Chapter 743 Industry Super Pusher

Li Mu calculated very shrewdly.

He wants to take advantage of Taobao to make big news, to interview himself on CCTV, and to show the greatness of the Internet in front of the people of the whole country, not only to promote the Internet, but also to use himself as a real In the example, let the whole society completely change the view of the Internet.

In the past few years, most Chinese people who do not have access to the Internet think that the Internet is not a good thing. It has games that make people addicted, and sex and violence make people make mistakes. Especially parents of students, when they see their children pick up the mouse, I am afraid they will be in their hearts. I can’t wait to drive the mouse out of the earth. Under such a social background, the number of netizens is not growing fast enough, the number of computers is not growing fast enough, and the number of Internet practitioners is not growing fast enough. It is difficult for the domestic Internet to grow rapidly.

If everyone is afraid of computers and the Internet, how can anyone be the next self? However, if you use your own example to make the whole society, especially the parents of the students, realize that computers and the Internet are not as terrible as they imagined, but they can cultivate a 20-year-old billionaire, cultivate a person who has the opportunity to pull Promising young people whose national economic situation is rising will definitely improve the basic Internet environment in China.

Although 3321 has been exposed for a long time, 3321 is not intended to be profitable, so people in the society do not know how meaningful it is, and they may not recognize the significance of its non-profitability, but what does Muye Technology stand for? What does Taobao stand for? Which of the two companies should not be valued in the tens of digits? A 20-year-old young man has built a software and a website with a combined valuation of more than 10 billion. The impact on the entire society is probably far more shocking than Taobao's daily sales of 2.683 billion.

Li Mu can even imagine that if he released a signal like "the Internet has created himself" when he was interviewed by CCTV, then the country would definitely usher in a peak of home computer purchases!

Those parents who have changed their minds and hope that their children will become dragons may think of buying a computer for their children; those college students or young people who have just graduated from college may also ignite their enthusiasm for the Internet and buy a personal computer; those who have a relationship with the Internet Small business units may also pay more attention to the understanding and mastery of the Internet. This series will eventually correspond to the peak sales of home computers.

Li Mu firmly believes that as long as he does this interview well, he will be able to greatly promote the popularity of home computers and become a super promoter of the Internet industry. At that time, all computer manufacturers in China will probably benefit from it. In this case, why didn't he find out in advance? A partner, enjoy the bonus created by yourself?

For cooperation in this area, Li Mu can find many companies, such as Hewlett-Packard, Dell, and IBM from abroad, and Lenovo, Founder and Tongfang from China. There are two reasons why Li Mu prefers Shenzhou.

First of all, the domestic first-line computer production enterprises have a huge structure. If you want to penetrate into it, it is very difficult.

Moreover, Li Mu doesn't like bureaucratic businessmen very much, and it will be tiring to deal with such people;

Secondly, Shenzhou has been a spoiler since its birth. Even if the quality, workmanship, after-sales and other issues are criticized, it is undeniable that it has played a very important role in accelerating the price reduction of home computers and promoting the popularization of home computers. Desperately tossing here, other big manufacturers have to reduce their profits in exchange for the market. This is an indelible contribution made by Shenzhou to the Chinese Internet industry. Li Mu not only feels that he and Shenzhou have a spiritual fit, but also has a strong sense of the brand. certain personal feelings.

Combining these two points, Li Mu wanted to get a little bit of personal gain for himself before greatly boosting the development of the Internet, and it was definitely the best choice to pull Shenzhou to his own camp in advance.

The parent company of Shenzhou Computer Company is Shenzhen Xintianxia Group. The helm of Xintianxia is Wu Haijun. At the age of 36, he is at the best age for his career. In the reform bridgehead of Shenzhen, he is like a duck to water and full of energy.

Wu Haijun has always had great hope and enthusiasm for the computer industry. With his unique management method and cost control method, he has become an absolute strange flower in the PC industry, and a strange flower that his colleagues hate.

Before the advent of Shenzhou, the price of a PC with a cost of 3,000 yuan was more than 6,000 or even higher in the market. In the case of an opaque market, the old PC companies maintained a different kind of tacit understanding, and no one fought a price war. Make a fortune in silence.

It is precisely because of the opaque price that for a long time, Chinese people have thought that PCs are a standard luxury. In this age when the average monthly salary per capita is only 1,000 yuan, it takes half a year of salary to buy a random brand PC. At the end of the day, although the price of Zanji is relatively low, it requires consumers to have hardware knowledge reserves.

Shenzhou has been involved in the manufacture of complete machines since last year. This year, it dared to use the 4888 p4 computer to conquer the world. In the past, even ordinary people could not imagine that 4888 could buy a home computer with superior performance. PC has been pulled from a high of 6,7,000 yuan to less than 5,000 yuan, which has played a huge role in the decline of computer hardware prices and the popularization of computers.

