Chapter 1114 The Deep Meaning of Ultra-Low Pricing! (Add 2/3 for the Leader Mr. E)

Chapter 1114 The deep meaning of ultra-low pricing! (addition 23 for the leader Mr. E)

Liang Qingfan smiled: "Don't worry."

"Working in Tengda, you just need to give full play to your ingenuity and wisdom. As long as Mr. Pei chooses you as the person in charge and entrusts you with the project, it means that Mr. Pei has already calculated that you can successfully complete it. "

"President Pei has the bottom line, so what is there to worry about?"

Zhang Yahui nodded immediately: "Yes, yes, with Mr. Pei in the picture, the project cannot fail."

The two of them walked back to the entrance of the snack market while talking.

It will be officially opened soon, and there is still a lot of follow-up work to be done.

For example, according to Mr. Pei's request, all the price lists of all the food stalls will be changed, and a 40% discount will be given.

Just as Zhang Yahui was about to continue with the work at hand, he heard someone calling him from behind: "Yahui!"

Turning around, it turned out to be Qi Yan, the person in charge of the cold noodle girl, followed by a young man she didn't know.

Zhang Yahui was a little surprised: "Hey, Mr. Qi, aren't you in the imperial capital? Why did you come to Jingzhou?"

Qi Yan smiled: "I heard that the snack market will open soon, so come and have a look and learn."

"By the way, let me introduce, this is Rui Yuchen, the person in charge of Moyu Takeaway."

Zhang Yahui shook hands with Rui Yuchen: "Hello, hello, I have seen the name in the responsible group before, but I don't know the name."

Rui Yuchen also responded to Mr. Pei's call to "enter super-first-tier cities" before, and opened Moyu takeaway to the imperial capital, and he went to stare at it for a while.

Now that the business of Moyu Food Delivery in the imperial capital has basically stabilized, Rui Yuchen took a break from his busy schedule and ran back to Jingzhou to have a look. By the way, he came to visit the snack market, a project hand-picked by Mr. Pei.

Liang Qingfan said: "It's a bit of a misfortune for the two of you to come, Boss Pei just left. If I could come half an hour earlier, I would have met Boss Pei."

Qi Yan was a little annoyed: "Ah? That's such a pity! I haven't seen Boss Pei for a long time, and the cold-faced girl just has a few questions I want to ask him."

Rui Yuchen didn't pay much attention to these things, but asked, "Mr. Pei just came to see it? Did you have any suggestions or requests for the snack market?"

Zhang Yahui thought for a while: "Uh...it seems that there are no special requirements."

"The only requirement is to ask the snack market to set the price a little lower. All the snacks didn't make much money in the first place, but now they are sold at a 40% discount."

"A serving of roasted cold noodles was originally planned to sell for ten yuan, but now it only sells for six yuan, which is the same price as the roasted cold noodles on the street."

"Oh?" Rui Yuchen rubbed his chin, "It's exactly what I thought."

Qi Yan also showed a knowing smile: "Indeed."

Zhang Yahui was stunned for a moment: "Huh? Do you know the meaning of Mr. Pei's move?"

Rui Yuchen couldn't help showing a smile from someone who had come here.

Obviously, Zhang Yahui has just become the person in charge not long ago, and he has not been able to see President Pei's deep meaning and extraordinary vision.

As for Liang Qingfan...he is professional in architecture, but he is still far behind in the field of catering, it's normal if he doesn't notice it.

In fact, Rui Yuchen had already guessed President Pei's intention and analyzed it with Qi Yan in detail when President Pei confirmed the personnel transfer, selected Zhang Yahui as the person in charge, and asked him to prepare the snack market.

That's why Qi Yan cooperated with all her strength and brought those stall owners here continuously.

But today, after hearing that the only guidance Mr. Pei gave to the snack market was to lower the price, Rui Yuchen was even more sure of her guess.

Next, it is natural to give Zhang Yahui a little advice.

Rui Yuchen explained: "Actually, when President Pei arranged for you to be the person in charge of the snack market, he had already created a very grand blueprint."

"Just like Meng Chang, the original founder of Leng Nian Girl, Leng Nian Girl and Moyu takeaway are actually on two different tracks: one is daily food and the other is snacks."

"There are differences in the positioning of the two. Moyu takeaway pursues balanced nutrition and health, while snacks pursue characteristics and are delicious enough."

"The combination of Moyu takeaway and unnamed restaurants has been successful in the conventional catering field, but it has not yet been involved in the field of snacks."

"It's a pity that Meng Chang only brags and doesn't do practical things, and this theory is just to fool investors, so the cold noodle girl didn't achieve this effect at all."

"As for Mr. Pei's purchase of the cold noodle girl, he obviously intends to continue following this line of thought. Mr. Pei doesn't mind helping him realize the awesomeness that Meng Chang bragged about."

"The relationship between the cold noodle girl and the snack market is equivalent to the relationship between Moyu takeaway and an unnamed restaurant."

"A taste that can be mass-produced and fast food, and a high-end taste that focuses on original flavors. The two complement each other perfectly, plus the impact of the documentary "Street Stalls"... This is a complete snack ecology !"

