Chapter 1182 What Will Be the Core Breaking Point of the Publicity Plan?

August 10, Friday afternoon.

In the conference room of Chaolu Game Platform, Li Yada, Tang Yishu and several core members were watching the promotion plan given by Meng Chang.

If it's okay for everyone to go through it, then Meng Chang will take advantage of the last working hours this afternoon to arrange this publicity plan and use the two days of this weekend.

Everyone was still looking at the plan seriously, Meng Chang asked casually: "I heard that two game companies came to discuss cooperation yesterday? How is the situation?"

He also had to grasp the specifics of the Zhaolu game platform.

Meng Chang feels that although he has a preliminary grasp of Pei's propaganda method, and has a preliminary estimate of the trajectory of the game platform based on previous experience, this is a new project after all, and previous experience cannot be completely copied.

It is still necessary to keep abreast of the latest developments, so that we can fine-tune the details of the plan to ensure the best publicity effect.

Of course, the so-called "best publicity effect" here means that it can cause more controversy and get more commissions in the preparation stage, and it can cause greater reversal and gain more popularity and popularity in the final stage. .

In this regard, Meng Chang knew that his own interests and that of Mr. Pei were aligned on a higher level.

Li Yada replied: "The situation... is more complicated."

"There are a lot of bugs in the games of these two companies, so I called them back and asked them to modify them. One of them has not been contacted so far, and I think the cooperation probably fell through; the other company promised to fix all the bugs. Even sent the test team over to make changes, but..."

"But what?" Meng Chang asked.

He was a little curious, does this sound like a good thing?

The second company promised to fix all the bugs, and even sent a testing team to fix it, which is equivalent to directly binding with the Zhaolu game platform!

What harm can it do?

Li Yada paused, and continued: "But the embarrassing thing is that they may have underestimated the number of bugs in the game."

"Yesterday afternoon, their boss, Yan Qi, led the development and testing to search for bugs all afternoon, and found more than 30 bugs."

"This morning, Yan Qi directly called the entire testing team over and rented a batch of workstations on the same floor."

"At first, I thought it would be enough after fixing these thirty or so bugs, but I didn't expect to find more than thirty more in one morning, and they were all new bugs."

"So...the time they were originally scheduled to go online had to be postponed."

"To fix these bugs, at least half a month has to be postponed, and this is still without taking into account the continued emergence of new bugs. It is conservatively estimated that the stable version can be fixed within a month, which is already very optimistic."

Correcting bugs is not the same as correcting wrong questions, because bugs may be related to each other. If a bug is corrected, a new bug may be triggered.

Therefore, it seems that there are more than 60 bugs at present, but it is possible to fix more and more in the short term.

Meng Chang was also dizzy: "Huh? What kind of company is this? It's too unreliable. Why didn't they detect these bugs before?"

Li Yada spread his hands, saying don't ask me, I don't know either.

Tang Yishu silently lowered her head to the side, pretending that she was seriously looking at the promotion plan.

Meng Chang thought about it: "It's okay, it's just two companies. Maybe it's just bad luck. I happened to run into two small companies that are unreliable."

"After the publicity plan is rolled out, the popularity of the game platform will definitely increase to a certain extent. At that time, whether it is players or game companies who come to discuss cooperation, there will be more."

Li Yada was silent for a moment, and said, "That's right..."

"But we also have to be mentally prepared in advance. If all the games are postponed due to bugs, then our platform may have no games to release in the early stage, and maybe we can only be forced to postpone it."

Meng Chang immediately shook his head: "That's absolutely not possible!"

Just kidding, how can the game platform be postponed?

The delay will disrupt my publicity plan, what should I do with the commission?

Although the current "Pei's Propaganda Law" has unified Meng Chang's commission with the success of the Tenda project, for Meng Chang, commission will always come first, and this will not change.

Li Yada said: "In the worst case, it can only be like this, otherwise there are no games on the platform, how can I post them?"

Meng Chang asked back: "Who said that if there is no game on the platform, it cannot be released?"

"The essence of Pei's propaganda method is that you can die at will in the early stage without considering the consequences. Even the more deadly you are, the better the propaganda effect will be in the later stage."

"It may not be possible for other companies to promote online when there is no game on the platform, but it is completely feasible in Pei's publicity method."

Li Yada: "..."

Although it sounded a bit magical, seeing Meng Chang's determination, she still chose to believe it.

After all, Meng Chang is the person in charge of the propaganda department handpicked by Mr. Pei.

As an employee of Tengda, Li Yada will definitely not do such things as interfering with the work of other departments and layman guiding experts.

