Chapter 1097 The Champion Skin of the FV Team

Wednesday, June 13.

Magic City, the headquarters of Longyu Group.

Zhao Xuming knocked on the door of Eric's office very carefully, and then asked very cautiously: "The champion skin of the FV team has been made, can we prepare a publicity plan?"

Eric seemed to be worrying about other things, and he was not very interested in the champion skin, so he waved his hand casually: "Mr. Zhao, look at the arrangement."

Zhao Xuming nodded: "Okay."

Just as he was about to leave, Eric said again: "The summer promotion is coming soon, and the finger company plans to continue to carry out promotional activities around the world. The promotion of champion skins can also be included in the summer promotion activities."

"Especially in the ICL competition area, the discount can be slightly larger. After all, it is the championship competition area, and I don't have much opinion if I want to come to other competition areas."

Since it is the championship area, of course the discounts for the champion skins should be stronger.

Dissatisfied with other competition areas?

Then you also bring back a championship zone, if you get it, you can also enjoy this kind of treatment.

Zhao Xuming nodded quickly: "No problem, I will also warm up the summer promotion activities by the way!"

After speaking, he carefully closed the door and left.

Zhao Xuming knew very well that Eric was not in a good mood recently, so he had to be careful.

Since losing to Tenda at the 515 Game Festival last month, Eric has been in a state of impatience and bewilderment.

Obviously, this incident dealt him a big blow.

Originally, when he heard the news that Tengda was going to sell the property, Eric thought that his plan was about to succeed, and almost wanted to open champagne to celebrate.

But I never expected that in just a day or two, the situation suddenly reversed!

As soon as the news that the Tengda Group’s capital chain was in trouble came out, many companies extended a helping hand. Tengda’s loyal users were also spending like crazy, buying games, mobile phones, and even smart fitness drying racks. crazy!

As a result, Mr. Pei survived the crisis almost without bloodshed.

Not only that, the 515 Game Festival organized by Tengda has completely crushed the activities held by Zhitou and Longyu Group in terms of influence, discounts, and final word-of-mouth.

For Tengda, although it burned a lot of money, it achieved its goal well.

Not so with Eric.

He also burned a lot of money. Although he didn't have as much money as Tenda, he had already made the top management of the Dayak Group very dissatisfied with him. The most terrible thing is that this burning of money did not achieve the effect he wanted at all.

Although burning money has also attracted many users and won some word of mouth, this is far from what Eric wants.

Now Eric is facing internal and external difficulties.

At the end of the ioi global finals, in order to replace Chrétien, he made a fuss in front of the executives of the Dayac Group and Finger Company, and his analysis was very good. But now, it has been half a year since he took over the ioi national server, but he is still the same. Did not make any substantive achievements.

This is so embarrassing.

Of course, Eric felt wronged about this matter.

It's not that I'm paddling, there's really not much I can do!

GOG has already occupied a dominant position in the domestic MOBA game market. All kinds of publicity have penetrated into every corner through various online and offline channels. It is almost impossible to use traditional methods to steal people from GOG.

Unless the game quality of ioi is obviously better than GOG.

But the problem is that the quality of ioi is not better than GOG, and it is even worse in many aspects such as player habits, hero recognition, cultural identity, detailed gameplay, and end-to-end mobile game linkage.

In this way, no matter how much publicity funds are thrown in, it is equivalent to throwing it into a bottomless pit, which is useless at all!

Therefore, Eric's idea is to promote while burning money with Tenda. When Tenda's capital chain can no longer support, it will usher in a turning point and turn defeat into victory in one fell swoop!

Unexpectedly, it turned out to be this result in the end.

It felt like the boss was about to die, but the boss made a pose, and the blood was full again!

This makes Eric's behavior very naive, even a little inexplicable.

The impression given to outsiders is that one operation is as fierce as a tiger, and the record is zero bar five.

Therefore, inside the Dayak Group and Finger Company, voices of dissatisfaction with Eric appeared. In order to keep his position as the head of the Greater China Region, Eric had to communicate with the headquarters frequently, and even had to make decisions in many cases. Lots of compromises and concessions, no way to focus all your energy on work.

Externally, Eric couldn't find a way to break the situation.

Tengda looks terrible.

After a small problem in the capital chain last time, Tengda not only recovered blood quickly, but all work seemed to be completely unaffected.

Many projects, such as snack markets and large-scale experience stores, are still progressing in an orderly manner, and there is no mercy in spending money.

It seems that the money-burning battle with Eric did not exist at all.

Eric was confused and doubted himself.

