Chapter 1085 Meng Chang's Three Non-Stick Principles
Sunday, June 3.
After Meng Chang worked on the laptop in his residence, he leaned back slightly, carefully looked at the fruits of his labor for more than a day, and then nodded with satisfaction.
OK, it's perfect!
Of course, this so-called "perfection" can only be concluded from his perspective.
To celebrate, Meng Chang also specially opened a can of Feizhai Happy Water to make himself a little happier.
Although the place where Meng Chang lives is not very good, but this computer is an office computer provided by Tenda, with all kinds of configurations fully loaded, it is easy to handle this simple job.
This high-end notebook computer is equipped with a 2K high refresh rate screen with one billion colors and true color display. For professional film and television masters, this screen is quite sufficient.
But at this time, only a simple PS program was opened on this computer. The pictures in it had a solid color background, and the theme content was made up of many texts, which looked disorganized.
It contains some information similar to this: "Eternal Fall into Reincarnation" has the highest ranking of 24 on the site, the top five in the fantasy section, and the total number of recommended votes is as high as 370,000...
Several other books in the inspiration class, as well as their achievements, are also impressively listed.
A total of seven books, and the achievements of these books.
These contents are laid out on the poster in a chaotic manner, like a mess, intertwined and intricate.
It's not ugly, but it's not brilliant either.
Of course, Meng Chang knew the layout of the poster very well.
Generally speaking, the fewer words the poster has, the better, because large and simple patterns are more conducive to forming a visual impact.
The more words, the smaller the words will be, and the audience will find it difficult, or they don't want to read these words at all, and the publicity effect will be greatly reduced.
Of course, there are also some unavoidable situations. For example, many museum posters often need to use a lot of text to introduce a certain exhibit. At this time, when designers design posters, they will deliberately make some adjustments, such as adjusting the text. Size, font collocation, typesetting, etc., make the overall layout of the poster more comfortable.
Meng Chang understood this, but he deliberately didn't do it.
He just threw all these contents on the poster, and then made relatively simple adjustments.
Although most people can clearly see the content on this poster, this poster is definitely not aesthetically pleasing.
The reason is also very simple, why is the poster so beautiful? Doesn't that run counter to the goal of counter-propaganda?
Simple fixes to make this poster look passable will do.
The content of the poster was also finalized by Meng Chang after careful consideration and a lot of relevant knowledge.
The results of these works in the inspiration class are really not good.
The site ranks in the top 20, the division ranks in the top five, and the total recommendation votes are only more than 300,000... Even in the Chinese website of the destination, this is not an excellent data, but it looks very shabby.
If you are a person who does not read web articles, you may still think that this data is good, but as long as you have a little in-depth understanding of web articles, you will know that this data is quite poor.
So it played a role of exaggeration and derogation.
The most important thing is that everyone will think that the person who made this publicity plan "doesn't understand the Internet literature industry" is a layman, and they won't think that he deliberately screwed up this publicity plan.
In this way, Meng Chang's goal was achieved.
In order to prevent leakage of secrets, Meng Chang also took great pains. During the research, he disguised himself and went in private in a low-key manner, without being seen by anyone; he made the plan secretly at home, and did not ask for internal data from the Chinese website of the terminal, but went to the Chinese website of the terminal. Gather some data that everyone can see.
Even the promotional posters were made by Meng Chang himself.
When he got to work on Monday, Meng Chang would hand over the poster directly to the people in the advertising and marketing department, and ask them to immediately hang the poster intact on bus stops, subway stations, and websites in some cities.
In this way, even if there is an eyeliner or an insider planted by Mr. Pei in the advertising and marketing department, it is too late to change his publicity plan, and even the difficulty for Mr. Pei to secretly interfere will be greatly increased!
The more Meng Chang thought about it, the more he felt that his plan was perfect and seamless.
He saved the poster, drank another two sips of Fat House Happy Water, and then prepared to go downstairs to eat something.
Feeling refreshed on happy occasions, Meng Chang decided to take two extra steps and go to a nearby food court to have a self-service barbecue.
Although Tenda’s work meals are delicious, and they are delivered uniformly by Moyu takeaway, but after all, eating too healthy, sometimes if you want to reward yourself, you still need to be a little sinful.
"Do you want to know about the new interactive fitness experience, sir?"
Meng Chang was humming a ditty and walking towards the food court, when he suddenly heard the familiar salesman's voice, and a hand and a flyer appeared in front of him.
He originally wanted to avoid subconsciously, but suddenly realized that the slogan of the gym today seems to be a little different from the past.
It used to be: "Learn more about swimming and fitness?"
Today, it has become: "Learn about the new interactive fitness experience?"
The difference still seems to be huge!
Meng Chang reached out to take the flyer and saw that the content of the flyer was also different from that of a traditional gym.
There are many characters in "Fitness Battle" printed on the leaflet, posing in handsome or charming poses, and a rendering of a smart fitness drying rack.
There are also a series of promotional texts below, mainly introducing the smart fitness drying rack and the game "Fitness Battle".
On the back of the leaflet is the name and logo of "Star Bird Fitness", as well as the specific location of the nearby store in the food court. It also stated that you can get a 15% discount if you apply for a card now, which is very favorable.
Meng Chang was dumbfounded.
"What's the situation?"
"Isn't the smart fitness drying rack a product of Tenda?"
