Chapter 1080 Countermeasures of Traditional Courier Companies

Thursday, May 31.

Magic City, the headquarters of Shengyun Express Group.

Shengyun Express Group is currently the leader in the domestic express delivery industry, occupying half of the express delivery business.

It basically covers cities above the prefecture level and developed regions above the county level in the whole country, especially in the surrounding areas of Shanghai. It has basically achieved the goal of delivery without blind spots, and has even started internal testing of overseas shopping transshipment business.

It's just that the word-of-mouth of Shengyun Express is not very good.

This company has been established for nearly 20 years. Its rapid development and growth is mainly due to the strategy of franchise system. When the growth rate of the entire express delivery industry is maintained at a high level, it is very important for the rapid acquisition of market share. The advantages.

However, with the slowdown of industry growth and the advancement of the company's development stage, after the end of the era of extensive growth and the arrival of the era of refined management, the disadvantages of this franchise system have gradually become prominent.

On the one hand, there are many layers of the network, difficult management, many franchisees are powerful, it is difficult to effectively implement the instructions of the headquarters, and the uneven service may affect the service evaluation of the terminal;

On the other hand, the low proportion of self-operated transshipment centers will also reduce efficiency to a certain extent and prolong the express delivery time.

Shengyun Express Group is a giant, and even within the company, it is divided into three or four different express business brands, and there is a certain competition between them.

How to solve these problems has been the most troublesome thing for Shengyun Express in recent years.

At this time, several high-level executives of Shengyun Express are having a meeting to discuss some issues in the development planning of Shengyun Express.

The chairman of Shengyun Express is Nie Yunsheng, but he does not have complete control over the entire group. Although several major shareholders and several company executives who are fellow villagers and friends with him will support him in most cases, But many times there will be some differences of opinion.

Therefore, if you want the entire group company to develop in the direction you expected, you need a lot of meetings to unify the internal thinking.

At this time, the meeting has come to an end, and the big proposals have basically been discussed.

A vice president of the company said: "Mr. Nie, everyone, regarding the matter that Tenda's Headwind Logistics is preparing to build an air freight route, I have compiled a document and distributed it to everyone."

"Mr. Nie, how should we deal with this matter?"

Although it will be two months before Headwind Logistics formally prepares for the air freight route, Lu Mingliang is already making some simple preparations and publicity.

For example, send out a few leaflets when delivering the courier, arrange some display boards at the headwind station for publicity, and so on.

Because the express delivery business is not like other businesses, time waits for no one. If you wait for the air freight business to be fully prepared before publicizing and guiding customers to use it, it will be too late, and the first few flights will definitely not be able to pull much cargo.

It must be publicized in advance in the places covered by the headwind station, and only when the cross-city express service is opened can a large number of orders be received.

Therefore, the news naturally spread to Shengyun Express.

The vice president has already summarized all the relevant situations into a report.

Headwind Logistics is currently taking on the "last mile" express delivery business as its main goal, and Shengyun Express has also maintained a close cooperative relationship with it.

Currently, Headwind Inn is rapidly expanding in the four cities of Jingzhou, Imperial Capital, Modu, and Yangcheng and their surrounding areas, and the number of stores is increasing rapidly.

Although in terms of overall scale, it is still unable to compare with industry leaders such as Shengyun Express, but after the opening of the cross-city express business of Headwind Logistics, it will inevitably pose a certain threat to Shengyun Express.

That's why Shengyun Express has to respond as soon as possible and consider countermeasures.

Nie Yunsheng had already read the report, and his face was a little solemn: "This is completely within our expectations. Headwind Logistics has been making huge losses, and it is impossible to say that it has nothing else to do for us by doing dirty work for us. "

"It is reasonable for them to do cross-city logistics now."

"Backed by Tenda Group, their goal must be centered on these four cities. Through the advantages of the headwind station, they will first open up the market with high-quality services from the high-end people in big cities, and form a misplaced competition with us."

"I have to say that this business model still poses a certain threat to us."

"And we don't have many solutions. The density of Headwind Station in these cities is already very high, and the delivery experience is completely superior to ours. This is burned out with real money, and we are unlikely to adopt a similar model."

"What do you think?"

A vice president said: "Should we unite with other express companies and block them? Just like Chilu Express back then."

Obviously, this is the simplest and most effective method.

Shengyun Express has done this kind of thing a long time ago, and it succeeded.

A year ago, a courier company called "Chilu Express" developed rapidly and aimed at the sinking market in the central and western regions. With its good relationship with e-commerce platforms and the fact that each order is cheaper than Shengyun Express by 1 The price of ~1.5 yuan has become a spoiler against the back of the big tree.

Chilu Express attaches great importance to the sinking market, and has printed earthy slogans similar to "there are many mountains and high roads, and Chilu Express is not perfunctory" on the walls of thousands of towns and towns, and it has announced that it has made two consecutive losses. Years of preparation, menacing.

As a result, Shengyun Express issued the "Notice on Prohibiting the Acting of Chilu Business on the Whole Network" and the "Punishment Notice on Acting of Chilu Business", requiring the group company not to act as an agent of Chilu Express for any reason or in any form at both ends of the business. business, and fined the branch of the violating agent.

