Chapter 1159 Squeeze a Few Golden Leaves (Add 2/2 for Passing Scales)
Chapter 1159 A few golden leaves
After such diffusion, the player groups covered are also extremely wide.
1,000 koi will share 10 million;
There are a total of 100,000 first-level lucky players, each of whom will receive a 300 yuan coupon, a total of 30 million coupons;
There are a total of 1 million second-level lucky players, each of whom will receive a 100 yuan coupon, a total of 100 million coupons;
There are a total of 10 million lucky players in the third level, each of whom will receive a 25 yuan coupon, a total of 250 million coupons.
The total amount of coupons scattered was close to 400 million, and there was also 10 million in cash.
10 million does not necessarily cover all player groups, because the daily activity exceeds 10 million, which means that the monthly activity is close to 30 million, and the number of players who have registered but have not played within a month is even greater.
Those who haven't played will definitely come to participate in this event after hearing about it.
Therefore, the number of players who can ultimately benefit from it may be one-fifth or even lower.
This ratio is also ok.
These coupons will not directly spend the money earned by GOG. After all, the skins in the game are all virtual goods. After they are developed, there will be no follow-up other costs.
If it is a physical product, the system will never approve it, because it can be issued in a matter of minutes.
Even if these skins are not given away, players may not buy them, so this figure cannot be directly used to measure the money Tenda actually spends.
But in any case, this event will definitely greatly dispel the enthusiasm of players to buy skins. Since they are free, and all the skins they want can be bought by prostitutes, who would spend money to buy them?
GOG's income at this stage will definitely plummet, and it will even continue until next month.
For Pei Qian, this was obviously something he could only wish for.
Earn as little money as possible before this cycle is over!
The less money you make, the easier it is to lose money at settlement.
Pei Qian checked it for the last time and thought the plan was good.
Anyway, the system has passed and the money has been distributed. If you can lose money in this cycle, then there is no problem.
After the plan was made, Pei Qian handed over the plan to Min Jingchao, asking him to notify the operators of other servers around the world as soon as possible, and to issue an announcement early to warm up, so that players can take the time to add friends and get ready. Before the end of this month, the event must be announced Done!
...
...
Wednesday, July 25.
magic capital.
Zhao Xuming waited at the airport expectantly.
After seeing Eric's familiar figure, Zhao Xuming immediately went up to him.
"Welcome back!"
After hearing that Eric was about to return to Shanghai, Zhao Xuming was overjoyed.
Fortunately, the ioi national server has not changed the person in charge!
Although there was a little friction with Eric at the beginning, after such a long run-in, Zhao Xuming is already very satisfied with Eric being his immediate boss.
After all, Eric is willing to take the blame and never blames his subordinates!
This also means that Zhao Xuming's seat is secure, and all the pots are Eric's. If you have credit, you can share points yourself, how comfortable.
This time Eric left, Zhao Xuming was quite worried. What if the person in charge of the Dayak Group changed?
Now it seems that a hanging heart can finally be let go.
Nothing has changed!
However, Eric just said to himself: "Mr. Zhao, get in the car."
Eric obviously flew first class, slept comfortably on the way, was well-fitted in his suit, and in good spirits.
But there was no happy expression on his face.
Before Zhao Xuming could ask, Eric sighed slightly: "Mr. Zhao, although I've come back to continue to be the person in charge of the Greater China District, it's probably completely different from before..."
Zhao Xuming was surprised: "How to say?"
Eric took out his mobile phone from his pocket: "This is the activity that ioi will carry out globally in the next month."
"The update package and activities have been prepared, and it can be launched after an update."
Zhao Xuming took the phone with some confusion.
The national server does not have much say in the specific design and operation of ioi. Before Eric was there, he could still talk to the finger company. During the time Eric left, Zhao Xuming is equivalent to directly cutting off contact with the top management of the finger company.
Except for some normal handovers of daily work, there is no communication, and I don't know anything about the upcoming updates.
The files on the phone are an overview of the next stage of ioi's global operations.
New heroes, liver tokens are obtained, and a part of the tokens will be given away when krypton gold;
The new series of skins includes several high-value popular heroes. The price of the skins is 30% higher than the original high-level skins, and you can get a 10% discount for package purchases;
Added some additional content such as borders, avatars, trailing effects, and city return effects. They cannot be purchased directly and require activities, but you need krypton gold to get them quickly when doing activities;
A lottery was opened to randomly draw skins. The single price is much lower than the selling price of the skin. However, other rewards such as fragments, tokens, and emoticons may also be drawn in the lottery. After a certain number of lottery draws, there will be additional rewards.
Basically changes like this.
