Chapter 1071 Structural Partitioning of the Experience Store

Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, that is, the recessed corner of the square, which is also directly below the main part of the new Tengda experience store.

The shopping mall has four floors in total, and the height of each floor is about 5.5 meters by visual inspection. The height of the whole shopping mall is exactly no more than 24 meters.

In terms of building codes, a building exceeding 24 meters will be defined as a high-rise, and the requirements for fire-fighting facilities and other aspects will increase accordingly, which will lead to a substantial increase in the construction cost of the entire shopping mall, which is not cost-effective.

The purpose of increasing the floor height and reducing the number of floors as much as possible is to avoid customers from frequently climbing stairs and bring a better shopping experience.

The lower the floor height, the easier it is to give people a feeling of depression. On the contrary, the higher the floor height, the more open the whole scene, and the mood of customers will be correspondingly better, which is more conducive to stimulating consumption.

Frequent climbing stairs will consume customers' patience. Most customers would rather walk a few more steps on the same floor than climb to the fifth or sixth floor.

As a relatively new plaza, Jinsheng Plaza obviously took these aspects into full consideration during the design, and improved customers' shopping experience in details.

Entering the first floor, you are faced with a huge atrium space, which runs through from the ground floor to the top floor, like a small indoor square, with an iconic modern sculpture.

The overall feeling of this mall is quite modern and atmospheric.

After coming to the atrium, you can go directly to the Tenda experience store on the second floor through the escalator.

At the beginning of the design, this semicircular area with a large number of glass curtain walls was the core of the entire shopping mall, so many designs were carried out around it, including the escalators in the shopping mall, which also gave priority to this area.

After reaching the second floor, Liang Qingfan raised his hand and introduced: "Boss Pei, from here to the top floor, it's all within the scope of the Tenda Experience Store. Of course, it's limited to the direction behind me."

"There are three floors in total, divided into six areas according to your previous request."

"Each floor has a distinction between 'regular area' and 'core area'. The so-called core area is actually the area where the semicircular glass curtain wall is located. This area has excellent lighting, is spacious and bright. Except for this part , and the shops around it in the shopping mall are used as regular areas.”

"In this way, the general area and the core area of ​​the three floors together can just meet your previous requirements and be divided into six different functional areas."

"The core area on the second floor is the digital area, and the regular area is the game experience area."

"The core area on the third floor is the surrounding commodity area, and the regular area is the home living area."

"The core area on the top floor is the dining area, and the regular area is the viewing area."

Liang Qingfan introduced the three of them patiently while walking around inside.

This partition is clearly well thought out.

Floor allocation in shopping malls actually has certain unspoken rules, the most important of which is: try to arrange rigidly needed products on the upper floors, and arrange high-profit products that are prone to impulsive consumption on the lower floors as much as possible.

For example, catering and home appliances are generally on the upper floor, while cosmetics, jewelry, etc. are generally on the bottom floor.

This is because as the number of floors increases, the flow of people will decrease accordingly.

Consumers' demand for home appliances is fixed, and they usually come to shop only when there is a need. It is impossible to suddenly want to buy a refrigerator while shopping on the street. So even if it is placed on the upper floor, consumers will definitely look at it.

The same is true for catering. When you are tired from shopping, you have to eat. It is impossible to stop eating on a whim.

Putting these on the upper floor will not reduce the consumption desire of customers, but also allow them to visit as many floors as possible and guide the flow of people upward.

Cosmetics, jewelry, etc. are often bought on impulse, and their profits are relatively high, so they are placed on the bottom floor, which can not only bear higher rents, but also obtain good profits through the huge flow of people.

Liang Qingfan's plan obviously followed this rule.

The dining area is placed on the top floor, and customers can shop from bottom to top, and just have a meal when they are tired from shopping. The digital product and game experience area is placed on the lower floor, which can make full use of the flow of people and increase the turnover.

As for the difference between "regular area" and "core area", it mainly lies in the difference of environment.

There is a huge glass curtain wall in the core area, which has excellent lighting, is spacious, bright, and has a wide view. The entire area will not be separated and is highly integrated.

Many digital product stores will use a large number of glass designs, and the height of the storey is very high, in order to create a high-end atmosphere for consumers and enhance their shopping experience.

Therefore, the digital area where mobile phones and other digital products are sold, the peripheral product area where some furniture and smart home appliances are placed, and the dining area where consumers can eat have high requirements on the environment. district.

The lighting in the conventional area is much worse, and there are some separations between the areas, not a whole.

