Chapter 1095 President Pei, Look at Sales From a Higher Dimension!

Yao Bo said with some emotion while playing with the bar lifter: "Although he looks ugly, he gives people a special sense of intimacy, unlike other salesmen who, although they have a polite smile, make people naturally Guard mentality."

"This is very rare!"

"Actually, when he kept introducing the shortcomings of the bar lifter at the beginning, I was a little confused, and I didn't know what his intention was."

"But in the process of his introduction, I suddenly had a kind of rebellious psychology."

"The more he doesn't recommend it, the more I want to buy it!"

"After that, I asked him to demonstrate the specific functions of the bar lifter to me, which greatly strengthened my willingness to buy."

"So I think this sale is not easy! If it wasn't for the precise control of the customer's psychology, how could it be possible to persuade me in such a short period of time?"

"But from what he said at the end, it was obviously taught by Mr. Pei himself. He doesn't actually have much sales experience. This is not surprising. Obviously, Maxima often has it, but Bole doesn't. The salesman trained by Mr. Pei The people are really different!"

Pei Qian: "..."

Reverse psychology?

The more you don’t recommend it, the more you want to buy it?

Are you... mean?

Pei Qian was silent for a moment, then said in a strange way: "I think you should think carefully about why you have such a mentality."

The implication is, think about whether your brain is still normal.

The salesman tells you not to buy it, but you insist on buying it. Isn’t this a brain flood?

Zhou Muyan nodded in agreement: "Indeed!"

Pei Qian froze for a moment, then looked at Lao Zhou with relief.

Sure enough, there are still normal people!

Zhou Muyan obviously also felt that Yao Bo overreacted, and his rebellious psychology was totally unreasonable and abnormal.

This is obviously good news for Pei Qian!

However, Zhou Muyan pondered for a moment, and continued: "Why this kind of rebellious psychology appears is indeed worthy of our reflection."

"I, like you, have a rebellious mentality, and at the same time have a very strong impulse to buy."

"If I hadn't already bought it and put it at home, I might have to place an order."

"The reason, I think, is the result of various psychological factors!"

"First of all, Tenda products have always had a good reputation. No matter whether it is an expensive product or a cheap product, they basically have a very unique personality, which has formed a preconceived concept in the minds of consumers."

"Secondly, the environment of the entire experience store is very high-end, which has widened a huge gap with other stores. This environment further strengthens the impression of 'Tengda has a strong brand power' and 'the products are all high-quality goods'."

"Again, what I saw and heard after entering the store, including a large number of customers, the transparent service of the salesmen, and the high-quality shopping experience that is different from other experience stores, have further strengthened this impression."

"The superposition of various factors has made the customers in the experience store have formed a subconscious mind of 'the products here are definitely worth buying'!"

"At this time, the salesman first introduces the shortcomings or shortcomings of the product, and introduces it from a very objective and fair perspective. This will conflict with the subconscious mind of the customer and stimulate the customer's rebellious psychology."

"Customers will think that this thing is obviously very good, but you keep talking about its shortcomings. What do you mean?"

"This rebellious psychology will prompt customers to 'complain' about the product, ask the salesman to demonstrate the product, or introduce more about it."

"With the display of the product's advantages, all the previous shortcomings will be diluted, and it will once again conform to the subconscious mind of customers, making customers feel very comfortable and feel that they are right."

"Thus, the impression of 'these are high-quality products' has been further strengthened, and customers who have not yet purchased this product have a strong willingness to buy!"

Yao Bo suddenly nodded: "Great!"

"Could this be the legendary... Play hard to get?"

"It's simply a set of combined punches, which makes people hard to guard against!"

"But there is also a prerequisite for doing so, that is, the brand must be strong, and all products must be special enough, and the overall reputation must be extremely high, coupled with such a hard-charging storefront, can successfully create this rebellious psychology in the hearts of customers. "

"It turns out that the beautiful decoration of the experience store is not only for imposing style, but also has practical significance in it!"

The two looked at Pei Qian with great admiration.

The two eyes on Pei Qian's mask were confused.

What are you guys talking about...

Reverse psychology?

Playing hard to get?

Don't bullshit, I have no such idea at all!

It was a complete accident, it was an accident!

Pei Qian coughed twice, and explained: "You can't say that, there will always be some customers who will be persuaded to leave."

If it is really like what these two people said, then this experience store is too much of a failure!

Not only failed to achieve the purpose of persuading customers, but achieved a better sales effect than ordinary sales?

This is too cruel, Pei Qian felt that he could not accept it.

Zhou Muyan nodded: "Well, that's right, of course some customers will be persuaded to leave."

"But that's where it's at its best!"

"The characteristic of this set of combined punches is that 'those who wish to take the bait', in other words, 'those who do not want to take the bait'."

"The prerequisite for this kind of rebellious psychology is that the brand of Tenda must be highly recognized, and subconsciously believe that all products produced by Tenda must be high-quality goods."

"If the customer doesn't like the bar lifter at all, the salesman will not form a rebellious psychology when introducing the shortcomings of the bar lifter, but will strengthen the subconscious mind of the customer, and he will not buy it."

Hearing this, Pei Qian was slightly relieved.

Okay, so to speak, the situation is not particularly bad.