Shenzhou's way of doing things is relatively in line with Li Mu's values. In order to break through, Shenzhou almost broke the low price of PCs. In order to promote the development of mp3 hardware and mp3 search and download, Li Mu hired someone to design and manufacture mango-me. It doesn't make a cent, and directly uses the cost price to completely smash the profit of the mp3 hardware to the floor!

What Li Mu wanted to do at the beginning was to promote the rapid development of an industry, and it didn't matter if he didn't make money, so he smashed much harder than Shenzhou. He didn't care about the lives of other manufacturers. to his rhythm.

Therefore, the current situation in the domestic mp3 market is that as long as mango-me is in stock, other companies' mp3s will never be sold. Although they are also desperately cutting prices, the price is limited by channel costs, and there is really no way to lower it to mango-me. In this context, the number of domestic mp3 hardware has increased significantly, and the mp3 search and download volume has been rising in a straight line almost non-stop. As the biggest beneficiary, the value of YiTing.com is now different from the original.

However, Shenzhou is, after all, a private enterprise that wants to make money and break through among many PC manufacturers. His original intention is not to promote the development of the industry, but his practice of reducing profits and fighting price wars has played a very positive role in this industry. .

Li Mu felt that Shenzhou and himself still had a certain point of fit. If Shenzhou was willing to cooperate with him, then he would use his Taobao.com direct sales channel to help Shenzhou Computer further reduce costs and terminal prices, and then use yy's Promote coverage capabilities and push Shenzhou computers with low prices and high cost performance. In this way, the sales of Shenzhou computers will be greatly improved. Once the sales of Shenzhou computers are greatly increased, the cost of hardware procurement will also be reduced, and the cost of the whole machine will be reduced. can be further reduced.

But Li Mu thinks bigger. His real purpose is not to simply take a cut of Shenzhou's sales, but to seize the opportunity and use channels and promotion resources in exchange for shares in Shenzhou. He does not seek to control Shenzhou, but the most At least 20-30% of the shares are worthy of in-depth cooperation.

...

Shenzhen.

Wu Navy is holding a summary meeting.

This time, he was very dissatisfied with the Taobao Brand Day. With such a good opportunity, Shenzhou Computer slashed its teeth by 200 yuan on the basis of 4888, and also paid more than 100 yuan for shipping. As a result, only a few thousand units were sold.

Wu Haijun is keenly aware of the significance of Taobao, an e-commerce website, to PC sales, and feels that the two can be combined organically. He even believes that if it operates properly, Shenzhou computers may not be able to sell in one go like a smart repeater. There are hundreds of thousands of them.

So Wu Haijun requested to set up a new department at the meeting: Taobao Online Sales Department. The name is a bit dirty, but the literal meaning is obvious. In the future, this department will be responsible for online sales for the Taobao platform.

Wu Haijun took everyone to analyze the reasons for the low sales. One is that the price concessions are not strong enough, and the other is that computer transport users are relatively uneasy.

Grasping these two key points, Wu Haijun clearly understands that there is almost no room for price reduction, and there will be no profit. Businessmen are profit-seeking, and he will not do anything without profit. So it seems that only The second problem is relatively easy to solve.

Wu Haijun specially asked the procurement and packaging quality control departments to design and purchase a new reinforced packaging box to improve the safety of the whole machine during packaging and transportation. On Taobao's product page, users are reminded that the packaging of Shenzhou computers can withstand the test of transportation. At the same time, Wu Hai defies all opinions and clearly proposes the service principle of compensation for cargo damage, which can further offset users' concerns.

After the meeting, Wu Haijun was still thinking on his way back to the office. Taobao is popular, and I am afraid that the Internet will follow. When the Internet is popular, the demand for PCs will definitely increase. Shenzhou's sales rose again.

Just thinking about it, the secretary ran over to him, stood still in front of him, and said breathlessly, "Mr. Wu, Taobao CEO Liu Yingdong called just now to say that Taobao's founder, Mr. Li, wants to have an interview with you."

The secretary didn't know who "Mr. Li" was referring to, but Wu Haijun knew very well that this "Mr. Li" was referring to Li Mu, not only the founder of Taobao.com, but also the founder of Muye Technology and Alipay. The true god of the Internet industry.

When he heard that he wanted to see him, Wu Haijun was extremely surprised and asked subconsciously, "When? Where?"

"Yanjing, the other party said the sooner the better."

Wu Haijun didn't even think about it, he blurted out, "Quick! Book me the earliest flight ticket!"

(To be continued.)