"In addition, it is easier to improve the taste of stall owners in the snack market and let them contact with customers from all over the world every day than in a laboratory..."

Rui Yuchen explained to Zhang Yahui and Liang Qingfan the theory that she analyzed to Qi Yan at the beginning.

Especially in combination with the case of Moyu Food Delivery and an unnamed restaurant, combined with the experience of Moyu Food Delivery turning losses into profits and developing under the wise guidance of Mr. Pei, these words are particularly convincing.

Zhang Yahui nodded frequently.

Is that so?

Sure enough, the people in charge of Tengda are all talented, and after a lot of communication, they have benefited a lot!

They not only have outstanding personal abilities, but more importantly, because they joined Tenda relatively early, it can be said that they grew up with various industries, so they spent a long time with Mr. Pei and had a deeper understanding of Mr. Pei.

These valuable experiences of getting along with Mr. Pei enable them to better understand Mr. Pei's business wisdom, and then guide the next business.

Take this incident as an example, if Zhang Yahui hadn't communicated with Rui Yuchen, how could Zhang Yahui's business wisdom play such a big role in guiding the development of Moyu Food Delivery?

I'm afraid it's hard to imagine that the snack market seems to be poaching people from the cold noodle girl, which is a competitive relationship, but in fact it is a perfect and unified cooperative and complementary relationship!

Rui Yuchen continued: "Knowing this, the price reduction is not difficult to understand."

"Everyone think about the positioning of the snack market and the cold noodle girl."

"Leng Noodle Girl is positioned as a chain and fast food brand. It can open stores all over the country. As long as the number increases, each store can make a lot of money."

"The positioning of the snack market is the original high-end taste, and its existence is a display of samples, which allows customers to understand that the delicious snacks recorded in the documentary "Street Stalls" are all real. , It can also give more high-end value to the cold noodle girl."

"To put it bluntly, the cold noodle girl is a mass product, and the snack market is a concentrated display of samples."

"Since this is the case, does it matter if the snack market makes money? It doesn't matter at all!"

"Even if it's purely money posting, if there are more chain stores of Leng Noodle Girl in the future, the money from these postings can be earned back ten times or a hundred times."

"There are at least three advantages to setting a low price."

"First of all, this exaggeratedly low price will stimulate discussions among customers and create a super high popularity on the Internet, which naturally means saving publicity expenses."

"Secondly, this low price may not have much impact on customers in other cities. After all, their main expenses for a trip are air tickets, hotels, and cheap snacks. These few dollars are not strong for them."

"But for the locals in Jingzhou, the snacks are cheap, so they will come to eat more frequently, so that the flow of people in the whole snack market can always be kept at a high level, making it more lively."

"Finally, this ultra-low pricing strategy is a kind of consideration for new stall owners."

"If the snacks are expensive, most customers will be more sensitive to the price, and they will choose carefully when shopping in the food street. Because there are too many delicacies, they will choose those snacks that have a particularly good reputation."

"But if the snacks are particularly cheap, their perception of price will decrease, and they will buy various snacks more frequently, which will increase the sales of the entire snack street..."

Although people's stomachs are limited, not all tourists will be full when they go shopping in the snack street.

Some people pick and choose to eat until they are 70% full, and then stop eating. They would rather go to a restaurant to eat some serious meals when they are hungry later.

In fact, there are two reasons: one is that the quality of the snacks in the snack street is uneven, and the taste is good or bad; the other is that the food in the snack street is generally expensive.

Customers are afraid of buying expensive and not very delicious snacks, so they will carefully screen and screen when buying snacks.

But the snacks in the snack street are rarely particularly unpalatable, so in the final analysis, I still feel that the price/performance ratio is not high, and the taste is not enough to support its price.

The price reduction is the most direct way to improve the cost performance.

As long as the price is low enough, customers will feel that they have made a lot of money when they eat particularly delicious snacks; they also feel that they are so cheap when they eat ordinary snacks, and there is no loss at all.

This can comprehensively improve customers' overall experience of the snack street, improve their mental state of shopping in the snack street, and let them let go of their guard.

Experience will affect word of mouth, and word of mouth will further affect the cold noodle girl.

Rui Yuchen finally concluded: "So, this pricing strategy is completely in line with President Pei's overall layout!"

"It's a pity you didn't realize this earlier."

"If you could have thought of it earlier, you should have set the price to the current level before Mr. Pei came. In this way, Mr. Pei will definitely appreciate you a lot!"

Hearing this, Zhang Yahui couldn't help feeling a little regretful.

"Hey, it seems that I still think too little!"

"If only you had come two days earlier!"

Rui Yuchen smiled: "It's okay, it's not a big problem."

"As the person in charge, it's the first time I'm in charge of a project, and it's already very good that Mr. Pei can only put forward one opinion."

"As long as you continue to work hard, Mr. Pei will definitely see it!"

Qi Yan nodded: "You have successfully completed the task at the snack market, and the next step is to look at the cold noodle girl!"

"Don't worry, I will make sure to arrange it properly, and I will never let you and Mr. Pei down!"

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