Chapter 725 YY's Overseas Strategic Deployment (Part 1)

In the office, Kong Lingyu, Ding Zhenglin and Lin Qingya took turns reporting the progress of the work.

Kong Lingyu's recent energy has been on the multilingualization of Happy Farm and the development of yy mailboxes, especially Happy Farm. Li Mu regards it as the advance force of yy's globalization. Can this game attract the love of overseas users? It's especially important to say.

"Currently, the four language versions of English, Spanish, Japanese, and German have been developed, and other language versions such as French, Italian, and Arabic are still under development and translation, and should be completed within a week."

Li Mu nodded and said: "English, Spanish, Japanese, and German should already cover a considerable part of the population, and most of the countries using them are developed countries, and the proportion of Internet users is also high. I think we can start our first The promotion work in the first stage is completed, and the first promotion country in the first stage is set to be the United States.”

Kong Lingyu said: "Boss, colleagues in business and investment have registered company shells wholly owned by Muye Technology in many countries. We started to promote the game alone, or together with yy?"

Li Mu said without hesitation: "Single push game, yy is a social software, the behavior cost of social software users to change products is too high, the conversion rate of blind promotion will definitely not be improved, and it is not suitable for overseas promotion for the time being. In addition, Users in Europe and the United States will definitely have a certain resistance to software from developing countries, especially social software. It is difficult for them to give up msn and icq itself, so let them give up these two software and use them instead. A software from Huaxia is even more difficult, so we can’t give them too much psychological burden at first, and use pure games to attract their attention.”

The three were a little puzzled. Kong Lingyu asked, "Are there any feelings of resistance to China's local software in the hearts of users in the US market?"

Li Mu said firmly: "There must be, because for the US Internet market, they are the exporters of software and hardware, as well as industry standards and solutions, that is to say, almost all standards and rules related to computers, the Internet and the Internet are They decided that most of the Internet products and business models were developed by them and exported to the world. At this time, if there is a developing country's software that wants to be exported to them in turn, it will be difficult in most cases. advance."

With that said, Li Mu thought of Fang Xudong, a great master of his own technology, and hurriedly asked Lin Qingya, "Is Xudong at Muye Technology today?"

"Yes." Lin Qingya said, "The R&D teams of several major projects are all working here."

Li Mu hurriedly said: "Bring Xudong here, no one of us here knows the US Internet market better than him."

Fang Xudong was quickly approached. After Li Mu repeated Kong Lingyu's question to him,

He answered very firmly: "The exclusivity phenomenon in the US Internet market is too strong. Not only China, but very few Internet products from other countries can gain a firm foothold in the US market."

After a pause, Fang Xudong added: "Right now, the Internet products and models in China and other countries in the world are basically entirely from the United States. Apart from hardware, in terms of software products, the United States exports windows, os, linux, etc. to the world. computer operating system, and at the same time output the fundamental core product of the 'Internet'."

Li Mu also agrees with Fang Xudong's statement.

It's not that he has any kind of admiration for the United States. The key is that the United States is indeed the creator of the Internet industry, as well as the creator of industry standards and business models.

Whether instant messaging, social communication, e-commerce, search engines, or even various functional software, almost all of them were first born in the United States, and then gradually exported to the world, and finally local Internet companies in the original. On the basis of local optimization, under this background, now, or even in the next ten years, no Huaxia software product can really affect the coverage of American users. Gram listed only.

WeChat has developed so powerfully in later generations, but if it is really viewed in the world, when it expands overseas, there are already very strong competing products in the overseas market. The overseas market in the same field has always been divided into two parts, p and faessenger They are the two hegemons who divide the world. WeChat is so powerful and ecologically complete that it cannot be pushed in the third world, let alone developed countries.

Therefore, Li Mu does not dare to launch yy directly at the moment, because once he blindly pushes yy to the developed country market without sufficient preparation, as long as yy is cold at the beginning, it will be more difficult to do it later. Now, even if yy's products are much better than msn and icq, it's useless. When the first round is cold and the second round is not ready, the local competing products will improve for you. If the local players catch up in terms of function, it will be even more impossible for yy to come back.

