Chapter 738: Data Don't Lie

The genius remembers "love ♂ go ÷ small? talk → net" in one second, and provide you with wonderful novels to read.

Whether it's the Internet industry or other industries, anyone who knows Li Mu knows that the Internet is Li Mu's own job, and everything else is just Li Mu's play and experiment, such as real estate, although Li Mu has been the sole leader in real estate these days. Coquettishness occupies almost all the topics of conversation, but from the proportion of Li Mu's shares in Wanying, it can be seen that Li Mu's real focus is not here.

After being reminded by his wife, Zhao Xianliang also knew very well in his heart that no matter if Li Mu made a billion or several billions through Juncheng Real Estate today, Juncheng Real Estate can only be regarded as a very rewarding victory, and Taobao's Brand Day, This is a key battle that Li Mu is brewing. After this battle starts, Li Mu will break new ground in the domestic and even the world's Internet field.

Zhao Xianliang began to guess in his heart, how much miracle Li Mu's Taobao can create today, with sales of one billion or two billion in one day? If that's the case, is this kid really going to be a god?

Zhao Ziqiu heard it inexplicably. She didn't know much about Li Mu's tossing things. She only knew that Li Mu was starting a business and making a lot of money, but Zhao Ziqiu didn't know exactly what he was doing. I couldn't help asking: "Dad, Mom, can you stop being so obscure, I can't understand what you're talking about."

Xie Yun smiled slightly and said to Zhao Ziqiu: "Li Mu is your boyfriend, you don't know what he usually does, so don't ask about it? That's not good, you have to be careful with a boy like him, otherwise it won't take long. I'm afraid there will be girls taking advantage of it."

Zhao Ziqiu suddenly felt a little guilty. His parents always thought that he and Li Mu were boyfriend and girlfriend, but they didn't know that Li Mu had always had a girlfriend. , Do you consider yourself to be taking advantage of it? I was taking the initiative to dedicate myself while Li Mu and Su Yingxue had not broken through the last layer of relationship, and while he still had a good impression of him.

Seeing that Zhao Ziqiu was going crazy, Xie Yun couldn't help but ask her, "Why don't you talk?"

Zhao Ziqiu forced a smile and replied, "No, I just miss him..."

When Zhao Xianliang heard this, he was embarrassed and at a loss, but Xie Yun smiled lightly and said, "If you miss him, call him and invite him to Hangzhou as a guest. He is now in Shanghai, very close to Hangzhou. of."

Zhao Ziqiu pursed his lips and thought for a while, and said, "It's not good, he must be working in the Shanghai market, and maybe he will go back tomorrow."

Zhao Xianliang cleared his throat and said solemnly: "Yes, after the brand day, Taobao will definitely become the focus of the whole society, and Li Mu will also be very busy."

Take a moment,

Zhao Xianliang added: "Unlike real estate, Juncheng Real Estate is just three buildings in the Shanghai New District, but Taobao is a macro platform that can connect commodities, merchants and consumers across the country. Profits, which may affect the development of the national retail industry, are not the same."

Zhao Ziqiu understood this time, stunned, and blurted out, "Dad, do you mean that Taobao was made by Li Mu?"

...

Two events that happened on the same day made Li Mu a super hot spot in the entire Huaxia financial circle.

The hand of God that rescued Juncheng Real Estate is only one, and Taobao's sales of more than 2 billion a day is the other.

No matter if any of the two incidents are singled out, it will be a big event that can shock the entire financial circle. As a result, these two incidents are related to Li Mu, and they also happened on the same day.

As of 12:00 p.m. that day, Taobao had an astonishing 2.683 billion transactions on the brand day.

No matter people in the industry or outside the industry, when faced with this data, there is only one thought in their hearts: a website sells nearly 2.7 billion yuan of products a day, is this what people do? What does this amount to? It’s equivalent to stuffing tens of millions of people into a shopping mall and asking them to buy things worth more than two hundred yuan each. Who can do that? Nobody can do it!

But Taobao just did it! It is a major event that has opened up the world in China's retail industry.

Shortly after 12:00, Taobao released a whole set of data, which completely subverted the three views of the national manufacturing and retail industry personnel.

The turnover in 24 hours was 2.683 billion! A total of 14 million orders were generated! 17 million items sold!

A large shopping mall's sales in a year may not be able to reach this number, a virtual website can do it in one day!

Every data released by Taobao deeply shocked the hearts of relevant people, and also inspired every enterprise in the physical manufacturing industry!

All the companies that participated in the brand day promotion have received a satisfactory answer sheet today that they could not even dream of, such as Zhida, such as TCL, ZTE and Shenzhou Computer, and those companies that rejected Taobao because of their high attitude before are one I regret that all the business cooperation directors of these companies were dismissed or transferred almost overnight, and the first task of the new director who was appointed in danger was to establish a cooperative relationship with Taobao as soon as possible.

