Chapter 1141 The Shocking News From Eric (Ask for a Monthly Ticket)
More than half an hour later, Pei Qian came to the family banquet in Mingfu by car.
Because I had called to say hello in advance, I arranged a relatively quiet private room in the innermost part, and the waiter had already brewed a pot of good tea.
Pei Qian sat down in his seat and looked Eric up and down.
"Brother Ai, it feels like you've become haggard a lot."
"We have an old saying that the body is the capital of the revolution, and work should be combined with work and rest, and the body should not be exhausted."
In fact, what Pei Qian meant was, if you are exhausted, who will spend money with me?
Eric also looked up at Mr. Pei.
Although Mr. Pei's hair is a bit messy, it doesn't make people feel depressed at all, but gives people a relaxed and comfortable feeling.
It was like before the formation of the two armies, everyone was in armor and ready to fight, and there was only one military division who shook his feather fan, yawned, disheveled, and looked like he had just woken up.
Anyone can see that this military adviser is either out of his mind or really awesome.
Mr. Pei obviously should be the latter.
Eric sighed: "I'm ashamed of Mr. Pei's mentality."
After he once again served as the head of ioi's Greater China region, it can be said that he was exhausted and sleepy. How many times did he work overtime with Zhao Xuming and his subordinates until the early morning on weekends.
Of course, it doesn't mean how hard-working Eric is, the main reason is that he is under a lot of pressure, and he is not at ease when he wants to rest.
On the other hand, Mr. Pei rests as usual on weekends, without any psychological pressure at all, just like a normal person.
This spiritual realm is much worse!
Although Mr. Pei's words of persuasion to rest more were sarcasm, but after all, the two of them had fought many times and all ended in Eric's complete failure, so Eric naturally had no desire to refute.
Eric poured tea for the two of them: "Mr. Pei, although I didn't see you yesterday, I just took this opportunity to visit Jingzhou."
"I didn't expect such a big change to happen when I came last time."
"Tengda Group is not just a game company, it is worthy of respect both inside and outside the game field."
"Although I am a competitor, I have to admit it."
Pei Qian drank tea and felt that Eric had something to say.
Why do you feel like you are pointing fingers and scolding Huai?
It sounds like Eric has a problem with his regular customer Dayak Group, too?
It's normal to think about it.
As an internal employee of the Dayak Group, Eric must have come into contact with more than the outside world can see. Dayak Group has such a bad reputation in the outside world, and has done a lot of inappropriate things, and these internal employees are probably also aware of it.
If you compare it with Tenda, the contrast may indeed be obvious.
Pei Qian doesn't care what Eric thinks, but the point is... Eric looks a bit sad, something is wrong!
Eric, you have to cheer up!
If you are depressed, who am I to spend money happily with?
Pei Qian was silent for a moment, and said, "Brother Ai, I think you may have been under a lot of pressure recently and need to rest."
Eric shook his head: "There is no need to rest."
"Mr. Pei, there is nothing to hide now. Although there is no accurate information yet, based on my understanding of the group company, I think I can congratulate you in advance."
"GOG and ioi have been fighting for MOBA games since the end of 2010. After a year and a half of fighting, it is finally time to decide the winner."
"Boss Pei, you won."
Eric spoke very seriously, but Pei Qian was so frightened that he almost dropped the teacup on the ground.
Don't say such horrible things in a serious way, okay!
Do you know what you are talking about!
Obviously, Eric didn't know what the simple words "GOG won" meant to Mr. Pei.
If this is really realized, then Pei Qian's quota of burning money with ioi all the time will be gone!
If I want to do promotional activities for GOG in the future, I can’t spend as much as I do now.
After the market share reaches a certain level, GOG will continue to expand to other player groups, its influence will only increase and its income will only increase.
At that time, for Pei Qian, the difficulty of losing money will increase by more than one level...
That kind of situation is a bit depressing to think about.
Of course, when he got to that point, Pei Qian believed that he, who was witty, could always figure out a way.
But even if a solution is found, it means that there is a lack of a means to burn money without thinking.
How many brain cells will it take to think of other ways to spend money to plug this gap in spending money?
This is simply bad news!
Pei Qian took a sip of tea silently, calmed down, and said, "I think it's too early and too absolute to say this."
"Where is this?"
"Although there is already a big gap between GOG and ioi's market share in China, in other overseas regions, the situation of ioi is still... good."
Although Pei Qian has been very careful to exercise restraint, so that overseas regions do not squeeze the ioi market too much, but after all, GOG's model is that Tenda cooperates with local companies, and it is not entirely up to Tenda itself.
If these local companies want to make money, expand their market share, and increase their influence, they will naturally launch various promotional programs desperately to seize the market share of ioi.
Therefore, since opening the overseas market, GOG has been eroding ioi's market share, but it has not reached the exaggerated level of the national server.
But Pei Qian thinks that ioi still has to make money, and the Dayak Group can't give up no matter what, right?
Eric shook his head slightly.
He felt that with Mr. Pei's intelligence, it was impossible not to see through this point.
