Chapter 1144 Summary of Pei's Propaganda Method

Wednesday, July 18.

Advertising Department.

Meng Chang looked at his computer screen thoughtfully.

This is what he summed up by himself, Boss Pei's entire publicity plan, and the effect of this plan.

As the saying goes, live and learn.

Meng Chang originally thought that he was already proficient in playing with the heat and promoting products, but after seeing Mr. Pei, he realized that he was still far behind.

This time I have the opportunity to observe Mr. Pei's propaganda operations up close, so of course we must watch it carefully and carefully!

While he was contemplating, the phone beeped a "beep".

Meng Chang picked it up and looked at it, and couldn't help raising his eyebrows with joy.

Bank card arrival notification, 2,000 yuan!

The two thousand yuan is obviously the guaranteed commission for this month!

Because the publicity plan has been released for two weeks, even Meng Chang can see that the publicity effect is really not good.

This time Mr. Pei's publicity plan is aimed at VR glasses. So far, the reputation of this VR glasses on the Internet is still very mediocre.

Although people who bought it gave good reviews, the question is, how can those players who haven't bought it distinguish whether these are really good reviews, or are they just bought by the manufacturer?

In addition, "Animal Island" has not yet been launched, and this glasses is not equipped with any particularly powerful VR game masterpieces, so although a lot of publicity has been carried out, the results have been minimal.

Tengda's work efficiency is so fast, two weeks have just arrived, and the guarantee has already been called.

And considering that there is still a basic salary of 4,000 yuan at the end of the month, this means that Meng Chang's income has been properly increased to 6,000 yuan this month!

Of course, 6000 is not too much, but for Meng Chang, this is already a historic breakthrough.

"I didn't expect Mr. Pei to do what I couldn't do easily."

"This VR glasses project, no matter how you look at it, is a dead project. I didn't expect Mr. Pei to succeed in reverse publicity under such a difficult situation."

"I have to say that a genius is a genius, no matter what you do, you are a genius."

Meng Chang was completely convinced.

This time, Mr. Pei's publicity plan was staring at him all the way. At first, he was worried that President Pei would not engage in some black-box operations to make the publicity plan of the VR glasses project an "unreasonable" success.

If that was the case, then Meng Chang would absolutely not agree.

But Mr. Pei's series of methods completely opened Meng Chang's eyes, and it seemed that there was no secret operation at all, and it was done entirely by hard power.

Therefore, Meng Chang carefully summarized and studied, hoping to use these skills shown by Mr. Pei in future publicity plans.

This feeling is like in many animations or movies, the master reluctantly said to the apprentice who was stuck in the bottleneck: "I will only do it once, you watch it."

Such a presentation is invaluable!

If you can learn Mr. Pei's method, how difficult is it to work hard to get 200,000 commission every month?

Now Meng Chang has summed up all the methods Mr. Pei used and listed them in the table.

But he had only one question.

What are the benefits of President Pei doing this to Tenda Group?

For Meng Chang, he made the counter-propaganda plan purely for his own commission, but for Mr. Pei, asking Meng Chang to counter-promote and reduce the popularity of the project would reduce Tengda's income?

This question has been bothering Meng Chang.

Before, Meng Chang was only thinking about the commission, so he didn't delve into it.

But now, in order to keep him, Boss Pei even personally demonstrated the method of counter-propaganda, which intensified Meng Chang's suspicion.

Is it necessary for Mr. Pei to do this?

What kind of purpose and motivation is driving him?

This was extremely puzzling to Meng Chang.

However, after sorting out and listing all President Pei's counter-propaganda plans, Meng Chang suddenly felt that he seemed to have grasped a little bit of direction.

It seems that as long as you study the counter-propaganda plan given by Mr. Pei carefully and try to figure out the deep meaning in it, you can find out Mr. Pei's real motive!

Thinking of this, Meng Chang once again turned his gaze to the computer screen to check the "Pei's Propaganda Method" that he had concluded after careful observation.

...

Article 1 of Pei's Propaganda Law: Select items and cut them in detail.

Looking at Meng Chang's previous failures, one of the important reasons is that he did not separate different projects.

Although Meng Chang can choose promotional projects by himself, he has not realized this, which makes the difficulty of publicity increase sharply.

On the other hand, Mr. Pei, after being appointed by Meng Chang to promote the VR glasses project, immediately separated the VR glasses project from the game "Animal Island".

It only promotes glasses, and definitely does not involve "Animal Island" at all.

You must know that Tenda’s projects are highly related, and there are natural linkages between many departments. If these related projects cannot be separated, the probability of failure of reverse propaganda will naturally increase.

On the contrary, as long as the division is completed, the reverse promotion of a single product is more likely to succeed.