At the same time, the detailed data of Taobao Brand Day showed all walks of life its super strength in the retail field, and also made all companies involved in the manufacture of physical goods excited in an instant.

For these manufacturers, there is nothing more exciting than discovering a new sales channel, so these companies are holding emergency meetings almost overnight, and they have stopped discussing whether or not in their emergency meetings. I have cooperated with Taobao, because the answer is very clear: we must establish a cooperative relationship with Taobao as soon as possible, and the direction that really made them discuss overnight is: once connected to Taobao, how to strengthen cooperation with Taobao, and how to improve their own business on Taobao. sales and influence.

However, the same data seemed to Li Mu, but the data itself did not interest him. What he was interested in was the platform and user characteristics behind the data, because Li Mu knew that there was no fake data. will not lie.

In the early hours of the morning, Li Mu was in the room of the senior club, guarding the computer alone, and began to use Excel to analyze the data of Taobao's summer brand day.

First:

In one day, more than 8 million accounts purchased goods on Taobao, and a total of 14 million orders were placed. The total number of goods sold was 17 million, including 2 million Mango-MEs, which are not It was sold out within three hours.

Although an average of 1.75 orders are placed per account, most users who place multiple orders have different order recipients.

This data means that a large number of consumers place orders through other users' accounts. These people may be too lazy to place orders, or they may not have a computer or it is inconvenient, or they may not have a Taobao or Alipay account. Through this data A conclusion can be drawn: Taobao and Alipay need to continue to popularize and lower the threshold, so as to allow more potential users with online shopping intentions and possible to convert into direct users.

second:

There are 17 million items, creating a total sales of 2.683 billion yuan, and the average price of a single item reaches an astonishing 157.8 yuan.

Similarly, the total sales of 2.683 billion, corresponding to the number of orders of 14 million, reached a higher average price of 191.6 yuan.

The average price of a single product on the platform is 157.8 and the average price of a customer order is 191.6. Judging from the consumption level in 2002, this data seems to be very conspicuous, but Li Mu knows that a high price per customer is a good thing, but the average price of a single product and the average price of a customer order Double high, this is not a good thing, it means that there is a big problem with the product structure of the platform, or it means that there is a big problem with the user's purchasing habits.

The average price of a single item of transaction items is as high as 157.8, which means that people buy the most expensive items, and most of these items are relatively expensive electronics and home appliances. On the contrary, those on the platform However, no one cares about daily department stores with low single-item prices, which proves that the online shopping habits of Taobao users are not really close to life. Taobao still needs to invest more energy in how to make online shopping closer to life.

third:

In addition to the high average price of a single product, out of 14 million orders, only 17 million items were sold. This data means that the average number of items in each order is only 1.21.

This value is also a bit low in Li Mu's view, because it can reflect the current consumption habits of online shoppers, which is based on rational and accurate shopping.

The vast majority of users only bought one item, which proves that their online shopping is still very rational. They only choose the items they need the most, and only buy the right ones. Going to the street with the purpose of buying one piece, it often ends up with a lot of them at home.

"The number of items per item is low" and the "average price per item is high" are mutually echoing, which means that the consumption potential of online shoppers needs to be further explored. Taobao will push more kinds of goods for them in the future, and wants to Ways to bring more volume, but also to find ways to improve the user experience of the website, so that users can browse more pages, the more browsing, the more the number of purchases.

If this piece of work can be done well, then the same 14 million orders, if the average number of goods per order can reach 3, the transaction volume can reach 42 million. The change of this coefficient will greatly promote the entire website. , so this is also the top priority of the next step.

In Li Mu's view, it is not a skill to allow users to buy mobile phones and computers online, because there are three major tools of "brand flagship store" + "Alipay guarantee" + "price advantage", even if the unit price of electronic products is very high, but users They will still be willing to pay, but how many times does each user have an average number of purchases per year for this kind of product? I am afraid that one hand will come over.

For Li Mu now, the most important thing is to let users increase the frequency of online shopping, expand the range of products they buy online, and deepen their online shopping habits.

That is to say, in addition to allowing users to buy mobile phones, computers and MP3 online, users should also be able to solve various other purchasing needs in daily life online, such as: buying clothing, shoes and hats online, buying firewood, rice, oil and salt online, If you can even buy toilet paper for wiping your buttocks online, then such users will really become deep online shoppers.

The reason why Taobao was successful in the last generation was that it not only greatly enriched the variety of products on Taobao.com, but also cultivated a large number of in-depth online shopping users through this rich commodity library.

Now think about it, why are the jokes about the "universal Taobao" and the "chopping party" popular on the Internet? Isn't it because Taobao has done extremely solid work in these areas?

(To be continued.) Mobile users, please browse and read for a better reading experience.