Zhao Xuming was dumbfounded: "This..."
Although the content of the event is more complicated and not all krypton gold activities, it can be seen at a glance that the primary purpose of this event is obviously to make money.
New heroes are no longer directly unlocked, but need liver tokens to obtain them. If you want to obtain them as soon as possible, you need krypton gold; the price of the new skin is also higher than the price of the original skin.
Although the special effects of the new skin do look cooler, the price increase is obviously worth an in-depth interpretation.
On the surface, the 30% more expensive new skin is not a big increase, because ioi has been competing with GOG, and the skin has long been forced to be at the same level as GOG.
Moreover, the new hero has a rich mechanism, so it needs to be unlocked through activities. The new skin is more cool than the original high-level skin, and it is more expensive. These seem to be excusable.
But it was a signal, a trial.
Players may scold at the beginning, but as long as most players gradually accept this setting, then new skins can be continuously added with special effects, made more refined, and then sold at a higher price.
Let the skin that dropped too low before gradually return to the "reasonable level" that the Dayak Group believes.
The purpose of the Dayak Group is obviously to gradually increase profitability and change the pricing strategy that players have become accustomed to.
If we continue to dig deeper, the Dayak Group does not want to fight a price war with Tenda at all.
In the future, if GOG likes to burn money, it will burn money, and if it likes to cut prices, it will cut prices. You do your activities, and we earn our money, so stop following!
Of course, this behavior is relatively restrained. It did not raise the price of the skin all at once, and did not launch a lot of heavy krypton gold activities. Step by step, the reaction of the players will be smaller.
This shows that the Dayak Group still attaches great importance to the cash cow of ioi, and did not think about uprooting it all at once, but first tried to gather a few golden leaves.
Zhao Xuming also understood the meaning of Eric's words.
Although Eric is back and continues to serve as the person in charge of the ioi Greater China region, he obviously no longer has as much autonomy as before. In the future, he will only be a tool for unconditionally cooperating with the Dayak Group to make money, and he can only cooperate with the implementation It is absolutely impossible for these krypton gold activities to take the initiative to fight Tenda.
None of those resources were given to him.
Eric's performance when he was the head of the Greater China Region was really difficult to satisfy the Dayak Group and Finger Company. It stands to reason that they should be replaced.
But Eric is a member of the Dayak Group after all. The Dayak Group needs to hold ioi more firmly in its own hands, so it has to go over the top management of the company to conduct some "micro-management" commands, and Eric continues to be the person in charge. , in the interests of the Dayak Group.
Zhao Xuming sighed and said, "After this new version is updated, we will probably be scolded to death by the players."
"Hey, it's all Tengda's fault!"
Originally, the prospect of ioi should be bright.
Isn't it normal and reasonable to sell a skin for 30, 50 or even hundreds of dollars?
Isn't it normal and reasonable that heroes need to be purchased?
According to the original charging standard, ioi could have grown into a behemoth with an annual revenue of more than one billion dollars and became the ruler of MOBA games.
However, I never expected that GOG would come out halfway.
He insisted on using a stance that the world will live the same life and both sides will suffer, and the price of the skin has been reduced to the price of cabbage.
The finger company was forced to do nothing, because the market was robbed too much, so it could only be forced to lower the price.
It is difficult to raise the price that has dropped.
Originally, Eric and Zhao Xuming should take advantage of the wind of ioi to make money lying down, how could they be so embarrassed as they are now.
Eric didn't have any extra expressions: "Let's just do it."
What the top management of the Dayak Group has decided cannot be changed.
So, what will happen to ioi in the future, no matter how much they complain, it won't have any impact.
Zhao Xuming nodded slightly, he also knew this truth very well.
"However, if you think about it, with ioi's huge size, this bit of scolding won't hurt your bones."
"Moreover, it is indeed conducive to a substantial increase in revenue. When the revenue rises, the bonus will definitely be more."
"Besides, Tengda has held two consecutive rounds of activities in the past two months, first the 515 Game Festival, and then the Summer Promotion. Such intensive activities must not last forever, at least within two months, probably not There's nothing more to do."
"It should be safer to release new heroes and new skins at this point."
Zhao Xuming has an advantage, that is, he is more optimistic and adaptable.
Coupled with his characteristic of not being too sticky, he can get along like a duck to water in a big company like Longyu Group.
The person in charge of the Finger Company in the Greater China region has changed several times, and the strategy has also changed several times, but he has always been the person in charge of the Longyu Group, which shows that Zhao Xuming is still very capable.
Eric was silent for a moment, and said, "Based on my understanding of Mr. Pei..."
"I'm afraid it won't be that simple."