Under such pressure, due to its low profit margin and chaotic internal management, Chilu Express quickly fell into a slump, lost the trust of investors, and soon left the market sadly. It is currently in a half-dead state.

Therefore, when facing the threat of headwind logistics, the first reaction of the high-level executive of Shengyun Express was to block it.

But another vice president immediately objected.

"This is not good. The nature of Headwind Logistics is still somewhat different from that of Chilu Express."

"Chilu Express is a complete competitor with us, and Headwind Logistics has maintained close cooperation with us before. Even in the four regions of Jingzhou, Imperial Capital, Modu, and Yangcheng, Headwind Station has actually become our The last link in the delivery."

"Although we will distribute some profits to Headwind Station for each express delivery, since we no longer need to deliver the express delivery to our door, we have saved a lot of labor costs, and the delivery efficiency and revenue have increased significantly."

"If we completely ban Headwind Logistics, then Headwind Logistics will inevitably block our express shipments in turn. Once the two parties break up, it will be a huge loss to our daily business."

"What's more, the cross-city express business of Headwind Logistics has not yet been fully developed. Even if it is launched, it will mainly focus on the high-end market of cross-city air freight, which has a certain dislocation with our business."

"It's a bit of an overreaction to directly block it now, and I don't think it's appropriate."

Another executive agreed: "I think so too."

"Another important point is that Headwind Logistics is different from Chilu Express, and their actual risk tolerance is completely different."

"The rise of Chilu Express was favored by some big capitals, but after we banned them, their express business stagnated. These big capitals lost confidence in Chilu Express, so Chilu Express declined quickly."

"However, Headwind Logistics is completely dependent on Tenda. It has been losing money for more than a year since its establishment, but the stores are still open continuously. This shows that the top management of Tenda Group attaches great importance to the business of Headwind Station."

"It was a loss at first, and being blocked is just a continued loss. Coupled with the support of Tenda's senior management, it is impossible for Headwind Logistics to hurt its muscles and bones."

"On the contrary, they will put all their energy on their own express delivery business, relying on the advantages of a large number of stores to fight against us, it is really not worth the loss."

"In layman's terms, those who are barefoot are not afraid of wearing shoes."

"It is not a wise move to adopt the method of blocking."

Everyone is talking about it, and the opinions can't be unified at all.

Because Headwind Logistics has developed for such a long time, it is actually not an absolute competitive relationship with these traditional express delivery companies, but a dual relationship of cooperation and competition.

In many areas, the couriers of Shengyun Express have become accustomed to throwing the parcels at the headwind post station and leaving, and the efficiency of delivery has increased many times. Some unwanted couriers.

If Headwind Logistics is blocked rashly, then these express shipments will either be delivered directly to the door, or a large number of new collection points will be found.

The former is obviously unrealistic in the case of insufficient personnel, and the latter cannot be completed in a short period of time.

Seeing that the discussion was almost over, Nie Yunsheng tapped on the table lightly.

"Okay, let me say a few words."

"Headwind Logistics started to do its own express delivery business, which is within our expectations, and there is nothing to be surprised about."

"Of course, as a potential competitor, headwind logistics is a new model that must be guarded against."

"But it is obviously an overreaction to say that it is banned immediately. Even if we want to ban it, we have to find an alternative to the headwind station before we can tear ourselves apart."

"It seems that the solution to the 'last mile' that we have been planning before has to be implemented as soon as possible."

"Especially in the several areas covered by the headwind station, we must get rid of the dependence on the headwind station as soon as possible!"

As the leader in the express delivery industry, Shengyun Express has obviously thought about how to solve the last mile problem.

And no matter how you think about it, there are only two more economical solutions in the end: either express cabinets or store-style post stations.

But it is impossible for them to deliver the goods to the door like the headwind station, because the labor cost required is too high.

It's not that you can't afford the cost, but that you must guarantee profits.

This kind of unprofitable and even money-losing thing, let alone the high-level executives of Shengyun Express disagree, those big franchisees will definitely try to oppose it and will not fully cooperate.

In the end, most of the plan to forcibly learn from the headwind station will not be carried out.

As for the express cabinet and the post station that does not deliver goods to the door, these two solutions are definitely not as good as the headwind post station in terms of experience, but Shengyun Express also has its own advantages: the express fee is cheap and the stations cover many cities.

The express fee is cheap, which means that many e-commerce merchants will send Shengyun Express by default in order to reduce costs, and many customers who are more sensitive to prices will sacrifice some experience and choose Shengyun Express.

Moreover, the express cabinet solution is profitable, and if a large sum of money is spent, the progress will be very fast.

After these two plans are implemented, Shengyun Express can gradually get rid of its dependence on the headwind station in certain cities, and it will be more confident to take measures according to the situation at that time.

Most of the senior executives present basically agreed with this view.

Nie Yunsheng finally made a decision: "Okay, let's do it this way. Don't disturb the headwind logistics, and carry out business cooperation normally."

"At the same time, we will also invest in a large number of express cabinets in all parts of the country, especially in areas with a high coverage of the headwind station, and gradually establish our own 'last mile' solution."

"Of course, in the early stage, we can establish some pilot projects first, and observe and observe in places with and without headwind stations to see how customers actually respond."

"We must attach great importance to this matter!"