Chapter 746 1 Will Definitely Open and Will Open Soon

There are at least 100 million PC terminals in the world every year. Under normal circumstances, Huaxia's share of 10% is not much. Everyone believes that the number of PC terminals in Huaxia will increase exponentially in the future. However, this geometric increase It will take at least 5 years to realize gradually.

Wu Haijun is very clear about the domestic computer development situation. Last year, it sold less than 10 million units. Li Mu raised the total number of computer sales nationwide to 20 million units this year. This is a doubled growth.

What's more, more than half of this year has passed. According to the current situation, there will be only 12 million units in the entire market by the end of this year. Is Li Mu really capable of making up the remaining 8 million units by himself?

Li Mu's expression didn't look like he was joking at all. Wu Haijun looked at Li Mu and saw that he had a slight smile on his face and his eyes were calm and indifferent. , The youngest billionaire, whose worth is many times higher than himself, and the speed of capital rising is immeasurable. Such a person has accomplished so many great things in a short period of time. He dares to say Such rhetoric must be purposeful, not groundless.

At this time, Wu Haijun began to measure in his heart that his existing production capacity was very weak, and his market share was not high enough. In addition, he himself took the low-price route and the profit margin was low, and he had to do marketing together. If It's not because of the support of its own hardware products and the unique geographical conditions of the Shenzhen market, it is not easy to continue to carry it like this.

It is actually very easy to fight against the whole industry. Like Li Mu, directly smashing the price of the mp3 market with mango-me is the most direct way. All of a sudden you can make all your peers hate you to the core, but you want to fight against the whole industry. Doing it right and making money at the same time is not easy.

Wu Haijun can't see his true future and potential now. In fact, Shenzhou's future has indeed not won much room for development for himself, so it is certain that Wu Haijun is having a difficult time now.

After weighing it for a long time, Wu Haijun also realized that he really needed to hug a thigh. Li Mu said that he was going to drive now. If he didn't seize the opportunity to get in the car and still thought about using Li Mu's platform to make a fortune, he would have missed this opportunity completely.

So Wu Haijun made up his mind and said to Li Mu, "Mr. Li, tell me how you want Shenzhou to cooperate."

Li Mu nodded slightly and said lightly: "The first is the issue of shareholding. I hope to use Muye Technology to invest in Shenzhou. The way to invest is a small amount of cash + channel resources, of which channel resources account for the majority."

Wu Haijun realized that Li Mu definitely wanted shares, and he recognized the model of a small amount of cash + resources. The key was how many shares he wanted.

Wu Haijun was about to ask,

Li Mu didn't wait for him to speak, and said first: "I'm not interested in Shenzhou's parent company, I just want Shenzhou's shares." After speaking, Li Mu gestured with four fingers: "40%"

40%…

Wu Haijun's heart twitched for a while, Li Mu was so cruel, he said 40% when he opened his mouth. Right now, he didn't account for 80% of the entire equity structure of Shenzhou, and Li Mu alone needed 40%.

Wu Haijun said in embarrassment: "Mr. Li, I really don't know how to answer you with the 40% ratio. We are also involved in other shareholder issues, and the 40% shareholding will have too much impact on the dilution of the current shareholders' equity. incredible."

Li Mu waved his hand and asked him with a smile, "Mr. Wu, do you know why I want to use Muye Technology to invest in Shenzhou instead of Taobao, the most direct sales platform?"

Wu Haijun asked curiously: "Do you want Muye Technology to get involved in hardware?"

Li Mu shook his head: "If I want to do hardware myself in the future, it must be like mango-me. I only want to cooperate with foundries, and the brand must be in my hands."

Wu Haijun asked again: "Then what is your plan?"

Li Mu sat up straight and said, "Let's put it this way, Taobao's sales channel role is more important. In the eyes of ordinary users, he is not a pure Internet company, but more like a business company that uses the Internet as a channel. If I want to promote an official cooperation PC to the market, and using Taobao to name it will be nondescript, if we cooperate with a Shenzhou Taobao version of the computer in the future, it will sound too awkward, and consumers will also find it inexplicable.”

"However, if Makino Technology and Shenzhou cooperate to jointly launch the Shenzhou Makino version of the computer, what will consumers think? The largest Internet company in China, and the Internet company with the most online influence, do you think consumers will accept it? How much will it improve? How much worse will it be compared to Lenovo, Founder, and Dell?"