This is because the game experience area, home living area and movie viewing area do not have high requirements for light, and even reject light.

Whether it is to experience games or watch movies, a relatively dark environment is required.

Strictly speaking, the home living area is not a store. It simulates the scene of placing furniture at home. Some scenes also show the warm environment of staying in the living room at night.

Moreover, the movie viewing area, game experience area and home living area can be divided into several different exhibition halls to display different styles and contents, which need to be separated.

So those are put in the regular area.

In addition, there is a certain connection between the regular area and the core area of ​​each layer.

For example, on the second floor, the digital area and the game experience area are put together. After players have experienced the game and the latest game equipment, they can directly come to the digital area to buy the equipment they fancy.

The same is true for the third floor, the home living area and the surrounding commodity area.

On the fourth floor, the catering area and movie viewing area together form a comfortable rest area, where customers can eat, drink, or sit down and watch a movie when they are tired from shopping.

The core area of ​​each floor is about 700 square meters, and the three floors add up to a total of about 2,100 square meters; while the conventional area of ​​each floor ranges from 1,000 square meters to 1,300 square meters, and the total area is about 3,600 square meters.

In addition, there are several shops on the first floor, with a total area of ​​more than 1,200 square meters, which are also leased to Tenda.

This was used by the shopping mall to make up for Liang Qingfan, and they forcibly made up 7,000 square meters.

It just so happens that these shops on the first floor can be used as a display area for physical industries such as Moyu Internet Cafe and Headwind Logistics. Profit is not the primary goal, but mainly for display.

In short, Liang Qingfan's arrangement is quite scientific.

At present, the overall decoration has been completed, the floors and walls are all spotless, and the first batch of furniture and equipment, including long tables and shelves in the digital area, have been delivered.

After a few more days of preparation, the entire experience store can be opened to the public.

The reason why the speed is very fast is because the shopping mall was originally designed by a well-known architect, especially in the window area of ​​the glass curtain wall, which has been modified several times, so Liang Qingfan does not need to make major changes. Minor repairs and repairs are fine.

This saved Liang Qingfan a lot of time, and it was also a key reason why he finally made up his mind to choose the location of the experience store here.

The first thing you come to is the regular area on the second floor, which is the game experience area.

According to the plan, there will be computers, mobile phones, TVs, smart fitness drying racks, VR glasses and other equipment here for players to experience, but these things are not in place yet, so it is hard to imagine these areas after they are officially opened. scene.

Going further in is the core area of ​​this floor, which is the digital area.

As the core area, the decoration styles of the digital area, surrounding commodity area and dining area are very similar, but there are slight differences in layout.

When Liang Qingfan came to the side of the glass curtain wall, he could clearly see the vast world on the opposite side, and his vision was very wide.

"It is not uncommon to see buildings designed with glass curtain walls, but whether the final effect is good-looking or not depends on the details."

"The size, color, reflectivity, transmittance, structural system, frame material size, connection method of the glass partition...every detail may cause the final effect to be far from the expected effect."

"I saw it immediately when I saw this glass curtain wall. The designer has put a lot of effort into material selection and design. The cost of the entire glass curtain wall must be extremely expensive, so I took a fancy to this place. .”

"And the final effect is that no matter looking from the outside to the inside or from the inside, it will give people a transparent, bright and pure feeling, which is not only modern and simple, but also has a Zen beauty."

"In addition, I made a little modification to the original suspended ceiling. The original suspended ceiling is actually very good, but the light is too small. I specially purchased a large area of ​​embedded frosted white lights, and combined with deep black metal The lines are used as embellishments to ensure that there is no blind spot in the store, and it can be bright but not dazzling at night."

Although the entire experience store has not been fully furnished, the contents introduced by Liang Qingfan can already be felt to be full of details.

Zhuang Dong was about to faint. Although he couldn't fully understand Liang Qingfan's meaning, he could still feel the capitalized word "beautiful".

Tian Mo was a little worried.

Because this experience store is really great!

It occupies such a large area in the most prosperous business district in Jingzhou, and the details inside are ingeniously created by first-class architects. Even the details such as lighting are full of sincerity.

It can be said that this experience store is not inferior to the stores of many world-class technology companies, and it is even better in many places!

If you compare it with the real estate agency store where you worked before, it's nothing like mud.

And thinking that he was about to become the store manager of such a big store, Tian Mo instinctively felt flustered while being excited, because he didn't know whether he was competent at all.

If something goes wrong in my work, wouldn't it not only disappoint Mr. Pei's expectations, but also waste Architect Liang's hard work?