Chapter 1120 President Pei's Exquisite Layout

Everyone immediately became interested: "Mr. Li, please talk about it!"

For these people, it is definitely a rare thing to be able to listen to Mr. Li's personal introduction to investment methods and shopping malls. Of course, we must seize the opportunity!

Li Shi was also in a good mood, and just wanted to share his extremely wise investment with these people.

He played with the chopsticks that came with the snacks, engraved with the "Cold Noodle Girl" logo.

When the cold noodle girl became popular, this pair of chopsticks was also an important part of Meng Chang's hype. At that time, it was scolded bloody together with the expensive and unpalatable baked cold noodles.

But after such a long time, I started to rub this pair of chopsticks lightly, and then I felt that its workmanship was really good.

In other words, the brand of Leng Noodle Girl actually does a good job in details, the only problem is that it is not tasty enough.

"This snack set was ordered on the Moyu Takeout app, and it was delivered from the Moyu Takeaway store closest to here. The meals in it are all recipes provided by the cold noodle girl."

"And the cold noodle girl is now Tengda's property. Boss Pei owns more than 70% of the shares and has absolute control."

"It's easy to deduce from this information that Pei always wants Moyu Takeaway to bring back the brand of Cold Noodle Girl."

"The snack set menu is provided in Moyu Takeaway. After everyone tastes it, they think it is delicious, and it will reverse the stereotype of the cold noodle girl."

"But at present, the cold noodle girl has only one store, and there is no store in Jingzhou in the imperial capital. Therefore, Moyu takeaway should train its own chefs in its own store through the recipe provided by the cold noodle girl, so that they can make these by the way. snack."

"These are not difficult to deduce."

Everyone nodded.

Li Shi changed the topic: "But you must remember that some things are not absolute, and they will change as the situation changes."

"The same thing, it is wrong to do it before you are fully prepared; it is right to do it after you are fully prepared!"

"The important thing is not the matter of 'Mr. Pei uses Moyu takeaway to drive the cold noodle girl'. Everyone can come up with such an idea. The key depends on how Mr. Pei paves the way and prepares for it!"

"The reason why I can now conclude that the cold-faced girl will surely come back to life is because what I saw was not just President Pei's move, but every move before it was connected to form a general trend!"

Everyone pricked up their ears and listened with serious expressions.

Li Shi explained: "I'll walk you through it from beginning to end, the whole operation that Mr. Pei brought the cold noodle girl back to life."

"When the cold noodle girl was at an absolute trough and everyone, including Meng Chang, had given up completely, they bought more than 70% of the cold noodle girl's shares forcefully, ensuring their absolute control."

"Only when absolute control is ensured, can we advance in full accordance with our plan."

"When I first took over, the cold noodle girl had nothing. In terms of recipe, the baked cold noodles are not as good as some delicious street stalls; in terms of reputation, it has become a negative example of over-marketing. I was so scolded online that I couldn’t hold my head up; I had no assets, only liabilities.”

"But Mr. Pei has clearly seen that the cold noodle girl is not useless, it is still valuable: the only value is that it used to have extremely high popularity, this logo has been seen by too many netizens!"

"That is to say, assuming that word of mouth can be reversed through certain methods, then these negative enthusiasm will instantly become positive enthusiasm, and there is no need to promote it slowly at that time."

"But it's not easy to reverse word of mouth."

"That's why President Pei came up with such a 'whitewashing plan' that spanned more than half a year!"

"The first step is cold treatment to let the heat drop."

"The cold noodle girl is completely in the whirlpool of negative public opinion. The inertial thinking of netizens is too strong. No matter what you do at this time, it will not have good results, so wait for the negative public opinion to subside first."

"Then, Mr. Pei held a food stall competition."

"Now it seems that this food competition has at least three purposes: first, to criticize the taste of the cold noodle girl, and to show that it is different from the past cold noodle girl; This kind of catering culture has generated more intense interest; third, recruit and attract specialized snack talents through this competition.”

"As far as I know, Zhang Yahui, the current director of the snack market, was recruited at this stage."

"But this is obviously not enough. There is another crucial issue, which is the taste of the cold noodle girl."

"The previous failure of Leng Nian Girl was because she paid too much attention to marketing and didn't pay attention to her own taste. However, if you want to change people's impression of Leng Nian Girl, it is obvious that it will eventually fall on the taste."

"Moreover, the taste is not simply improved, but must be very good, very good, otherwise the customer's perception is not obvious, how can word of mouth be reversed?"

"So, Mr. Pei decided to shoot the documentary 'Various Street Stalls'. On the one hand, it is to continue to show excellent snacks, create topics, and let netizens pay more attention to and understand the snack culture. On the other hand, it is also to continue to attract and attract more. snack talent."

