Chapter 1075 Li Shi Decided to Invest in the Gym

Xue Zhebin also nodded in agreement: "In this way, asking Lin Jiaqiang to endorse him has made a lot of money!"

"The promotional video at the press conference was shot very well. This kind of nonsensical and humorous style allowed Lin Jiaqiang's acting skills to be brought into full play, leaving a deep impression on people all at once."

"After the release of the product, Lin Jiaqiang's personal experience also dispelled more people's doubts."

"The most important thing is that Lin Jiaqiang's business cooperation fee is very low, but his popularity is not low. It can be said that every penny was spent wisely, which is super worth it!"

"Before, I was complacent about the marketing activities I did. Compared with Mr. Pei, it's far behind!"

Li Shi smiled: "This is normal. Anyone who has dealt with Mr. Pei will have similar thoughts."

"President Pei is like this, one link after another, every choice you think is common, there may be a series of tricks behind it!"

"If you invite Lu Zhiyao or Zhang Zuting, you can definitely invite them, but their figures are too good to endorse this product. It is not convincing at all. People will think that their figures were originally trained in the gym, and they have nothing to do with smart fitness. Clothes hangers are okay."

"And Lin Jiaqiang himself has fitness needs, and Mr. Pei is very confident in his products, so he can make the weight loss effect remarkable!"

"I have to say that this product, which sounds very weird and outrageous, has once again subverted my cognition."

"Sometimes I also sigh with emotion, why is Mr. Pei so young, but all kinds of ideas and wisdom emerge in an endless stream? It can only be said that there are still geniuses in this world..."

While reviewing a series of showy operations of the smart fitness clothes drying rack from promotion to sale, everyone lamented Mr. Pei's foresight.

While chatting, Yao Bo suddenly remembered something.

"By the way, there is some news, Mr. Li, have you heard it?"

"Tengda's first experience store will be located in Jinsheng Plaza."

Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the shopping mall where you took the shares?"

The names of Jinsheng Plaza and Jinding Group are a bit similar, but they are actually related. Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

It's just that Jinding Group is only one of the shareholders behind Jinsheng Plaza. Although it has a certain right to speak, it does not have absolute control, and it basically does not ask about the daily operation of this shopping mall.

So Yao Bo didn't know about it immediately.

Yao Bo said: "I just found out about this incident not long ago, because this time Tengda seems to be acting in a relatively hidden manner, and the mall has also carried out some confidentiality work, and it may take a while before it will be publicized with great fanfare."

Li Shi lifted his spirits: "Thank you! This news is too important to me!"

"I'm going to buy a few more shops and storefronts nearby!"

"By the way, did the mall give Tenda a discount?"

Yao Bo replied: "Of course it's a discount! I heard that the rent is 40% off, half a year's rent is exempted, and a total of 7,000 square meters of space has been squeezed out, all of which are leased to Tengda."

Li Shi nodded approvingly: "Well, although the discount is not a lot, it's not bad."

"Remember, you must have enough sincerity when dealing with Mr. Pei! The greater the sincerity, the greater the reward for Mr. Pei!"

"Talk to the person in charge of the mall and ask them to offer as many preferential terms as possible in the future. Don't be picky. Boss Pei will definitely repay you with ten or a hundred times the profit."

Yao Bo hurriedly said: "Okay, I'll call the mall when I get back and remind them!"

...

After the dinner was over, Li Shi sent Yao Bo and Xue Zhebin away, and took another half an hour's car ride to a shopping mall.

This is an inconspicuous small shopping mall, which is not even ranked in Jingzhou.

After coming to the shopping mall, Li Shi went directly to the basement floor, which is the head office of the Xingniao fitness chain store.

After talking to the front desk, it didn't take long before I saw a middle-aged man in his forties walking out quickly.

"Mr. Li! Please come in."

This middle-aged man is called Che Rong, and he is the owner of the star bird fitness chain store.