There will always be some people who will be dismissed.

"but……"

Zhou Muyan changed the subject: "For this kind of situation of 'those who don't want to take the bait', in fact, Tengda is not at a loss."

"These people didn't like the product and didn't plan to buy it. Even if they were fooled by the salesman and forced to buy it, they would definitely regret it and ask for a refund."

"At that time, not only will there be a series of troubles such as returns, but it will also leave customers with a bad impression of 'sales fool me', which will affect the reputation of the entire Tenda Group and destroy the relaxed and comfortable atmosphere of the experience store."

"On the other hand, if the salesman clarifies the shortcomings first step by step, it will make the customers who do not intend to buy feel that the sales are very real. From the perspective of customers, consider whether this product is really needed."

"In this way, even if customers don't buy it now, they will leave a good impression on the Tenda brand and the sales in the Tenda experience store."

"The next time he encounters a new product that he is interested in, he will become the group of people who are willing to buy it voluntarily!"

"In the short term, although the customer has been dissuaded, a seed has been left in the customer's heart. It will gradually take root and sprout in the future, and eventually transform him into a loyal customer."

"This long-term vision is completely in line with Tengda's consistent style."

"Too clever!"

Zhou Muyan silently gave Mr. Pei a thumbs up.

Suddenly, Yao Bo said with emotion: "So that's it, I know where the gap between our store and the Tenda experience store is!"

"It's not just about money and investment, nor is it simply about the quality of sales staff and the quality and category of products."

"While there are large disparities in these areas as well, this is not the root cause."

"The fundamental gap lies in the overall synergy!"

"When we consider improving the shopping experience in stores, we often focus on very one-sided and superficial places."

"For example, decorate the store and change the lighting to make customers' shopping experience better; organize training for sales staff to improve their professional skills; change the location and layout of the store to increase the flow of people..."

"However, these measures are too one-sided and too superficial. Although they will have certain effects, they cannot fundamentally solve the problem."

"Thank you, Mr. Pei, for providing a brand new, higher-dimensional idea!"

"The role of experience stores and stores, as windows for brands to show customers, can be played by many factors."

"The shaping of brand image, product planning, decoration and layout of experience stores, how sales staff promote...these seemingly insignificant points are actually closely related!"

"Only by unifying them and taking them into overall consideration, can we form such a wonderful chemical reaction, make the experience store a part of brand building, and give customers the best shopping experience!"

"Mr. Pei, thank you so much. It was a worthwhile trip to the Tenda Experience Store this time. I learned a lot!"

Yao Bo couldn't help holding Mr. Pei's hand with both hands, his eyes were full of gratitude.

Jinding Group's stores have gone from bad to worse in recent years, which has always been a heart problem for Jinding Group.

In order to solve this problem, Jinding Group also thought of many ways, such as decorating stores, training sales staff, poaching sales talents from competitors, trying to open online stores, and so on.

But all failed!

Although there is a slight improvement, it is still unable to fight against the general trend.

After seeing Tenda's experience store today, and analyzing it with Zhou Muyan, Yao Bo suddenly understood the gap between Jinding Group's store and Tenda's experience store, and also understood the crux of his own store.

The questions that were bothering me before have been answered, and there is a feeling of clearing the clouds and seeing the light!

Of course, if you know it, you may not be able to solve it.

The success of the Tenda Experience Store is based on its brand and product strength. If there is no corresponding product strength to support it, if you rashly learn the sales model of Tenda Experience Store, you will definitely die miserably.

If the product quality is not good, then the "fake persuasion" of sales will immediately become "real persuasion", and the sales of the store may plummet.

Therefore, this model may not be able to solve the current problems of Jinding Group, and may even be counterproductive. After all, Jinding Group's brand appeal and product power are still far behind Tengda.

But no matter what, Mr. Pei's handling of the Tengda experience store did show Yao Bo a new possibility that he had never considered before.

This is equivalent to enabling him to re-observe the problems of his own store from a higher perspective.

Even if it can't be solved immediately, it is finally a big step forward!

Seeing Yao Bo holding his hand excitedly, and even getting carried away, Pei Qian fell into a sluggish state.

Is this okay?

Originally thought that the training of the sales group was Tengda's long-term plan. After training, it can spend a lot of money and reduce the turnover significantly. That's why Pei Qian put in such a lot of effort. He asked Tian Mo to memorize the sales principles and gave Tian Mo Open an experience store to practice.

As a result, on the first day of trial operation of this large experience store, the car has already overturned? ? ?

Pei Qian couldn't help but think of what Meng Chang said before.

When I took a look at the entrance of the experience store, I knew that this place would definitely be popular!

At that time Pei Qian was still very unconvinced.

Do you know what's going on in the experience store? Think it will catch fire? Is it too wishful thinking?

Now it has been proved that Meng Chang is not wishful thinking, on the contrary, he sees it very clearly.

Wishful thinking that the experience store will not be popular, it seems that only Pei Qian himself...

Pei Qian couldn't help but look up at the sky, choking speechlessly.

Ah, what a sad story.

Come to two chapters first, go out to have a meal with friends in the evening, and write another chapter when you come back. I’m not sure about the exact time, it may be after 11 o’clock