Of course, this kind of segmentation cannot be done casually, and the second point must be achieved.

Article 2 of Pei's Propaganda Law: In-depth understanding and comprehensive control.

Previously, Meng Chang only managed to understand these projects, but did not manage to control them.

In order to promote the VR glasses project, Mr. Pei forcibly delayed the launch of "Animal Island", which obviously provided a guarantee for the first point of "segmentation".

This means that if Meng Chang wants to succeed, he can no longer just focus on publicity and ignore other things as before. He must deeply participate in projects related to the plan, and even ask for a delay in the launch of the project, so that the success rate will be higher.

Article 3 of Pei's Propaganda Law: Word-of-mouth cutting and separation of relationships.

Tenda's reputation is so good that after a single project is covered with Tenda's aura, netizens will naturally have a good impression, and reverse publicity will naturally not be successful.

Therefore, we must find a way to separate the word-of-mouth of this project from the word-of-mouth of the entire Tenda Group, so that netizens can examine it objectively and fairly, instead of subconsciously thinking that this must be a good product.

Article 4 of Pei's Propaganda Law: If you want to restrain yourself, you must raise your expectations first.

Raise the expectations of netizens, so that after the real thing comes out, netizens will feel disappointed and feel that this thing is not worthy of the name. Even if it is a good product itself, the response will not be good in the short term, and the reverse promotion will be completed naturally.

Article 5 of Pei's Propaganda Law: Limited purchases, guide word of mouth.

In order to allow this kind of bad reputation to continue, it is necessary to limit purchases in the early stage, and then use the navy to guide public opinion.

Most netizens can’t buy the product, and are anxious because of the purchase restriction, and they can’t judge whether those who say good things online are trustworthy or not. This kind of bad reputation will naturally continue.

Article 6 of Pei's Propaganda Law: Subdivide time and plan accurately.

No matter how you hide it, it is impossible to hide it forever, so you must plan the time accurately. Let this state continue for two weeks, and then continue until the end of the month, and the responses at each time node are all accurately calculated to ensure the final success of the plan.

...

Meng Chang found that as long as he did these six points like Mr. Pei, he could indeed complete the reverse propaganda stably.

Even if the last point is not so perfect, and there are some problems in time control, it is not a big problem to insist on getting the guaranteed commission for two weeks, and you will not get nothing like before.

In other words, Mr. Pei's publicity plan is indeed to show him an efficient and feasible method of reverse publicity.

As long as he does it seriously, practice more, and imitate constantly, Meng Chang can also get a commission steadily, and even hope to hit a high commission after he is proficient.

So the most critical question is, why did Mr. Pei do this?

If Meng Chang has learned it, every plan will be reverse-propagandized in the future, the project will not be popular, and Tenda will not make money. What good will it do for Mr. Pei himself?

This made Meng Chang very puzzled.

He vaguely felt something, but the feeling was still a little vague and he couldn't be sure.

After these six items of "Pei's Propaganda Law", there seems to be other things that he has not summed up.

This kind of thing is very important, and it can even be said to be the core and essence of the entire "Pei's Propaganda Method", and it is also the ultimate answer that can answer all of Meng Chang's questions.

what is it……

Meng Chang frowned and fell into deep thought.

...

At the same time, Pei Qian also let out a sigh of relief in the office.

After confirming that the guaranteed commission has been sent to Meng Chang, you can rest assured!

After exhausting all means, the reverse propaganda was finally a great success!

Although it seemed relaxed and comfortable, in fact, Pei Qian himself was a little uncertain, and it took great pains to persist in the reverse propaganda plan for two weeks.

He even hired the sailors out of his own pocket, which can be said to be spared no expense.

Fortunately, all efforts are rewarded.

Two weeks had passed, and according to the previous agreement, Meng Chang would definitely not leave.

As for what Meng Chang would realize from this demonstration... that was something that Pei Qian could not predict or control.

In any case, a good brother Eric has already left, and another good brother Meng Chang cannot be lost.

After understanding this matter, the big rock that Pei Qian had been hanging in his heart finally fell to the ground.

"Okay, the game can be released."

Pei Qian used the internal chat software to send a message to Chixing Studio, telling them that "Animal Island" can be officially launched.

In order to ensure that the reverse propaganda plan was foolproof, Pei Qian deliberately found many reasons, such as testing "Animal Island" more, and fixing more bugs before launching.

It has dragged on for more than a week.

Now that the guarantee commission promised to Meng Chang has been obtained, and there are only less than two weeks left before the settlement, the game can be released and the purchase limit of VR glasses can be cancelled.

In just two weeks, I don't think many copies will be sold, and it is absolutely impossible to recover the cost.

Of course, the pressure on profitability will continue into the next cycle.

But the next cycle is so long, we will talk about it later.