"Finally, more and more stall owners joined in. They are good at all kinds of snacks, and they have all passed the test of the taste of the masses."

"Using their formula to improve the cold noodle girl's meals, although it is impossible to achieve the absolute original taste, it can finally reach the standard of 'delicious'."

"Then comes the most critical step: how to subtly connect these?"

"President Pei's answer is, the snack market!"

"Gathering these stall owners in the snack market will immediately form a cluster effect, so that people who have seen the "variety of street stalls" and like these delicacies will come to taste them. Not only has such a delicacy been created in the old industrial area For the first time, netizens deeply connected 'Tengda' and 'snacks' together."

"With the existence of the snack market, people will never doubt whether Tengda can make snacks."

"After all these preparations have been done, Moyu Takeout will launch a snack set, allowing everyone to taste the taste of cold noodle girl snacks. After eating, everyone found that the taste has indeed been greatly improved, and the price has also dropped. The original cold noodle girl who was expensive and unpalatable changed her ways, she has the same style as Moyu Takeaway, and her reputation has naturally changed!"

Everyone suddenly nodded.

I see!

This last step is actually very easy, and most people want to do it.

But if there is no previous foreshadowing, even if Moyu Takeaway is used to push the cold noodle girl's snacks, the effect will definitely not be good, and it may drag Moyu Takeaway into the water.

Therefore, whether an idea can work or not depends on how it works!

At this time, someone wondered: "But, Mr. Li, isn't this a repetition?"

"According to Mr. Pei's original positioning, Moyu Takeaway sells daily work meals and healthy meals, while the cold noodle girl sells snacks and fast food. The two have different positioning and do not constitute a competitive relationship."

"But now Moyu Takeaway also sells snacks, isn't the positioning confusing?"

Li Shi shook his head slightly: "Of course not!"

"If I'm not wrong, Moyu has the most takeaways, and only these two snack packages are sold, which are the current six kinds of snacks that are relatively common, satisfy the public's taste, and are easy to make."

"The cold noodle girl will provide a wide variety of snacks, and the two are not of the same order of magnitude."

"There is a specialization in the art industry. The chefs who take out the fish have to have normal working meals. It is okay to barely spare time to make a few snacks according to the recipe, but it is impossible to make all kinds of snacks. Because of time and energy not enough."

"Moreover, the positioning of Moyu takeaway and cold noodle girl is naturally different. Most customers only need one thing at a time. If they want to eat healthy, they will not order snacks."

"So, whether it is merging stores or merging apps is very inappropriate, it is best to separate."

"What if customers want to order work meals and snacks to satisfy their cravings? This is actually easy to solve. The Moyu takeaway store in the imperial capital has actually told us the answer."

"The Moyu takeaway and the cold noodle girl are opened next to each other. If you order food on both sides at the same time, they can be delivered together, which not only saves time, but also helps customers save delivery fees. It is very appropriate to solve this kind of simultaneous ordering. Case."

"At this stage, making snacks from Moyu Takeaway is just a stopgap measure. In the future, if every Moyu Takeaway can be matched with a cold noodle girl, then the snacks ordered on Moyu Takeaway can also be provided by the cold noodle girl. Already!"

"So, once the word-of-mouth of the cold noodle girl turns around and the taste is recognized by most people, Boss Pei will definitely continue to expand wildly like the Moyu takeaway at the beginning!"

"Near the core Moyu takeaway stores, there are all cold noodle girl stores, which complement each other."

"Moyu Takeaway only sells two kinds of snack packages. If customers feel delicious after eating, they will naturally go to the cold noodle girl to try more snack flavors!"

"You say, if this is the case, will the cold-faced girl be completely brought back to life?"

"And we still have more than 20% of the shares in our hands..."

Speaking of this, Li Shi showed a "you know" smile, hiding his achievements and fame.

Needless to say about the following things, if you say it, it will not be forced.

According to the development of this script, the cold noodle girl will definitely continue to expand, like fish takeaway, and the stores will open all over the country.

As for the money earned by the cold noodle girl, Fuhui Capital can get dividends!

I used to drink soup, and I was not very full. After all, I could only enter some other derivative industries related to the Tengda industry.

For example, seeing that the snack market is getting popular, I went to the surrounding shops to buy.

But this method is still not direct enough after all, separated by a layer.

This time, I directly got the shares of the cold noodle girl, which is equivalent to drinking the first sip of soup. This kind of meaning is incomparable!

And the employees under him listened with bright eyes.

It's awesome!

Although the shares belong to the company and have nothing to do with me as a wage earner, listening to Mr. Li talk about these business situations can be regarded as broadening my horizons and increasing my knowledge!

Will this knowledge come in handy someday?