Che Rong graciously led the way, took Li Shi to the VIP room in the gym, and made tea for him.

"Mr. Li, what brought you here today? Let me know when you come next time, so I can entertain you in advance."

Li Shi smiled: "Boss Che, you don't have to be so polite. I also had a sudden whim today, and I remembered something, so I came here to have a look."

"About the investment you asked for...I thought about it and decided to vote."

An expression of surprise appeared on Che Rong's face instantly: "Really? Mr. Li, thank you so much!"

Li Shiyi raised his hand: "Don't thank me in a hurry, I have conditions."

Che Rong nodded quickly: "Say it."

Li Shi took a sip of tea, thinking about where to start.

Xingniao Fitness is a local chain gym in Jingzhou. Although there are more than a dozen stores, no matter in terms of scale, market share or word of mouth, it is enough to rank in the top ten in Handong Province, let alone in the whole country. Not on the number.

In the past two years, the fitness industry has been quite difficult.

The domestic fitness industry began to develop rapidly around 2000. With the successful bid for the Olympic Games in 2001, the topic of national fitness began to receive attention. Many fitness cards in gyms were hyped up, and even thousands of cards were sold.

This craze has naturally spawned a large number of gyms. Around 2004, there were more than 500 gyms in the imperial capital alone, which can be said to be developing rapidly.

But with more gyms, the competition is fierce, and the homogenization of the fitness industry is very serious. If you want to attract more customers, you can only rely on price cuts, so you gradually fall into a vicious circle.

The annual card for large gyms has dropped from the original tens of thousands to about 3,000 yuan, and the price for small clubs has even dropped to seven or eight hundred, only lower and no minimum.

Although this allows customers to go to the gym at a more favorable price, it also leads to a series of chaos due to the low profit, such as trying to sell private training courses, running away with money in the gym, and so on.

The gross profit margin of many gyms has dropped from 40% to less than 3%, so a crazy wave of closures has begun in the past two years. Last year alone, that is, in 2011, more than 40 gyms closed in the imperial capital.

As a second-tier city, Jingzhou has fewer young people than first-tier cities, and their fitness habits are worse. The situation is naturally even more pessimistic.

To make matters worse, managed gyms have opened up on a large scale, providing a brand-new fitness model that quickly snatched away a large number of customers belonging to traditional gyms.

This makes it even more difficult for small gyms similar to Xingniao Fitness in Jingzhou.

Therefore, Che Rong, the owner of Xingniao Fitness, had no choice but to solicit investment everywhere, hoping to survive this difficulty.

Li Shi's Fuhui Capital is well-known in Jingzhou, and of course Che Rong also went to look for it, but Li Shi never gave him a clear answer.

Because Li Shi is an investor, investment is about returns.

There is nothing special about Xingniao Fitness, and you may not be able to make money if you invest, so why should you invest?

Li Shi had already wanted to reject Che Rong, but today he suddenly changed his mind.

"Investment is fine, but I have a condition: All the money I invested must be used to purchase smart fitness drying racks and put them in various stores of Xingniao Fitness."

Che Rong was stunned for a moment: "Ah? Mr. Li, what do you mean?"

"I also saw that drying rack. Although it's very popular now, it seems to be a home fitness equipment, right?"

"We have professional fitness equipment in the gym, which is easier to use than this drying rack. Why should we replace it?"

Li Shi shook his head: "Just looking at it, you have never experienced this thing yourself."

"The smart fitness drying rack is indeed a home fitness equipment, and it is not as good as professional fitness equipment for specific movements."

"But it also has its own advantages, which are unmatched by traditional fitness equipment! Combining games and equipment makes fitness not boring, but full of fun, making it easier for people to persist, which cannot be achieved by traditional fitness equipment of!"

"At present, most gyms are still belatedly aware of this. This is a very good opportunity for us!"

"Although the basic model of hosting a gym can't be learned, you can still learn a new form of fitness like a smart fitness drying rack!"