Chapter 1098 Why Does It Look so Much Like a Coin-Throwing Hedgehog?

afternoon.

Pei Qian was in the office with a sad face.

The first day of the trial operation of the experience store was full, and the response was enthusiastic, and Yao Bo and Zhou Muyan also had a cross talk in front of him, and they praised each other and made fun of him, which severely pierced his heart full of holes.

It's too hard!

The reason why Pei Qian went to such lengths to open the experience store was mainly to spend more money.

As a result, now, the rent of the experience store itself has been reduced a lot, and the location is so good, even the persuasive services of the salesmen have all had the opposite effect...

It didn't achieve the desired effect in Pei Qian's mind at all!

Pei Qian even wanted to completely abandon his plan to build a huge sales team and spend money.

But after reading the report of the experience store, Pei Qian hesitated again.

Because the turnover of the experience store is not as bad as he imagined.

I originally thought that this experience store would make a lot of money, but based on the first day's turnover, I roughly estimated it. It seems that... it doesn't make a lot of money?

The entire experience store has a total area of ​​about 7,000 square meters. The sales in the past two days have slightly changed. Although the sales on the first day exceeded one million, the average until today is about 800,000.

This is pure sales. In terms of actual profit, the cost of goods, shopping mall rent, electricity bills, staff salaries and other expenses must be deducted.

Although half a year's rent was waived, and the rent itself was also given a 40% discount, but because Tenda's experience store rented the most perfect area of ​​Jinsheng Plaza, the original rent was relatively high, and after the discount, it was still 8 yuan/square meter/day Left and right (there is a difference in rent between the core area and the ordinary area).

Calculated in this way, the cost of rent alone is nearly 60,000 per day, plus the high wages of dozens of sales, chefs in the dining area, and other staff, as well as other expenses, the daily cost is about 200,000.

On the other hand, in the retail store of Pineapple Mobile Phone, the daily sales per square meter is about 1,000 yuan or more.

This is a very huge gap. Compared with the retail store of Pineapple mobile phone, the experience store of Tenda has less than one-tenth of the sales of others.

What's more, although there are products with relatively high profit margins such as G1 mobile phones in Tenda's experience store, there are also products with low profit margins such as cooperative furniture, smart fitness clothes hangers, and fully automatic smart bar lifters.

Therefore, this sales volume is very false, and it seems that it is much higher than the cost, but it really does not necessarily make much money after operation.

Even if it is not as huge as a pineapple, even compared with some domestic mobile phone brands, this data is still not enough.

The store area of ​​many domestic mobile phone brands is only three to four hundred square meters, and the turnover can exceed one million, which is more profitable than the tall experience store like Tenda.

This data is so optimistic that Pei Qian couldn't believe it.

But he calmed down and thought about it carefully, and felt that there were mainly the following reasons for this situation.

First of all, most of the products in Tenda’s experience store are sold online first. Coupled with the existence of headwind logistics, Tenda’s customers still prefer to shop online.

Therefore, when regular customers come to the Tenda experience store, most of them are only in the state of shopping but not buying.

Secondly, although the persuasion-style service that Pei Qian arranged for Tian Mo and the others did not really have a particularly obvious persuasion effect, it did have a positive effect on reducing turnover.

Many people just go shopping when they come here. Anyway, they can’t see the sales, and they can’t remember to buy anything. They don’t buy anything, and they don’t feel any guilt.

Moreover, the salesmen don't get a commission, and they are all dead wages. Naturally, they strictly follow Pei Qian's requirements and provide "transparent services."

The last point is also the most critical point. The whole experience store is really based on experience.

The stores of Pineapple mobile phones and other domestic mobile phone brands are mainly retail stores. Customers go there to buy things, and these brands have a wide user base, so the sales will naturally be high.

But Tenda’s store is not a retail store, and most of the areas are for experience, whether it is playing games or watching movies, no consumption is required at all.

Most people come here with the mentality of having fun, and don't plan to buy anything at all.

In this way, although Tenda's experience store is large, it cannot make more money.

Of course, Tenda's experience store is in the trial operation stage, and there is no official promotion, which is also one of the reasons for the relatively low turnover.

But even so, Pei Qian thought about it and found that the situation is still relatively optimistic.

If we recruit more sales staff, so that the sales staff can work more shifts, the overall salary level will increase, or we can think of some other expenses for the experience store...

Wouldn't it be possible to spend more money?

Moreover, this is the first large-scale experience store after all, and it was opened in Jingzhou, the headquarters of Tengda, so there is such a huge flow of people.

If you open more experience stores, the location is not so good, the decoration is not so cool, and the number of people who pay attention is not so many, but the cost is still maintained at this level...

Doesn't it mean that there is still hope of losing money?

After thinking about it, Pei Qian felt that more experience stores should be opened.