"Okay, then I suggest that you take the postponement of all games on the platform into consideration from the very beginning, make a promotional plan, and make preparations in advance." Li Yada reminded.

In worst-case scenarios, this could happen and nothing should be left to chance.

Meng Chang wrote it down in his notebook: "No problem, I'll just fine-tune the promotional plan later, it's not difficult."

When the two of them were talking, the others basically finished reading the promotional plan.

"This plan feels...a bit ordinary?"

"It's more than ordinary, it's a bit too mediocre."

"If it's other platforms, it's okay to be mediocre, but our platform has no reputation, no users, and no resources. If the plan is mediocre, it is probably a waste of money. At most, we will make everyone misunderstand our name A little impression is not helpful for attracting players."

Everyone here is basically an industry insider, so they immediately saw the problem with this plan.

In Meng Chang's plan, only some very basic publicity methods are written, such as buying web advertisements, video advertisements, or going to some application markets to buy recommended places and so on.

The advertising plan is also very ordinary, except for the name of the Chaolu game platform, there is not even a single impressive slogan.

What's more, the Zhaolu game platform is not yet online, and there is only one official website.

Some advertisements can jump to the official website after clicking, and some advertisements can’t even jump to the official website. Players have to search for “Zhaolu Game Platform” to find it.

This conversion rate, the effect of this drainage, one can imagine how low it is.

Meng Chang smiled: "It's normal for everyone to think this plan is mediocre, because I didn't put any thought into it at all."

Everyone was taken aback.

"Huh? Are you busy with other projects?"

Meng Chang shook his head: "Of course not, I'm only busy with our platform project this month."

"I spend all my time studying Qiao Laoshi's video."

"I want to better grasp the essence of Pei's propaganda method through the study of Mr. Pei's previous propaganda methods."

"Everyone is right, this is indeed a very mediocre publicity plan, and the publicity effect is extremely poor."

"But as I said at the beginning, this is part of the publicity plan. In this set of publicity methods, the previous publicity effect does not need to be considered at all, and the worse the better."

"The first goal of the early publicity is to let as many people as possible have an impression of the name 'Zhaolu Game Platform'. As for whether they will download the game platform and become users, that is a question that needs to be considered in the next stage of the plan. .”

Li Yada couldn't help asking: "Then... how to do the next step?"

Meng Chang: "Let's keep it a secret for the time being. When that time comes, you will naturally know."

Everyone couldn't help but looked at each other.

If Mr. Pei said this, everyone would believe it without saying a word.

However, Meng Chang still had some doubts about what he said.

Li Yada looked at Tang Yishu, implying that she was in charge, and it was time to make a statement at this time.

Tang Yishu nodded slightly: "Well, I, I believe in you."

Meng Chang bowed: "I am very grateful."

Now that the person in charge had spoken, the others no longer questioned, but ended the meeting and went about their own affairs.

After leaving the Chaolu game platform, Meng Chang immediately rushed back to the advertising and marketing department without stopping to implement this promotional plan.

Then, Meng Chang posted a Weibo.

"New partner! Thank you Chaolu Game Platform for trusting me, let me provide them with a marketing promotion plan, I hope it can be mutually beneficial and win-win cooperation, and I hope everyone can pay more attention to Chaolu Game Platform!"

The content is similar to the previous Weibo.

It's still the same style, sincere on the surface, but actually feels disgusting in detail, so as to make the most of his bad reputation, and at the same time drag down the early word-of-mouth of the Chaolu game platform.

Of course, dragging it down now is not only for getting a high commission this month, but also for flying higher in the future.

After a while, Meng Chang opened the comment section of Weibo to check the reactions of netizens.

"Fuck, which company are you going to harm again, liar?"

"Don't talk nonsense, Meng Chang seems to have really changed his ways. Wasn't Chixing Studio's VR game also promoted by him?"

"Fuck, this credit should also be attributed to him? Isn't the product of Chixing Studio doing well?"

"That's right, I think this shameless villain is just a blind cat who ran into a dead mouse. Luckily, he was forcibly taken away by Chixing Studio!"

"No, no, haven't you read Qiao Laoshi's analysis? The success of Chixing Studio's publicity is not accidental, it is inevitable. As the person in charge of the publicity plan, Meng Chang must not be responsible for all the credit. Appropriate, but certainly played a role."

"That's right, I always thought that Meng Chang was definitely a smart person, but his smartness was not used in the right way. It's hard to say whether he has really changed his mind now, but I don't think it is necessary to look at this platform with colored glasses this time." , it’s better to be objective.”