Is it still useful to continue to burn money with Tenda?

He thought about this question for half a month, but he didn't finally think it through.

Therefore, at present, Longyu Group's promotional activities on the ioi national server are basically at a standstill. Except for the daily necessary promotional activities, such as the promotion of the ICL league and the promotion of game updates, no large-scale promotional activities have been actively carried out.

It has been silent until now.

But life still has to live.

Now, the FV team champion skin, which has been produced since March, is finally finished. Both Eric and Zhao Xuming think that they should use this opportunity to promote it.

After all, this is ioi's first set of champion skins, and it's a Chinese who won the championship. This promotional activity is done well, which will help attract more new players in the national server.

In terms of the speed of game development in this world, it is obviously a long time to make a set of champion skins in three months.

But there is a reason for this.

In the process of making this set of skins, the designers of Finger Company communicated repeatedly with the members of the FV team, hoping to make it as perfect as possible. Not only did they listen to the opinions at the beginning of the production, but also modified them during the production process. Several editions.

After all, there are differences between Eastern and Western cultures, and there are certain communication barriers between designers and team members, so a lot of energy has been spent on communication.

In addition, this set of skins should be made as perfect as possible, so it took so long without knowing it.

For the final product, the designers of Finger Company and Eric are very satisfied.

This set of black gold style skin is absolutely cool, it is definitely the top level skin in ioi and GOG!

Eric and the top executives of the finger company had also struggled with what this set of skins should look like.

Some people even said that this set of skins should be made ugly on purpose. After all, the FV team is Mr. Pei's team. If the skin for the FV team is too good-looking, wouldn't it be cheaper for the competitors?

But this voice was quickly overruled.

Because this is also ioi's first set of champion skins, if it doesn't look good, wouldn't it be more embarrassing to the company?

It can be said that this is a dilemma.

If you are ugly, you should lose face first;

Be handsome, give priority to other people's face.

This is very uncomfortable!

But after weighing the pros and cons, Finger Company can only suffer from this dumb loss, and go all out to make it, which is cheaper for the FV team.

Now that the skin has been made, such a handsome skin naturally needs to be publicized.

When Zhao Xuming returned to his office, his subordinates had already submitted a first version of the promotional plan for the champion's skin.

After taking a closer look, he added the relevant content of the summer promotion activity.

According to the arrangement of Finger Company, the summer promotion event will start on the last week of this month, that is, June 26.

At that time, ioi will have more powerful discount activities around the world, just take this opportunity to make a relatively favorable discount for the champion skin, and earn some word of mouth.

Moreover, the ICL league will also usher in the spring finals this month.

Although the start time is much later than the GPL league, the ICL league has fewer teams and a shorter schedule. The final will be played at the end of this month, a week later than the GPL league, which happens to be during the summer promotion.

Zhitou Company considers to decide the spring champions of each division just during the summer promotion, and launch a series of discount activities for the champion lineup at the end of the summer promotion.

If these three activities can be condensed together, the communication effect must be very good.

But there is a small problem, that is, the champion skin has already been made, if it is released after the summer promotion, it will be a waste of two weeks, which is not worthwhile.

Zhao Xuming thought about it carefully, and suddenly had an idea and thought of a good way.

The champion skin will go on sale immediately, but its initial discount will be the same as the summer promotion event!

In this way, we can kill two birds with one stone: we can use the time of these two weeks to fully ferment the heat of the champion's skin, which has a good publicity effect until the start of the summer promotion; and it will not affect the first-time buyers because of the discount of the summer promotion. Benefits, you can also warm up the huge discounts of the summer promotion in advance, so that players are full of expectations for the summer promotion activities.

Because the initial discounts for general skins are relatively low, about 20% off, but the summer promotion activities are relatively strong, and may even reach the level of 45% off.

If the first champion skin is 20% off and sold for two weeks, and the summer promotion suddenly drops to 50% off, the players who bought it first must be in a hurry.

But it would be strange if the champion skin was not discounted or only discounted by 20% during the Summer Promotion.

Therefore, it can be done in one step, and the first discount of the champion skin will be the same as that of the summer promotion. In this way, after buying the champion skin, players will look forward to other skins of the summer promotion, and the promotion effect is the best.

Moreover, the popularity of related publicity can continue until the end of next month's summer promotion and ICL spring split, which seems to be a perfect plan!

The more Zhao Xuming thought about it, the more appropriate it became. He immediately changed the publicity plan submitted by his subordinates, and then showed it to Eric.

Eric also agrees with this plan very much, after all, this is the most reasonable and efficient publicity plan under the current situation.