Don't deny yourself quickly just because you encounter temporary setbacks!

You can go to other cities and more expensive places to open a few more stores to verify and verify.

Can't every shopping mall be like Jinsheng Plaza, with discounts and rent-free?

If you drive to a place where the rent is extremely high and the land price is extremely high, but the turnover does not increase significantly, wouldn't you lose money?

After thinking about it again and again, Pei Qian decided to wait and see, and couldn't admit defeat so easily.

Ignoring the matter of the experience store, Pei Qian opened the webpage and flipped through the latest news casually.

"Huh? The champion skin of the FV team came out?"

"And Longyu Group has also carried out activities for this set of champion skins?"

"Great, Mr. Ai, Mr. Zhao, you have been silent for so long, and finally you have some action!"

Seeing the news released on Longyu Group's official website, Pei Qian couldn't help but be overjoyed.

Since the 515 game festival, he has been waiting for Finger Company and Longyu Group to burn money, but he couldn't wait no matter what, but he was very anxious.

This time the champion skin did not set the initial discount of 20% off like other skins, but set it directly at 50% off!

And the official announcement stated that this discount will be the same as the skin discount during the summer promotion period, please rest assured to buy.

Moreover, after the end of the ICL league, the heroes used by the winning team will also receive a 15% discount on top of the summer promotion discount.

But considering that there is still more than half a month after the ICL League Spring Split, players who can't wait can also directly start this set of champion skins.

After all, after the 50% discount, there will be a 15% discount, and it will not be a few dollars cheaper. Buy early and enjoy it early.

Moreover, the winning team of the ICL League Spring Split may not necessarily use the five heroes with champion skins. Whether or not the 15% discount will exist at that time is still a matter of opinion.

All in all, the activities of Finger Company and Longyu Group for the champion skin can be said to be very generous and sincere.

This was also forced by Tengda.

If it weren't for GOG, a frenzied competitor who sells skins at low prices every now and then, it would be absolutely impossible for Finger Company and Longyu Group to make such a bloody local discount.

Pei Qian nodded with satisfaction.

Very good, with such an opponent, it is fun to burn money!

And... Longyu Group's promotional plan for the champion's skin also exposed the discounts for the company's summer promotion activities.

If there is no accident, Finger Company should give a 50% discount to most of the skins on sale during the summer promotion event, and may even release some limited skins.

After anticipating the plan of the finger company's summer promotion activities in advance, Pei Qian can make troubles.

He plans to start the summer promotion event on June 22, four days earlier than the finger company, and the discount will be more powerful than the current plan of the finger company!

Four days is enough time for the finger company to respond.

At that time, they can only be forced to continue to increase discounts, and burn money happily with Tenda!

Thinking of this, Pei Qian couldn't help but smile, as if seeing the wonderful scene of Tengda's money being spent like flowing water.

"After reading so much, I still don't know what this set of champion skins is like."

"It is reasonable to say that the championship skin will be shared by the FV club, but fortunately, most of it is distributed to the players. The club only takes a small part, and it will be used for the daily operation of the club. Even if it makes money, it should not be used against Tenda. It’s having a huge impact here.”

The champion skin of the FV team has not been officially launched for sale, but the official websites of Finger Company and Longyu Group have released relevant promotional materials, including the original painting of the champion skin and the model in the game.

The name of the champion skin this time is "Black Gold Technology", and the overall color is also black and gold, which looks low-key, deep and a little luxurious at the same time.

All heroes have two states when the ultimate move is not ready and ready, and the armor coverage will be different.

When the ultimate move is not ready, the armor covering the body is less, and the golden special effect is also less, but after the ultimate move is ready, the black high-tech material armor will wrap the whole body very tightly, and the whole body will have a flowing golden light effect, which is very eye-catching .

In addition, this set of champion skins has many details, such as the green code special effects and the FV team logo when returning to the city, and the range skills will burst out a lot of golden light special effects and so on.

It can be seen that for this set of skins, Finger Company has spent a lot of money, and the final effect is also very good.

But after Pei Qian finished reading it, he always felt an inexplicable sense of déjà vu.

"Why does it feel so familiar? Especially the special effect of the golden light..."

"Why do you look like a coin-throwing hedgehog?"

"And it's not a question of one or two, five are very similar..."

Pei Qian didn't feel it at first, but the more he looked at it, the more he felt it.

Although Modiste didn't have the black armor and the special effects of green characters like program codes and scientific formulas, the overall feeling, especially the effect when the golden light exploded, was really similar.

Moreover, the actions and expressions of these models seem to have some similarities, I don't know if it is an illusion.

Even throwing Modeste into these five heroes will make people wonder if this is the same series of skins...

Pei Qian scratched his head.

"What's going on here? Is it a coincidence or something?"

I have something to go out tomorrow, so the update is still relatively late. I've been working hard since Monday~