"Tengda's own gym is called Managed Fitness, isn't it called Xingniao Fitness?"
"Could it be... a business cooperation?"
Although this matter had nothing to do with Meng Chang, he still came to the B1 of the food court by accident and found the location of this Xingniao Fitness.
It's like a bustling crowd!
Meng Chang wasn't too impressed with this Xingniao gym before, but he was very sure that this gym must not have been so popular before.
But now, if you look from a distance from the door, you will find that there are a lot of smart fitness drying racks in the main part of the hall. Many members are experiencing it, and there are even many people watching.
Several account managers shuttled back and forth, introducing this brand new device and its gameplay to new customers attracted by the leaflets, and took the opportunity to sell membership cards.
Meng Chang couldn't help feeling secretly: Boss Pei is really good at making money!
He is the one who made the publicity plan for the smart fitness drying rack, so he knows this product very well.
But Meng Chang always thought that the smart fitness drying rack was a household fitness equipment.
Unexpectedly, Mr. Pei successfully sold this equipment to other gyms, expanding from home use to commercial use!
Once this market is opened, it will be a very considerable income.
This gym needs to buy more than a dozen of them. There are so many gyms in the country. How big is the market?
It can only be said that Mr. Pei's vision is too broad!
Meng Chang has always regarded himself as a business genius, but compared with Mr. Pei, he is still far behind.
Although I hate to admit it, it is an indisputable fact.
At this moment, Meng Chang suddenly saw a familiar figure.
"President Li?!"
Meng Chang hurried to the side to avoid being discovered by Li Shi.
Fortunately, Li Shi was chatting with Che Rong, the owner of Xingniao Fitness, and there were a lot of people in the gym, so he didn't see Meng Chang.
Judging from the smiling faces of the two of them, it is obvious that they are very satisfied with the status quo of Xingniao Fitness.
"Sure enough, Mr. Li is behind this!"
Meng Chang couldn't help but have a feeling of "as expected", and realized that the failure of his previous plan to build a smart fitness drying rack was definitely not accidental, but inevitable!
The project related to President Li is definitely the key project that President Pei fancyes, and the probability of success is extremely high!
If he had known that Mr. Li had also been involved in the smart fitness drying rack project, Meng Chang would never have made this promotional plan.
It can only be said that Mr. Li hid it too well.
If Meng Chang hadn't come to eat at this food court on a whim, he wouldn't have bumped into Mr. Li and the owner of Xingniao Fitness, and wouldn't have known about Mr. Li's relationship with the smart fitness drying rack.
"It seems that I have to determine a principle in the future: three non-stick!"
"Any Tenda project that Mr. Li participates in must not be involved."
"Any Tenda project that is highly related to the game must not be involved."
"Any marketing project that Tenda burns money to give benefits must not be involved."
"As long as you keep these three non-stick principles in mind, you can avoid most projects with a high success rate!"
"In this way...the failure of the publicity of the smart fitness drying rack should not be accidental, but inevitable."
"In the future, as long as we strictly follow the principle of three non-sticks to screen, the probability of screening out the correct answer will definitely be greatly improved."
"The plan for this inspiration class should be okay and will not be affected."
Full of joy, Meng Chang thought that he was one step closer to completely unveiling the mystery of Tengda and Mr. Pei, and one step closer to getting the commission safely, so he happily went to eat the self-service barbecue.
In Xingniao Fitness, Li Shi and Che Rong were chatting.
The day before yesterday, the smart fitness drying racks have arrived one after another. After a day of placement and publicity yesterday, today's passenger flow has increased significantly!
This made both Li Shi and Che Rong smile, because it meant that they were going in the right direction, and the new model adopted by Xingniao Fitness really has a lot to do!
Li Shi said: "I will discuss with several other investors, and then I will invest a sum of money in Xingniao Fitness to open more stores. This trend must be firmly grasped, and it will make a difference with other gyms in Jingzhou. brand differentiation."
Che Rong hurriedly nodded: "Thank you, Mr. Li! But... won't Mr. Pei be angry if you open a branch with such a big fanfare?"
Li Shi smiled: "Don't worry, Mr. Pei doesn't care about such a trivial matter at all, as long as Chang You, the person in charge of Outu Technology, nods."
"Changyou is very supportive of our plan, and I have already negotiated with him about the priority supply. The success of the Xingniao Fitness model means that he can sell the smart fitness drying rack to more gyms, and he will definitely be very happy of."
"If you're really worried..."
"Well, I'll go talk to Changyou or the person in charge of Yuanmeng Venture Capital, give up some of the shares in Xingniao Fitness and hand them over to Tengda, won't it be over?"
Che Rong was very happy: "Of course it's good! I can feel more at ease in my heart."
Li Shi said again: "Now it seems that our previous plan was too conservative. A dozen smart fitness drying racks are simply not enough, and many people have no use at all."
"When we open a new store, we simply get rid of the equipment that no one uses. 70% of the entire gym area is equipped with smart fitness drying racks, and we can order 30 or 40 sets at a time! And then issue a special membership card , can only use smart fitness drying racks and treadmills, give a discount and add a few props from "Fitness Battle"..."
Li Shi and Che Rong walked into the gym while chatting, pointing out that a grand blueprint seemed to be slowly unfolding in the mountains and rivers.