthusiasm, and there is a bit of bewitching in the voice, as if to lure the audience into a trip that just goes away.
Of course, these are just a few representative sentences in the video. In fact, in a promotional video that lasts for several minutes, the copywriting will not only have a few sentences, but the overall style is the same, and it has almost the same meaning.
After watching this promotional video, Pei Qian couldn't help frowning slightly.
This……
He looked up at Meng Chang: "Are you sure this can work?"
From all aspects, it seems to be a fairly normal promotional video, right?
The video content is the beauty of aerial photography. Shennongjia itself is a scenic spot, and it is not difficult to find some beautiful scenery.
When people are climbing, downhill, and surviving in the wild, they are fully equipped, and this kind of picture will naturally give people a feeling of enthusiasm and progress.
And judging from the copywriting of the promotional film, it is also quite positive, completely beautifying the suffering travel into a self-challenge.
If this film is broadcast, Meng Chang, are you sure you can get the commission?
Pei Qian was quite skeptical about this.
Meng Chang smiled slightly: "Mr. Pei, you don't know something, this video has some deep meaning."
"First of all, I did not choose to use a more literary female voice for the narration, but chose a relatively masculine male voice, and added the words 'suffering' and 'asceticism' to the copy, just to persuade those Ordinary tourists, especially female tourists who are more literary and artistic.”
"That way, the only people who will be attracted to the promo are hardcore tourists with a spirit of challenge and a natural fit with the nature of suffering travel."
"Secondly, this promo is just the first step."
"There are documentaries next, and documentaries can show the audience a more real situation."
"In the future, our official website will also announce the price of a trip..."
Hearing Meng Chang's explanation, Pei Qian instantly understood.
I see!
This set is clearly multiple screening.
The first is to screen out the average tourist by promoting the element of "suffering".
In the propaganda film, suffering is emphasized, so that most people can see what the suffering travel is for when they see the film.
Of course, it is not ruled out that some people suddenly tremble, and when they hear that they are suffering, they have to come.
At this time, it is necessary to use the real situation of the documentary to show the most real side of suffering travel in front of them, and use cruel reality to break their beautiful fantasy.
After this set is screened, basically those tourists who wait and see because of curiosity will retreat, leaving only those tourists who are truly determined, persevering, and keen on such difficult challenges.
At this time, there is a last resort, which is the price!
Looking at this price, in the end this group of people will also be persuaded to quit.
It's not that they can't afford the money. The point is, if a person has determination, perseverance, and action, why should he join the group?
It is completely possible to organize a few fellow friends, plan the route by yourself, and achieve the purpose of challenging yourself with a small amount of money.
Even after the price came out, the original content of this promotional film would arouse people's disgust. After all, many people naturally hate this set of rhetoric of literature and art, and think it is a hoax.
The positioning of some products is called "the rich can't use it, and the poor can't afford it".
And the positioning of suffering travel is almost in such a state of being too high and too low. After sifting through, there are only a handful of people left in the end.
And these people are obviously not enough to support the huge cost of suffering travel.
Pei Qian was very happy.
This Meng Chang can do it, and progress is fast!
This way of thinking about problems is getting closer and closer to me!