What's more, instant messaging software is sensitive in nature. For users in the US market, an instant messaging software from Huaxia will instinctively feel that it is not as reliable and reliable as using local software. If you push yy directly, the conversion rate will be outrageously low.

Kong Lingyu asked Li Mu: "Then boss, do you mean to use Happy Farm to accumulate users first, and then migrate users to yy, just like when we competed with QQ?"

Li Mu said: "Yes or no, the overseas market is more complicated, our controllability is lower than that in China, and it is not enough to simply use Happy Farm to support users. What I think is, keep a low profile, hide in the dark, and aim at business in overseas markets first. and elites, and develop some features for them that they just need.”

Kong Lingyu asked subconsciously, "Are you talking about tool software like foxmail?"

Kong Lingyu's mention of foxmail made Li Mu's eyes light up, he slapped the table and blurted out: "Yes! Positioning is a positioning like foxmail, but it is definitely not a separate tool software, but must be integrated into one of our future versions. in yy."

Foxmail can be said to be the only tool software in China that has a large number of users all over the world. There are several essential factors for the success of this software.

First of all, the product is really good, and the software is light as a whole. For users who need to send and receive emails, such a software can bring them great convenience in sending and receiving emails, and users can save a lot of energy for publicity and promotion by word of mouth. ;

Secondly, this product is very targeted. Most ordinary users are not the target of its services. From the beginning, it has positioned vertical Internet practitioners and business people who often use the Internet to work, but it is such a highly vertical product positioning. , in order to cultivate highly loyal users. Ordinary users will not log in to their mailboxes or send an email every few months, but vertical users may send and receive several or even dozens of emails every day. The viscosity of the latter is beyond imagination;

Finally, the name of foxmail is good. For such a software, its English version is thrown into overseas application markets and download websites, and users will not regard it as a software from Huaxia, which can minimize users' anxiety. Prevent psychology, thereby increasing the conversion rate.

Compared with foxmail, the English name of WeChat is wechat. Because it is also a product created by Zhang Xiaolong, the name of the English version of WeChat is also in line with Zhang Xiaolong's routine. However, unlike foxmail, WeChat's user base is too broad, and it is widely used in overseas markets. There are no real high vertical users. The only vertical overseas user group is probably those users who often have contact with Huaxia people. They will become WeChat users just because they just need it, but they only position WeChat as a "specialized with Huaxia". It's embarrassing that the vertical tool of "people chat" does not really regard it as its own main social communication software.

Li Muyin went to WeChat and chatted with a few people about his views on foxmail. Kong Lingyu and Fang Xudong, two real Internet technicians, agreed with Li Mu's analysis. Although Lin Qingya and Ding Zhenglin did not understand very well, they were confused. I also felt that what Li Mu said had some truth.

Afterwards, Li Mu stated his real strategic plan.

"Happy Farm will warm up first, and really launch yy, we must start with business people and moderate and deep Internet users. In other words, we need to integrate some products that can cater to these special groups of users. For the functions that are just needed, we will first take down these users, and then combine our farms, games and other ecological products to dig in shallow Internet users.”

Fang Xudong asked subconsciously: "Mr. Li, what product functions have you prepared for business people and medium and deep Internet users?"

Li Mu said: "There are several. The first is the group audio and video call function. In the future, business people and group users will have very strong demand for this function. Has your solution basically been developed?"

Fang Xudong nodded: "It's basically the same. Our solution can reduce the bandwidth usage by 3-40% without reducing the quality of audio and video calls, and the stability will also be greatly improved on the existing basis. It is not a big problem to deal with group audio and video communication, and this technology should be the best solution in the industry.”

Li Mudao: "OK, the second is the file transfer function. First of all, our file transfer protocol must be fast, stable and support resumable transfer from breakpoints. If the acquisition is completed, we can build it into an embedded functional component to allow It comes to better support uploading, downloading and resuming uploads in file transfers."

Ding Zhenglin hurriedly said: "I have already communicated with Hou Yantang. The specific details will be reported to you later. There is more than 90% confidence in the success of the acquisition."

Li Mu said with satisfaction: "That's the best, but it can only solve half of this requirement. For the file transfer function, I have another requirement - offline transfer."

"Offline transfer?"

(To be continued.)