It's just that Huaxia's traditional virtue is modesty. Even if you have already won, you have to say "Concession".
Just like Mr. Pei now, even though he has the chance to win, he still has to politely say, "You still have a chance."
Eric drank the tea and didn't bother to worry about it anymore, and said what he wanted to say on his own.
"Mr. Pei, your previous methods have already surprised me. I didn't expect these methods during the summer promotion period to reach another level."
"When Xiacu first started, he first released a plan that didn't seem particularly outrageous, and induced us to follow."
"If we grit our teeth and follow, then you will release a plan with a greater discount in the next moment, forcing us to continue to follow."
"I thought I had seen through your thoughts, and decided not to follow after discussing with the senior management of the group company, but I didn't expect that this is not over yet."
"I didn't expect that the previous communication would have such a profound impact."
"You used this summer promotion to plant a nail in the heart of the group company executives."
"Although the summer promotion activities did not burn more money, Tengda carried out various offensives with ease during the entire summer promotion period, which left a deep impression on the senior management of the group company, and made them realize that GOG and The huge gap that already exists between ioi."
"There is also a huge gap between the determination of the group company and Tengda."
"As I said before, the group company needs to see a clear return on burning money. If a large amount of resources is invested but no effect is seen, and the growth of market share is slow or even stagnant, it is not impossible to give up."
"After all, for the group company, although there is a lot of money, there are many other places where money can be invested. There is no need to go all the way to the dark in such a cost-effective place."
"I previously estimated that the group company should burn around 100 million knives, and the money directly spent and indirectly given up to promote ioi in the past year or so has far exceeded this figure."
Hearing this, Pei Qian felt a little dazed.
Already... burnt so much money?
How come I don't feel it at all?
But after thinking about it, since GOG and ioi started the money-burning battle, no matter whether it is holding a game or doing an event, they have never stopped fighting openly and secretly, and the money burned is indeed difficult to calculate.
Moreover, Pei Qian noticed Eric's wording, and the Dayak Group obviously included "indirectly forfeited money".
For example, a skin can be sold for 50, but it is discounted for 20. Although the sales volume has increased, the actual expected income may decrease.
Discounts can also be divided into two situations, one is "small profits but quick turnover", which means you can earn more even though the discount is discounted; Stickiness and other things.
In the money-burning battle between GOG and ioi, it is clear that the latter is the vast majority.
Because when the money-burning war broke out, the specific price reduction was determined by the party with the lower price. Even if Dayak Group and Finger Company knew that such a discount would reduce their income, they had no choice but to keep up.
Originally, the price of ioi's skin was very high. It was sold in China for dozens of yuan, or more than a hundred yuan. As a result, GOG repeatedly reduced the price of cabbage to only a dozen yuan when it was discounted. The revenue must have plummeted.
If the Dayak Group also counts this part of the money, the calculated figures will be boundless.
As far as Pei Qian is concerned, he never thinks about giving up the profits and giving up the money. He only thinks about what he actually spent, so he doesn't think he spent much.
But for the Dayak Group, what could have been earned but not earned is naturally considered a loss.
Eric continued: "The most important thing is that the top management of the group company clearly recognizes the fact that for a long time in the future, maybe three years, five years or even longer, they want ioi to defeat GOG and unify The global MOBA game market is almost impossible."
"And as long as Tenda continues to exist, it is impossible to stop the war of burning money, and such loss of income will continue."
"It's intolerable."
"As for defeating Tengda by burning money...the previous attempts have failed, and the senior management of the group company does not have the determination and confidence to pay more investment and gamble on a thing with a slim chance of success."
Pei Qian: "..."
He understood and realized his current dangerous situation.
The Dayak Group did not want to give up Finger Company, nor did it have any reason to give up.
After all, the finger company can still make money.
But the Dayak Group doesn't want to continue to burn money for the finger company anymore, because it doesn't make sense. It can be expected that there will be no results for several years in the future. How can the Dayak Group have such patience?
A well-known company in the industry was squeezed dry and dismembered nine months after being acquired by Dayak Group, and Dayak Group only started such an idea a year and a half after acquiring Finger Company, which is already tolerant enough , It's a miracle.
The Dayak Group is not going to give up the finger company, but to get back the part of the money that it should have gotten.
In other words, Dayak Group will not engage in any money-burning activities with Tenda to seize the market in the future, but will use the small market share that is now left to launch various krypton gold consumption activities, regardless of the cost. The potential of the ioi game, so that the money I invested can be recovered as soon as possible.
Otherwise, when ioi's market share really drops to a very low level, it will be impossible to squeeze out money.
As for whether the top management of the finger company agrees? that's not important.
Finger Company is now a wholly-owned subsidiary of Dayak Group and does not have any right to speak. If there are high-level disagreements, there is only one way to choose resignation.
Pei Qian couldn't sit still.
It's over!
Before coming here, he was quite optimistic, thinking that Eric might just want to come here to catch up with him, even if he encountered a little setback, he would be able to overcome it quickly, and then everyone would burn money happily together.
However, after hearing Eric's words, Pei Qian realized the seriousness of the problem.
My good brother can't play with me at all!