Chapter 729 Work Together to Create a Miracle

Speaking of the powerful voice and huge profit margins that Taobao may contain in the future, Boss Ma has a very rich expression.

E-commerce has always been his most optimistic about the Internet field, and when he was preparing to enter B2C, the emergence of Taobao made him stunned, but also made him feel like he was stuck in his throat all the time.

He thinks it makes sense that Taobao should be done by him. After all, he has been working in the B2B field for so long and has been fully prepared in advance. .

This kind of feeling is like everyone wants to climb Mount Everest, which has never been reached by anyone in the domestic e-commerce field. Boss Ma started to build the Mount Everest base camp from the foot of the mountain, and then climbed up little by little. Every step was steady and steady. Suddenly a pervert appeared next to him, trotting all the way to overtake him and rushing all the way up, leaving himself behind in the blink of an eye, the hateful thing is that he has old arms and legs, and he is too far behind to keep up with him. opponent's rhythm.

Right now, Boss Ma is also deeply aware that Li Mu is about to create another miracle after 12 am this morning, an achievement that will attract the attention of the people and entrepreneurs across the country. He has already put electronic He played business to the extreme, and even his multiple routines and operation methods completely exceeded his own thinking mode, which shocked him many times, and admired and envied him in his heart.

He was afraid that Li Mu would, as he said, raise the banner of the new leader of the retail industry, and then order the Quartet to make all manufacturers and distributors submit to his banner.

But for him, trying to stop Li Mu at the moment was as hard as the sky.

Boss Ma's eyes were burning with desire, his voice raised an octave, and he said to everyone seriously: "Today is the key to our life and death. If Taobao is a god today, it will be very difficult for us to compete with him in the future. To the extreme, even our own B2B business may be impacted by Taobao, so I ask you to treat today as the end of the world. From now on, we will do our best, and if we win, we will be able to do it in the future. Like Taobao, conquer the entire manufacturing and retail industry; if we lose, we can only watch Taobao become more successful step by step!"

The more than a dozen core employees in front of them have also been fanned by Boss Ma at this moment, and they all expressed their intention to seize this last opportunity and compete desperately with Taobao.

Boss Ma clapped his hands, then stretched out a finger and said, "Okay! I'll make two requests now. First, all of our express delivery businesses will stop receiving express delivery nationwide within the next five days, and only for those we have on hand. Express delivery is carried out for transportation and delivery. Anyone who dares to violate this requirement and accept even a single courier will be expelled on the spot! Not only can we not provide any capacity to help Taobao Brand Day, but we also temporarily cede our market share to let this batch of share They are also forced into the arms of the Post Office and compete with Taobao for shipping capacity!”

"second,

I have solved the payment channel. Our future payment channel is the same as Li Mu's Alipay, and the process will not be worse than Alipay. Moreover, there are a large number of production enterprises in our B2B platform, so there is no need to worry about the problems introduced by sellers. We still have our own logistics system, and we can provide customized services to our sellers and users at that time, so now everything is ready and we only owe the east wind. ! Zhao Xi, you are responsible for leading the development of the website. If it cannot be launched within half a month, you will leave your job! "

Lu Zhaoxi nodded and said solemnly, "Mr. Ma, don't worry, our Le Tao will be online in a week!"

Boss Ma nodded slightly, and then said: "Third, what we lack most now is users, so once our Letao goes online, we must invest a lot of advertising resources for promotion, and you must put all the available online shopping The promotion resources that arrive are sorted out and communicated well in advance. Once there is such a demand, we will smash advertisements on the entire network to introduce users! Chongxin, you are responsible for this matter.”

Cai Chongxin said immediately, "No problem!"

Boss Ma was satisfied, his tone softened a little, and said: "The best situation right now is that the logistics link of Taobao Brand Day is chaotic or even paralyzed. We can't stop Taobao from creating a large number of orders in the next 24 hours. But we can keep all their orders in our own warehouse or the courier company's warehouse. If Taobao makes a big joke in logistics this time, we will take the opportunity to spend a lot of money to make the national media hype and let Taobao.com The image of looking ahead and disregarding the future is deeply ingrained in consumers’ minds. When we bring our own express company to launch Letao, we will be able to form a huge contrast with Taobao, which is making a big joke! Naturally, we can win the favor of users!”