Wu Haijun was stunned and thought carefully according to what Li Mu said. Shenzhou Computer is not well-known now, and it is the "cheapest computer" in the eyes of consumers, but if it can be tied to Muye Technology, its influence will definitely be increased. It has improved a lot. After all, Muye Technology has the big killer of yy. The number of yy users in the country far exceeds the number of home computers. Therefore, every yy user who does not have a private home computer is a potential user of Shenzhou!

At this time, Li Mu said again: "Aren't you guys working on a 4888 Pentium 4 host now?"

Wu Haijun hurriedly said, "It's 4999."

"Okay." Li Mu nodded: "4999, what's your shipping price?"

Wu Haijun hesitated for a moment and said: "The shipping price is about 4,400 yuan, and the remaining 599 is the profit of the entire logistics, transportation and channel."

Li Mu nodded and said, "Assuming we reach a cooperation and the news of Muye Technology's investment in Shenzhou comes out, can you still get additional price reduction space from the hardware supplier?"

Muye Technology is the largest Internet company in China with the highest user viscosity, not to mention that Muye Technology has an online sales platform called Taobao behind it. Li Mu believes that if Muye Technology cooperates with Shenzhou, it will definitely cause an industry earthquake in the computer hardware industry. It is up to them how the machine manufacturers will respond, but all suppliers will re-evaluate the potential and strength of Shenzhou, so there will be changes in the magnitude of hardware supply.

Wu Haijun also understands this truth. The larger the downstream manufacturers are, the better the various treatment of upstream suppliers will be. Take the simplest keyboard and mouse manufacturers as an example, when they supply OEM accessories to big manufacturers , in addition to giving the greatest price concessions, there are more favorable account period treatment, this treatment is not available for small enterprises.

Li Mu's words made Wu Haijun feel that if he could fully embrace Muye Technology's thighs, he would have the capital to renegotiate with all suppliers, and with such a powerful channel, even Intel could negotiate. With hundreds of thousands of CPUs, the supply policy must be fine-tuned, right?

Thinking of this, Wu Haijun said to Li Mu: "If this is the case, I believe there is still some extra space for suppliers."

Li Mu nodded and waved his hand: "Very good, I assume that you can squeeze 5% of space from the entire supply chain, then at least a cost reduction of one or two hundred yuan, you just said that your shipment The price is 4400, so after subtracting this part of the reduction, there is still about 4200 yuan left. If I tell you that Taobao can make no money at all, does it save the profit reservation of the entire supplier link?"

Wu Haijun nodded again and again.

Li Mu said: "Okay, I have invested 500 million in Taobao logistics. If I tell you, when my logistics is implemented, all logistics costs will not be counted. Shenzhou will sell for 4,200 yuan, and I will sell it for 4,200 yuan. When the time comes, the market will What will it be like?"

Wu Haijun couldn't help but fight the Cold War when he heard this. For a computer with a current configuration of 4999, if the price of 4200 can be achieved, coupled with such a strong promotion and channel in Li Mu's hands, it is really invincible.

Wu Haijun held down his overly excited emotions and said, "If this is the case, then the market share depends entirely on production capacity."

Li Mu clapped his hands and said with admiration: "Yes, market share depends entirely on production capacity, just like the mango-me I made, I can sell as much as I produce, and I don't have to worry about the sales volume, and you don't think I do that. Doing it would destroy the industry, in fact I made mp3 hardware popular faster and users grow faster.

The popularity of mango-me allows more potential users to contact mp3 players through the mango-me users around them in advance, and gradually convert them into potential mp3 users. The demand for users continues to increase, and mango-me cannot satisfy them. The entire market, so those consumers who cannot buy mango-me will still choose from other product lines. "

After speaking, Li Mu brought the topic to the PC and said, "What I want is to promote the number of netizens and the development of the Internet industry, and what you want is to increase the sales of your products. If we cooperate, both parties will cooperate with each other. The demands of both parties can be met to the greatest extent, and the most important thing is that as long as we negotiate the specific distribution of interests before the cooperation begins, there will be no conflict of interest in our follow-up cooperation, and everyone can be tied together and fight side by side. "

Wu Haijun was tempted by Li Mu.