Everyone agrees with Boss Ma's remarks. First let everyone know where the opponent is not good, and then when he comes out, he will turn the opponent's weakness into his own strength and spread it everywhere. The contrast between before and after is huge, and it will directly improve. Why is SF Express so popular in the eyes of users? Isn't it just that when the opponents generally only have the fastest three-day timeliness, they launch contrasting services such as next-day delivery and next-morning delivery? Now Aliba also has such an advantage.

Boss Ma said: "If Taobao's brand generates 10 million express parcels a day, then the postal service alone cannot consume such a large amount of shipping volume in a short period of time. In addition, we stop receiving parcels, and the shipping capacity will be further diverted. It seems that he may not be able to complete the transportation of so many goods in ten days. From now on, we will prepare a large number of public relations drafts. The public relations drafts must be analyzed from the perspective of the media. E-commerce that is blindly expanded and lacks supporting facilities will be in the How many disadvantages are brought to consumers in the actual operation process.

In addition, we can make up some small stories, such as: Ms. Liu in Hangzhou bought a repeater on Taobao so that her daughter who will enter junior high school in September can learn English well in advance. Although the price is dozens of dollars cheaper than the physical store, it took half a month to get it. Ms. Liu said angrily that if she had known that it was so difficult to guarantee the timeliness of buying things on Taobao, she would definitely go online directly Go to the physical store to buy, because that will not delay the child's learning..."

Having said this, Boss Ma took a sip of water and said with a smile: "If there are too many negative news like this, and appropriate fueling, it will create a situation where the whole society is crusade and reflect on whether the e-commerce model is really convenient and worthy of promotion. Under this circumstance, our Letao suddenly debuted with its own logistics company. Compared with Taobao, which was paralyzed by express delivery and complained of consumers on a brand day, the effect of the comparison will definitely be good for Letao. huge help!"

...

twelve o'clock in the evening.

There was no panic buying wave, and Li Mu was not eager to trigger a panic buying wave during this time period, because this brand day was mainly pre-sale. If you paid a deposit during the pre-sale, you don’t have to worry about not being able to grab anything, and you don’t need to log in on your computer. They waited desperately until 12 o'clock to place an order. After entering 12 o'clock, users who had pre-ordered began to log in to the platform to pay the balance gradually.

In the first hour, Alipay received 500 million yuan, and about 25% of pre-order users completed the final payment within this hour.

At the same time, there are also certain users who place orders to buy special products on the brand day during this time period. The transaction amount in the first hour is 76 million. At this rate, the transaction amount of new orders in one day should be more than 300 million. Yuan.

Li Mu was not surprised by this data, but every employee on Taobao, including Liu Rongdong, cheered excitedly.

It is true that each of them is creating a miracle. Before today, e-commerce was an extremely niche field in China. Most people have never contacted or tried online shopping, and most of the people who know online shopping are also familiar with online shopping. They have no interest. Before Taobao.com, they were afraid of trouble and cheated. With Taobao.com and Alipay's advance payment rules, they can finally try online shopping with confidence. It just happened that Taobao launched a brand day event. A brand that participates in the brand day gives preferential discounts that are not possible in other sales channels, which greatly promotes the desire of netizens to buy.

What Li Mu really cares about is the logistics link. Most of the products sold by the brand have been delivered to Taobao's warehouses across the country in advance. Now orders are being placed continuously. Every time a transaction is concluded, the order will be based on the address of the recipient. The regions are automatically assigned, and the warehouse in charge of the region packs, prints the order, and sorts and loads the truck.

At three o'clock in the morning, more than 20 transport vehicles acquired by Liu Qidong began to set off on their journey one after another. They pulled the sorted packages from the major storage centers and went to the provincial capital cities they were responsible for. They used the fastest way. All the goods in the car are sent to the designated city at a fast speed. After unloading the goods, they are rushed back to the storage center, and then the next batch of goods sorted by the storage center is sent out without stopping. Each vehicle has at least two drivers. In the next 48 Within hours, people stopped cars.

Boss Ma thought that Taobao and the post would be crippled and dragged to death by the tens of millions of parcels generated in one day, and he felt that after all his logistics companies stopped accepting parcels, it would directly bring more pressure to the post, and he was still waiting for the brewing. A wave of Taobao's huge negative, but what he did not expect is that in the early hours of this midnight, Taobao did not use any postal capacity at all, and all took the lead!

On this brand day, except for the remote areas in the southwest and northwest, Li Mu will not use the postal service for any inter-provincial transportation this time. All inter-provincial transportation will be completed by his own fleet. Express mail from one province is sent to the postal distribution center in this province, and then the province's transportation and delivery will be started immediately.

(To be continued.)