It is too hard to fight alone. He knows his weaknesses. First of all, he lacks accumulation. Whether it is in terms of brand or production, the lack of accumulation makes him weak in the market;

Secondly, his pre-sales and after-sales channels are far less than that of traditional manufacturers, and his promotion strength in major channels is also much weaker than that of industry leaders. To put it bluntly, even if he can produce one million units per month Computer, he also does not have a sales channel that can carry millions of units per month;

Finally, in order to keep the price down, his quality control is not excellent, and the after-sales service is not very able to keep up with the rhythm. If such a deformed development continues, it will definitely have an impact on the reputation of the product, so this is also doomed to his own. The brand will be reduced to a position of cheap but poor quality, and it will only go further and further, and the possibility of wanting to reverse it in the future is very small.

Consumers in the PC market are not completely pursuing cost-effectiveness. Just like buying a car, Wu Haijun also knows that the user's priority must be Volkswagen rather than Xiali. Even if Xiali is much cheaper, there will still be a considerable part of it. Users choose Volkswagen because of not only cost performance, but also brand awareness, trust and vanity. Shenzhou is now the Xiali of the auto industry. If there is no good opportunity, it will be Xiali for life.

However, Li Mu asked for 40% of the shares as soon as he opened his mouth, which was really terrible.

Wu Haijun hesitated for a while, and then asked Li Mu, "Mr. Li, I already understand the promotion and channel resources. How much can you pay in cash?"

Li Mu asked him, "How much do you think Shenzhou's current valuation can be?"

Wu Haijun said: "To be honest, if Shenzhou's current fixed assets and profit premiums are converted, there is no problem with the valuation reaching 500,000,000 to 600 million."

Liu Rongdong glanced at Li Mu and nodded slightly to Li Mu.

The valuation of 500 million to 600 million yuan is not too high. After all, Wu Haijun’s entire production line is also valued at the 100 million yuan level, as well as the team, channels, brand premiums and profitability estimates. As a whole, it can be said that this price is calculated. Wu Haijun's current state of mind has changed. He really began to accept Li Mu's cooperation plan in his heart. The only thing he still hesitates at the moment is the issue of shares that Li Mu wants.

Li Mu said to Wu Haijun, "I agree with your 600 million valuation. I can actually pay 30% and replace the remaining 70% with resources."

600 million stock price, 40% of the financing needs to pay 240 million yuan in cash, 30% of the actual payment, 72 million.

Wu Haijun thought for a while, if he agrees to Li Mu's cooperation request, 72 million can be used to expand his production line and after-sales service. Once Li Muzhen uses the strategy just now, the 4999 computer will be put on the market at a shipping price of 4200. , Shenzhou's sales will definitely skyrocket, and Li Mu is compressing transportation costs, channel profits and hardware procurement costs, Shenzhou's profit margin can still be guaranteed, although 40% of this profit is Li Mu's, but the overall volume increase, the remaining The bottom 60% may generate 200% profit, or even higher.

Wu Haijun is not a fool. Although 40% of the shares are painful, Li Mu's conditions are too imaginative. It is like a magic pen Ma Liang, who has drawn a golden mountain in front of him, but the only way to this golden mountain is. , is to get into Li Mu's car, otherwise there is no other way.

Just when Wu Haijun was struggling fiercely in his heart, Liu Yingdong made up for the knife at the right time: "Mr. Wu, to be honest, I will not promise you how much we can help Shenzhou increase sales in the future. I will only say one point."

After speaking, Liu Qidong paused deliberately and said indifferently: "If a computer with a terminal price of 4,999 yuan can be reduced to 4,200 yuan after cooperation with us, which is equivalent to a reduction of 16%. This 16% is caused by Muye Technology and Taobao.com and The combined strength of Taobao logistics, we cooperate with Shenzhou, Shenzhou computer can reduce the price by 16%, what if we cooperate with other manufacturers? I am afraid this ratio is only high or not low? At that time, Shenzhou's price advantage will probably disappear, and the price If there is no advantage, and the brand has no advantage, how will Shenzhou break through?”

Wu Haijun felt that he was not here to talk about cooperation, but to be intimidated, but he had to buy into the intimidation. As a domestic Internet overlord, Li Mu wanted to promote the development of the Internet, which was in his personal interests. If he cooperates with him, then he will definitely find someone else to cooperate with. No matter who Li Mu finally cooperates with, he will definitely do everything possible to promote the popularization of Huaxia's home computer. On the body, this condition is even more unique!

In other words, this is a car that will definitely drive and will drive soon. If you don't get on, there must be other manufacturers meeting!

(To be continued.)